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MY BACKGROUND

DAYNA SARA
I am an accomplished and passionate
Social Media Specialist and Content
Creator.
BAKER
My professional roles have included a SOCIAL MEDIA SPECIALIST
diverse mix of paid and organic social
media management, content
marketing and event management. WORK BACKGROUND
I am an outgoing, motivated and Social Media Specialist
resilient individual with a drive to Ryanair | Jul 2019 - Present
constantly improve processes and Seeking new ways to present and share content across all social platforms.
Advising our joint advertising clients on how best to use each platform, particularly Facebook &
increase results. Instagram advertising.
Analyzing the performance of all activity across each platform to seek opportunities for
improvement.
Managing content calendars and trackers to increase follower engagement week on week.
Creating and maintaining the Ryanair Engineering Instagram, growing the following to over 4,000
PROFESSIONAL SKILLS within 4 months.

Weebly | Canva | Jira | Conversocial,


Communications Graduate
Omniture | Adobe Experience Manager
Ryanair | Sep 2018 - Jun 2019
| Adobe analytics | Photography |
Wrote and distributed press releases across European media.
WordPress, Photoshop | Biteable | Ensured the Ryanair brand was presented fairly by media across Europe.
Facebook Advertising | Google Created a filing system for over 200 destinations to support the sales and marketing team during
AdWords | fly rounds.
Produced a marketing plan for the environment policy to be shared with the CMO & CEO.
Improved the overall joint advertising process by updating roadmaps, processes and presentations.
Worked closely with agencies and other teams to ensure all social, web, CRM and OHH activities
were successfully executed.
Supported the Head of International Communications with preparation of marketing plan and
presentation for a large Italian client.
REACH ME AT:
Mobile: 00353852442215
Marketing Specialist
Email: daynasara@hotmail.com DB Entertainment | Feb 2015- Aug 2018
www.daynabaker.weebly.com Built and maintained the corporate website using Weebly.
Executed successful advertising campaigns through Facebook and Google analytics.
Increased yearly bookings from 2 to 19 within 8 months.

PERSONAL FACTS Head of Marketing Department


Gepetto Training (Start-up). | May 2016 - Sep 2016
Awarded the Dean's academic Social media strategy, advertising & management: Facebook, LinkedIn & Twitter
achievement award. Worked with all team members to create and bring to life Gepetto events.
Represented the company at trade shows and tech events in Dublin.
Awarded the Dean's scholarship
for Masters.
Lived abroad in Italy for two
EDUCATION BACKGROUND
consecutive years.
National College of Ireland
Master’s in Marketing, 2017-2018
Second-Class Honours

National College of Ireland


Bachelor of the Arts in Marketing Practice, 2015-2017
First-class Honours