1

NTCC SUMMER INTERNSHIP REPORT SUBMITTED TOWARDS THE PARTIAL

FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION

A STUDY ON DIGITAL MARKETING

SERVICES WITH C&R TEXTILES
PVT LIMITED

SUBMITTED BY:

SAUMYA CHAUHAN

BBA (2017-2020)

Roll No:-13

FACULTY GUIDE- DR AJANTA DEB

ENROLLMENT NUMBER- A3906417451

COURSE: BBA (GENERAL)

 2

TABLE OF CONTENTS

S.NO TITLE PAGE NO.

1. CHAPTER- I INTRODUCTION 4

2. CHAPTER –II LITERATURE REVIEW 9

3. CHAPTER – III RESEARCH METHODOLOGY 11

4. CHAPTER-IV DATA ANALYSIS, RESULT AND 13

DECLARATION

5. CHAPTER-V SUMMARY,CONCLUSION AND FUTURE 30

SCOPE OF THE STUDY

6. REFERENCES
 3

OBJECTIVE OF THE REPORT

 To organize and report the learning gained in the summer internship.

 To apply the concepts of digital marketing learnt in real-life situations.
 To take up on-the-job Training and develop a network in enhancing
career prospects in Digital marketing.
 To study the growth of digital marketing of the company.
 To understand organizational interrelationships and develop effective
interpersonal relationships.
 4

LITERATURE REVIEW

In Indian Journal of Marketing, Suresh Reddy26 released this article. The

title of the paper is "Marketing effect of e-commerce."

Web is giving organizations new channels of correspondence and association. It

can make nearer yet savvier associations with clients in deals, advertising and
client support. Organizations can utilize web to give progressing data,
administration and backing. It likewise makes positive communication with clients
that can fill in as the establishment for long haul connections and support rehash
buys.

"Is your smart marketing" Victor Van Valen released an article

Today promoters not just need to take into account and legitimately pinpoint an
exact focused on group of spectators, however they have to redo their notices too..

Vikas Bondar's article on "Sales and Marketing Strategy"

Web is a great thing. The Internet gives individuals a more noteworthy measure of
data as we need. It is the most ideal approach to get a correlation of the items that
we need .Online social connections are used to channel, talk about, scatter, and
approve news, stimulation, and items for utilization.

Content advertising is making rich substance focusing on potential group of

audience and sharing by means of substance promoting stages to illuminate, teach
them without selling. In this way, content promoting is growing by noting standard
issues with the correct sort of substance before the correct sort of crowd.

Advertising correspondence methodologies are significant these days than

previously. An upgraded instructive content can interface with clients and
 5

empowering them to cooperate with. Accordingly, compelling and effective

substance advertising methodologies will impact client's sure collaboration with an
item and administration even it will expand speculation of profits.

The term paper comprehends the various ideas of digital advertising, yet while
executing it may contrast from situation to situation. This investigation
comprehends and realizes how to manage various types of clients or customers and
how to make great online campaigns.
 6

RESEARCH METHODOLOGY

The structured questionnaire was developed for this research. In order

to provide just multiple choice questions, the questionnaire was
organized. The questions asked were evident, straightforward and
unambiguous. The reason for using a multiple choice question in this
study is because they are used extensively in investigation and gives a
more consistent answer. Multiple choice questions are simpler for the
respondent to answer and the collected information can be analyzed and
interpreted more easily by the investigator.

As the research conducted was done with the help of primary as well as
secondary data there was a survey and hence data interpretation was to
be done.

Primary information- Personal interviews, questionnaires, surveys etc.

were the distinct ways of gathering primary data. Since my project is
quantitative, primary data are gathered from a questionnaire / survey.

Secondary information- In different organizational papers and

documents secondary data was gathered from current sources.
Secondary data from journals, websites and further research were
gathered for the research.
 7

To achieve the goals, quality research was used in the study. The
descriptive study was performed by examining current literature, which
helped validate and extract significant factors.
 8

DATA ANALYSIS

India has an online population of 213 M, 60 percent of them men and 40% of them
women. There are 110 M mobile web users, 80% of them men and 20% women.
The Social Media includes 176 million of the total Internet population.

Young men and women between 25-34 years of age are among the main
consumers of the Internet, while power users are India, males between 18-24.
Underneath are wise age distributions.

Indian Internet user's internet behavior Trends in online behavior have altered
considerably, they want to share their lives with others. In India, social networking
is carried out
 9

at 25 percent and facilities are carried out at 23 percent. Emailing and instant
messaging are included in the services.

