drop out rate 10%

acquisition growth 5%
Beg year no. of subscribers 5m
1st 5,000,000.00 0.1
x = end year no. of subscribers 2nd 4,500,000.00 0.1
a = quarterly drop out rate 3rd 4,050,000.00 0.1
b = quarterly acquisition growth 4th 3,645,000.00 0.1
c = beg year no. of subcribers

x=c*(1-(a-b))^4 4,072,531

where:
x = end year no. of subscribers 4072531.25
a = quarterly drop out rate
b = quarterly acquisition growth
c = beg year no. of subcribers

x=c*((1-a)^4*(1+b)) 3,444,525

where:
x = end year no. of subscribers
a = quarterly drop out rate
b = annual acquisition growth
c = beg year no. of subcribers
500,000.00 - 4,500,000
450,000.00 - 4,050,000
405,000.00 - 3,645,000
364,500.00 - 3,280,500

3,444,525.00
 2017 2018 Growth
Chatime 100 135 35%
Infinitea 85 90 6%
Gong Cha 65 75 15%
250 300 20%

Growth rate x = (a/b)-1

where:
x = growth rate
a = present year
b = previous year

2017 value b= a/(1+x)

where:
x = growth rate
a = present year
b = previous year

2018 value a= b(1+x)

x = growth rate
a = present year
b = previous year
Market Size of Uniform Category

Taekwondo
Practitioners Total
Population

No buying power With buying power

Ave. no. of uniforms

to purchase
total pop
age
social economic
sport enthusiast
non sport enthusiast

average time they purchased going into yellow

average per year health
annual income experience
 Column Labels
2016 2017 2018
Row Labels Sum of Qty Sum of Total Sales Sum of Qty Sum of Total Sales Sum of Qty
CONSIGNMENT 16488 6864964.83999995 16278 7260062.75999997 15117
DEALER 35271 10636035.5 58617 17681145.25 63429
INSTITUTIONAL 1715 1226365 2097 1622824.1 2741
INSTRUCTOR 90740 28752553 80668 27488861 92019
LGU 234 -141700 2922 563436.04 2295
ONLINE 929 568459
OUTRIGHT STORES 12652 6618486.562 12522 6419092.11 11651
OUTRIGHT-IND 25690 15183747.7176 31431 18816759.31 32384
RETAIL 38268 15855794.04 41316 18816634.99 47788
TAEKWON SPORTS 5193 860855 20
Grand Total 227180 86425560.6596 245851 98668815.56 267444

RETAIL 41,146 17,508,918.04 46,335 21,002,895.13 52,824

WHOLESALE 90,740 28,752,553.00 80,668 27,488,861.00 92,019
DEALER 35,271 10,636,035.50 58,617 17,681,145.25 63,429
STORES 34,333 14,344,306.40 28,800 13,679,154.87 26,788

2016 2017 2018 CAGR

RETAIL 41,146 46,335 52,824
WHOLESALE 90,740 80,668 92,019
DEALER 35,271 58,617 63,429
STORES 34,333 28,800 26,788
201,490 214,420 235,060 8%

2016 2017 2018

RETAIL 17,508,918.04 21,002,895.13 23,908,267.99
WHOLESALE 28,752,553.00 27,488,861.00 30,008,165.75
DEALER 10,636,035.50 17,681,145.25 20,153,947.75
STORES 14,344,306.40 13,679,154.87 13,146,942.11
71,241,812.94 79,852,056.25 87,217,323.60 11%

SALES VOLUME
100,000,000.00 250,000
CAGR 11%
87.2m
90,000,000.00
79.9m
80,000,000.00 13,146,942.11 200,000
71.2m
13,679,154.87 34,333
70,000,000.00
14,344,306.40 20,153,947.75
60,000,000.00 150,000 35,271
17,681,145.25 STORES
50,000,000.00 10,636,035.50 DEALER
WHOLESALE
40,000,000.00 RETAIL 100,000
80,000,000.00 13,146,942.11 200,000
13,679,154.87 34,333
70,000,000.00
14,344,306.40 20,153,947.75
60,000,000.00 150,000 35,271
17,681,145.25 STORES
50,000,000.00 10,636,035.50 DEALER
WHOLESALE
40,000,000.00 RETAIL 100,000
30,008,165.75
27,488,861.00 90,740
30,000,000.00 28,752,553.00

50,000
20,000,000.00

21,002,895.13 23,908,267.99 41,146

10,000,000.00 17,508,918.04
-
- 2016
2016 2017 2018
 Total Sum of Qty Total Sum of Total Sales
Sum of Total Sales
7154284.83999995 47883 21279312.4399999 93919413
20153947.75 157317 48471128.5 0.32268
1623852 6553 4473041.1
30008165.75 263427 86249579.75 0.296329
680030 5451 1101766.04 0.015368
929 568459
5991957.27 36825 19029535.942
18748502.9 89505 52749009.9276
21604385.99 127372 56276815.02
700 5213 861555
105965826.5 740475 291060202.7196

23,908,267.99 140,305 62,420,081.16

30,008,165.75 263,427 86,249,579.75
20,153,947.75 157,317 48,471,128.50
13,146,942.11 89,921 41,170,403.38

OLUME
250,000 CAGR 8% 235k
214k 26,788
201k
200,000 28,800
34,333
63,429
58,617
150,000 35,271
STORES
DEALER
WHOLESALE
100,000 92,019 RETAIL
200,000 28,800
34,333
63,429
58,617
150,000 35,271
STORES
DEALER
WHOLESALE
100,000 92,019 RETAIL
90,740 80,668

50,000

46,335 52,824
41,146

-
2016 2017 2018
 -11.67% 11%
34% 27%
1% 39%
13% 22%

QUALITATIVE COMMENTS

Introduced new designs of apparel, equipment, and uniform

Introduced new products like Pixel Shorts
Price increase on year 2017 (DID IT AFFECT DEMAND)
Launched Sabumnim Program for Instructors
Increase in supply of products (not a demand qualitative comment)

*focus on the demand

*are all chanels healthy
*priority chanels
*make it specific in what year
KIX
BUSINESS ABILITY TO
STRENGTHS WEAKNESSE
IMPACT INFLUENCE

Highest quality products locally 5 5 Brand dependent on instructors

High brand awareness in the Philippines* 5 5 Primary product catering to one Ass

Market pioneer in the Philippines 3 5 Lack of brand market research

Strong market leader position locally 3 5

BUSINESS ABILITY TO
OPPORTUNITES THREATHS
IMPACT INFLUENCE
Continuous development of Taekwondo as a
5 3 Association policies regarding autho
sport (Kailangan quantitative)
Technological advancement that may result to Technological advancements that m
4 3
brand product development demands on some primary products

Rising of new associations for existing products

4 3 competitive brands associated wi
w/o PTA logo
 BUSINESS ABILITY TO
WEAKNESSES
IMPACT INFLUENCE

pendent on instructors 5 5

roduct catering to one Association 5 3

and market research 5 4

BUSINESS ABILITY TO
THREATHS
IMPACT INFLUENCE

on policies regarding authorized products 5 1

gical advancements that may negatively affect

4 1
on some primary products

titive brands associated with other associations