AEM Training 2

Invitation to Tender UC-1501011(AM)
Consultant Environment
Adobe AEM
23.02.15
Concordia
© w.illi.am/ Confidential
Cover Letter
Our team at w.illi.am/ would like to thank you for this opportunity to present Concordia University with our proposal for the Concordia.ca and C-space
responsive project. We had the pleasure of collaborating with you recently following the launch of Concordia.ca, which enabled us to work closely
alongside your Web Communications and Instructional and Information Technology Services (IITS) teams, and we would be honored to do so again.
Our previous consulting mandate for Concordia University was a valuable learning experience on a number of different levels. In particular, it enabled us
to acquire a strong understanding of your organization’s strategy and stakeholders. Not only did we collaborate closely with your internal teams, but we
also worked with multiple stakeholders including faculty members, departmental resources, students and staff. Through our collaboration, we discovered
and embraced your mantra of innovation, excellence and passion, which is very much aligned with our core values.
The website’s redesign into responsive is also in line with our company’s mission, which is to create useful, business-enhancing, digital products with a
human-centered approach. Our vision is a tool that is intuitive and effective, and one that reflects the needs of the user while providing a seamless
experience on different devices. Just as important, platform improvements in the form of workflows, reports and a staging environment will benefit your
content creation team, which will serve to improve the platform efficiency and help reach your communication objectives.
Concordia students, parents, faculty, alumni and employees will surely benefit from the improved accessibility of the site up to par with digital best
practices. It also places Concordia on the right path to start building an enhanced experience around the complete university experience. We believe that
together we can achieve great things. We propose to start exploring such a future with a partnership for developing this vision with a workshop, on us.
Built on common values of excellence, innovation and human focus, we strongly believe that our partnership would evolve Concordia’s main site and
Intranet to the next level. We are ready and excited for the challenge.
Kind regards,
Damien Lefebvre, Co-president
2 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

ABOUT THE OUR W/ APPENDIX
W.ILLI.AM/ MANDATE SOLUTION REFERENCES
The Project Suggested Team Case Studies W/ Awards

AEM Partnership Contact Us
Recent AEM Projects Our Approach Timeline Bombardier
Full Curriculum Vitae
Our Beliefs Cost Proposal Hydro Quebec
Risks Mitigation
Table of Contents

ABOUT
W.ILLI.AM/
AEM Partnership & Recent Projects

Our Beliefs
Our Team
The Company Background

Our Beliefs
Our Team

OUR PARTNERSHIP WITH ADOBE
w.illi.am/ is a leading Adobe partner based in Montreal,

that employs close to 70 digital technology professionals,
representing all areas of expertise including business
analysts, UX experts, IT architects, Front and back end
developers and QA experts. All of these areas of expertise
are represented in-house to deliver an outstanding,
innovative digital experience to integrate Adobe Marketing
Cloud solutions.
• Adobe solution partner since 2012
• Adobe certified for the implementation Adobe Experience Manager (AEM)
• w.illi.am/ has attended Adobe Summit in Salt Lake City in 2014 as an official
partner and will be present this Summit 2015

OUR MOST RECENT AEM PROJECTS
Objective: Develop a platform for the Objective: Offer Adobe Cloud Marketing Objective: AEM consulting, architecture and
management of multi-lingual content that Services and expertise. development.
is syndicated into multiple websites.
• Maintenance & Evolution: Maintenance and • Architecture and development.
• AEM Analysis and implementation – evolution of the AEM platforms of the Project length: 3 months.
Platform analysis setup and National Bank of Canada – Production Outsourcing: 1 senior Java Architect.
configuration issues and small evolutions.
• AEM Consulting: migration plan for 200+
• AEM Analysis and Implementation – • Bank Account Salesflow: Offer a new websites, AEM improvements and content
Corporate site Bombardier.com possibility for consumers to open a BNC syndication and intranet.
account through an improved Salesflow Project length: 4 months
• AEM Analysis and Implementation – build on Adobe CQ5. Outsourcing: 1 AEM Business Analyst
Country sites blueprint (UK and
Germany) • Dynamic Tag Manager & Scene7: Add
Adobe DTM solution as tag manager for the Project duration: 7 months
• AEM Analysis and Implementation – digital bnc.ca platform and use Scene7 to
Commercial Aircraft website distribute rich media assets.
• AEM 6.0 migration Project duration: Ongoing project
Project duration: Ongoing since 2011.

Our Beliefs
Our Team

We are a Digital Experience Agency.
We craft digital products and services that transform
the way we live and do business.

