Fastrack Watches PDF

FASTRACK WATCHES 2018-2019
A STUDY ON
CONSUMER SATISFACTION
TOWARDS FASTRACK WATCHES
PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
BY
D.SAJITH HUSSAIN
REGD.NO:165011027
Under the guidance of
Mrs. ASHA PARVEEN
Faculty Member
Department of commerce & management studies
ST JOSEPH’S DEGREE COLLEGE

SUNKESULA ROAD, KURNOOL
(Affiliated to Rayalaseema University)
Dept. of Commerce and Management St. Joseph’s Degree College

St. JOSEPH’S DEGREE COLLEGE

KURNOOL
Certificate
This is to certified that this is the bonafide project
work entitled “A STUDY ON CONSUMER SATISFACTION
TOWARDS FASTRACK WATCHES” is carried out by
Mr. D.SAJITH HUSSAIN Register No: 165011027. In partial
fulfilment of the requirement for the award of Degree of
Bachelor of Business Administration of Rayalaseema
university, Kurnool.
PRINCIPAL
PROJECT GUIDE
EXAMINER

PROJECT GUIDE CERTIFICATE
D.SAJITH HUSSAIN, a final year B.B.A student of St. Joseph’s

Degree College, Kurnool, in partial fulfillment for the award of
Degree of Bachelor of Business Administration, has done his project
entitled “A study on consumer satisfaction towards FASTRACK
WATCHES.”
All the details collected and furnished by him are
true and original to my knowledge.
Place: Kurnool Mrs.ASHA PARVEEN

(PROJECT GUIDE)
Date:

DECLARATION
I, D.SAJITH HUSSAIN, hereby declare that this project

report carried out at Kurnool city, entitled “A study on consumer
satisfaction towards FASTRACK WATCHES” and submitted to St.
Joseph’s Degree College, Kurnool in partial fulfillment for the award
of Degree of Bachelor of Business Administration, affiliated to
RAYALASEEMA UNIVERSITY, Kurnool is drafted by me and is my
original work.
Place: Kurnool D.SAJITH HUSSAIN

(BBA)
Date:

ACKNOWLEDGEMENT
I express my profound respect, deep administration and heartfelt

thanks to Miss. Y. SHOWRILU REDDY GARU, principal of St.
Joseph’s Degree College, Kurnool, for her valuable suggestions and
necessary help in all aspects, throughout the progress of the work.
I take this opportunity to acknowledge my deep sense of

gratitude to Mrs.ASHA PARVEEN & all the staff lecturers of
commerce department for their valuable and inspiring guidance. I owe
a great deal for their enlightening insights, stimulating discussions,
constant encouragement and affectionate help throughout my course.
I have a great pleasure to express my gratitude to my parents

who have been giving constant encouragement and support
throughout my carrier, without which I would not have come to this
level.
Finally I record my indebtedness to my beloved friends who

have encouraged me throughout my course.
D.SAJITH
HUSSAIN

CONTENTS
CHAPTER-1
 INTRODUCTION
 COMPANY PROFILE
 PRODUCT PROFILE
CHAPTER-2
 OBJECTIVES
 RESEARCH METHODOLOGY
 LIMITATIONS OF STUDY
CHAPTER-3
 THEORETICAL BACKGROUND OF CONSUMER
BEHAVIOUR
CHAPTER-4
 DATA ANALYSIS AND INTERPRETATION
CHAPTER-5
 FINDINGS AND SUGGESTIONS
CHAPTER-6
 QUESTIONNAIRE

