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Branding and Promotion of M-swipe

A report submitted in partial fulfilment of the requirements of

Post Graduate Diploma in Management (2017-19)


Rahul Kumar Mishra


IDCO Plot No.2, Gothapatna, Bhubaneswar-751003

Industry Guide Faculty Guide

ManishaMahapatra Dr Manas Pal
Business Development Manager Assistant Professor
M-swipe technology ltd Decision science and operation

Email: Birla Global University

Phone No:

This project bears the imprint of many people who have assisted me in the successful completion of this report. I
gratefully acknowledge the contribution of all the people who took active part and provided valuable support to
me during the course of this project.

To begin with, I would like to offer my sincere thanks to “M-swipe Technologies Limited” for giving me an
opportunity to do my summer internship with the esteemed organization.

With due reverence, I acknowledge the valuable support of “ManishaMahapatra, Business Development
Manager” for giving me the opportunity to do my summer internship under her guidance. Without her guidance,
support and valuable suggestions during the research, the project would not have been accomplished.

My heartfelt gratitude also goes to the entire“Marketing department”for their co-operation and willingness to
answer all my queries, and provide valuable assistance.

I also sincerely thank “Dr.Manas Ku.Pal”, my faculty mentor at BGU, who provided valuable suggestions, shared
his/her rich corporate experience, and helped me script the exact requisites.

Last, but not least, I would like to thank all companies for sharing their experience and giving their valuable time to
me during the course of my project.

Rahul Kumar Mishra

MBA (18-20)
Roll No. 011801054
Birla Global University, Bhubaneswar


Rahul Kumar Mishra a student of Birla Global University(BGU),hereby declare that I have worked on a
project titled “A Study on Branding and promotion of M-swipe Technologies Limited in Bhubaneswar.”
During my summer internship at “M-swipe Technologies Limited”, in partial fulfilment of the requirement
for the Post Graduate Diploma in Management program.

I guarantee/underwrite my research work to be authentic and original to the best of my knowledge in all
respects of the process carried out during the project tenure.

My learning experience at M-swipe Technologies Limited, under the guidance of Ms .Manisha

Mahapatra, Buisness Development Manager along with my faculty mentor Dr.Manas Kumar Pal,
Assistant Professor (Decision science & operation) BGU, has been truly enriching.

Rahul Kumar Mishra

Roll No. 011801054
MBA (18-20)

Date: 20/6/19


Date: 20/6/19

Ms ManishaMahapatra,
Bhubaneswar, - 751003

Dear Maam,

Re: Summer Project Report

Thank you very much for giving me this opportunity to associate with your company as an Internee.

Attached / enclosed is a copy of my summer-project report “A Study of Branding and promotion of M-

swipe Technologies Limited in Bhubaneswar” which I am submitting in order to mark the completion of a
six-week summer internship at your organization. I prepared this report using the best of practices. It
summarizes the work performed on the project and is being submitted in partial fuldilment of the
requirements for award of diploma.

I take this opportunity to mention that the overall experience with the organization was very good, and
helped me to know how work is carried out in real practice with the help of your esteemed organization. I
feel 4onoured that I got an opportunity to work with M-swipe Technologies Limited., a company of great

I hope I did justice to the project and added some value to the organization. Suggestions/comments would be

Yours truly,
Rahul Kumar Mishra
Roll No.011801054
















1. About the Company

Mswipe is India's biggest free versatile POS dealer acquirer and system supplier. We put stock in
serving the littlest of traders. India as of now has 12-15 million SMEs and portable POS is the main
channel which can productively interface these SMEs to standard money related administrations and
advanced business. Today under 500,000 SMEs have any sort of POS. Mswipe plans to give
consistent versatile POS answers for such shippers crosswise over India and make India's biggest
budgetary administrations stage for SMEs.

