1. PEOPLE MEDIA Dait, Eve Leah G. Dulana, Danah Rose Andrea M. Latuhan, Lovella R.

2. People Media – People as a medium of instruction and information dissemination. –

People are the primary tool of transferring knowledge and information. – Information is being
passed down from one person to another such as hunting and survival skills, cultural
practices and traditions, art and literature, religion and history, scientific discoveries, etc.
3. Print Media -Medium that uses any printed materials (newspapers, magazines, etc.) to
convey information. It has a medium audience range and uses visual text or images. -
Remains as the primary aid/tool of teachers and students in classroom learning (books). -
Authors who publish educational materials are experts in their own field. -A good source of
current news and events (newspapers) which broadens social consciousness. -An outlet for
expressing oneself through written and visual art (poems, paintings, etc.)
4. People in Print Media– They are the ones who utilize text visual arts in order to impart
knowledge, transfer information and express opinions using printed materials such as books,
newspapers and magazines. – Examples: authors, publishers, editors, columnists, visual
artists, photographers
5. Educational Implication of Print media– Remains as the primary too/aid of teachers and
students in classroom learning – Authors who publish educational materials are experts in
their own field
6. Radio Media – Radio is a powerful mass medium used in education for disseminating
information, imparting instructions and giving entertainment. – Radio media can e used over
a large area by means of producing data that is transmitted over radio waves (AM/FM). This
data is then received by our radios and is converted into sound.
7. People in Radio Media– -They are the ones who utilize radio media such as cassette
tapes, CDs, podcasts and AM/FM radio broadcasting in distributing local and international
facts and entertainment. – Examples: Radio DJs, broadcasters, commentators, radio actors,
song artists
8. Educational Implication– School broadcasting – ex. DZUP – Social awareness
programming that discusses significant issues of the society and presents possible solutions
that enlighten and educate people on a larger scale – A medium for formal and non-formal
education- ex. Interactive Radio Instruction
9. TV Media – Medium that uses the television set to present information. It has a wide
audience reach and uses both audio and visual features
10. People in TV Media – They are personalities on TV as well as people working behind
the camera who use television as a media for disseminating information which serve both
educational and entertainment purposes. – Ex. News anchors, reporters, hosts, actors, script
writers, video jocks
11. Educational Implication– Presents a fun and creative way of learning through educational
TV programs ex. Sineskwela, MathTinik, Kchannel – The Children’s Television Act of 1990
requires broadcast television stations in the United States to carry a minimum of three hours
of educational/international programming geared directly at children. – Short films and
documentaries for in depth studies – ex. Discovery Health Channel, Animal Planet
12. Web Media – The medium is the internet or the world wide web as a means of
information exchange. It uses both audio and visual functionality as well as digital or
electronic data.
13. People in Web Media – They are the ones responsible for sharing knowledge and
information in the world wide web through digital or electronic formats found in blogs,
websites and online social media. – Examples: bloggers, web administrators, online media
users, web writers
14. Educational Implications – The internet is becoming a major source of research materials
due to the vast information stored in the internet coupled with efficient data search engines –
Free online courses ex- Coursera – Online educational programs – Knowledge Channel –
Outlet for group meetings and discussions – FB groups, Yahoo groups, UVLE, etc.
15. Instructional Media – The medium that uses instructional materials and resources to
impart knowledge, skills and attitude through educational or technical courses.
16. People in Instructional Media – Teachers/Content Experts – They are the main source
of information in a classroom-like environment. They facilitate the learning of the students
using different tools and strategies to incorporate proper knowledge, skills and attitudes. –
Examples: professors, instructors, speakers, coaches, trainers – Students are the learners or
scholars who receive educational tutelage from teachers and benefit mostly from
instructional media. – Ex. Pre-school, grade school, high school, college and graduate
students
17. Lovella R. Latuhan REFLECTION – In lesson5 about Media information services I
learned about what I can get in a magazine, academic journal, data base, newspaper, library
catalog, and also books. Through this we can get different information about what is
happening now in our world and also we can get a lot of lessons through all of this while we
are still studying and also in the future. – In lesson14 about audio information and media, I
learned that in the future everything will more easy to use because in that time everything will
be in advance. –
18. REFLECTION – In Lesson12 about text information and media, I learned to describe the
different dimension of text information and media. We can use information about the media
today and in the future. – – – In lesson10 about media information literate individual, I
learned to synthesize the overall of media and information to an individual person,
professional, education, and the society as whole economics, social, political, and others
through this I learned the different information’s. –
19. Eve Leah Dait Reflection – In Lesson 1 I've learned that Media and information Literacy
plays an important role in communication. Media and Information will enable us to access,
understand and create communications . Media literacy is the ability to
access,analyze,evaluate create and act using all forms of communication . Information
literacy is a set of abilities requiring individuals to recognize when information is needed. In
this lesson we are tasked to create a diagram about media and information literacy so that
 we can easily remember the media and information literacy lesson. – – In Lesson 5 I learned
about the Sources of Information, – in this topic the sources of information are the magazine,
academic journal, database ,newspapers, Library catalog, books, encyclopedia and web site.
Through this we are knowledgeable about some recent current issues from inside and
outside the country. –