 BIBILOGRAPHY
CHAPTER-1
 INTRODUCTION
 COMPANY PROFILE
 PRODUCT PROFILE

INTRODUCTION
During the past, we used to know time through sun with the help of
Shadow and therefore we can say that “Man’s first time piece was sun”.
Using this logic the “Egyptians’” invented the “SHADOW CLOCK” or
“SUN DIAL”. This consists of rod placed upright on the ground. As the
sun moved across the sky, it caused the shadow of the rod to change
length and position throughout the day. The moving shadow passed
over the scale marked on the ground.
Different types of sundials were invented
later on, but they were of on use because we could not know the time
at night time and the days where there is no sun. To overcome this
problem “Egyptian’s” invented a “WATCH CLOCK”. It consisted a pot
full of water with a small whole at bottom. So the water leaks slowly
and marks on the pot, which slowed the level reached by the falling
water at different times of the day and nights. Later people got the idea
of filling the bowl rather than emptying it. A bowl with a hole at the
bottom was place on water surface. The water slowly comes into bowl
after a calculated period will sink.
In 1930, the English watchmaker designed the first electric watch,

which worked with a small battery. Now-a-day’s scientists are trying to
make a watch, which works with a laser beam.
Consumer has been elated with the kind of reception they are getting
from various companies these days. The reason behind a drastic
change in consumer behaviour is because the consumer is no more
treated as a hire purchaser but, he is treated as the decider of the

company’s fortune. Companies or marketers cannot hire any fortune-

teller to guess the consumer’s attitude.
Consumers are continuously choosing among

the various products though they are not aware of the products and
usage, even though they are intentionally purchasing the various new
brands without any knowledge about the new products, furthermore if
new company enters into the market, for every consumer it is very
difficult to understand the features of the news products and this
makes confusion among the consumers to obtain the information. For
example: If one local company enters into the market then to gain the
knowledge about the features of the new product, it will take long time
for the consumers to understand.
The term ‘consumer’ can be described as a
person who acquires goods and services for self-satisfaction and his
often used to describe two different kinds of consuming entities: the
personal consumers and organizational consumers. The personal
consumers buy goods and services for his/her own use.
In this context, the goods are bought for
final use by individual, who are organizational consumers, they
encompasses for profit and not for profit business, government
agencies, institutions, all of them must buy products, equipment and
services in order to run their organization.
The consumer will respond according to the product quality and
reliability, the fundamental understanding of products is necessary to
understand the product features, products reliability and product
benefits.
Consumer-buying behaviour is defined as “The individuals and

households who buy goods and services for personal consumption
or for self-satisfaction.”

 KOTLER
COMPANY PROFILE
Timex had entered the Indian market through a joint venture with
Titan and which was their offering for the youth market. When that JV
broke off in 1997 and Timex went independent, there was a gap in
Titan’s portfolio and it only made sense to fill that need through their
offering. fastrack was launched as a range of watch ware under Titan
and was called Titan fastrack. Subsequently, it grew from a range to a
sub-brand, where Titan was upfront in the logo and the association
was strong.
They used the jazzy version of the Mozart tune, which is Titan’s
signature tune. So, the link with Titan was very strong. When they
launched, they targeted predominantly the early jobber 23-30 year-old
male executive. It was only a year or two later that they launched a line
for women.
RE-LAUNCH OF THE BRAND
They took off and did well in the start but started stagnating in 2001-
2003, and that’s when they went for a reality check. Titan had
simultaneously launched the steel collection, which was an attempt to
contemporize for a Titan audience. But what was happening was the
collection in terms of looks, price point and consumer buying
behaviour was very similar to fastrack, including advertising. The
parent brand needed to continue in its endeavour to keep it
contemporary and hence repositioned fastrack to younger audience in
sub-25 range

fastrack was launched as a range of watch ware under Titan and was
called Titan fastrack. Subsequently, it grew from a range to a sub-
brand, where Titan was upfront in the logo and the association was
strong. They used the jazzy version of the Mozart tune, which is Titan’s
signature tune. So, the link with Titan was very strong. Awareness of
fastrack was very low and was linked to Titan. There was no
independent identity. fastrack needed to break away and hence
changed the logo to bring in a youthful, spontaneous, energetic and fun
identity and also removed Titan from the upfront association in the
logo. They however, kept it at the bottom, saying it’s a Titan product.
This helped carry the assurance of the trusted Titan brand. They also
stopped using the Mozart tune in advertising. fastrack was launched
with new products, a new identity, new advertising and a new logo in
June 2005.
When re-launch was started, fastrack brand was worth
about Rs 29crores but however they have grown almost ten times of
that over the last three years. fastrack has a presence in over 6000
outlets across 800 towns, with new exclusive brand kiosks in Metro
Malls and its multi-channel distribution network which covers the 228
strong World of Titan Network, 122 Large Format Chain stores viz.
Shoppers Stop, Lifestyle, Central, Westside, Pantaloons and Multi-
brand watch & optical outlets. fastrack is actually among the few
brands where people come asking for the brand

