Sample Data Travel Tourism Car Rental

Travel and Tourism 2012
extracted
22-Feb-12
Categories Geographies
Car Rental Croatia
Car Rental by Category
Business Car Rental
Airport Business Car Rental
Non-Airport Business Car Rental
Car Rental - Insurance Replacement
Leisure Car Rental
Airport Leisure Car Rental
Non-Airport Leisure Car Rental
Car Rental by Channel
Car Rental Online
Car Rental Direct Suppliers
Car Rental Intermediaries
Car Rental Offline
For more information contact Euromonitor International
Copyright © and database right Euromonitor International 2011.

This document is strictly copyright. Reproduction or distribution in
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Euromonitor International Ltd is prohibited.
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432234436.xls Market Sizes
Region Country Industry Category Subcategory Lowest Level
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental yes
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no
SAMPLE
© Euromonitor International Plc 22 February 2012 15:36 4 of 182

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category no

Eastern Europe Croatia Travel and Tourism Car Rental Business Car Rental yes
Eastern Europe Croatia Travel and Tourism Car Rental Business Car Rental no
Eastern Europe Croatia Travel and Tourism Car Rental Airport Business Car Rental no

Eastern Europe Croatia Travel and Tourism Car Rental Non-Airport Business Car Rental no
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental - Insurance Replacement no
Eastern Europe Croatia Travel and Tourism Car Rental Leisure Car Rental yes
Eastern Europe Croatia Travel and Tourism Car Rental Leisure Car Rental no

Eastern Europe Croatia Travel and Tourism Car Rental Airport Leisure Car Rental no
Eastern Europe Croatia Travel and Tourism Car Rental Non-Airport Leisure Car Rental no

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel no

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Online no
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Direct Suppliers no

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Intermediaries no
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Offline no

© Euromonitor International 2011

Data Type Unit Current/Constant
Number of Cars 000 cars

Number of Days days
Number of Operators Operators
Transactions 000 transactions
Internet Transaction Value RSP HRK million Historic Current Prices, Forecast Current Prices
Internet Transaction Value RSP US$ million Historic Current Prices, Forecast Current Prices
Internet Transaction Value RSP EUR million Historic Current Prices, Forecast Current Prices
Internet Transaction Value RSP £ million Historic Current Prices, Forecast Current Prices
LE
Internet Transaction Value RSP ¥ million Historic Current Prices, Forecast Current Prices
Internet Transaction Value RSP CHF million Historic Current Prices, Forecast Current Prices
Internet Transaction Value RSP HRK million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Internet Transaction Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Internet Transaction Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Internet Transaction Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Internet Transaction Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Internet Transaction Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP HRK million Historic Current Prices, Forecast Current Prices
Offline Value RSP US$ million Historic Current Prices, Forecast Current Prices
Offline Value RSP EUR million Historic Current Prices, Forecast Current Prices
Offline Value RSP £ million Historic Current Prices, Forecast Current Prices
Offline Value RSP ¥ million Historic Current Prices, Forecast Current Prices

Offline Value RSP CHF million Historic Current Prices, Forecast Current Prices
Offline Value RSP HRK million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Offline Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP HRK million Historic Current Prices, Forecast Current Prices
Retail Value RSP US$ million Historic Current Prices, Forecast Current Prices
Retail Value RSP EUR million Historic Current Prices, Forecast Current Prices
Retail Value RSP £ million Historic Current Prices, Forecast Current Prices
Retail Value RSP ¥ million Historic Current Prices, Forecast Current Prices
Retail Value RSP CHF million Historic Current Prices, Forecast Current Prices
Retail Value RSP HRK million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Retail Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Number of Days days

Number of Days days

Number of Days days






Currency Conversion 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Volume DATA HAS BEEN REMOVED FROM SAMPLES

Volume
Volume
Volume
Local Currency
Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
Local Currency DATA HAS BEEN REMOVED FROM SAMPLES
Local Currency

Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN REMOVED FROM SAMPLES
Local Currency
Local Currency
Local Currency
Volume
Local Currency
Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN REMOVED FROM SAMPLES
Local Currency

Volume
Local Currency
Local Currency
Local Currency
Local Currency

Local Currency
Local Currency
Local Currency
Local Currency
Volume
Local Currency

Local Currency
Local Currency
Local Currency
Local Currency


Local Currency
Local Currency
Local Currency
Local Currency
Local Currency

Local Currency
Local Currency
Local Currency
Local Currency
Local Currency

Local Currency
Local Currency
Local Currency
Local Currency


Local Currency

2009 2010 2011 2012 2013 2014 2015 2016 PerCap Unit PC 99 PC 00 PC 01 PC 02 PC 03 PC 04
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
transactions per capita

HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
DATA HAS BEEN REMOVED FROM SAMPLES HRK per capita DATA HAS BEEN REMOVED FROM SAMPLES
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita

DATA HAS BEEN REMOVED FROM SAMPLES CHF per capita DATA HAS BEEN REMOVED FROM SAMPLES
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
DATA HAS BEEN REMOVED FROM SAMPLES ¥ per capita DATA HAS BEEN REMOVED FROM SAMPLES
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita

US$ per capita
US$ per capita
EUR per capita
DATA HAS BEEN REMOVED FROM SAMPLES EUR per capita DATA HAS BEEN REMOVED FROM SAMPLES
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita

EUR per capita

£ per capita
¥ per capita
CHF per capita
HRK per capita

DATA HAS BEEN REMOVED FROM SAMPLES US$ per capita DATA HAS BEEN REMOVED FROM SAMPLES
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
DATA HAS BEEN REMOVED FROM SAMPLES £ per capita DATA HAS BEEN REMOVED FROM SAMPLES
¥ per capita
CHF per capita

HRK per capita

US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita

US$ per capita
US$ per capita
EUR per capita

EUR per capita

£ per capita
£ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita

CHF per capita

CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita

¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita

US$ per capita

EUR per capita
EUR per capita
£ per capita
£ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
EUR per capita
£ per capita
¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita
HRK per capita
US$ per capita
US$ per capita
EUR per capita
£ per capita
£ per capita

¥ per capita
¥ per capita
CHF per capita
CHF per capita
HRK per capita
US$ per capita
EUR per capita
£ per capita
¥ per capita
CHF per capita

Growth% Growth% Growth% Growth%

PC 05 PC 06 PC 07 PC 08 PC 09 PC 10 PC 11 PC 12 PC 13 PC 14 PC 15 PC 16 99-00 00-01 01-02 02-03
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL








Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16
FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM








Historic Period Historic Historic Forecast Period Forecast Forecast

Growth Years PGrowth% CAGR% Growth Years PGrowth% CAGR%
2006-11 DATA HAS BEEN REM 2011-16 DATA HAS BEEN REMOVED FROM SAMPLES
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432234436.xls Unit Prices
Region Country Industry Category Subcategory Unit Price Data Type Unit
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP HRK per transaction
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP US$ per transaction
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP EUR per transaction
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP £ per transaction
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP ¥ per transaction
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP CHF per transaction
SAMPLE
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Spend per transactRetail Value RSP HRK per transaction

Current/Constant Currency Conversion 1999 2000
Historic Current Prices, Forecast Current Prices Local Currency DATA HAS BEEN REMOVED FROM
Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
E
Historic Constant 2011 Prices, Forecast Constant 2011 Prices Local Currency
Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN REMOVED FROM

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
EEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM
EEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM

Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
2016 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11
A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES

Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic Forecast Period Forecast Forecast
11-12 12-13 13-14 14-15 15-16 Growth Years PGrowth% CAGR% Growth Years PGrowth% CAGR%
DATA HAS BEEN REMOVED FROM SAMPLES 2006-11 DATA HAS BEEN REM 2011-16 DATA HAS BEEN REMOVED FROM SAMPLES
2006-11 2011-16
2006-11 2011-16
2006-11 2011-16
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2006-11 2011-16

FROM SAMPLES
FROM SAMPLES

432234436.xls Company Shares NBO
Region Country Industry Category Subcategory Lowest Level Data Type
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP
SAMPLE

National Brand Owner 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant
Brand Owner V7D1 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices
Brand Owner P8X9 Historic Current Prices
Brand Owner A2H9 Historic Current Prices
Brand Owner U2M7 Historic Current Prices
Brand Owner N3E7 Historic Current Prices
Brand Owner A8R5 Historic Current Prices
Brand Owner T3P9 Historic Current Prices
Brand Owner V0R5 Historic Current Prices
Others Historic Current Prices
Total Historic Current Prices
Brand Owner V7D1 Historic Current Prices
PLE
Brand Owner P8X9 Historic Current Prices
Brand Owner A2H9 Historic Current Prices
Brand Owner U2M7 Historic Current Prices
Brand Owner N3E7 Historic Current Prices
Brand Owner A8R5 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices
Brand Owner T3P9 Historic Current Prices
Brand Owner V0R5 Historic Current Prices

Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010
Local Currency HRK million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL
Local Currency HRK million
Fixed 2011 Exchange Rates US$ million
Fixed 2011 Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL

Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
D FROM SAMPLE Year-on-Year Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED
Year-on-Year Exchange Rates US$ million
Fixed 2011 Exchange Rates £ million
D FROM SAMPLE Fixed 2011 Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED

Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008
N REMOVED FROM SAMPLE Year-on-Year Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN
Year-on-Year Exchange Rates £ million
Fixed 2011 Exchange Rates EUR million
N REMOVED FROM SAMPLE Fixed 2011 Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN

Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007
A HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates EUR million
Fixed 2011 Exchange Rates CHF million
A HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES

Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006
DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates CHF million
Fixed 2011 Exchange Rates ¥ million
DATA HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES

Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005
DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates ¥ million

Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Rank 2001 Rank 2002 Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007

Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%

Rank 2008 Rank 2009 Rank 2010 Rank 2011 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE

Growth% Historic Period Historic Historic

10-11 Growth Years PGrowth% CAGR%
FROM SAMPLES 2006-11 DATA HAS BEEN REMOVED FROM SAMPLES

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432234436.xls Company Shares GBO
Region Country Industry Category Subcategory Lowest Level Data Type
SAMPLE

Global Brand Owner 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant
Brand Owner L8W4 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices
Brand Owner M2P2 Historic Current Prices
Brand Owner M3E0 Historic Current Prices
Brand Owner R4E0 Historic Current Prices
Brand Owner I1K4 Historic Current Prices
Brand Owner R2F6 Historic Current Prices
Brand Owner P0C4 Historic Current Prices
Brand Owner U5C4 Historic Current Prices
Brand Owner M9N6 Historic Current Prices
Brand Owner G4X2 Historic Current Prices
PLE
Brand Owner L8W4 Historic Current Prices
Brand Owner M2P2 Historic Current Prices
Brand Owner R4E0 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices












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432234436.xls Brand Shares LBN
Region Country Industry Category Subcategory Lowest Level Data Type Brand Name
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name W3R2
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name T0G8
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name C1C0
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name I9L6
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J1Q4
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J1I4
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name R7P6
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name X4N2
SAMPLE
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Others
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Total
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name T0G8
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name C1C0
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J1Q4
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J1I4


Global Brand Name National Brand Owner Global Brand Owner 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008%
Brand Name B1J3 Brand Owner V7D1 Brand Owner M2P2 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name J3K1 Brand Owner A2H9 Brand Owner L8W4
Brand Name T3E5 Brand Owner U2M7 Brand Owner R4E0
Brand Name N5F3 Brand Owner P8X9 Brand Owner M3E0
Brand Name E9J3 Brand Owner N3E7 Brand Owner L8W4
Brand Name C4G9 Brand Owner A8R5 Brand Owner I1K4
Brand Name C6D7 Brand Owner T3P9 Brand Owner M3E0
Brand Name G0C1 Brand Owner P8X9 Brand Owner R2F6
Brand Name G0C1 Brand Owner P8X9 Brand Owner P0C4
Brand Name G0C1 Brand Owner P8X9 Brand Owner U5C4
Brand Name N5F3 Brand Owner P8X9 Brand Owner U5C4
E
Brand Name C6D7 Brand Owner T3P9 Brand Owner M9N6
Brand Name B1J3 Brand Owner V0R5 Brand Owner M2P2
Brand Name G0C1 Brand Owner P8X9 Brand Owner G4X2
Others Others Others
Total Total Total DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name B1J3 Brand Owner V7D1 Brand Owner M2P2
Brand Name J3K1 Brand Owner A2H9 Brand Owner L8W4
Brand Name T3E5 Brand Owner U2M7 Brand Owner R4E0
Brand Name N5F3 Brand Owner P8X9 Brand Owner M3E0
Brand Name E9J3 Brand Owner N3E7 Brand Owner L8W4
Brand Name C4G9 Brand Owner A8R5 Brand Owner I1K4
Brand Name C6D7 Brand Owner T3P9 Brand Owner M3E0
Brand Name G0C1 Brand Owner P8X9 Brand Owner R2F6
Brand Name G0C1 Brand Owner P8X9 Brand Owner P0C4
Brand Name G0C1 Brand Owner P8X9 Brand Owner U5C4
Brand Name N5F3 Brand Owner P8X9 Brand Owner U5C4
Brand Name C6D7 Brand Owner T3P9 Brand Owner M9N6
Brand Name B1J3 Brand Owner V0R5 Brand Owner M2P2
Brand Name G0C1 Brand Owner P8X9 Brand Owner G4X2

