ADITI SRIVASTAVA

CONTENT & DIGITAL MARKETING

PROFESSIONAL PROFILE:

7+Yrs in Content & Digital Marketing, Customer Experience Operations

Content Marketeer at True Influence
Core Team Member in Startups; Strategised & Planned for a newly launched e-commerce business & a Mystery
audit firm
Trained & Audited; Front line team of 40+ Operations employees at Oberoi Contact Centre
Managed a team of 500+ freelancers for Mystery Audits at Infakt Insights
Internal Communication, Content Ideation & Management; Ghostwriter for business blogs & articles, blogger for
brand experiences
Meticulous & Detail oriented; Awarded appreciations from higher management for sincerity as well as quality
performance

SKILLS:

Copywriting & Content Management for B2B Marketing; Emailers, Social Media, B2C business blogs and websites
Website UX, Woo-Commerce operations, Consumer Behaviour & Insights, Business Analysis, Product Pricing,
Business Strategy
Marketing Specialisation - PGPM at Symbiosis Institute of Management Studies
Trained for Organisation Behavioural Skills - The Oberoi Center of Learning and Development
Floor Performance & Quality Management – For front-line teams

WORK EXPERIENCE:

TRUE INFLUENCE INDIA PVT. LTD: A data-driven technology company that expertly leverages data, technology and
content to drive high-impact marketing campaigns and shares detailed data insights to help win new business. TI drives
leads and generates revenue across multiple industries, promoting brands and products from many of the most
successful US companies including top industry leaders like IBM, Microsoft, Google, Marketo, Oracle/Eloqua, Symantec

Designation: Sr. Writer – Content Marketing | [Jan’19 – Present]

Responsibilities: Copywriting and Content Management for Lead/Demand Generation Digital Campaigns –

ADA GLOBAL [MAMA AND PEACHES]: An initiative cum intervention to address the essential needs and anticipated
choices of mothers-to-be, mothers and babies. M&P as a brand is designed as a thoughtfully-curated monthly
subscription box, with the larger intention to build a niche community of product creators and conscientious
consumers, inclined towards a holistic philosophy, of pure living and conscious parenting.

Designation: Business Manager | [Sept’17 – March’18]

Responsibilities: E-Commerce Pre-opening, Pre-sales, Business Strategy, Research, Content, Customer

Experience, Business Development, Online Marketing, Social Media & E-Commerce Operations, Business
Analytics

INFAKT INSIGHTS: Infakt a consulting firm - is at its core, about aligning a business's operational efficiency with it's
brand standards. An online platform that acts as a mediator and brings together, a pool of auditors and popular brands
that together strive to increase quality and efficiency - aimed at desired brand positioning and communication.

Designation: Vice President – Quality | [Nov’15 - Sept '16]

 Responsibilities: Pre-opening, Pre-sales, Business Development, Online Marketing, Social Media, Qualitative
Research and Competition Analysis, Audit Operations: performance measurement and quantifying customer
experience, End-to-end process improvement and streamlining.

EIH LTD, OBEROI HOTELS & RESORTS: Oberoi Contact Centre is the global reservations center for central reservations
and sales services for all brands under EIH Ltd. Flagship – (Oberoi Hotels and Resorts as well as Trident Hotels) and has
been ranked the best by Leading Quality Assurance, U.K.

Designation: Team Leader | [April’11 – March’14]

Internal Communication; Content writing for employee appreciations, creative e-mail content, creative
ideation for incentive programs, quizzes and social campaigns for corporate communication
An integral part of the quality control team; Transaction quality, service quality of front line & support teams
for process improvement – voice as per LQA guidelines, web, e-mail, payments and reconfirmation, sales & re-
marketing, destination management. Audits of incremental revenue management – up-selling, cross selling,
discounts etc.
Managed process training (software opera & SOP) and product training (Oberoi & Trident hotels), improved
quality of new recruits and tenured employees through performance measurement and employee development
programs
A six-month audit project for The Oberoi, New Delhi email transaction and service quality – significantly
reduced the error% of reservation & sales transactions and streamlined end-to-end processes

PAST WORK EXPERIENCE:

Senior Client Executive (MBA Intern) – Publicis Groupe, Razorfish [Apr’15 – Sept’15]
Sales & Marketing Executive - Pack & Chew [Feb’ 10 – April’ 11]
Management Training - The Grand, New Delhi [Jun’09 – Jan’10]
Six months Industrial training (IHM Grad Intern) - Taj Palace, New Delhi [June’07-Oct’07]

PROFESSIONAL ACHIEVEMENTS:

Content Writing 2019 by Udemy – Feb’19

Lean Six Sigma Green Belt Certification - Aug’17
Reduction in Error% of The Oberoi, New Delhi Transactions – Feb’14
Harvard Managmentor Behavioural Trainings – Feb’14
Employee Appreciation – The Oberoi Group - May’13
Service Quality & Salesmanship by E-Cornell – Jun’12
‘Desire to Inspire’ for Quality – The Oberoi Group – Jun’12

ACADEMIC ACHIEVEMENTS:

Symbiosis Institute of Management Studies, Pune – Post graduate program in Management (MBA); Specialised in
Marketing with 3.14/4 CGPA [2014-15]
Institute of Hotel Management-Pusa, New Delhi- B.Sc. in Hotel & Hospitality Administration; Scored 70% [2006-
09]
Loreto Convent, Lucknow – I.C.S.E & I.S.C; Scored 85% - 2005.
Certificate of Merit in Economics and Mathematics – 2005

ADDITIONAL INFORMATION:

Personal Blog: www.oddity29site.wordpress.com

Supporter/networker for blood donation
Interests: Singing, Art & Painting, Reading, Writing
Date of Birth: 29th July 1987
Contact: +91-9873660889
aditi.srivastava787@gmail.com