• Mswipe's terminal, Wisepad acknowledge every real kind of cards (VISA/MasterCard/AMEX and
Rupay cards) and works with traditional telephone, PDAs, tablets and PC's

• Some of the highlights that set Mswipe's answer apart from customary arrangements are :

• The Wisepad is a minimized, remote gadget and enables shippers to acknowledge card
installments anyplace o Does not require opening another record with a particular bank. Your
Mswipe record can interface with any financial balance of your decision Freedom from paper charge
slips. You don't need to store charge-slips as these are advanced and all charge-slips can be gotten to
on the web

• Mswipe gives application to every single significant stage - Android, iOS, Windows Mobile,
Windows PC, Java and Linux

• Mswipe has presented some new potential outcomes in installment industry, for example,
"Card on conveyance" for internet business administrators; SME's and experts, for example,
specialists, physio-advisors, inside decorators tolerating card installment

2. About the Product

Acknowledge EMV or NFC cards on this smaller and versatile MPOS terminal with quick exchange
velocities empowered by a quick locally available secure CPU. Independent activity by means of WiFi,
SIM/GPRS makes it helpful to utilize, no telephone required! Perform up to 400 exchanges on a solitary
accuse of its enduring battery.

Smart payments with your smart phone Connects wirelessly with Bluetooth and this pocket-size
terminal is capable of accepting both chip &magstripe cards.

All that you need in one gadget, from chip, magstripe or NFC card acknowledgment, remote network
utilizing WiFi or SIM/GPRS, an incorporated receipt printer, exchange reports and record articulations
progressively on your cell phone - this terminal has everything!


MswipeQR , as the name suggests is a QR based solution that enables digital payments and can be
used anywhere. It is the newest payment method acquired by m-swipe to make transaction easy and
channel money directly from account to account

Primary objective:

- To understand the level of Brand Awareness of Mswipe Technologies Limited through one of its
products, i.e. Mswipe QR codes across Bhubaneswar.
- To understand the level of Customer Expectation about Mswipe Technologies Limited through QR
- To suggest the company other alternatives for better market penetration
- To interact with the clients in the market so as to have a better understanding about the market.


The data has been collected majorly from primary sources for the qualitative and quantitative research in
order to study the primary objectives of the project.

Primary Sources:
- Direct interaction with the clients from the Retail Sector as well as the Service Sector.
- In depth interviews with business organization of both the sectors.


To study the level of awareness of online payment techniques of MswipeTechnologies Limited

product, i.e. QR codes across Bhubaneswar, majorly the sector that has been chosen is Retail Sector
and Service Sector. The whole research has been done by giving priority to the new clients or
customers rather than the prevailing customers in order to have a better study of brand awareness and
customer Expectation about Mswipe Technologies Limited.

The sampling method undertaken here to meet the objective of the study is Judgemental & Purposive

The research has been done by collecting data from 57 new customers, from both the Retail Sector
and Service Sector in Bhubaneswar.

Sample size is little because of time and spending imperatives of the task and absence of
accessibility of the prerequisite of different organizations.

- The result may vary from spot to put, time to time and individual to individual as it is
completely founded on the investigation and the discoveries of the specialist.

- Some of the inquiries were left unfilled or filled in rush with false answers by the
respondents, as a result of their bustling calendar, absence of education or reluctance of react.

- it was impractical to cover all the Service ventures in a range of two months.

Level of Brand awareness of Mswipe tech ltd in Odisha

Apart from expanding its existing line of mPOS terminals, the company is driving forward on
two new initiatives - smart POS terminals and UPI QR codes.
As UPI QR codes is a new product recently launched into the market it was found that the
knowledge about this product is close to minimum in the market.

Mswipe Technologies Private Limited, a point-of-sale network provider, said that it has raised $30
million in a Series E funding round from existing investors Falcon Edge, B Capital, Epiq Capital and
DSG Growth Partners. The company aims to have 1.5 million merchants on its platform by the end of
FY 2020. Apart from expanding its existing line of mPOS terminals, the company is driving forward on
two new initiatives – smart POS terminals and UPI QR codes. It would use the funding to deepen these
initiatives, which are already underway. Currently, the company has over 400,000 merchants on its

level of Customer Expectation

The best part of this solution is that all the transaction done through this will be credited immediately to the
User wallet and can be used in offering services to customers such as :-

1. Mobile Recharges
2. Bill Payments (Gas/ Electricity / Water etc)
3. Buses (Tour and Travel Buses)
4. Flights booking both domestic and international.
5. Railways Tickets can also be booked
6. Funds can be used for Money Remittance
7. AePS / Micro ATM can withdraw cash and earn commission
8. PAN card applications.