ADVERTISEMENT BY FASTRACK
Bollywood rock star John Abraham was the brand ambassador

for fastrack. Most of its advertising was dominated by youth.
Some of popular fastrack advertisements are discussed below.
YES SIR AD:

 A teacher was taking attendance.
 A boy responses his roll by raising his hand.
 Girls get obsessed by looking at the watch worn by that boy.
Which is the message that this watch on your wrist makes
you more stylish?
MOVE ON AD:
 It shows that girls follow boys wearing fastrack watch
anywhere.
 And the move is on (this is same message as in the above)
There were several other ads like neon disc (glows

in darks), XY collection (for both boy and girl), fastrack fans etc.

CREATIVE ADVERTISING:-
From titan fastrack where fashionable jeweller was a
gift on purchase of any fastrack watch. This jeweller set of pendant and
earning it contemporary and unique in form and material, with steel
and acrylic being used together for stunning effects. This was launched
for Valentine’s Day where the name scheme. Only so watches of each
design will be on sale cross cities during the fortnight.
These watches are designed is steel with leather straps in the colour
of the season black, red, and silver. This dials are in matched colours
with heart patterns, making the collection a true blend of fashion and
romance.
PRODUCT AND PRICE: There are a variety of collections of Fastrack
watches specifically targeted to men and women. Each product is
including a different set of features to meet the need of specific
customers.
COLLECTION PRICE RANGE TARGET
Sport 2000-4000, Men only Army 2000-3500 Both men and women
Adventure 1000-2000 Both men and women Basics 500-1500 Both
men and women Grunge 1000-2500 Both men and women Aluminium
500-1000 girls only Colour Play 1000-2000 girls only Digital Fashion
500-2000 Both men and women Essentials 1000-2500 Both men and
women Party 1500-3000 Both men and women Pairs 3000-3500 Pair
Neon - Disc 1000-2500 Men only Neon 500-1500 Men only XY 1500-
3000 Both men and women. The price of the models of fastrack ranged
from Rs.500 to Rs.2, 430 and was designed exclusively keeping in mind
the generation X of the sub-continent.

APPLICATION OF PRICING STRATEGY:

The main plank of the watch market is in the less than
Rs.1000 price category. Effectively, about 70% of the sales in
the watch industry in India are in this category. None of the
foreign brands has a presence in this category. Only cheap
Chinese watches are present in this bracket and they compete
with the unorganized manufacturers, who are more expensive
than them. So, the unorganised sector is getting hit from the
bottom by Chinese products and at the top by the organized
brands such as sonata.
PRICE DISCOUNT ALLOWANCE:

Fastrack once a year comes out with a price discount
sale on the MRP of the watches which is based on the stock
Carried at the year end. Warranties and service contracts.
Fastrack provides warranty or service contract to its watches
and this is backed up by the name Tata which is especially
needed to convince and march ahead in the lower segment
market.

