Social Media Marketing (SMM)

Prof. Avinash Kapoor

Group 7 , Term project

18PGPIM37 - Rahul Das

18PGPIM19 - Keerthish Ballal

18PGPIM04 - Akshat Palsania

18PGPIM46 – Reha Chopra

18PGPIM30 – Naveen Kumar Rai

18PGPIM34 – Piyush Jain

Choice of Topic: Social Media Marketing (SMM)
The usage of social media as a marketing tool is already implemented by many businesses.

Purpose of the study:

Marketing is of core importance to any kind of business. It can range from promotions and
advertisements on a large scale to one to one word of mouth marketing. Marketing forms the
essence of a business by which the brand name reaches the intended audience. The cost
associated with traditional marketing techniques including print and visual media is
increasing at a fast pace. The cost of a full-page colour advertisement in ‘Time of India’ is
around₹200,000, if not more. Thus, it is important to look out for new and more creative
methods of marketing. Online marketing especially social media marketing is a sensible
alternative.
This report tries to analyse how effective is marketing via social media. The report also
compares the advantages and disadvantages of social media marketing with traditional
advertising like print and visual media. Today’s youngsters are aspirers. They dream big and
want to be their own boss. Most of them aspire to be entrepreneurs and the success stories of
entrepreneurs are a huge encouragement for them. A major problem that these entrepreneurs
face while starting a new business is the cost associated with the brand building and
marketing. In this era, though the young population is all set to take over the world with
extended technological advancements, many of them fail due to lack of financial resources
for brand building. It is in this scenario that this report analyses how well social media
marketing can help new businesses.

Study Objectives:
The objectives of this report are as follows:
 To study the effectiveness and implementation of social media marketing for different
businesses
 To study how social media can be useful for small businesses and new business start-
ups.
 To compare social media marketing to traditional marketing

Justification of the study:

It doesn’t matter if you run a small local shop or a big national company. Social media is an
essential piece of your business marketing strategy because of technological advancement
and brand savvy consumers. It not only provide opportunity for potential consumers to know
about your brand but also provide opportunity to sellers to reach their prospective clients
when they are looking for a service, product etc.
Social platforms help you connect with your customers, increase awareness about your brand,
encourage engagement, show authencity and boost your leads and sales. With more than four
billion people around the world using social media every month, it’s no passing trend.
This project is aimed to understand various intricacies of social media marketing and steps
involve to successfully launch a social media campaign.

Significance of the study:

Placing an advertisement in traditional media is not the best solution for brand promotion.
The problem with traditional mass advertising is that, these media appeal to a wide range of
people who may not even be interested to know who we are and so we misses to reach right
marketing mix. This can be achieved by channelizing a greater part of promotion and
advertising budget for activities such as networking, volunteering, hosting events and so on.
Out of these methods, networking is the best that suits the need of the time. With the
technological advancements in today’s world, it is fairly easy to be connected with the
outside world with the help of social networking sites.

There is no denying that Social media marketing has many advantages for start-ups and
established brands. By regular updating the right social media marketing strategy, it will lead
to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and
much more
.
Outline of the study:
 Phase 1 : Introduction
 Phase 2 : Design/ Approach
 Phase 3 : Finding/Discussions/Implementation
 Phase 4 : Presentation and report submission

References
https://wearesocial.com/blog/2018/01/global-digital-report-2018
https://marketinginsidergroup.com/content-marketing
The Art of digital marketing – Ian Dodson