Others Others Others DATA HAS BEEN REMOVED FROM SAMPLES

Total Total Total

2009% 2010% 2011% Current/Constant Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006
DATA H Historic Current Prices Local Currency HRK million DATA HAS BEEN REMOVED FROM SAMPLES
Historic Current Prices Local Currency HRK million
DATA H Historic Current Prices Local Currency HRK million DATA HAS BEEN REMOVED FROM SAMPLES
Historic Current Prices Fixed 2011 Exchange Rates US$ million

DATA H Historic Current Prices Fixed 2011 Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES

DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES
DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES

DATA HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES

Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003 Unit 2004
DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES
DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES

DATA HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES

Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002 Unit 2003
MPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAM
MPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAM

MPLES DATA HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAM

Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001 Unit 2002
D FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates CHF million DATA HAS BEEN REMOVED
D FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates CHF million DATA HAS BEEN REMOVED

D FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE Fixed 2011 Exchange Rates ¥ million DATA HAS BEEN REMOVED

Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2001
N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates ¥ million DATA HAS BEEN REM
N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE Year-on-Year Exchange Rates ¥ million DATA HAS BEEN REM

N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM

Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Rank 2001 Rank 2002 Rank 2003


Growth% Growth% Growth% Growth% Growth%

Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010 Rank 2011 01-02 02-03 03-04 04-05 05-06


Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic

06-07 07-08 08-09 09-10 10-11 Growth Years PGrowth% CAGR%
DATA HAS BEEN REMOVED FROM SAMPLES 2006-11 DATA HAS BEEN REMOVED FROM SAMPLES
2006-11
2006-11
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2006-11

432234436.xls Brand Shares GBN
Region Country Industry Category Subcategory Lowest Level Data Type Global Brand Name
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name B1J3
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J3K1
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name T3E5
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name N5F3
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name E9J3
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name C4G9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name C6D7
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name G0C1
SAMPLE
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name B1J3
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name J3K1
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name T3E5
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name E9J3
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental no Retail Value RSP Brand Name C4G9


Global Brand Owner 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant
Brand Owner M2P2 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices
E
Brand Owner M2P2 DATA HAS BEEN REMOVED FROM SAMPLES DATA H Historic Current Prices












2006-11
2006-11
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432234436.xls Key performance indicators
Region Country Industry Category Subcategory Data Type National Brand Owner
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner V7D1
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner U2M7
SAMPLE
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner T3P9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner N3E7

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner P8X9

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner A2H9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Brand Owner A8R5
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner V7D1
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner U2M7

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner T3P9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner N3E7
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner P8X9

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner A2H9

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Category Retail Value RSP Brand Owner A8R5
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner V7D1
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner U2M7
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner T3P9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner N3E7

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner P8X9

Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner A2H9
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental by Channel Retail Value RSP Brand Owner A8R5

Global Brand Owner Brand Name Measure 2006 2007 2008
Brand Owner M2P2 Brand Name W3R2 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner M2P2 Brand Name W3R2 Average number of transactions per car
Brand Owner M2P2 Brand Name W3R2 Average rental duration (days)
Brand Owner M2P2 Brand Name W3R2 Average sales per transaction (Local currency '000)
Brand Owner M2P2 Brand Name W3R2 Average sales per transactions (US$)
Brand Owner M2P2 Brand Name W3R2 Daily spend per transactions (Local currency)
Brand Owner M2P2 Brand Name W3R2 Daily spend per transactions (US$)
Brand Owner M2P2 Brand Name W3R2 Fleet size ('000 cars)
Brand Owner M2P2 Brand Name W3R2 Number of transactions ('000 transactions)
Brand Owner R4E0 Brand Name C1C0 % Utilisation
Brand Owner R4E0 Brand Name C1C0 Average number of transactions per car
Brand Owner R4E0 Brand Name C1C0 Average rental duration (days)
E
Brand Owner R4E0 Brand Name C1C0 Average sales per transaction (Local currency '000)
Brand Owner R4E0 Brand Name C1C0 Average sales per transactions (US$)
Brand Owner R4E0 Brand Name C1C0 Daily spend per transactions (Local currency)
Brand Owner R4E0 Brand Name C1C0 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner R4E0 Brand Name C1C0 Fleet size ('000 cars)
Brand Owner R4E0 Brand Name C1C0 Number of transactions ('000 transactions)
Brand Owner M3E0 Brand Name R7P6 % Utilisation
Brand Owner M3E0 Brand Name R7P6 Average number of transactions per car
Brand Owner M3E0 Brand Name R7P6 Average rental duration (days)
Brand Owner M3E0 Brand Name R7P6 Average sales per transaction (Local currency '000)
Brand Owner M3E0 Brand Name R7P6 Average sales per transactions (US$)
Brand Owner M3E0 Brand Name R7P6 Daily spend per transactions (Local currency)
Brand Owner M3E0 Brand Name R7P6 Daily spend per transactions (US$)
Brand Owner M3E0 Brand Name R7P6 Fleet size ('000 cars)
Brand Owner M3E0 Brand Name R7P6 Number of transactions ('000 transactions)
Brand Owner L8W4 Brand Name J1Q4 % Utilisation
Brand Owner L8W4 Brand Name J1Q4 Average number of transactions per car
Brand Owner L8W4 Brand Name J1Q4 Average rental duration (days)
Brand Owner L8W4 Brand Name J1Q4 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES

Brand Owner L8W4 Brand Name J1Q4 Average sales per transactions (US$)
Brand Owner L8W4 Brand Name J1Q4 Daily spend per transactions (Local currency)
Brand Owner L8W4 Brand Name J1Q4 Daily spend per transactions (US$)
Brand Owner L8W4 Brand Name J1Q4 Fleet size ('000 cars)
Brand Owner L8W4 Brand Name J1Q4 Number of transactions ('000 transactions)
Brand Owner R2F6 Brand Name X4N2 % Utilisation
Brand Owner R2F6 Brand Name X4N2 Average number of transactions per car
Brand Owner R2F6 Brand Name X4N2 Average rental duration (days)
Brand Owner R2F6 Brand Name X4N2 Average sales per transaction (Local currency '000)
Brand Owner R2F6 Brand Name X4N2 Average sales per transactions (US$)
Brand Owner R2F6 Brand Name X4N2 Daily spend per transactions (Local currency)
Brand Owner R2F6 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner R2F6 Brand Name X4N2 Fleet size ('000 cars)
Brand Owner R2F6 Brand Name X4N2 Number of transactions ('000 transactions)
Brand Owner P0C4 Brand Name X4N2 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner P0C4 Brand Name X4N2 Average number of transactions per car
Brand Owner P0C4 Brand Name X4N2 Average rental duration (days)
Brand Owner P0C4 Brand Name X4N2 Average sales per transaction (Local currency '000)
Brand Owner P0C4 Brand Name X4N2 Average sales per transactions (US$)
Brand Owner P0C4 Brand Name X4N2 Daily spend per transactions (Local currency)
Brand Owner P0C4 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner P0C4 Brand Name X4N2 Fleet size ('000 cars)
Brand Owner P0C4 Brand Name X4N2 Number of transactions ('000 transactions)
Brand Owner U5C4 Brand Name X4N2 % Utilisation
Brand Owner U5C4 Brand Name X4N2 Average number of transactions per car
Brand Owner U5C4 Brand Name X4N2 Average rental duration (days)
Brand Owner U5C4 Brand Name X4N2 Average sales per transaction (Local currency '000)
Brand Owner U5C4 Brand Name X4N2 Average sales per transactions (US$)
Brand Owner U5C4 Brand Name X4N2 Daily spend per transactions (Local currency)
Brand Owner U5C4 Brand Name X4N2 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name X4N2 Fleet size ('000 cars)
Brand Owner U5C4 Brand Name X4N2 Number of transactions ('000 transactions)
Brand Owner M3E0 Brand Name I9L6 % Utilisation
Brand Owner M3E0 Brand Name I9L6 Average number of transactions per car
Brand Owner M3E0 Brand Name I9L6 Average rental duration (days)
Brand Owner M3E0 Brand Name I9L6 Average sales per transaction (Local currency '000)
Brand Owner M3E0 Brand Name I9L6 Average sales per transactions (US$)
Brand Owner M3E0 Brand Name I9L6 Daily spend per transactions (Local currency)
Brand Owner M3E0 Brand Name I9L6 Daily spend per transactions (US$)