Social networks are the most time consuming in the region. Data shows that 86 per
cent visit a social network site by an Indian internet user. With 28 percent rise in
traffic and a rise in traffic, Facebook is still the number one social network.

An Indian consumer spends an average of 217 minutes on Facebook, followed by

instagram, twitter and LinkedIn.
 10

very crucial. Customers spend more time on digital technology, making it simple
to From a marketers’ point of perspective, the digital platform's existence in digital
media capture digital clients, which is much more cost efficient than digital
expenditure, when compared to traditional technologies.

it is the way of reaching out to potential or realized customers who you want to
keep engaged. This type of marketing is less expensive to get started where you
have to manage your social media and respond to people who leave comments or
ask questions. Because of greater investment it has a major impact on sales and
revenue.

It also gives you an opportunity to educate and entertain your customers about your
company for value proposition.
 11

The Internet is undoubtedly amongst numerous others the most interactive and
active medium. The strength of the internet medium has turned interactive
campaigns into norms.

If an advertiser needs to plan a kind of embassy advertising, for instance, the

internet media can be an efficient means to achieve it. Even if the total time
required for the completing of an online ad campaign is not as long as traditional
advertising methods, for regular marketing campaigns.
 12

The cost of publicity based on a visitor taking specific specified actions in reaction
to an ad:

Cost –Per-Action (CPA). "Action" covers sales, transactions, client purchases or

clicks.
 13

Cost-per-thousand (CPM.)The thousand stand for "thousand print or opinions of

advertising.
 14

Pay-by-pay: promotional programs to search engines that ensure the listing of the
website for a certain keyword search word at a fee.
 15

With each corporate opportunity to involve customers, it is crucial to

concentrate on commitment by enhancing brand identity and affecting
buyer behavior and decision-making. Marks should be able to map the
path of a customer to see how they can provide value and generate a
chance to involve them. Brands must realize that involvement does not
involve pushing product messages, but It's about building.

Companies must know that the digital environment is not technology,

but attention.

DISCUSSION
 16

SURVEY

This survey was performed by collecting a predefined series of

multiple choice questions which was used to collect information
from the employees and interns belonging to various departments of
the firm.

There were 21 respondents in total belonging to various designations

that included branch manager, managing director, marketing head,
marketing technologist, retail manager, social media manager and
student here is referred to the interns working under various managers

I.
 17

As you can see in the above given pie chart the higher percentage of
importance is given to the generation of sales which is 47.6% followed
by 23.8% of building brand awareness among target audience for value

Proposition. Generation of leads, traffic and online community is given

equal consideration i.e. 9.5%.

II.

In past year’s performance the sales executives have measured the

success of their digital marketing programs through sales at maximum
47.6% and website click rate was 14.3% which is the same as brand
awareness. The least was through website traffic.
 18

The below diagram shows that social media marketing for the company
was more successful through instagram than facebook. The percentage
of agreement for instagram was 52.4% and for facebook was 33.3%.

Lowest preference was given to twitter as a promotional media and other

includes pinterest tumblr etc.

III.

It was recorded that highest allocation of budget was invested on social

media marketing 40% of respondent agreed and 30 % agreed on equally
across all channels. Pay per click and search engine optimization was
given equal preference 15%.
 19

IV.

According to the workforce content was updated on weekly basis on all

the social media platforms like facebook, instagram, twitter etc.

V.
 20

VI.

The company is doing maximum advertising with the help of social

media boosters and Google ad words.

At last maximum number of respondents agreed that past year’s

performance was met and up to the expectation. But still there is a lot to
learn and make digital marketing as more effective and efficient medium
of brand promotion.
 21

RESULT AND DISCUSSION

Digital Marketing Industry's fast development is a direct result of the

worldwide Internet phenomenon and the Digital Market's efficiency.

DIGITAL MARKETING CHANNELS

SEO (Search Engine Optimization)

Search engine optimization (SEO) is the method in which the "natural"

or unpaid ("organic") search findings of a search engine affect the SEO
may aim search, various types of quest, including image search, local
search, video search. As an internet commercialization approach, SEO
looks at the job of search engines, what individuals are searching for and
the real Google words or keywords written in search engines. To
optimize a page, its contents, HTML and related coding could be edited,
both to improve its significance to particular keywords and to overcome
obstacles to Google engine indexing. Promoting a website to improve
the volume of rear connections or inbound connections is a different
SEO strategy.

SEM is an Internet marketing method that enhances awareness of

customers through publicity and Optimization SEM, by growing
transparency in the Google outcomes sections (Google analytics pages).
SEM can use Google engine optimization (SEO).
 22

Social press advertising is the method by which websites are transmitted

or received exposure via cultural press pages.

