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Профессиональный Документы
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Suzuki Yamaha,
Royal Royal
Motorcyc 3.80%
Yamah , Enfield, Suzuki, Enfield,
le, 2.50%
3.90% 4% 3.20% 3.80%
Bajaj
Auto ,
9.80% Bajaj Auto
Hero Hero, , 12%
Motocorp 35.90%
, 36.60%
TVS,
TVS, 14.80%
14.20%
HMSI, HMSI,
28.60% 26.10%
FY 18 FY19
Global share
With the emerging economic and political development in Asia region specially in country like
India, Thailand, Indonesia and Vietnam have made major manufacturer to shift according to the
market scenario. From low end-models and medium cc bikes manufacturing shifted to emerging
market. In term of market share Bajaj stand at 12 % in FY 19 with double digit growth compare
9.8 % in previous year. The maker of pulsar was the only manufacturer to enhance the market
with recorded of a strong growth of around 28.7 %. Region like Bangladesh, Africa and Latin
America has help Bajaj two wheeler for the growth. According to the data collected in over 80
countries Bajaj Auto hit the all-time record sales of 3.5 million units doing better than previous
record of 3.25 million in 2015
Review of literature
Dr. Krishna Banana
Buyer behaviour occupies a pivotal place in marketing research. Two wheeler automobile
market of India is one of most competitive market in the world. Enormous factors, including
both internal and external factors influencing the buyer, it seems to extract an effective and
efficient influence on the purchasing decisions of the consumers, purchase intention of
consumers depends on several factors. The feeling of freedom and being one with the nature
comes only for riding a two wheeler. Indians prefer the two wheelers because of their small
manageable size, low maintenance, and pricing and easy loan repayment. Motorized two
wheelers are seen as a symbol of status by the populace.
Dr K.Mallikarjun Reddy
Consumer behaviour is affected by a host of variables ranging from personal, professional
needs, attitudes and values, personality characteristics, social economic and cultural
background, age, gender, professional status to social influences of various kinds exerted a
family, friends, colleagues, and society as a whole.
Research methodology
Research has its special significance in solving various operational and planning problems
of business and industry. Research methodology is a way to systematically analyse the research
problem. Market research has been undertaken to understand marketing problems and
prospects in a better way.
Primary data which were collected are through a predefined closed ended questionnaire
through respondent. Secondary data is being collected through journals, newspapers and
through various websites
Primary data is being collected through questionnaire form Bajaj two wheeler owners
Discover 150
13%
Pulsar 180
NS 200 13%
5%
Avenger Streets
180
3%
Pulsar 150
32%
Avenger Streets
220 Respondents
Pulsar 135
5%
6%
Interpretations:
Form the above chart it is observed that out of 136 respondents Pulsar 150 dominated with the
32% and followed by pulsar 180 with 13 % pulsar 220 with 13% and discover 150 with 13%
Respondents
1-2 Years
34%
Interpretation:
From the above chart we can come to know that most of respondents were using Bajaj bike for
1-2 years 34% and less than a year is 29%. But third was 2-4 years with 27%
3. What was the feature you had look while buying Bajaj two wheeler?
Respondents
Safety 1
Engine 5
Acc. Aval 3
Service 0
Performance 28
Comfort 19
Design 29
Mileage 51
0 10 20 30 40 50 60
Performanc
Mileage Design Comfort Service Acc. Aval Engine Safety
e
Series 2 51 29 19 28 0 3 5 1
Interpretation:
From the above graph we come to know that most of the respondents were seeing mileage as
their first preference while buying bike that is 51 respondents, second preference is design with
29 respondents than comes performance with 28 respondents and comfort with 19
respondents.
