Marisa Arnindita Palma, Anik Lestari Andjarwati 







PENGARUH KUALITAS PRODUK, KEMUDAHAN, DAN HARGA

TERHADAP NIAT BELI ULANG DENGAN KEPUASAN SEBAGAI
VARIABEL INTERVENING
(Studi Pada Pelanggan Produk Fashion Melalui Toko online di Surabaya)

Marisa Arnindita Palma ABSTRACT

Anik Lestari Andjarwati The increasing internet users in the world led to the
Universitas Negeri Surabaya changes of online shopping model. High security
risks of online shopping actually increase the growth
Informasi Artikel of online stores world wide. One of the best selling
Riwayat Artikel products sold in online stores are fashion products





 whereas such products are experience goods. The


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 purpose of this study was to analyze and discuss the
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on the repurchase intention and satisfaction as an

 intervening variable. Satisfaction was measured by
M31 several drivers of satisfaction to determine the extent of
repurchase intention made by fashion product customer.
Kata Kunci Respondents in this study were women and men aged 20-
Product Quality, 40 years who have made purchases of fashion products
Ease, Price, in online store at least twice with the last purchase is
Satisfaction, within the last six month. The sampling method used
Repurchase Intention was non-probability sampling and sampling techniques
used was judgmental sampling. The sample used in
DOI this research was 210. Data collection technique used
$'$(jrem) in this study was questionnaire. Data were analyzed
using path analysis with AMOS program. The results
of this study indicate that the product quality, ease,
           
            
While the quality of the product does not affect the
repurchase intentions and the price negatively affect
of the repurchase intention. The results of this study
also show that the product quality, ease, and price
             
through satisfaction as mediating variables. But, the
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fully mediating while the ease and price was proven to
be partially mediating.

ABSTRAKSI
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(Jurnal Riset Ekonomi dan Manajemen) (Semester I) 2016,
Halaman 84-104

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JOURNAL of RESEARCH in ECONOMICS and MANAGEMENT Volume 16, No. 1, Januari – Juni
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