Social press advertising programs appear to concentrate on awareness-

building efforts and encourage users to communicate them across their
cultural networks. The digital term tongue relates to all declarations
about an case, product, service, brand, business and shared by customers
on the internet (e.g. websites, personal networks, immediate emails,
media releases).

This type of advertising outcomes in gained press rather than charged

media when the underlies spread from customer to consumer, probably
because it comes from a reliable third-party origin as compared to the
product or business itself.

Engagement

In the cultural internet framework, participation implies that clients and

shareholders are not spectators but participants. Corporate social media
enables everyone to convey and communicate a view or concept along
the route of company. As other clients write their remarks or
recommendations, each participating client becomes component of the
marketing department. The commitment method is essential for the
effective advertising of personal press.

Facebook Marketing Facebook is both a company and an individual's

world's most famous social network. Your mates and supporters will
 23

probably use your website with more than one billion customers— you
should!

In reality, after "loving" a product on Facebook, individuals are 51%

more probable to buy.

In order to render the project efficient, facebook marketing calls for

excellent insights and a distinctive way of reasoning.

TOOLS USED

Google Trends Google Trends is a Google Inc. government internet

facility that uses Google Search to demonstrate a certain search term is
entered relative to the complete search volume in different areas of the
globe and in different languages. Popularity by country, areas, towns and
language is broken down under the primary graph. Google Trend can be
used by marketers to find out where their greatest and lowest search
takes place.

Keywords analyzer is like a workshop for creating new or extending

current search network campaigns. Marketers can look for keywords and
ad group thoughts, see how to list keywords, and even generate a fresh
keyword list with several keywords lists. Keyword Planner can also be a
free Ad Words instrument to assist you chooses competitive offers and
budgets for your campaigns. Keyword planner benefits are provided
below.
24
 25

CONCLUSION

The successful completion of this internship shows that the marketing

future is in digital hands. In addition to putting advertisements in portals,
digital marketing comprises of integrated services and embedded
channels. Brands want to construct their presence across digital
platforms because they are very closely related to digital media than
other media. More than that clients are very interested in data and digital
media.

Brands can use digital platforms to effectively engage their target group.
Not only do digital media help, brands can expand their clients or
maintain their current clients.

The effect of brand recall on target groups is increased by digital

platforms. The study on customer engagements demonstrates that they
are extremely informed seekers and study a product before they go to a
retail store. Brands want to offer customers platforms to comprehend or
really feel their product.

This project report will be of great help for marketers, I sincerely think,
to comprehend digital marketing and to plan future policies.

I conclude my research by quoting that "Brands without a digital

presence cannot maintain themselves.
 26

SUMMARY

I am student of amity school of business and I have completed my

internship in C&R Textiles Pvt ltd. My summer internship was in
Digital media Marketing. Throughout my internship I have been
working in different area of digital media which included social media
marketing, content marketing, email marketing, SEO, keyword analysis,
influencer marketing etc .this report was written after getting experience
from digital marketing.

The report tells about the various applications of digital medis marketing
which will help the readers to get an idea about the digital industry and
its importance in creating value proposition for a brand. The report is
supported with all the primary and secondary data that was collected
during my internship period .After reading this report reader will be able
to understand the classroom knowledge and differ between the real life
situation.

The title of my study is “A study on digital marketing services with

C&R textiles Pvt ltd “. The primary objective of the internship was to
get experience and skills to develop future job opportunities. The
methodology and findings used in the report are all well explained and
discussed with help of all the researched and collected data.
 27

I hereby, conclude that this project report will be of great help for
marketers, I sincerely think, to comprehend digital marketing and to plan
future policies.
 28

SCOPE OF THE STUDY

This research paper focuses on digital marketing through various

programs and the process of business development and plan

This research enables me to verify the reality of a market where the real
understanding of the classroom lectures can be compared to the real life
scenario. Concepts and methods may differ by simply studying theory
and facing real circumstances. The research helps to comprehend the
various ideas of digital marketing, but it could vary from scenario to
scenario when implemented.

This paper helps to understand and know how to make use of various
digital marketing strategies for the marketers.
 29

REFERENCES

http://www.cnrtex.com/careers.asp

https://www.zaubacorp.com/company/C-R-TEXTILES-PRIVATE-
LIMITED/U74899DL1994PTC058093

http://ihgfdelhifair.epch.in/epch/author/24783/

http://iacs.in/

https://blog.hubspot.com/marketing/what-is-digital-marketing

https://en.wikipedia.org/wiki/Digital_marketing

https://digitalagencynetwork.com/blog/digital-marketing/