4. What was the basic purpose of buying Bajaj two wheeler?
Adventure Respondents
6%
Style
12%
Interpretation:
From the above chart it is observed that most of the respondents utility for Bajaj two wheeler
were for personal use with 59% and easy commuted was only 22%, style with 12% , adventure
with 6%
5. How you came to know about Bajaj two wheeler?
Event Sponsors
3% Bike Dealers
Respondents
9%
News Papers
1%
TV
17%
Friends
62%
Internet
8%
neutral Strongly
12% satisfied Strongly satisfied
21%
satisfied
neutral
dissatisfied
strongly satisfied
satisfied
65%
Interpretation:
Form the above chart we came to know that most of the respondents were satisfied with the
performance of the Bajaj two wheeler bike with 65%, strongly satisfied were 21% and neutral
were 12%, Dissatisfied were 2% and there were no strongly dissatisfied
60
31
40
20
0
Yes No
Respondents
Interpretation:
Form the above chart we came to know that most of the people were aware about the Bajaj auto
finance with 78 respondents and only 31 respondents were not aware about it
8. Would you like to buy Bajaj two wheeler through Bajaj Auto Finance?
RESPONDENTS
76
35
Yes No
Interpretations:
Only 76 respondents were willing to take Bajaj auto Finance and rest were not willing to take
loan form Bajaj auto finance with 35 respondents
9. What do you like most about Bajaj Auto Finance?
Respondetns
Less
Documentation
20%
Not Intersted
37%
Less Down
Payment
27%
Good Service
16%
Less Documentation Less Down Payment Good Service Not Intersted
Interpretation:
Form the above chart we came to know that most of the respondents like Bajaj auto Finance
because of the less down payments with 27%, Less documentation with 20% and Good service
were 16% and 37% people were not Interested
Findings
1. It was found that 37 % of people are having pulsar 150. 15% of peoples are having
pulsar 180
2. The basic utility for the purchase of two wheelers is for personal use with 47% and easy
commute with 19%
3. Most of people came to know or be aware about their bike was from friends with 46%
and with TV were around 10%
4. 60% of people were satisfied with the performance of the bike and 21% were strongly
satisfied
5. Out of 134 respondents only 58% people were aware about the Bajaj auto finance and
rest 42% were unaware about it
6. Only 52% people were willing to buy Bajaj bike through Bajaj auto finance
7. 49% respondents were not interested about the Bajaj auto finance and 22% of
respondents like about the less down payments
Suggestion:
1. It was found that Bajaj two wheeler bike were generally low in durability and
performance in compare to Yamaha and Honda so they should also focus on
durability of the bikes and enhance the performance part as compare to design and
other factors
2. Bajaj should also come out with new model as pulsar have created much more
impression in people’s mind similarly they should create same with new models.
3. Most important media for two wheelers have become Television and Social media as
most of the customer have come to know about Bajaj two wheeler is through their
friends as chain of referrals, they should cover all the media platform specially with
social media
4. Not many people were aware about the Bajaj auto finance which provide loan for
Bajaj two wheeler so awareness should be created for the growth
Conclusion:
we can conclude by say that even though Bajaj two wheeler bike were not much durable but
people still prefer to go for it because of its design and performance. Not much people were
aware about the Bajaj auto Finance as it is a captive Finance. There was a chain of referrals for
the customer as most of them come to know form their friends that is about 62% of customer. It
was found that even low income people prefer Bajaj two wheeler
Reference:
1. Rajendra Nargundar - Market research book
2. Tull and Hawkins – Market research book
3. Dr. Duggani Yuvaraju(PDF-Scholar)& 2Prof. S. Durga Rao- Customer Satisfaction
towards Honda Two Wheelers
4. Dr. M.S. Ramachandra, Ms. Ameer Asra Ahmed, Mr. Siva Nagi Reddy- a study on customer
satisfaction level of royal enfield bullet
5. www.motocylcesdata.com
6. www.autocarpro.in
7. www.Auto.economictimes.indiantimes.com
8. www.thehindubusinessline.com
9. www.financialexpress.com
10. www.siam.in
11. www.bajajauto.com