Dear Respondent,

I am doing a research in Consumer buying behavior at Iqra University, Pakistan. I am

conducting a study on Impact of sales promotions, Advertisements and product

packaging on consumer buying behavior under my supervisor (Dr. Irfan Hameed). I

need your help to best understand the relationship between variables.

I request you to participate in this study by answering the attached questionnaire that will
hardly take your 10 minutes.

The respondent will be kept anonymous. Your demographics will not be made
available to anyone at any cost.

If you have any questions or concerns about the questionnaire or about participating in
this study, you may contact me at ismailqasim12@gmail.com. You can also request for
key research findings through same email address.

Thanks for your cooperation,

Sincerely,

M.ISMAIL QASIM
MOHSIN ALI
ZOYA BASHIR
NERAJ KUMAR
SHUJA ULLAH AGHA
Researcher
Iqra University, Karachi,
Pakistan.
Cell# 03341777992
 Neither Agree nor
Strongly disagree

Strongly Agree
Please select your desired response: For example: If

Disagree

Disagree

Agree
your response is 4 (Agree) than it will be like this 4

Variable 1: Sales promotion

01 Sales Promotion activities of store made you to
1 2 3 4 5
visit the store again?
02 I prefer to buy products that are on promotion. 1 2 3 4 5
03 If a brand offers free sample that could be a reason
1 2 3 4 5
for me to buy it.
04 A buy one get one free has led me to buy more
1 2 3 4 5
quantities of the same product.
05 Stores that provide free samples are more festive 1 2 3 4 5
Variable 2: Advertisement
01 I tend to purchase those products that have
1 2 3 4 5
attractive advertisements.
02 In my opinion, the advertised products have a good
1 2 3 4 5
image in the mind of customers.
03 Persuasive advertisements are more convincing. 1 2 3 4 5
04 Advertisements influence your product choice. 1 2 3 4 5
05 Advertisement done by celebrities creates more
1 2 3 4 5
impact than other advertisements
Variable 3: Product packaging
01 Product appearance can influence a customer to
1 2 3 4 5
repurchase the product.
02 Products that are well packaged are more trusted
1 2 3 4 5
by the customers.
03 Do you always choose the product by looking at its
1 2 3 4 5
brand name?
04 Do you believe that convenience packaging is best
1 2 3 4 5
for customers?
05 Good packaging of a product enhances promotion. 1 2 3 4 5
Variable 4: Consumer buying behavior
01 Product packaging and advertisement is important
1 2 3 4 5
to affect a customers buying decision.
02 I look at the convenience of buying a product
1 2 3 4 5
before making a purchase decision?
03 I buy as much as possible at sale prices. 1 2 3 4 5
04 I usually buy well-known brands 1 2 3 4 5
05 If a brand offers price discount that could be a 1 2 3 4 5
 reason for me to buy it.

Please select ( ) the appropriate choice

Name: __________________________________________________________

Contact #. _______________________________________

Email ID:._______________________________________

Gender: Male Female

Age: 1. Less than 21

2. 21 to 30
3. 31 to 40
4. 41 to 50
5. Above 50

Education:
1. Matriculation/O level
2. Intermediate/A level
3. Undergraduate
4. Graduate
5. Doctorate

Occupation:
1. Employee
2. Own Business
3. Student
Thank you for your cooperation.