Brand Owner M3E0 Brand Name I9L6 Fleet size ('000 cars)
Brand Owner M3E0 Brand Name I9L6 Number of transactions ('000 transactions)
Brand Owner U5C4 Brand Name I9L6 % Utilisation
Brand Owner U5C4 Brand Name I9L6 Average number of transactions per car
Brand Owner U5C4 Brand Name I9L6 Average rental duration (days)
Brand Owner U5C4 Brand Name I9L6 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name I9L6 Average sales per transactions (US$)
Brand Owner U5C4 Brand Name I9L6 Daily spend per transactions (Local currency)
Brand Owner U5C4 Brand Name I9L6 Daily spend per transactions (US$)
Brand Owner U5C4 Brand Name I9L6 Fleet size ('000 cars)
Brand Owner U5C4 Brand Name I9L6 Number of transactions ('000 transactions)
Brand Owner L8W4 Brand Name T0G8 % Utilisation
Brand Owner L8W4 Brand Name T0G8 Average number of transactions per car
Brand Owner L8W4 Brand Name T0G8 Average rental duration (days)
Brand Owner L8W4 Brand Name T0G8 Average sales per transaction (Local currency '000)
Brand Owner L8W4 Brand Name T0G8 Average sales per transactions (US$)
Brand Owner L8W4 Brand Name T0G8 Daily spend per transactions (Local currency)
Brand Owner L8W4 Brand Name T0G8 Daily spend per transactions (US$)
Brand Owner L8W4 Brand Name T0G8 Fleet size ('000 cars)
Brand Owner L8W4 Brand Name T0G8 Number of transactions ('000 transactions)
Brand Owner I1K4 Brand Name J1I4 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner I1K4 Brand Name J1I4 Average number of transactions per car
Brand Owner I1K4 Brand Name J1I4 Average rental duration (days)
Brand Owner I1K4 Brand Name J1I4 Average sales per transaction (Local currency '000)
Brand Owner I1K4 Brand Name J1I4 Average sales per transactions (US$)
Brand Owner I1K4 Brand Name J1I4 Daily spend per transactions (Local currency)
Brand Owner I1K4 Brand Name J1I4 Daily spend per transactions (US$)
Brand Owner I1K4 Brand Name J1I4 Fleet size ('000 cars)
Brand Owner I1K4 Brand Name J1I4 Number of transactions ('000 transactions)
Brand Owner M2P2 Brand Name W3R2 % Utilisation
Brand Owner M2P2 Brand Name W3R2 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES

Brand Owner R4E0 Brand Name C1C0 Average sales per transaction (Local currency '000)
Brand Owner R4E0 Brand Name C1C0 Daily spend per transactions (US$)
Brand Owner M3E0 Brand Name R7P6 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner L8W4 Brand Name J1Q4 % Utilisation
Brand Owner L8W4 Brand Name J1Q4 Average sales per transaction (Local currency '000)
Brand Owner R2F6 Brand Name X4N2 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner R2F6 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner P0C4 Brand Name X4N2 % Utilisation

Brand Owner P0C4 Brand Name X4N2 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name X4N2 Average sales per transaction (Local currency '000)
Brand Owner U5C4 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner M3E0 Brand Name I9L6 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name I9L6 % Utilisation
Brand Owner U5C4 Brand Name I9L6 Average sales per transaction (Local currency '000)
Brand Owner L8W4 Brand Name T0G8 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner L8W4 Brand Name T0G8 Daily spend per transactions (US$)

Brand Owner I1K4 Brand Name J1I4 % Utilisation
Brand Owner I1K4 Brand Name J1I4 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner M2P2 Brand Name W3R2 % Utilisation
Brand Owner M2P2 Brand Name W3R2 Daily spend per transactions (US$)
Brand Owner R4E0 Brand Name C1C0 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner R4E0 Brand Name C1C0 Daily spend per transactions (US$)
Brand Owner M3E0 Brand Name R7P6 Average sales per transaction (Local currency '000)
Brand Owner L8W4 Brand Name J1Q4 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES

Brand Owner L8W4 Brand Name J1Q4 Average sales per transaction (Local currency '000)
Brand Owner R2F6 Brand Name X4N2 % Utilisation
Brand Owner R2F6 Brand Name X4N2 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner P0C4 Brand Name X4N2 % Utilisation
Brand Owner P0C4 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner U5C4 Brand Name X4N2 Average sales per transaction (Local currency '000) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name X4N2 Daily spend per transactions (US$)
Brand Owner M3E0 Brand Name I9L6 Average sales per transaction (Local currency '000)

Brand Owner U5C4 Brand Name I9L6 % Utilisation DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner U5C4 Brand Name I9L6 Average sales per transaction (Local currency '000)
Brand Owner L8W4 Brand Name T0G8 % Utilisation
Brand Owner L8W4 Brand Name T0G8 Daily spend per transactions (US$) DATA HAS BEEN REMOVED FROM SAMPLES
Brand Owner I1K4 Brand Name J1I4 % Utilisation
Brand Owner I1K4 Brand Name J1I4 Daily spend per transactions (US$)