WE BELIEVE IN
Digital Innovation
Our mission? We leverage the power of technology and data
to create meaningful and innovative digital experiences. Our
goal is to engage people, transform businesses, and
contribute to your bottom line.

WE BELIEVE IN
Human Centered Design

The success of our digital products rest upon having
humans – those who will be using the interface – at the core
of any concept. Our approach involves direct observation
and participation of target users throughout the design
process. We know that if you make your users happy, this
value will translate into strong business performance.

WE BELIEVE IN
Creative Collaboration
We believe that creating the best product or service is not a
solitary flash of genius: it’s a problem solving process. For our
strategic mandates, we handpick a core team with a vast range
of experience. And we don’t work alone – we always involve our
clients. We combine your industry knowledge, with our fresh
digital perspective.

We believe that
creativity sparks
when strategy,
design &
technology meet.
How we push digital
innovation further
• BU, a connected glass, was developed by
w.illi.am/ and ALTO Design using a
multidisciplinary approach, leading us to win the
Grand Prize in Technological Creativity during
the Boomerang contest held on December 4th
2014.
• Interactive indoor maps and platform developed

in collaboration with Google for Ivanhoe
Cambridge shopping malls across Canada.
• The annual w.illi.am/ event, “Le Printemps W/”

was transformed into a unique experience for our
clients and partners. With the help of the Beacon
technology, our teams build an interactive
exhibition.

Our Beliefs
Our Team

The Leadership Team
Damien Annie Anastasia Simon

Lefebvre Levesque Simitsis Bélanger
Co-President Co-President Vice President, Vice President

Design & Strategy Technology

Our Beliefs
Our Team

WHAT WE WORK ON
Health
Finance
Retail
Transportation Luxury
Entertainment
Energy
Beauty
Government
Education
Aerospace

OUR GLOBAL REACH
Our clients headquarters
Our mandates
Our extended impact

6 clients are Global 500 companies
16 clients > $1B revenue

THE
MANDATE
The Project
Our Approach

The Project
Our Approach

REACHING UP, REACHING OUT.
Improving the communication experience, empowering resources to create it.

The Project
Current situation
Concordia.ca and C-space have been
successfully running on AEM for over a year, yet Responsive
the sites’ usability on multiple devices must now websites
be improved to widen Concordia’s reach.
Mandate
Improve the performance of the platform and
make the sites responsive by adding features
such as workflows, reporting and a staging
instance. Platform
enhancements
Scope
Divide the project into two streams that can be
tackled by different experts in concurrent phases,
with the main objective of getting the internal
resources to be self-sufficient.
Responsive Design
PROJECT PILLAR
The web’s moved beyond the desktop, and it’s not looking back. The number
of devices we’re designing for is growing just as quickly as mobile traffic.
- Ethan Marcotte,
Responsive Web Design Guru

Responsive Web Design is Not Only a Matter of Design!
Responsive design is a key

More websites are being built in Responsive Web
consideration at every step of our Design (RWD), which optimizes websites for desktop
projects. while providing an “app-like” experience across all
other devices (smartphones, tablets etc.).
Users access the web through various devices (computer

monitors, mobile, tablets) which all come in different screen
sizes and capabilities (e.g. geo-localization, touch screen
etc.).This trend will only continue to increase in the coming
years.
w.illi.am/ has been employing responsive web design to almost

all of its projects in the last years, creating digital experiences
that adapt content seamlessly to suit every user’s device
context.
All experts at w.illi.am/ takes RWD in consideration when

planning website content and functionalities. We adapt
copywriting with mobile in mind and use tools specifically
designed to build wireframes and mock-ups for varying screen
sizes and capabilities.

Responsive Web Design is a Process
Steps to building a responsive website

More websites are being built in Responsive Web
include: Design (RWD), which optimizes websites for desktop
while providing an “app-like” experience across all
other devices (smartphones, tablets etc.).
1. Defining key content for different devices
2. Designing multi-device layouts and navigation
3. Prototyping and testing with users
4. Design and interaction QA across all devices
With proper planning, a content-centric approach to

responsive web design, and the ability to rapidly prototype
and test, we can help Concordia with the main website and
intranet that are engaging for visitors and employees across all
devices.

AEM Expertise
PROJECT PILLAR
w.illi.am/ has hands-on experience in delivering multiple AEM websites,

providing support, architecture, hosting, infrastructure management as well as
working clients to shadow our AEM experts for knowledge transfer.

