Marketing Report on:

(Name of the Company)

by:
Students’ names
Registration ID’s &

(Date)

for the course “Fundamentals of Marketing” in the Program, Bachelor of Business

Administration
 TABLE OF CONTENTS

S.NO TOPICS PAGE NO.

1 COMPANY DESCRIPTION

2 PRODUCT DESCRIPTION

3 MARKETING MANAGEMENT ORIENTATION

4 MICROENVIRONMENT

5 MACROENVIRONMENT

6 MARKET SEGMENTATION

7 TARGET MARKET

8 DIFFERENTIATION

9 PROMOTION STRATEGY (& POSITIONING)

10 CONCLUSION AND RECOMMENDATIONS

Company Description

The company description should highlight the history and evolution of the company, as well as
provide data about its age, size and geographic scope and operations.
Product description

A product description is a structured format of presenting information about a product which

includes its benefits, form, presentation, price, purpose etc. . A good product description should
include a detailed description of the product, its special features which differentiate it from other
products unique selling points and utility of the product.
Marketing Management Orientation
Micro-enivronment
Macro-enivronment
Market Segmentation & Target market

A detailed profile of the targeted customer groups and the segmentation approach/basis used by
the company (e.g. geo-demographics, life styles etc.).
Differentiation

Competitive Advantage
Promotion Strategy

Promotional mix being used by the company with special reference to current advertising
campaigns. A mention of the advertising/media partners is also recommended.

Positioning

A product’s unique points of difference are communicated by way of a positioning strategy. In

case of a broad product mix, positioning basis for a few of its brands may be cited to serve as
examples.
CONCLUSION AND RECOMMENDATIONS
FORMATTING & WRITING INSTRUCTIONS:

1. Report must be typed in Times New Roman

2. Font size is 12 for the text, 16 for main headings, 14 for Sub-headings, and 12 for Side-headings

3. Line spacing = 2.0

4. Keep the text left-aligned