Set Up Price in Between Rs.

900- 999 PERCENTAGES

Ex. Factory Price 633
Company Profit Margin 665 5
Brand Marketing Budget 678 2
Distributor Margin 698 3
Wholeseller Margin 719 3
Retailer Margin 741 3

Base Price 741

WHTax 893 17
GST 992 10

Market Retail Price: 992

Price
Sales in Terms of Units
2019 January February March April May June July
Town Sales
Karachi 32,000.00 35,000.00 28,000.00 34,000.00 36,000.00 32,205.00 15,246.00
Lahore 27,000.00 29,000.00 28,560.00 25,250.00 26,125.00 25,325.00 25,356.00
Islamabad 15,000.00 12,036.00 12,650.00 18,065.00 17,965.00 13,546.00 13,654.00
Faisalabad 21,000.00 21,446.00 13,593.00 13,484.00 31,440.00 31,254.00 18,844.00
Quetta 17,000.00 13,154.00 15,454.00 12,554.00 21,478.00 11,542.00 11,474.00
Peshawar 12,000.00 10,236.00 10,254.00 10,215.00 10,748.00 10,254.00 10,244.00
Hyderabad 6,000.00 9,874.00 6,546.00 23,184.00 13,458.00 15,646.00 13,455.00

Total Sales in terms of Units

Total Sales in terms of Rupees
Marketing Budget

You are required to find out following:-

Townwise Annual Sales
Total Annual Sales in terms of Units
Total Annual Sales in Terms of Ruppees
Marketing Budget
August September October November December Total Sales

32,000.00 27,985.00 15,834.00 12,586.00 16,582.00 317,438.00

25,689.00 21,452.00 26,570.00 20,156.00 19,852.00 300,335.00
18,765.00 18,246.00 15,824.00 13,583.00 13,548.00 182,882.00
3,245.00 12,545.00 15,412.00 12,345.00 3,441.00 198,049.00
13,654.00 12,486.00 14,623.00 13,652.00 14,652.00 171,723.00
10,235.00 10,325.00 10,251.00 10,255.00 10,224.00 125,241.00
14,585.00 14,472.00 15,474.00 14,545.00 15,852.00 163,091.00

1,458,759.00
1,080,658,325
21,613,167 2 crore marketing budget
Total Budget for the Year 2019 21,613,167
Budget for First 2 Quarters 10,806,583

Total Budget Allocated January February March April May

% Amount % Amount % Amount % Amount % Amount %
Marketing Collateral
NewsLetter
Website 0.5 110,000.00 - 10,000.00 10,000.00 10,000.00
Posters
Give Aways
Agency
Creative Designing 1.4 300,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Advertising Campaigns 32.4 7,000,000.00 3,500,000
Misc. 3,167.00
Media
Television 41.6 9,000,000.00 750,000.00 750,000.00 750,000.00 750,000.00
Print & Newspaper 2.8 600,000.00
Radio 1.9 400,000.00
Digital 5.6 1,200,000.00 100,000.00 100,000.00 100,000.00 100,000.00
Out of Home 11.1 2,400,000.00 200,000.00 200,000.00 200,000.00 200,000.00
Public Relations 0.9 200,000.00
Events
Sponsorships
Activations
Email Marketing
Direct Marketing
Content Marketing 1.9 400,000.00
Trade Shows
Exibitions
Mobile Marketing
Tele Marketing
Free Sampling
Personalised Marketing
Any Other
TOTAL AMOUNT 21,613,167.00
May Jun Jul Aug Sep Oct Nov Dec
Amount % Amount % Amount % Amount % Amount % Amount % Amount % Amount

10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00

25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00

3,500,000

750,000.00 750,000.00 750,000.00 750,000.00 750,000.00 750,000.00 750,000.00 750,000.00

100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00

200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00