FASTRACK company
Type : Public
Headquarters : Bangalore, India
Founded : 1998
Area served : Global
Industry : Lifestyle
Products : Watches, frames,

Bags, belts, eyewear, wallets
Employees : 7,560(2015)
Website : www.fastrack.in

Product profile
Fastrack is a wrist watch brand under titan
industries which is the fifth largest watch manufacturer in the world.
Titan is a joint venture between Tata group and Tamilnadu industries
Development Corporation. Fastrack was launched in 1998 and its wrist
watches were mainly youth oriented. After launching fastrack
sunglasses it became the largest sunglasses seller in India.
In 1998, it was fastrack the cool, trendy, funky range
for the young and young-at-heart. A collection of watches with
contemporary styles that was specifically designed for the young and
distinctive. It presented a wide range of fashion digitals in
contemporary wrist hugging cases with oversized display and features
that includes countdown timers, chronographs, lap timers, hourly
chime, alarms and hi-light glow.
Fastrack brand mainly target youth segment. Youth is perhaps the
most difficult demographic group to communicate with.
There are different kinds of fastrack watches. Which are used my Male
and Female. Different kinds of watches are available to different age
groups.

WATCHES BY FASTRACK
This watches are provided at a reasonable price, starts from Rs.

800-1200/- . These watches are preferred more by students. It

incorporates the best quality, looks stylish by which youngsters

like it more than other watches.

CHAPTER-2
CONSUMER BEHAVIOUR

CONSUMER PREFFERENCE
Over 35 years ago, Peter Drucker observed that a company’s

first task to create customers. But today customers face a vast
array of product and brand choice, pieces, and suppliers. The
aim of marketing is to meet and satisfy target customer’s needs
and wants. The fields of customer behaviour studies how
individuals, groups, and organizations select, buy, use and
dispose of goods, services, ideas or experiences to satisfy their
needs and desires. Understanding consumer behaviour and
knowing customers are never simple. Customers say one thing
but do another. They may be in touch with their deeper
motivations. They may respond to influence that changes their
mind at the last minutes.

CONSUMER BEHAVIOUR
The term consumer behaviour refers to the behaviour that consumer
display in searching for purchasing, using, evaluating and disposing of
products and services that they expert will satisfy their needs. The
study of consumer behaviour is the study of how individuals make
decision to spend their available resources. (Time, Money, Efforts) on
consumption related terms it includes the study of what they buy, how
often there buy it and how often they use it.
Consumer research provides the basic for the development of new

products and services concepts to meet targeted consumer needs. It
also enables the marketer to build consumer meaning into the product
or services by discovering which attributes are most important to the
target market and integrated them into the product or service design.
MODELS OF CONSUMER BEHAVIOUR:
The starting point for understanding buyer behaviour is the

stimulus response model marketing and environment stimuli enter the
buyer’s consciousness. The buyer’s characteristics and decision
process lead to certain purchase decisions.

MAJOR FACTORS INFLUENCE BUYING BEHAVIOUR:
A consumer buying behaviour is influenced by:

1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors
1. CULTURAL FACTORS:
a) Culture:
It is the most fundamental determinants of a person’s wants
and behaviour. A growing child acquires a set of values, preferences,
perceptions and behaviour through his/her family and other key
institutions.
b) SUB CULTURE:
Sub culture includes nationality, religious, social groups and
geographic regions makeup important market segments and marketers
often design products tailored to their needs.
c) SOCIAL CLASS:
Social class shows distinct product and brand preferences in
many areas, including clothing, home furnishing, leisure activities.
2. SOCIAL FACTORS:
A consumer is influenced by social factors such as reference
groups, family and social roles and statuses.
a) FAMILY:

The family is the most important customer buying organisation in

society and it has been researched extensively. They constitute the
most influential primary reference group.
b) REFERENCE GROUP:
A person’s reference consists of all the groups that have a director in
direct influence on the person’s attitude and behaviour. Reference
groups expose an individual to a new behaviour and life styles.
Reference group appeal to influence both product and brand choice
strongly only in the case of automobiles and colour televisions, etc.
c) ROLE AND STATUS:
The person’s position in each group is defined in terms of roles and
status. Role consists of activities that a person is expected from. Each
role carries a status.
3) PERSONAL FACTORS:
Buying Decisions are also influenced by personal characteristics. This
includes buyer’s age and stage in life cycle, occupation, economic
circumstances, lifestyle and personality and self-status.
a) AGE:
People buy different goods and service over lifetime. Taste
in the clothes, furniture and recreation are also related.
b) OCCUPATION:
Marketers try to identify occupational groups that have
above interest in their products and services. A company can specialize
its products for certain occupational groups.
c) LIFE STYLE:
A life style is the person’s pattern of living in the world
expressed in activities, interests and opinions. Marketers search for
relationships between their products and life style groups.
4) PSYCHOLOGICAL FACTORS: A person’s buying choices are
influenced by four major psychological factors.