Adobe Experience Manager Experience
Multiple clients, multiple websites,

multiple roles
• Defining key template and components requirements and

specifications
• Developing complex multi-lingual websites
• Setting, supporting, managing, and maintaining complex
infrastructures
• Enable the transition from external development teams to
internal teams
With experience in these AEM projects, we are well

positioned to delivering a high-quality project that will help
Concordia’s internal teams become self-sufficient.

Adobe Experience Manager Commitment
As an Adobe business partner, w.illi.am/ is

committed to make this platform an
essential part of our service offering
w.illi.am/’s team continues to grow and currently consists

of:
• Five experienced AEM trained in development and
system administration
• Two technical/functional analysts trained in AEM, Adobe
Target and Dynamic Tag Manager.
• An experienced project management team
• A near shore AEM partner
Our team is present in most events and seminars including

Adobe Summit, and technical conferences like Evolve. We
are active participants in the AEM community both locally
and on a global scale and was selected to take part on the
AEM BETA testing program of future releases.

The Project
Our Approach

Our Approach
w.illi.am/ proposes to:
• Incorporate the role of a team lead to manage a team of diverse subject matter
experts to execute the project in clearly defined phases.
• Have two AEM resources working in parallel

− One remote resource from our partner for the development of the responsive
templates and components
− One in-house for the development of the platform improvements and being the
liaison with the remote resource
• Leverage our resources with Concordia experience for this project. The expertise
gained through our past projects will accelerate the integration with the Concordia
team of the new resources.

Why work with a team lead?
The multiple phases of the project along

with the Concordia separate structure THE BENEFITS
between the Web Communications and
Centralized
the IT team may create some gaps in Highly involved and knowledgeable
communication and ensure proper central point of reference for the
multiple stakeholders.
knowledge transfer.
Efficient
Ease the ramping up process for new
The team lead takes the role of the resources. Easy in, easy out.
project owner and will be present during
the duration of the project. He will ensure Collaborative
Interdisciplinary project requires
that the integration to the project per multiple experts and ongoing contact
phase and the communication between with you throughout the project.
the experts and the client is efficient and
timely. He is the keeper of the strategy
and oversee the progress.
Why work with an external partner?
AEM resources demand is at an all time

high. As a proactive measure, w.illi.am/ THE BENEFITS
recently partnered with a near-shore firm
Experience front-end + AEM
to provide additional resources on Experience in integrating front-end
demand. Our fruitful partnership has directly on AEM allows for a faster
integration phase
already been tried and proven successful.
Cost effective
Remote resource with lower rate
Our selected resource has both front-end allows to offset the hours required for
expertise and AEM expertise. This rare the team lead.
combination is a perfect fit for the
Flexible availability
requirements of this project and will no Assurance that the resource will be
doubt bring benefits to the integration available for the project timeframe
project. and for any unexpected delays

OUR
SOLUTION
Our High-Level Plan

Suggested Team
Timeline
Cost Proposal

Our High-Level Plan
Suggested Team
Timeline
Cost Proposal

Our High-level Plan
Phase 2 Phase 3
UX/UI Integration
Phase 1 design AEM
Overarching
Strategy
Phase 5
Phase 4
Workflows, Development
performance and architecture and
staging design performance

Our Development Plan
Plan
Discuss and define the plan for the project to ensure estimates and
work to be done align properly
Phase 1
Define
Priorities, requirements, processes
Overarching
Strategy Collaborate
Establish responsibilities and rules of engagement with internal
teams

Phase 2
Evaluate current state

UX/UI Familiarize ourselves with all templates, components and the new
design developments of the platform since last mandate
Define responsive strategy

Define the priorities, integration plan, required wireframes, mock-
ups that will be created
Phase 3
Front-end integration
Setup development platform and establish process to develop, test,
Integration and approve changes with internal development team
AEM

Phase 5
Define platform improvements

Development Define staging site requirements, workflows, reports and and
architecture and performance issues
performance
Phase 4
Development and validation
Workflows, Setup development platform and establish process to develop, test,
performance and and approve changes with internal development team
staging design

Our High-Level Plan
Suggested Team
Timeline
Cost Proposal

The Team
Core Team
Senior
Business
Analyst Supporting Experts
• Project Coordinator
• QA Expert
Advisory Board
• Damien Lefebvre, Co-President
Lead: User Artistic Front-End Back-End
• Anastasia Simitsis, Vice President
Experience Director Developer Developer
• Simon Bélanger, Vice President