2009 2010 2011
FROM SAMPLES
FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES

FROM SAMPLES
FROM SAMPLES

432234436.xls Internet as a percentage of sec
Region Country Industry Category Subcategory Data Type Measure 1999% 2000% 2001%
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Internet DATA HAS BEEN REMOVED FROM
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP - Direct Suppliers
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP - Intermediaries
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Others
Eastern Europe Croatia Travel and Tourism Car Rental Car Rental Retail Value RSP Total
SAMPLE

2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% 2012% 2013% 2014% 2015% 2016%
REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES

Unit Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006
HRK million (Historic Current Prices, Forecast Constant 2011 Prices) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
HRK million (Historic Current Prices, Forecast Constant 2011 Prices)

Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Unit 2012 Unit 2013 Unit 2014 Unit 2015 Unit 2016
A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE

US$ million (Historic Current Prices at Year-on-Year Exchange Rates DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
US$ million (Historic Current Prices at Year-on-Year Exchange Rates, Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


US$ million (Historic Current Prices and Forecast Constant 2011 Pri DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
US$ million (Historic Current Prices and Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


£ million (Historic Current Prices at Year-on-Year Exchange Rates, DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
£ million (Historic Current Prices at Year-on-Year Exchange Rates, Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


£ million (Historic Current Prices and Forecast Constant 2011 Prices DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
£ million (Historic Current Prices and Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


EUR million (Historic Current Prices at Year-on-Year Exchange Rate DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
EUR million (Historic Current Prices at Year-on-Year Exchange Rates, Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


EUR million (Historic Current Prices and Forecast Constant 2011 Pri DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
EUR million (Historic Current Prices and Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


CHF million (Historic Current Prices at Year-on-Year Exchange Rate DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
CHF million (Historic Current Prices at Year-on-Year Exchange Rates, Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


CHF million (Historic Current Prices and Forecast Constant 2011 Pri DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
CHF million (Historic Current Prices and Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


¥ million (Historic Current Prices at Year-on-Year Exchange Rates, DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
¥ million (Historic Current Prices at Year-on-Year Exchange Rates, Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)


¥ million (Historic Current Prices and Forecast Constant 2011 Prices DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
¥ million (Historic Current Prices and Forecast Constant 2011 Prices at Fixed 2011 Exchange Rates)

Growth% Growth% Growth%

Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Unit 2012 Unit 2013 Unit 2014 Unit 2015 Unit 2016 99-00 00-01 01-02

Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15

Growth% Historic Period Historic Historic Forecast Period Forecast

15-16 Growth Years PGrowth% CAGR% Growth Years PGrowth%
2006-11 2011-16
2006-11 2011-16
2006-11 2011-16
2006-11 2011-16

432234436.xls Definitions
Definitions
Category definitions
Industry Category
Travel and Tourism Car Rental
Travel and Tourism
Travel and Tourism

SAMPLE
Business Car Rental
Airport Business Car Rental
Travel and Tourism Non-Airport Business Car Rental
Travel and Tourism Car Rental - Insurance Replacement

Travel and Tourism Leisure Car Rental
Travel and Tourism Airport Leisure Car Rental
Travel and Tourism Non-Airport Leisure Car Rental

Definition
The car rental market covers the hire of passenger vehicles for self-drive including small vans by both
business and leisure users, and whether from the airport or downtown locations, in the context of the
total short-term rental fleet. Small vans up to one tonne are included. The category excludes
businesses that hire cars for long term leasing. Car rental covers sales to incoming tourists and
domestic users including domestic tourists and general nationals.
For longer than average rental periods eg rental of one month, provided the rental is sourced from the
short-term rental fleet then this is included.
Sales are recorded in the country of destination, for example, if an American citizen books a car rental
service in France via the US offices of Hertz the sales will be attributed to Hertz France. The same
PLE
happens with online sales through Hertz’ website.
Car rental also excludes commercial vehicles, trucks and motorbikes. Local car rental schemes are
excluded.
Car rental value covers the price of car hire to the consumer. Volume of car rental is provided by the
number of car hire transactions, fleet size and number of car rental operators.
Business car rental: for the purpose of a business trip either arranged on behalf of the customer by
work or arranged personally.
work or arranged personally. Airport: defined as car rental POS/counters/offices based at an airport
either within the terminal or next to the airport. Includes POS located in close proximity to the airport.
work or arranged personally. Non-airport: refers to downtown locations including high street/retail parks
ie everything except POS located in or by airports.
Insurance replacement: where domestic residents use a rental car paid for by an insurance company
as a replacement vehicle, while their own car is repaired following an accident.