20. Reflection – In Lesson 6 The topic was Media and Information Languages . I learned
from this topic is the Codes which is a system of signals or symbols used for communication
and you cannot be able to read it if you dont know how to read the codes or sign that is
given. The other one that I've learned is the conventions which means a habits or long
accepted ways of doing things or a traditional or common style that often used. In this case
codes and conventions are usually used in our daily activities in life. – – In Lesson 9 the topic
was Current and Future Trends of Media and Information. I learned from this topic that soon
the things are more advance or high-tech example the wearable technology which means a
Military and industrial applications for wearables especially emphasize their hands-free
aspect, and concentrate on speech inputs and heads-up display or voice output. There are
more different things that was already discover which is so Advance. In this case people can
do things easily through technology. – – In Lesson 11 It was all about people media. I
learned from this topic that people are the primary tool of transferring knowledge and
information. In this case people are the one who sents information to all.

21. Danah Rose Andrea Dulana Reflection – ( Lesson 1) I have learned that Media plays
important role in spreading an information. It sends the information as fast as the speed of
light. Media influences our life, specially in our culture, thoughts, attitudes and action. Media
is one of the factors that builds our character as a user. – ( Lesson 2) I have learned that
media changes so fast. From Papyrus scrolls to the latest gadget as of today to disseminate
information. Changing of media moves so fast, that is why people tend to get addicted to it. –
( Lesson 4) I have learned that the oldest type of media is print. The distribution mechanisms
of mass media is physical, radio, land line, internet, and undistributed. Print, audio, video and
software are the current media on different list.

22. Reflection – ( Lesson 5 ) I have learned that there are several media and information
services, those are; magazines, Academic journals, Database, Newspapers, Library catalog,
Book, Encyclopedia, Website and Global indigenous media. These are Media and
information services that could help us to disseminate information fast. – ( Lesson 7 ) I have
learned the 10 rules of netiquette. It tells us on When and how to use capitalized letters, not
to plagiarize, use the proper quote, not to gossip, not to steal other peoples’ property, to
watch our language, be welcoming to the internet newbie, no spamming, if you will use
header make sure that the content is connected to the header and the last is to avoid
overuse of emoticons( that can irritate netizens).

