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2019年1月2日， 小红书宣布正式上线小红书品牌合作人平台。
On Jan. 2, 2019, Little Red Book announced its release of Brand Partner Platform.

在品牌合作人平台页面，小红书提供了品牌方、内容合作机构和博主三重身份的入口。
On its Brand Partner page, Little Red Book offered three options for visitors: brand/corporate, content media/
multi-channel network and content producer/KOL. 

品牌方点击可跳转到小红书官方的广告营销平台，MCN点击可查看入驻信息，达人点击则可进入个人详情
页，查看自己的详细笔记表现。
When you choose the “brand”, the page goes to Little Red Book’s advertising management page which allows
brands to buy ads and monitor effects. The multi-channel network choice will give you an arrival guidance. Con-
tent producers allow to check your own information, notes and their performance on Little Red Book.

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在达人信息页的“个人详情”标签页中，除了可以清楚地看到达人的内容标签、粉丝数、笔记数、获赞数等基础
信息之外，还能看到最近30天笔记的平均阅读数、平均曝光数、平均收藏数、平均评论数、平均点赞数、平均
分享数等更高阶互动信息。
In KOL personal page, there is detailed information about KOL’s content performance such as number of fans,
notes and likes. Besides, KOL can monitor detailed data within 30 days like average viewing times, average ex-
posure times, average comment and sharing times. 

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目前，博主可以自主对笔记进行报价。在“品牌列表”标签页中，达人可以查看目前已经入驻小红书的“品牌账
号”。据推测，目前小红书入驻品牌约达3660个。
At present, content producers can request a quote with brands based on their previous content performance. On a
page of brand list on Little Red Book, KOLs can view the list. It is speculated that the number of brand member

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on Little Red Book has reached 3,660.

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小红书方面表示，这个平台将博主、品牌方和内容合作机构连接起来，目前对博主的最大利好已经展现：就是
真实的数据展现、平等、透明。也就是说好的内容创作者，会越来越被品牌发现，注水的博主则会失利。
Little Red Book said the Brand Partner Platform is meant to connect KOLs, content media and brands. One of ad-
vantages for the new move has worked that data of KOLs’ content performance goes public on the platform. That
means good content producers are more likely to be “exposed”, and it’s much easier for brands to find a good
KOL, while some KOLs who cheat and fraud will lose their stands. 

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