Members of the Team
Alberto Vázquez
Business Analyst &
Team Lead
Biography Education
Alberto is a trained information systems engineer and a great web marketer 2008
who brings an exciting mix of capabilities to the agency. He is able to combine Master, Business Administration – JMSB,
his love for technology, business processes, consulting, Adobe AEM expertise Concordia University
and the web, and is eager to help clients reach their business goals and
surpass their expectations. 2004
B.S. Information Systems Engineering- ITESM,
Work Experience Mexico
2010 - present AEM Training

w.illi.am/– Business Analyst, Adobe CQ5 Expert
Clients: Concordia, Bombardier, Mary Kay Adobe Target
Adobe Dynamic Tag Manager
2008- 2010
Averna Technologies – Internet marketing specialist
*Full Curriculum Vitae is available in the appendix.
Members of the Team
Jean-François Garneau
UX Experience Lead
Biography Education
Jean-François’s unusual background has provided him with wide-ranging and
2002
solid expertise in IT. He has 14 years of experience, initially as a programmer,
HEC Montréal- Master of
and then as an analyst and ergonomist. Jean-François believes that “IT should
Science, e-commerce
be a tool, not a puzzle”, and has a unique approach to adapting websites for the
user’s needs.
1997
Université Laval – Bachelor,
Work Experience
Computer Science for
Engineering
2009 - present
w.illi.am/ – User Experience Consultant
Clients: Concordia, Cogeco, Hydro-Québec, Yellow Pages, Bombardier
2005- 2009
Nstein Technologies /OpenText – UX Designer

Members of the Team
Simon Dubuc
Artistic Director
Biography Training
Simon is an artistic director with more than 20 years experience working in 2006-2011
agencies. His knowledge of design allows him to understand quickly the client’s CMS Customization seminars for dynamic
needs and realities, hence delivering an excellent end result. websites creation – WordPress, Adobe After
Effects, Premiere, HTML5, php, MySQL, CSS3
Work Experience
2000
2012 - present Websites creation – Dreamweaver, Flash,
w.illi.am/ – Artistic Director Fireworks, Javascript
Clients: Bombardier, Hydro-Québec, Yellow Pages, Ivanhoe Cambridge
2000 - 2012
Simard Hamel Communications – Artistic Director

Members of the Team
Mauricio Lopez
Front-End – AEM
Developer
Biography Certifications
Software Engineer with 4+ years of experience in software development. Full- 2014

stack developer with experience in Java, JavaScript, HTML5, CSS3, Android Adobe CQ Component Developer - Adobe
and Adobe Experience Manager. Certified Adobe CQ Component Developer Official Certification
(official Adobe certification). Experience working in distributed development
teams for North America-based clients using Scrum. 2012
In-depth Software Architecture & Design - ORT
University
Work Experience
2014 - present
Conexio Group. Montevideo, Uruguay – Adobe Experience Manager Developer
2014
Statistics National Institute, Montevideo, Uruguay – Android & Java Developer

Members of the Team
Jean-Sébastien Bournival
Senior Developer
Systems Architect
Adobe AEM expert
Biography
Certifications
An expert developer and solutions architect, Jean-Sébastien has more than 15
years experience working with big companies such as Desjardins, Vidéotron, 2002
and Telus. He’s a constant learner and is an expert in Java-based platforms SUN Microsystems Inc. - SUN Certified
and Adobe AEM. Programmer for the Java 2 Platform
2002
Work Experience SUN Microsystems Inc. - SUN Certified Web
2012 - present Component - Developer for the J2EE Platform
w.illi.am/ – Senior Developer, Adobe Experience Manager Developer
Clients: Concordia, Bombardier, BNC, Cogeco, Hydro Québec
AEM Training
2011 - 2012
Telus Solutions Santé –Developer Adobe Target
2006 - 2011 Adobe Dynamic Tag Manager
Videotron – Developer CQ 5.6 System Administrator
CQ 5.5 Advanced Developer Training
2008 - 2009 CQ 5.5 Developer Training
Desjardins –Developer
Our High-Level Plan
Suggested Team
Timeline
Cost Proposal

High-Level Timeline
2015
Phase 1 - Strategy
Phase 2 - UX / UI
Phase 3 - Integration AEM
Phase 4 - Platform Enhancements
Phase 5 – Development,
Performance and Architecture
Milestones
Client Formal Approval Full Release