a) Motivation
b) Perception
c) Learning
d) Beliefs and Attitudes
CHAPTER-3
 OBJECTIVES
 RESEARCH
METHODOLOGY
 LIMITATIONS OF STUDY

OBJECTIVES
 To know the consumer satisfaction towards fastrack

watches.
 To know the consumer opinion regarding the quality,
promotional activity, designs and brand image of fastrack
watches.
 To know the various factors that influences the consumer
to go for fastrack.
 To know the consumer opinion regarding price of fastrack
when compared to other companies.
 To find the consumer perception regarding the after sale
services provided by the dealers.

RESEARCH METHODOLOGY
“To manage the business well is to manage its future and to

manage the future is to manage information”.
To collect the information, marketing research is to be done.

Marketing research has been defined as “the systematic
gathering, recording and analysing of data about problems
relating to marketing of goods and services from producer to
consumer”.
-By American marketing association
Research methodology refers to the various methods and

techniques in the process of research. The information
required for the preparation of the report is collected through
two sources via;
1. Primary data
2. Secondary data
1. Primary data:

The data collected for a purpose for particular problem in

original is known as “primary data”. It consists of all the
answers in first hand.
Sources of primary data:

The sources are divided into basically two types internal
and external source analysis is referred to as sales analyses.
The external includes the salesman, dealers and consumers.
On the basis of requirement the information is collected from
anyone or all of the resources.
Methods of collecting primary data:

The collection of information is referred to as primary
method. There are various methods in which primary data
can be adopted and thus can be broadly classified as survey
methods and experimental methods.
Survey methods:
The survey is a complex operation, which requires some
technical knowledge. Survey methods are of personal
character and depending on the information required there
are six major types of surveys.
 Facts survey – collects only facts.
 Opinion survey – opinions in various problems are
collected.

 Attitude survey – determines the attitudes of the

consumers.
 Future inventions survey- used to find on discover
future trends.
 The reason why survey- seeks to determine why a
person has done something in future.
One’s survey may contain several types since it may

give several and better kinds of information. The various kinds
of surveys are carried out through different methods. Usually
three general methods are used to conduct a survey.
2. Secondary data:
The data collected from the public sources i.e. not
originally collected for the first time is called secondary data.
Suppose we want to know the population of the city, we need
not go house to house to collect same but can referred to the
census report.

SAMPPLING UNITS
1) Sampling unit : Business people, professionals,

Common people and students
are surveyed.
2) Sampling size : 100
3) Sampling procedure: stratified random sampling is used.
APPROACH
Survey:
Survey is best suited for the descriptive research.
They are undertaken to learn about people’s knowledge and
satisfaction.
INSTRUMENT

QUESTIONNAIRE:
This consists of a set of questions presented
to respondents for their answers. Questionnaire need to be
carefully developed and tested before using it for data
collection.
FORMS OF INSTRUMENT
CLOSED ENDED QUESTIONS:

The form used here is closed ended
questions with all the possible answers to make the
respondents feel comfortable. Open ended questions are useful
in knowing the ideas of the respondents in their own words.
TYPE OF QUESTIONS ASKED
A Question offering to answer choices.

Multiple choices: A question offering 3 or more choice.
RATING SCALE
A scale rate some attributes from excellent to poor.
Sample: The sample size selected is 100
Sampling procedure:
The procedure is simple random sampling. Every
members of the population has an equal chance of selection.

