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KETONATURAL  PET  FOODS  CHALLENGES    

CONTROVERSIAL  CLAIMS  LINKING  POPULAR  PET  FOODS  WITH  


RARE  CANINE  HEART  DISEASE  
 
Founder  of  KetoNatural  Pet  Foods  and  Other  Industry  Experts  Demand  Retraction  of  Journal  of  
the  American  Veterinary  Medical  Association  Article  Written  by  Financially-­‐Conflicted  
Veterinarians

SALT  LAKE  CITY  (July  26,  2019)  –  KetoNatural  Pet  Foods  (KetoNatural),  maker  of  the  world’s  first  line  of  
low-­‐carbohydrate,  ketogenic  dry  pet  food  products,  today  announced  that  the  company’s  founder  and  
CEO,  Daniel  Schulof,  has  issued  a  letter  demanding  that  the  Journal  of  the  American  Veterinary  Medical  
Association  (JAVMA)  retract  a  controversial  article  concerning  the  nutritional  causes  of  a  rare  canine  
heart  disease  called  dilated  cardiomyopathy  (DCM).  The  official  retraction  letter  can  be  found  here  and  
was  sent  to  JAVMA’s  Editor-­‐in-­‐Chief  this  morning.  It  was  cosigned  by  more  than  200  pet  food  industry  
experts,  health  care  professionals,  and  veterinarians.

The  letter  demands  that  JAVMA  immediately  retract  a  December  2018  article  entitled  “Diet-­‐Associated  
Dilated  Cardiomyopathy  in  Dogs:  What  Do  We  Know?”  on  the  basis  that  the  report  repeatedly  makes  
inaccurate  claims  that  suggest  pet  food  products  the  article’s  authors  call  “BEG  diets”  (“boutique,”  
“exotic-­‐ingredient,”  or  “grain-­‐free”)  are  associated  with  canine  DCM.  Additionally,  Schulof  and  his  co-­‐
signatories  assert  that  the  misleading  article  evaded  the  peer-­‐review  process  by  misrepresenting  itself  
as  an  op-­‐ed.  
 
“The  claim  that  ‘BEG  diets’  are  associated  with  higher  rates  of  canine  DCM  is  baseless  and  lacks  proper  
scientific  study,”  said  Schulof.  “There’s  no  scientific  evidence  that  DCM  rates  have  increased  in  recent  
years.  And  furthermore,  there’s  no  scientific  evidence  that  any  type  of  pet  food  product  is  associated  
with  higher  rates  of  diagnosis.  Through  the  retraction  of  this  article,  we  hope  to  correct  any  potential  
misunderstanding  on  the  part  of  the  veterinary  and  pet  owner  community  about  the  etiology  of  DCM.”    

Pet  health  and  safety  are  at  the  core  of  KetoNatural’s  values.  The  company  was  founded  on  the  belief  
that  dietary  carbohydrates  are  responsible  for  chronic  disease  epidemics  in  America’s  pet  populations,  
and  rejects  the  notion  perpetuated  by  legacy  pet  food  companies  that  carbohydrate-­‐rich  products  are  
healthy  and  safe  for  our  pets.  Schulof  explains,  “there  is  a  large  evidentiary  record  demonstrating  that  
carbohydrates  are  more  fattening  for  dogs  and  cats  than  other  nutrients.  But  carbs  are  also  cheap.    So  
Big  Kibble  companies  have  worked  very  hard  to  disguise  the  true  science  of  obesity  and  the  risks  of  
carbohydrate  consumption  from  the  veterinary  community  in  an  effort  to  preserve  the  status  quo.”  

Schulof  sees  a  similar  pattern  emerging  in  the  Food  and  Drug  Administration’s  investigation  of  canine  
DCM.  “DCM  is  a  real  disease,  but  it’s  also  an  incredibly  rare  one.  A  pet  owner  is  far  more  likely  to  be  
struck  by  lightning  than  to  have  a  dog  diagnosed  with  DCM,  regardless  of  what  kind  of  pet  food  the  
animal  eats.  Thanks  to  public  records  investigations  we’ve  conducted  over  the  past  seven  months,  we’ve  
learned  that  the  three  veterinarians  at  the  heart  of  the  FDA’s  DCM  investigation  have  all  benefited  
handsomely  from  Big  Kibble’s  financial  largesse.  They  have  significant  conflicts  of  interest  with  the  very  
same  companies  that  stand  to  benefit  the  most  if  the  public  comes  to  believe  that  ‘BEG  diets’  are  going  
to  give  their  pets  a  deadly  heart  disease.”
Copies  of  the  retraction  demand  letters  and  supporting  evidentiary  materials  can  be  downloaded  at  the  
website  www.veterinaryintegrity.org.

About  KetoNatural  Pet  Foods,  Inc.


Founded  in  2017,  KetoNatural  is  on  a  mission  to  be  the  most  substantive,  honest,  and  progressive  pet  
food  company  in  the  world.  The  company’s  flagship  product,  Ketona,  is  a  convenient  kibble-­‐style  pet  
food  with  the  carbohydrate  content  of  a  raw  diet.  Learn  more  at  www.ketonaturalpetfoods.com.  

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