Our High-Level Plan
Suggested Team
Timeline
Cost Proposal

Cost Proposal
• We believe that the effort required to complete the phase two – UX/UI Design is directly impacted
by both the number and complexity of the component and template features. Without visibility of
the current vs. desired functionalities, we have to assume that the timing is correct, however
based on our experience in developing responsive websites, the effort may be revisited during
phase 1.
• In a similar fashion, without a full comprehension of the state of the front-end development and
quality of the code, the integration and development efforts may need to be revisited during the
project.
• w.illi.am/ provides a costing based on the 588 hours allocated for the full project, however a better
estimate should addressed at the beginning of the project.
• With regards to the team lead, we want to reinforce that we do not need more hours because we
are being more efficient with the use of an external front-end developer, which gives us the ability
to use those hours for the team lead.
• Given the estimated 588 hours, our projected timeline goes beyond April 30th which should be
addressed at the beginning of the project.
Cost Proposal
Phases Deliverables Duration Investment Project Timeframe
Phase 1 Strategy 7 days $4,375 March
Phase 2 UX / UI 14 days $12,250 March + April
Phase 3 AEM Integration 35 days $19,600 April + May
Phase 4 Platform Enhancements 10 days $10,150 March
Development,
Phase 5 20 days $20,300 March + April
Performance and Architecture
$77,700
TOTAL
*The hours per expert are broken down in the document Borderaux de Prix as requested.

Wait, there’s more…

Let’s Collaborate Together
on the Future
w.illi.am/ would like to invite you to a free, full-day
workshop with our experts to brainstorm about
Concordia’s education experience of tomorrow,
and…it’s on us!
It’s on
During this day, Concordia will collaborate
with our experts to: US!
• Discuss the latest Internet of Things trends
• Brainstorm on opportunities to enhance the
student journey
• Create a disruptive high-level digital roadmap
We believe in building strong digital experiences

with our partners, and this is one of the ways that
we achieve it.

W/
REFERENCES
Bombardier
Hydro-Québec

CASE STUDIES
Bombardier: More Than a Redesign
Creating a robust global platform in an iterative manner to improve and standardize

processes.
Relationship since: With over 30 digital properties around the world, Bombardier – a multinational aerospace and
2009 transportation leader with an annual revenue of $30 billion – reached out to us for a solution to on how to
We are Bombardier’s digital
best manage and advance its global digital landscape. At the time, Bombardier online consisted of a
agency of record
myriad of fragmented, disparate sites built and financed on different platforms.
Other selected projects:
Investor Relations website By identifying core business and operational requirements, and through a process of prototyping, we were
redesign able to select the ideal CMS (Adobe Experience Manager) that met Bombardier’s needs on a global
Corporate Social Responsibility scale.
website redesign
Local market sites implementation
We then performed a complete redesign of the existing site that defined and unified branding, set up the
(China, Denmark, UK, USA,
Germany)
global infrastructure, and finally, after a series of usability-focused iterations, deployed the new and
Global Social Media Strategy for improved Bombardier.com.
Bombardier Aerospace
Community Management Results:
Social Listening Pilot Project with Regained global governance of digital initiatives
Bombardier Aerospace/Transport Streamlined internal process
Saved costs with a centralized global infrastructure
Provided a platform to support corporate brand unity

Bombardier: An Iterative Process
Build
Explore Define Design Launch
Optimize Test
Briefs Create architecture Configure technology
Set high level (content, infrastructure
objectives infrastructure) Content migration
Audits (interview Test Business rules Integrate mock-ups and deployment
process, data definition Develop new templates, modules Hands-on training
analysis) Functional analysis and components Deliver governance
Visual strategy & Obtain iterative feedback; constant guide & technology
Platform
guidelines user acceptance testing maintenance guide
evaluations
Prototyping & Implement feedback for new release
testing Constant user acceptance testing
Final selection of Ongoing content entry & QA testing
CMS
Set the final
roadmap

CASE STUDIES
Bombardier: Praise for the Collaboration
“w.illi.am/’s work over the past three years was flawless, and their
methodology allowed us to deliver the project on time, on budget and in
line with business requirements identified by Bombardier stakeholders.”
Jean-François Deschênes, Web Strategy Director at Bombardier