CONTACT METHOD
Personal interview: The contact method used is personal

interview. The respondents were asked the questions in the
questionnaire and were explained in full details.
LIMITATIONS
 The methods used in this project are survey method and

results obtained may not be fully accurate and
believable.
 The research has been centered to only 100 customers

and then to calculated to 100 customers rather than
doing survey on millions of customers.
 The whole project is confined to Kurnool City.
 Time was not sufficient and the project was restricted.
 Some customers were not ready to part with their

information.

CHAPTER-4
 DATA ANALYSIS
AND
 INTERPRETATION

Respondents No .of %
respondents
Advertisement 32 32%
Dealers 14 14%
News papers 38 38%
Peer Group 16 16%
TABLE SHOWING AWARNESS OF WATCHES

THROUGH ADVERTISING
Inference:
From the above table we can say that 32% of respondents
are aware of Fastrack watches through advertisements, 14%
by Dealers, 38% by Newspapers, 16% by Peer group.

Source: Questionnaire
GRAPH SHOWING AWARENESS OF WATCHES
THROUGH ADVERTISING
Diagrammtitel
40
35
30
25
20 38
32
15
10 16
14
5
0
Advertisement Dealers News papers Peer Group
Datenreihen1

TABLE SHOWING FACTORS WHICH INFLUENCED THE
CONSUMER TO GO FOR FASTRACK WATCHES
Respondents No. of %
respondents
Price 36 36%
Quality 30 30%
Design 16 16%
Others 18 18%
Inference:
From the survey it is found that the factors which
influenced consumer to go for Fastrack watches they are:
36% of the respondents are influenced by price.
30% of the respondents are influenced by Quality.
16% of the respondents are influenced by Design.

18% of the respondents are influenced by others.

8% of the respondents are influenced by others like colour,
brand image etc.
GRAPH SHOWING FACTORS WHICH INFLUENCED
THE CONSUMER TO GO FOR FASTRACK WATCHES
No. of respondents
36
40
35 30
30
25 18
16
20
15
10
5
No. of respondents
0
Price Quality Design Others
No. of respondents

TABLE SHOWING CONSUMER OPINION
REGARDING PRICE
Respondents
High 52 52%
Reasonable 32 32%
Low 16 16%
Can’t Determine 0 0%
Inference:
From the survey it is found that:
52% of the respondents rated the price to be high.
32% of the respondents rated the price to be reasonable.
16% of the respondents rated the price to be low.

0%of the respondents rated the price that it can’t be

determined.
GRAPH SHOWING CONSUMER OPINION
REGARDING PRICE

16
52
High
Reasonable
low
Can't Determine
32
TABLE SHOWING CONSUMER OPINION
REGARDING QUALITY
respondents

Excellent 48 48%
Good 42 42%
Fair 10 10%
Poor 0 0%
Inference:
From the survey it is found that
48% of the respondents found the quality of watches to be
excellent.
42% of the respondents found the quality of watches to be
good.
10% of them opted to faire.
0% of them opted to poor.
REGARDING QUALITY

Diagrammtitel
60
50 48
42
40
30
20
10
10
0 0
0
Excellent Good Fair Poor
No. of %
TABLE SHOWING CONSUMER SATISFACTION WITH
THE RANGE OF DESIGN

Respondents
Yes 74 74%
No 26 26%
Inference:
The above table indicates that 74% of respondents
are satisfied with the design of fastrack, 26% of them did not
like.
GRAPH SHOWING CONSUMER SATISFACTION WITH

THE RANGE OF DESIGN

Diagrammtitel
80 74
70
60
50
40
30 26
20
10
0
0
Yes No
No. of %
TABLE SHOWING CONSUMER OPINION REGARDING

PROMOTIONAL ACTIVITIES

Respondents
Excellent 28 28%
Good 42 42%
Fair 30 30%
Poor 0 0%
Inference:
The above table indicates that
28% of the respondents opted for Excellent,
42% opted for Good,
30% for Fair,
0% for poor

REGARDING PROMOTIONAL ACTIVITIES

Diagrammtitel
45 42
40
35
30
30 28
25
20
15
10
5
0
0
No. of Respondents %
TABLE SHOWING AWARENESS OF
FASTRACK MODELS