Leisure car rental: for personal trip or holiday, visiting friends/family or any other non-work related
activity such as moving house.
Leisure car rental: for personal trip or holiday, visiting friends/family, or any other non-work related
activity such as moving house. Airport: defined as car rental POS/counters/offices based at an airport
either within the terminal or next to the airport. Includes POS located in close proximity to the airport.
Leisure car rental: for personal trip or holiday, visiting friends/family, or any other non-work related
activity such as moving house. Non-airport: refers to downtown locations including high street/retail
parks ie everything except POS located in or by airports.

432234436.xls Calculation Variables
Region Country Industry Data Type Unit 1999 2000 2001
Eastern Europe Croatia Travel and Tourism Units of local currency per US$ (y-o-y ex rates) 7.112 8.278 8.342
Eastern Europe Croatia Travel and Tourism Units of local currency per US$ (fixed year ex rate) 0.000 0.000 0.000
Eastern Europe Croatia Travel and Tourism Units of local currency per CHF (y-o-y ex rates) 4.734 4.901 4.943
Eastern Europe Croatia Travel and Tourism Units of local currency per CHF (fixed year ex rate) 0.000 0.000 0.000
Eastern Europe Croatia Travel and Tourism Units of local currency per Euro (y-o-y ex rates) 7.578 7.628 7.466
Eastern Europe Croatia Travel and Tourism Units of local currency per Euro (fixed year ex rate) 0.000 0.000 0.000
Eastern Europe Croatia Travel and Tourism Units of local currency per £ (y-o-y ex rates) 11.507 12.524 12.008
Eastern Europe Croatia Travel and Tourism Units of local currency per £ (fixed year ex rate) 0.000 0.000 0.000
Eastern Europe Croatia Travel and Tourism Units of local currency per JPY (y-o-y ex rates) 0.062 0.077 0.069
Eastern Europe Croatia Travel and Tourism Units of local currency per JPY (fixed year ex rate) 0.000 0.000 0.000
Eastern Europe Croatia Travel and Tourism Households 000 1,507.6 1,474.6 1,477.4
Eastern Europe Croatia Travel and Tourism Inflation % 4.62 3.78
SAMPLE
Eastern Europe Croatia Travel and Tourism Population 000 4,553.8 4,441.7 4,437.5

432234436.xls Calculation Variables
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
7.872 6.705 6.034 5.949 5.838 5.365 4.935 5.284 5.498 5.396 5.423 5.465 5.511 5.555 5.599
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
5.050 4.979 4.853 4.778 4.656 4.469 4.557 4.863 5.272 6.335 6.782 6.732 6.689 6.643 6.598
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
7.415 7.569 7.495 7.394 7.324 7.342 7.222 7.343 7.281 7.609 7.640 7.640 7.641 7.643 7.643
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
11.798 10.947 11.048 10.817 10.741 10.734 9.070 8.240 8.493 8.730 8.803 8.878 8.961 9.043 9.123
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
0.063 0.058 0.056 0.054 0.050 0.046 0.048 0.057 0.063 0.067 0.070 0.070 0.072 0.073 0.074
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
1,483.8 1,487.4 1,491.5 1,496.5 1,500.5 1,503.8 1,506.5 1,508.7 1,510.5 1,512.1 1,513.4 1,514.6 1,515.6 1,516.4 1,517.1
1.68 1.77 2.03 3.34 3.21 2.87 6.08 2.39 1.05 3.50 2.40 2.20 2.50 3.00 3.00
E
4,444.1 4,442.2 4,441.8 4,443.9 4,442.8 4,439.9 4,435.0 4,428.5 4,421.0 4,412.7 4,403.7 4,394.2 4,384.1 4,373.6 4,362.7

Sample Data Travel Tourism Car Rental

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Travel and Tourism 2012

For more information contact Euromonitor International

Copyright © and database right Euromonitor International 2011.

Region Country Industry Category Subcategory Lowest Level

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© Euromonitor International 2011

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Data Type Unit Current/Constant

Number of Cars 000 cars

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Volume DATA HAS BEEN REMOVED FROM SAMPLES

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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

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transactions per capita

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HRK per capita

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EUR per capita

HRK per capita

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HRK per capita

HRK per capita

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EUR per capita

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CHF per capita

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US$ per capita

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Growth% Growth% Growth% Growth%

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