CASE STUDIES
Hydro Quebec: Access for Millions
An efficient, responsive experience that improves communications to millions of people.
Relationship since: Responsible for the production and distribution of electricity for the entire province of Quebec,
2010 government-owned Hydro Quebec (HQ) employs over 21,000 people and earned a 2012 revenue of over
We are Hydro Quebec’s digital
$12 billion. As a provider of a services that touches nearly 9 million users, HQ needed a way to effectively
agency of record
diffuse corporate and customer messages.
Other selected projects:
Social media strategy The HQ corporate hub consisted of 20 sites and 19,000 pages. In its redesign, we prioritized a
Social media governance standardized structure with an effective design for users accessing information on different devices and in
SMMS research and different situations.
recommendation
SMS strategy definition and
Through a process of research and data analysis, we ultimately selected the appropriate technologies for
delivery platform
Related websites development
HQ to efficiently manage all its sites and defined a new information architecture. Moreover, we designed
(“Newsroom” and “Next Generation in responsive and built in accordance to Quebec’s accessibility standards. Finally, we validated our
Meters”) product with user tests prior to launch.
Results:
An improved experience for millions of users due to responsiveness & accessibility.
Standardized technological platforms for more efficient site management.
Standardized structure & design for numerous sites implemented.

CASE STUDIES
Hydro Quebec: Responsive & Accessible

APPENDIX
W/ Awards
Contact Us
Full Curriculum Vitae

W/ Awards
Awards in 2010 Awards in 2013

• Winner of the Boomerang Award. Category: Best Web Site (Zeste, • Numix prize finalist, Category: 360° Digital Event
Quebec-based Gastronomy TV Channel) Experience (OFF2013, Infopresse)
• Winner of the Beauty 2.0 Award, Category: Best
Awards in 2011
Beauty Website Design (Mary Kay)
• Winner of The Flightglobal Aviation Web Awards, Category: Best Use of
Social Media (PT6 Nation, Pratt & Whitney)
• Gold Prize Winner of The Hermes Creative Award, Category: Best
Awards in 2014
Microsite quality and Social Media Campaign (PT6 Nation, Pratt & • Boomerang Grand Prize, Technological Creativity,
Whitney) BU Project (www.projetbu.com)
• The Marcom Award Platinum Prize Winner, Category: Best Microsite
quality and Social Media Campaign (PT6 Nation, Pratt & Whitney)
Awards in 2012
• Winner of the Mobiz Prize. Category: Ingenuity of a Mobile App
technology (App iOS Zeste)
• Winner of the Public Relations Society of Quebec Prize, Category: Best
Social Media Strategy (Bombardier)
• Winner of the prestigious OCTAS Award, Category: Business
Solutions- Professional Software (CAIJ Search Engine, JuriBistro
UNIK)
• The Canadian Public Relations Society Gold Prize Winner, Category:
Best Social Media Campaign (Bombardier, 25th anniversary project)

Thank you for your consideration!
Merci beaucoup!

CURRICULUM VITAE
Jose Alberto Vázquez

Business Analyst
Alberto is an important part of the consulting team at w.illi.am/. As an Engineer in information systems, a Master
in business administration, and a Web marketer, Alberto brings an exciting mix of capabilities to the firm.
After studying and working in web development in Mexico, Alberto pursued a MBA at Concordia University's
John Molson School of Business, with a specialization in marketing and strategy. He worked in a leading global
high-tech firm developing the web strategy, executing web marketing campaigns, optimizing their website and
monitoring their social media presence. As part of the w.illi.am/ consulting team, he is able to combine his love
for technology, business processes, consulting and the web, and is eager to help clients reach their business
goals and surpass their expectations.
PROFESSIONAL EXPERIENCE
w.illi.am/ Since February 2010
Business Analyst
• Analysis and integration of Adobe CQ5 Content Management System including

requirements gathering, system design, development, user training and documentation for
multiple websites
• Website strategies definition, including competitor benchmarking analysis, animating
requirements gathering sessions with multiple stakeholders, creating functional specifications,
and presenting findings to stakeholders in multiple levels
• Technology assessments and recommendations for website infrastructure
• Content management entry projects for major international commercial websites
Averna Technologies 2008 – 2010
Internet Marketing Specialist
• Led two website redesign projects, created the web analytics strategy and implemented best
practices to track ROI for all web marketing campaigns, improve landing pages, optimize the
conversion funnel and improved the ROI analysis
• Created and maintained a B2B social media presence, including YouTube, Twitter, and industry
specific social platforms to leverage influence of partners, clients and news announcements
• Developed internal processes for email marketing campaigns to nurture sales leads, launch corporate
communications and product updates, comply to CANSPAM regulations, and engage with customers
• Developed and implemented a Search Engine Marketing strategy, including setup and optimization of
paid keywords campaigns, industry listings and continuously improve organic search engine result
rankings for different products
© 2015 w.illi.am/ Confidential

