Plans for Marketing Programs

● Memberships: Memberships are the most exclusive version of loyalty cards and loyal
customers are some of your best customers because they are much more profitable.
Loyalty programs are the most effective ways to entice customers to include your entity
in their consideration set. Benefits like Reward points, Loyalty clubs, Exclusive offers
helps to attract customers and create long term association. Currently Tribe India
provides membership only to the “government employees.”

● Engaging with your community: Focusing on engaging with your own local community
is a refreshing and effective marketing strategy that can build brand awareness.
We can set up booths at local festivals or events.

● Radio and Local Newspaper: Advertisement on radio and local newspaper should be
done at large scale so as to create awareness among the potential customers since radio
as a marketing tool is highly receptive and helps to create mental imagery.

● Email Marketing: Email campaigns are a great way to directly communicate with some
of their most valuable customers.
Offering exclusive deals, updates about events and new products, or sending them links
to your most recent blog post, email is one of the most effective ways to communicate
with your clients.

● Social Media Marketing: Instagram Stories is a great way to do Q&As or show behind-
the-scenes looks of how Tribe India functions
Home decor tutorials, inspirational quotes are other popular post that can create buzz
and attention.
We can also post exclusive deals and promotions that are specifically for followers on
that particular platform, whether that’s Facebook or Instagram.

● Video Marketing: With YouTube reaching more than 2 billion users every single day, it is
a serious avenue to build a targeted audience that’s interested in handicrafts.
So creating an exclusive YouTube channel that can cater to the customer needs and help
them with handicraft and home decor tips would also help to create brand awareness.