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Tom Chi Rapid Prototyping

October 25 and 26, 2016

Rule #1

Find the quickest path to the experience

Rule #1 Find the quickest path to the experience

Thinking is a terrible way to think

People work with what you currently know. You need to get beyond that to learn more.

what you currently know . You need to get beyond that to learn more . Get

Get to a direct experience ASAP. Prototype!

Rule #2

Doing is the best kind of thinking

Stop talking and start doing

Doing forces you to learn variables quickly

Stop talking and start doing Doing forces you to learn variables quickly

Rule #3

Conjecture > Experiments > Actuals > Decisions

Rule #3 Conjecture > Experiments > Actuals > Decisions

Conjecture = guess

Drive conjectures to experiments. Experiments drive decisions.

?

Conjecture = guess Drive conjectures to experiments. Experiments drive decisions. ? !

!

Conjecture = guess

If something takes longer

than 10 minutes,

then you are probably going

from conjectures straight to decisions.

Rule #4

Reason in time and space

Tips

Prototype Considerations

Where is it happening?

Who are the actors?

What are the prompts involved?

Build the scene and live the scene

Focus on a person’s energy

Whenever there is energy, that means something that matters is happening. This can be positive or negative.

Energy efficient

Focus on the energy points to drive the best design for the customer.

Focus on the key magical moments

Most of the Uber experience is just like riding in a cab. It’s the few seconds that are different in that experience is what matters.

Maximize the rate of learning

Branch in to fast and broad exploration Extend/prune

Maximize the rate of learning Branch in to fast and broad exploration Extend/prune

Drive efficiency and quality

Constellate your results

Organize a few great “stars” together

Include all of the “stars” you discover

your results • Organize a few great “stars” together • Include all of the “stars” you

Maximize learning, minimize time

Maximize learning, minimize time Challenge yourself to reduce the time you need to do something Don’t

Challenge yourself to reduce the time you need to do something

Don’t guess. Learn.

Don’t “fail.” Learn.

Prototype commandments

Do not

Direct

Defend

Design with the customer

Process

Stop talking and sketch in silence for 3 minutes

Share your craziest and most boring ideas

Executive will pick one (or a combo of) design to go forward

Refine sketch to test with customer

Iterate on the fly instantly based on feedback

Edit prototype based in feedback before next participant

• Iterate on the fly instantly based on feedback • Edit prototype based in feedback before

Constellate your stars

Based on the rounds of tests, star 3-5 items that had the most energy (positive & negative)

Do not select all items, just the stars

Make sure you understand the “why” of those stars

On your next round of design, focus on improving just those star moments

End-to-end is not as important as perfecting those “star moments” (think of the Uber example)

those star moments • End -to-end is not as important as perfecting those “star moments” (think

Observations

We can help

Coach on non-leading questioning

Focus on getting the why not the what

Sketch options instead of talking

Test rough, and test early

Major take-aways

Focus on the energy Dig deeper to the why

Tom Chi Rapid Prototyping

October 25 and 26, 2016