W.ILLI.AM/
Contact Us
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400, boul. de Maisonneuve West, Suite 700 w.illi.am/
Montreal (Quebec) H3A 1L4
P. : 514.448.4035 w_illi_am
F. : 514.861.0022
williamMTL
E. : montreal@w.illi.am
company/w.illi.am
Your expert
williamfirmeweb
Vincent Guérin
Account Director williamFirmeWeb
Phone: 514.448.4035 # 635

w.illi.am/blog/
Fax: 514.861.0022
Cell.: 514.292.1736
Email: vincent.guerin@w.illi.am

CURRICULUM VITAE
Jose Alberto Vázquez

Business Analyst
Alberto is an important part of the consulting team at w.illi.am/. As an Engineer in information systems, a Master
in business administration, and a Web marketer, Alberto brings an exciting mix of capabilities to the firm.
After studying and working in web development in Mexico, Alberto pursued a MBA at Concordia University's
John Molson School of Business, with a specialization in marketing and strategy. He worked in a leading global
high-tech firm developing the web strategy, executing web marketing campaigns, optimizing their website and
monitoring their social media presence. As part of the w.illi.am/ consulting team, he is able to combine his love
for technology, business processes, consulting and the web, and is eager to help clients reach their business
goals and surpass their expectations.
PROFESSIONAL EXPERIENCE
w.illi.am/ Since February 2010
Business Analyst
• Analysis and integration of Adobe CQ5 Content Management System including

requirements gathering, system design, development, user training and documentation for
multiple websites
• Website strategies definition, including competitor benchmarking analysis, animating
requirements gathering sessions with multiple stakeholders, creating functional specifications,
and presenting findings to stakeholders in multiple levels
• Technology assessments and recommendations for website infrastructure
• Content management entry projects for major international commercial websites
Averna Technologies 2008 – 2010
Internet Marketing Specialist
• Led two website redesign projects, created the web analytics strategy and implemented best
practices to track ROI for all web marketing campaigns, improve landing pages, optimize the
conversion funnel and improved the ROI analysis
• Created and maintained a B2B social media presence, including YouTube, Twitter, and industry
specific social platforms to leverage influence of partners, clients and news announcements
• Developed internal processes for email marketing campaigns to nurture sales leads, launch corporate
communications and product updates, comply to CANSPAM regulations, and engage with customers
• Developed and implemented a Search Engine Marketing strategy, including setup and optimization of
paid keywords campaigns, industry listings and continuously improve organic search engine result
rankings for different products

CURRICULUM VITAE
BAM Strategy May – September 2008
Internet Marketing Coordinator

• Coordinated website development projects and website maintenance for multiple top consumer
product brands
• Coordinated creative and technical teams to deliver projects on-time, on-budget
• Led conceptualization and development of online marketing campaigns including banner ads, email
communications, and in-site promotional campaigns
Softtek 2004 – 2005
Software Engineer
• Participated in the development of web applications based in Java technologies
• Researched object/relational databases, analyzed compatibility with current IT infrastructure,
performed a risk analysis assessment and presented findings to team
• Team Lead for a R&D project, managing three interns
• Took Six Sigma, Project Management, and JAVA certification courses
EDUCATION
Master of Business Administration 2006 – 2008

Specialization in Business Strategy and Marketing
John Molson School of Business - Concordia University
B.S. Information Systems Engineering 2000 – 2004

Specialization in Business Strategy and Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
PROFESIONAL SKILLS
Working knowledge and development experience with Object Oriented Programming and web development
languages: java, C++, PHP, ASP, JSP, javascript, HTML, XML, and UML Modelling
Experience analysing and implementing Content Management Systems: Adobe CQ, ExpressionEngine,
WordPress, and Joomla
Web marketing applications and technologies: SalesForce, Google Analytics, Google AdWords, YouTube,
LinkedIn, On24 (webcasts), SurveyMonkey, Campaigner, iContact, MailChimp, CampaignMonitor
LANGUAGES
Fluency in writing and speaking English, Spanish, and French

CURRICULUM VITAE
Jean-François Garneau
User Experience Consultant
Jean-François’s unusual background has provided him with wide-ranging and solid expertise in IT. He has
14 years of experience, initially as a programmer, and then as an analyst and ergonomist. He holds a bachelor’s
degree in computer science from Université de Laval and has studied e-commerce at the master’s level.
Jean-François previously worked for Nstein on mandates that mainly involved customizing content managers for
publishing businesses such as Gesca, ImpriMedia and Reed.
According to Jean-François, “IT should be a tool, not a puzzle.” This is why he adapts websites for the user’s
needs. Jean-François’s technical background is behind his unique approach to digital project design.
At w.illi.am/, Jean-François has honed his expertise on the UX team.
EXPERTISE
User Experience Web Technologies Other Technologies
Needs analysis HTML Visio