Respondents No. of Respondents %
Yes 82 82%
No 18 18%
Inference:
The above table indicates that 82% of the
respondents are aware of fastrack models, and 18% of
respondents are unaware of fastrack models.
GRAPH SHOWING AWARENESS OF
FASTRACK MODELS

No. of respondents
90 82
80
70
60
50
40
30
18
20
10
0
Yes No
TABLE SHOWING REPEAT PURCHASE OF FASTRACK

Respondents
Yes 78 78%
No 22 22%
Inference:
From the above table we can say that 78% of the
respondents go for repeat purchased and 22% of respondents
don’t like to go for repeat purchase of Fastrack.
GRAPH SHOWING REPEAT PURCHASE OF FASTRACK

Diagrammtitel
90
78
80
70
60
50
40
30 22
20
10
0
Yes No
TABLE SHOWING FASTRACK TO DIVERSITY

Respondents
Yes 70 70%
No 30 30%
Inference:
From the above table we can say that 70%of the
respondents go for other products, and 30% of respondents
don’t go for other products.
GRAPH SHOWING FASTRACK TO DIVERSITY

Diagrammtitel
80
70
70
60
50
40
30
30
20
10
0
Yes No
TABLE SHOWING SATISFACTION LEVEL OF
FASTRACK

Respondents
Excellent 28 28%
Good 30 30%
Fair 42 42%
Poor 0 0%
Inference:
From the table we can say that 28% of the
respondents satisfactory level is excellent, 30% of the
respondents satisfactory level is good, 42% of the respondents
satisfactory level is fair, and from this we can say that there are
no respondents whose satisfactory level is poor.
GRAPH SHOWING SATISFACTION LEVEL OF
FASTRACK

Diagrammtitel

CHAPTER-5
FINDINGS
&
SUGGESTIONS
FINDINGS

 Most of them are choosing fastrack.

 It was found that some of respondents are aware of
fastrack.
 Most of them are aware of fastrack watches through
Advertisement.
 Most of them are buying for their own purpose.
 Most of them don’t know the models of fastrack.
 Consumer respondents that they purchase repeatedly.
SUGGESTIONS

 Though the company leads the market, it should beware

of nearest competitors like Timex, Quartz and so on.
 The price for fastrack watches should be reduced so that
it can also be within the reach of middle-class-people.
 Advertisements regarding fastrack should be updated i.e.,
more innovative ads should come into existence.
 The advertisement should be in such a way that the
people should know all the models in fastrack and the
peer groups should say the ads of fastrack are good
 New models targeting to new generation should be
developed and the watches should be less weight.
 Promotional activity should be developed i.e., it should
offer schemes like contests etc.,
 After sales services of the fastrack watches should be
developed to a larger extent as it is the main reason for
purchase of fastrack watches.
 I suggest fastrack to diversify into other fields and
therefore should be a leader in that field.
 The quality for titan products is good and it should reach
to excellent.

CHAPTER-6
QUESTIONNAIRE
BIBILOGRAPHY
QUESTIONNAIRE
Hello!

I am D.sajith hussain , a final year BBA student from St. Joseph’s Degree
College. I am doing a project on “Consumer behaviour on Fastrack watches”. Hence,
I kindly request u to fill the questionnaire and share your opinions. I also assure you
that all the responses given by you will be strictly kept confidential and used for
academic purpose only.
NAME: AGE:
GENDER: OCCUPATION:
1) Do you use watch?

a) Yes b) No
2) Do you think the watches are of any uses to you?
a) Yes b) No
3) Which brand do you use in watches?
a) Sonata b) Timex
c) Fastrack d) Swiss
4) Do you use fastrack watches?
a) Yes b) very often
c) Sometimes d) no
5) If No, then are you willing to use them in future?
a) Yes b) No
6) If you prefer fastrack watches, what do you like in them?
a) Design c) Quality
b) Price d) Others
7) How much of money would you like to spend for purchasing a
watch?
a) Below 1000 c) 2001-4000
b) 1000-2000 d) above 4000
8) Do you prefer watches below 1000/- in fastrack?