23. Authors, Publishers, Editors, Columnists, Visual Artists, and Photographers

24. News Anchors, Reporters, Hosts, Actors, Script Writers, and Video Jocks
25. Radio DJs, Broadcasters, Commentators, Radio Actors, and Song Artists
26. Bloggers, Web Administrators, Online Media Users, and Web Writers
27. Professors, Instructors, Speakers, Coaches, and Trainers
28. Pre-school, grade school, high school, and college

1. 1. MEDIA AND INFORMATION LITERACY (MIL) People Media Mr. Arniel Ping St.
Stephen’s High School Manila, Philippines MIL PPT 22 Updated: June 11, 2017
2. 2. LEARNING COMPETENCIES Learners will be able to… • define people media (SSHS); •
Identify the types and characteristics of people media (SSHS); • compare people as media
with people in media (SSHS); • describe the different dimensions of people media
(MIL11/12PM-IVa-1);
3. 3. LEARNING COMPETENCIES Learners will be able to… • categorize different examples of
people and state reasons for such categorization (MIL11/12PM-IVa-2); and • cite studies
showing proofs of positive and negative effects of media, information on individual and
society (MIL11/12PM-IVa-1); and • evaluate the role played by people media as source of
important information (SSHS).
4. 4. TOPIC OUTLINE I-PEOPLE MEDIA A. Definition B. Types and Characteristics 1. People
as Media 1.1. Opinion Leaders 1.2. Citizen Journalism 1.3. Social Journalism 1.4.
Crowdsourcing 2. People in Media 2.1.Print Journalists 2.2.Photojournalists 2.3.Broadcast
Journalists 2.3.Multimedia Journalist D. Advantages, Limitations, and Value E. Performance
Task-Case Study
5. 5. PEOPLE MEDIA refers to persons that are involved in the use, analysis, evaluation and
production of media and information (Source: MIL Curriculum Guide by DepEd) People in
Media and People as Media How do you understand the term “people media”?
6. 6. Who do you think are “people media”? Photo Credit:
https://www.shutterstock.com/video/clip-1251676-stock- footage-business-people-shaking-
question-mark-signs.html
7. 7. FORMATIVE ASSESSMENT. KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND
“PIN” FOR PEOPLE IN MEDIA. 1. SHS Teacher 6. Radio Commentator 2. Independent
Blogger 7. YouTubers 3. Print Journalist 8. News Reporter 4. Your Classmate 9. Facebook
User 5. Movie Director 10. College Professor
8. 8. FORMATIVE ASSESSMENT: VENN DIAGRAM People as Media People in Media •
People who are well-oriented to media sources and messages and able to provide
information as accurate and reliable as possible. • Media practitioners who provide
information coming from their expert knowledge or first- hand experience of event. PEOPLE
MEDIA
9. 9. PEOPLE AS MEDIA 1.Opinion Leaders 2.Citizen Journalism 3.Social Journalism
4.Crowdsourcing Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/
10. 10. PEOPLE AS MEDIA OPINION LEADERS • highly exposed to and actively using media •
source of viable interpretation of messages for lower- end media users • opinions are
accepted by a group
11. 11. Photo Credit: http://study.com/academy/lesson/two- step-flow-communication-model.html
The Two-step Flow Communication Model (1944) Paul Lazarsfeld, Bernard Berelson, and
Hazel Gaudet PEOPLE AS MEDIA: OPINION LEADERS
12. 12. PEOPLE AS MEDIA CITIZEN JOURNALISM • People without professional journalism
training can use the tools of modern technology and internet to create, augment or fact-
check media on their own or in collaboration with others. Photo Credit:
http://www.dgiwire.com/what- citizen-journalism-means-for-your-company/
13. 13. PEOPLE AS MEDIA: CITIZEN JOURNALISM Photo Credit: https://mediu m.com/@steph
enkhan/move- over-citizen- journalism- here-comes- smart- journalism- ace72f97a389#
.sken4rj5m
14. 14. PEOPLE AS MEDIA SOCIAL JOURNALISM •Journalists are using social media to make
their content available to more people. Photo Credit:
http://www.cision.com/us/resources/white- papers/social-journalism-study/
15. 15. FORMATIVE ASSESSMENT CARTOON ANALYSIS: SOCIAL JOURNALISM Source:
http://www.socialconnectblueprint.com/citizen-journalism-and- social-media-are-driving-the-
information-revolution/
16. 16. FORMATIVE ASSESSMENT: RECITATION What are the similarities and differences