Mock-ups and JavaScript/jQuery Axure RP
prototyping CSS Java/JSP
Heuristic evaluation PHP C++
User tests XML/XSLT C
Information
architecture
PROFESSIONAL EXPERIENCE January 2009 to present
w.illi.am/
User Experience Consultant
Achievements
Fond de solidarité FTQ

Heuristic evaluation of the contribution process
Optimization of process design
Wireframe development
Mary Kay
© 2015 w.illi.am/ Confidentiel

CURRICULUM VITAE
Information architecture development for e-commerce and corporate website

Wireframe development for e-commerce and corporate website
Drafting interface specifications
Developing interactive prototype to redesign mobile and tablet application
Heuristic evaluation of the purchase process
Wireframe development for the purchase process
Cascades
Information architecture development
Wireframe development for the corporate site and product catalogue
CAIJ
User test moderation
Ceragrès
Context-based investigations and observations
Developing concepts for digital products
Cogeco
Content inventory
Wireframe development (application and informational)
Interactive prototype development (application and informational)
User test planning and development
Analysis and development of recommendations in the form of test reports
Drafting functional specifications
DuProprio
User test analysis planning and development
Hydro-Québec
Wireframe development
Interactive prototype development (responsive web design: computer, tablet and mobile)
User test planning and development
Analysis and development of recommendations in the form of test reports
Nstein Technologies/OpenText 2005 to 2011
UX Designer
Analysis of user needs in the field of knowledge management and online content management
Human-machine interface design for rich web applications

CURRICULUM VITAE
Wireframe and interactive prototype development

User test development and execution and heuristic evaluation execution
Rich web application development
Coordination of software development activities based on the Scrum methodology
Cirano 2002 to 2005
Research Officer
Business analysis in the area of researching and matching requests for proposal
Human-machine interface design in a web environment
Navigation architecture design
Cybectec (Cooper Industries) 1997 to 2001
Programmer-Analyst
Functional analyses and software architecture for developing real-time and embedded systems
Human-machine interface development in a Windows environment
Human-machine interface development in a web environment
Embedded system development
Test development and execution to validate implementations
EDUCATION AND PROFESSIONAL TRAINING
HEC Montréal 2001 to 2002
Master of Science, e-commerce
SPOKEN AND WRITTEN LANGUAGES
French, English

AEM Training 2

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Invitation to Tender UC-1501011(AM)

Damien Lefebvre, Co-president

2 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

The Project Suggested Team Case Studies W/ Awards

3 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

AEM Partnership & Recent Projects

4 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

5 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

w.illi.am/ is a leading Adobe partner based in Montreal,

• Adobe solution partner since 2012

• Adobe certified for the implementation Adobe Experience Manager (AEM)

6 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

• AEM 6.0 migration Project duration: Ongoing project

Project duration: Ongoing since 2011.

7 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

8 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

9 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

10 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Human Centered Design

11 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

12 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

• Interactive indoor maps and platform developed

• The annual w.illi.am/ event, “Le Printemps W/”

14 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

15 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Damien Annie Anastasia Simon

Co-President Co-President Vice President, Vice President

16 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

17 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

19 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Our clients headquarters

Our extended impact

16 clients > $1B revenue

20 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

21 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

22 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Improving the communication experience, empowering resources to create it.

23 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

25 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Responsive design is a key

Users access the web through various devices (computer

w.illi.am/ has been employing responsive web design to almost

All experts at w.illi.am/ takes RWD in consideration when

26 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Steps to building a responsive website

With proper planning, a content-centric approach to

27 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

w.illi.am/ has hands-on experience in delivering multiple AEM websites,

28 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

Multiple clients, multiple websites,

• Defining key template and components requirements and

With experience in these AEM projects, we are well

29 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

As an Adobe business partner, w.illi.am/ is

w.illi.am/’s team continues to grow and currently consists

Our team is present in most events and seminars including

30 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

31 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

w.illi.am/ proposes to:

• Have two AEM resources working in parallel

32 / © 23.02.15 w.illi.am/ Confidential- BRP – Intranet Redesign Proposal

The multiple phases of the project along

AEM resources demand is at an all time