a) Yes b) No

9) Did the special discounts on the watches attract you to make

purchases?
a) Yes, I usually make purchases during sales and discounts
b) No, discounts do not have any bearing on my purchases
10) Which colour do you prefer in fastrack watch?

a) White c) Red
b) Black d) others
11) Are you satisfied with the cost of fastrack watches?
a) It is High c) low
b) Reasonable d) can’t determine
12) What is your opinion on quality of fastrack?

a) Excellent c) Fair
b) Good d) Poor
13) How did you get to know about this brand?
a) Newspapers b) Advertising
c) Dealers d) Peer group
14) Are you satisfied with the price of fastrack watches?
a) Yes c) No
b) Should be decrease d) Price is good
15) Suggest us your opinion on this:
………………………………………………………………………………………………
……………………………………………………………………………………………….
Thank you Signature
BIBILOGRAPHY
WEBSITE : WWW.FASTRACK.COM

PRINCIPLE OF MARKETING : PHILIP KOTLER
MARKETING RESEARCH : R. TAYLOR

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FASTRACK WATCHES 2018-2019

PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

Department of commerce & management studies

ST JOSEPH’S DEGREE COLLEGE

Dept. of Commerce and Management St. Joseph’s Degree College

St. JOSEPH’S DEGREE COLLEGE

Dept. of Commerce and Management St. Joseph’s Degree College

PROJECT GUIDE CERTIFICATE

D.SAJITH HUSSAIN, a final year B.B.A student of St. Joseph’s

Place: Kurnool Mrs.ASHA PARVEEN

Dept. of Commerce and Management St. Joseph’s Degree College

I, D.SAJITH HUSSAIN, hereby declare that this project

Place: Kurnool D.SAJITH HUSSAIN

Dept. of Commerce and Management St. Joseph’s Degree College

I express my profound respect, deep administration and heartfelt

I take this opportunity to acknowledge my deep sense of

I have a great pleasure to express my gratitude to my parents

Finally I record my indebtedness to my beloved friends who

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

In 1930, the English watchmaker designed the first electric watch,

Dept. of Commerce and Management St. Joseph’s Degree College

company’s fortune. Companies or marketers cannot hire any fortune-

Consumers are continuously choosing among

Consumer-buying behaviour is defined as “The individuals and

Dept. of Commerce and Management St. Joseph’s Degree College

RE-LAUNCH OF THE BRAND

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

Bollywood rock star John Abraham was the brand ambassador

YES SIR AD:

There were several other ads like neon disc (glows

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

APPLICATION OF PRICING STRATEGY:

PRICE DISCOUNT ALLOWANCE:

Dept. of Commerce and Management St. Joseph’s Degree College

Headquarters : Bangalore, India

Area served : Global

Products : Watches, frames,

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

This watches are provided at a reasonable price, starts from Rs.

Dept. of Commerce and Management St. Joseph’s Degree College

incorporates the best quality, looks stylish by which youngsters

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

Over 35 years ago, Peter Drucker observed that a company’s

Dept. of Commerce and Management St. Joseph’s Degree College

Consumer research provides the basic for the development of new

MODELS OF CONSUMER BEHAVIOUR:

The starting point for understanding buyer behaviour is the

Dept. of Commerce and Management St. Joseph’s Degree College

MAJOR FACTORS INFLUENCE BUYING BEHAVIOUR:

A consumer buying behaviour is influenced by:

Dept. of Commerce and Management St. Joseph’s Degree College

The family is the most important customer buying organisation in

Dept. of Commerce and Management St. Joseph’s Degree College

Dept. of Commerce and Management St. Joseph’s Degree College

 To know the consumer satisfaction towards fastrack

Dept. of Commerce and Management St. Joseph’s Degree College

“To manage the business well is to manage its future and to