between citizen journalism and social journalism?
17. 17. PEOPLE AS MEDIA CROWDSOURCING •the practice of obtaining needed services,
ideas, or content by soliciting contributions from a large group of people and especially from
the online community (Source: https://www.merriam- webster.com/dictionary/crowdsourcing)
Photo Credit: http://www.richmedia.com/richideas/articles/c rowdsourcing-how-to-hire-the-
world
18. 18. EXAMPLE OF CROWDSOURCING Photo Credit: https://plus.google.com/+TripAdvisor
19. 19. EXAMPLE OF CROWDSOURCING Photo Credit: https://www.waze.com/
20. 20. EXAMPLE OF CROWDSOURCING Photo Credit: Wikipedia
21. 21. PEOPLE IN MEDIA •media practitioners •provide information coming from their expert
knowledge or first- hand experience of events Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
22. 22. PEOPLE IN MEDIA TYPES OF JOURNALIST BY MEDIUM • Print Journalists •
Photojournalists • Broadcast Journalists • Multimedia Journalist Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-
clark-kent- quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/ https://clipartfest.com/">clipartfest.com</
23. 23. PEOPLE IN MEDIA Photo Credit: http://beta.abs-cbn.com/schedule?day=0
24. 24. PEOPLE IN MEDIA Photo Credit:
http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public- affairs-
announces-big-changes-in-news-lineup
25. 25. PEOPLE IN MEDIA Photo Credit: http://www.medianewser.com/2014/02/alex-santos-
resurfaces-on-radio.html
26. 26. PEOPLE IN MEDIA Photo Credit: https://twitter.com/josemariaclaro and
http://www.philstar.com/opinion Philippine Daily Inquirer The Philippine Star
27. 27. SUMMARY OF THE LESSON: PEOPLE IN MEDIA AND PEOPLE AS MEDIA People in
Media People as Media Lower - end Media Users • media users • well-oriented to media
sources and messages • intermediaries, provide information to lower- end media users •
media practitioners • experts • provide information to media users • people with limited
access to media and information
28. 28. FORMATIVE ASSESSMENT: RECITATION 1.What is the difference between people as
media and people in media? 2.What are the advantages and limitations of people as media?
People in media?
29. 29. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source:
https://irisfan23.wordpress.com/2012/07/31/constructive- role-of-citizen-journalism-6/
30. 30. PERFORMANCE TASK COOPERATIVE LEARNING: CASE STUDY Source:
https://blog.hubspot.com/marketing/case-studies-marketing
31. 31. COOPERATIVE LEARNING: CASE STUDY Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m. Para Sumuko Published on Jul 27, 2016 by YouTube
Channel: GMA News and Current Affairs Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
32. 32. IMPACT OF CITIZEN JOURNALISM AND SOCIAL MEDIA • The video of the road rage
turned into shooting incident in Quiapo became viral after it was shared by Top Gear
Philippines on Facebook. • Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident. COOPERATIVE LEARNING: CASE STUDY
33. 33. COOPERATIVE LEARNING: CASE STUDY IMPACT OF CITIZEN JOURNALISM AND
SOCIAL MEDIA • Mr. Nestor Punzalan and his wife deactivated their Facebook accounts
after receiving bashings and death threats. Mr. Punzalan even went to the police to clear his
name. • Undeniably, social media was also instrumental in the arrest of the suspect Vhon
Tanto who later admitted his crime on national television.
34. 34. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 1. How was Mr.
Nestor Punzalan affected by being wrongfully accused in social media as the suspect in the
said shooting incident? 2. What is the liability of Top Gear, other media outlets, and netizens
who wrongfully accused Mr. Nestor Punzalan as the suspect in the said shooting incident?
35. 35. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 3. What role was
played by citizen journalism and social media in this incident? 4. What positive and negative
effects of media and information on individual and society were evident in this incident?
36. 36. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 5. How can we
prevent this kind of incident as experienced by Mr. Punzalan from happening in the future? 6.
What important lessons can we learn from this event as a social media user?