With the recent face to face interaction with different business organization in the current market it
was found the prospects are very acceptable towards the new product as it solves many major
problem of payment through many ways like phone pay , paytm , Tez ect into one account which
makes easy to handle as per new clients.

Suggesting the company other alternatives for better market penetration

As UPI QR codes is a new initiative taken by Mswipe to enhance the activity of online payment,it has
proved to be a successful campaign across India . Mswipe plans to have 1.5 million merchants on its
platform by the end of 2019-20 financial year from the current base of over 400,000 merchants.
Hence according to the current scenario the Mswipe technology ltd is achieving its targets and does not have
to take any alternative measure

Work done during internship

The work done was basically interacting with various new customers finding there opinion of being
interested or not about installing the QR codes as a mode of transaction at their organization. The study done
was a web based and the method of sampling used was judgmental sampling. The interview done to the new
prospects during my period of internship was an unstructured interview with complete informal interaction
with the respondents


 Mswipe is India's biggest free versatile POS shipper acquirer and system supplier. We trust in
serving the littlest of dealers.
 India as of now has 12-15 million SMEs and versatile POS is the main channel which can
productively interface these SMEs to standard budgetary administrations and advanced trade.
 Today under 500,000 SMEs have any kind of POS.
- More emphasis is given to POS at Mswipe.
- Not a big sales force with 1170 employes
- Though the organization is into an enormous number of items and clients however it has needed to
encase the bit of leeway.
- The market is yet to be investigated in Odisha. So Mswipe has an extraordinary chance to build up
itself all the more conspicuously over the state.

- With innovation developing every single day, there is opportunity from rising innovation and new

- Opportunity for more profound infiltration into enormous records and business clients.

- Expansion into new topographies the country over just as abroad.

- With so many new companies coming up each and every day, it possesses a real competition to
- With technology evolving each and every day, the company has to be on its toes to fulfill the
changing demand of the clients.
- Instability of political environment.

Mswipe has presented some new conceivable outcomes in installment industry, for example,

o "Card on conveyance" for web based business administrators;

o SME's and experts, for example, specialists, physio-advisors, inside decorators tolerating card

o Mswipe's answer incorporates with the current applications of clients and can post installment
subtleties legitimately into the backend frameworks of clients to wipe out the undertaking of
accommodating installments against requests

To give some examples, Jabong and Myntra enable clients to pay via 'Card on conveyance', insurance
agencies – HDFC life coverage, Max Bupa are tolerating protection premiums at clients' homes, Orchid
lodging currently permits registration in the visitor's room, Inox and Satyam Cinemas enables clients to
purchase tickets at booths controlled by our answer.


- It is extremely hard to anticipate the accurate client needs of various retailers as a large
portion of the chiefs need online installment proficiency. Brand building takes an entire
procedure of making, conveying and catching the worth.

- The above report depends on an exploration accomplished for a time of two months to
have a superior comprehension about the degree of marking and advancement of the
result of Mswipe-QR codes in Bhubaneswar .

- The study demonstrated us about different factors, for example, the commonality of
Mswipe brand in the market, learning.

- Mswipe is yet to achieve incredible statures to the extent the brand mindfulness is
concerned. The multi month review demonstrated to us that the greater part of the
organizations or the customers is uninformed about Mswipe Technologies Limited and its
items. In any case, the positive out of it was that in the wake of clarifying the customers
about the organization and the item QR codes they were more than content with the

- Mswip has clutched its place for the last 5years. In any case, this simply the start of an
adventure that guarantees a brilliant future ahead.