ADVANTAGE AND DIS ADVANTAGE OF GOOGLE SEARCH ENGINE

CHAPTER I

BACKGROUND OF THE STUDY

INTRODUCTION

Google Search, also referred to as Google Web Search or simply Google, is a web search
engine developed by Google LLC. It is the most used search engine on the World Wide
Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4
billion searches each day.
The order of search results returned by Google is based, in part, on a priority rank system called
"PageRank". Google Search also provides many different options for customized search, using
symbols to include, exclude, specify or require certain search behavior, and offers specialized
interactive experiences, such as flight status and package tracking, weather forecasts, currency,
unit and time conversions, word definitions, and more.
The main purpose of Google Search is to hunt for text in publicly accessible documents offered
by web servers, as opposed to other data, such as images or data contained in databases. It was
originally developed by Larry Page and Sergey Brin in 1997. In June 2011, Google introduced
"Google Voice Search" to search for spoken, rather than typed, words. In May 2012, Google
introduced a Knowledge Graph semantic search feature in the U.S.
Analysis of the frequency of search terms may indicate economic, social and health
trends. Data about the frequency of use of search terms on Google can be openly inquired
via Google Trends and have been shown to correlate with flu outbreaks and unemployment
levels, and provide the information faster than traditional reporting methods and surveys. As
of mid-2016, Google's search engine has begun to rely on deep neural networks.
Competitors of Google include Baidu and Soso.com in China; Naver.com and Daum.net in
South Korea; Yandex in Russia; Seznam.czin the Czech Republic; Yahoo in
Japan, Taiwan and the US, as well as Bing and DuckDuckGo. Some smaller search engines
offer facilities not available with Google, e.g. not storing any private or tracking information.
Within the US, as of July 2018, Microsoft Sites handled 24.2 percent of all search queries in
the United States. During the same period of time, Oath (formerly known as Yahoo) had a

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search market share of 11.5 percent. Market leader Google generated 63.2 percent of all core
search queries in the United States.

Context of the Study

The purpose of this study is to explore the google search engine experiences of students as they
seek information to support their learning and research. The study offers a holistic perspective
by examining use behaviors within the context of supported processes and expected outcomes
within an academic environment. Drawing on multiple data gathering methods, we merge
qualitative and quantitative information to illustrate the situated and goal driven nature of
information gathering and consumption process.
Search engine use is an embedded task that is determined by individuals’ specific work
contexts and needs. Marchionini (2016) defines a task as the manifestation of an information
seeker’s query that determines the information–seeking action. As Kim (2017) concludes in
his study, in order to expand our understanding of users’ interactions with search engines, we
must expand our knowledge of the search context and associated tasks. This context includes
not only finding information but also utilizing the discovered information successfully to
accomplish a certain task. Considering the search engine use patterns of specific user groups
will facilitate more task–focused assessment and development of search engines. Although my
study applies to research engines, I intend to focus specifically on the Google search engine,
as it is the most commonly used search environment, as also confirmed by the data gathered
for this study.

The biggest advantage of the Google search engine is perhaps the sheer number of sites it
indexes. In 1998 Google indexed 26 million sites, in the year 2000 that number grew to 1
billion sites and today Google is said to have over a trillion (1,000,000,000,000) websites
indexed. What this means to you, as a user of the Google search engine, is you have a much
better chance of finding, not only the information you want, but a wide variety of sources that
offer this information. Compare this to only having access to a smaller subset of this
information indexed by alternative search engines and you can see why Google search leads
the pack when it comes to internet search engines.

 Most Relevant Sites - Another advantage of the Google search engine is that it so
good at putting the most relevant sites at the top of the results list. Google does this by
rating sites based on how many other sites link to it. The more popular the site that
links to your site, the better Google search engine ranking you get. Google figures if
several high quality and/or popular sites link to your site then it must contain some
useful information.

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  Variety of File Formats - Google search indexes various file formats including the
very popular PDF file format and Microsoft Office files. Much of the information on
the internet is contained within files that are not of the standard .html and .htm format.
These include, but are not limited to, PDF files, .doc files and excel files. Indexing the
information in these files allows web authors to store their information in a variety of
formats without worrying about being missed by the Google web crawler.

 Google in Pop Culture - In many cases the term search engine has been replaced in
common language with the term "Google". For example you are more likely to hear
someone say, "When you get home, Google it" rather than, "When you get home,
search it". Google is mentioned in numerous popular TV Shows and Movies. This is
not an advantage per se, but as pop culture trends go Google, it has a strong foothold
on being the "cool" search engine to use.

The popularity gained by being a part of modern day pop culture does benefit Google
and the users of Google because, as a general rule of thumb, the more popular a
product or service becomes, the more resources a company can put into maintaining
that product or service.

 Google Popularity - As mentioned above, Google has gained enormous popularity in

recent years and it's popularity is still on the rise. It's not going anywhere anytime
soon and therefore you can be confident that Google will continue to index all the
information it possibly can on the internet and bring it directly to your screen with just
a few keystrokes.

Dis Advantages

 The sites that appear through a search engine are only the index of keywords by
software and they are hence not evaluated for any relevance. The software only displays
these sites even though they are not relevant to your search
 One also needs to be very specific during the selection of the key words because there
are so many sites on the internet. There are also so many results which can result
through one indexing or search and these can prove to be very tiresome to evaluate.
 The search outcome displayed may not be arranged in a sequence and hence one may
be required to scroll up to the next page to get the relevant information that he/she was
searching for.

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Statement of the Problem
The researcher aimed to determine the Advantages and Dis Advantages of Google Search
Engine. Specifically it sought to answer the following question.

 What was the profile of the respondent in term of:

 Age
 Gender
 College level
 What was the significant to the Advantages and Dis Advantages of Search Engine,
Specifically Google Searching.
 What was the Significant difference as to the Advantages and Dis Advantages of
Search Engine, Specifically Google Searching; when according to profile variables?
 What is the impact of using google search engine?

Research Objectives

The main objective of this study is to find out the advantage and dis advantage of google search
engine and how it affects student’s performance for using google search engine. Specifically,
so this study aims to;

 To determine the respondents’ profile in terms of;

 Age
 Gender
 College Level
 To identify the advantages of google search engine.
 To identify the dis advantages of google search engine.
 To know the impact of using google search engine?

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Significance of the Study
This study is will be Significant to the following:

To The Students: They be knowledgeable about the advantage and dis advantage of search
engine, specifically google searching.

To The Teachers: They will be guide for their lessons and they are rejuvenated professional
lives.

To The Future Researchers: It may help them to know the advantage and dis advantage of
search engine, specifically google searching.

To The Researcher: Will be able to enhance their skills in order to establish facts and reach
new conclusion.

Scope and Limitations

This study only focus on the advantage and dis advantage of google search engine. The
respondents were only limited to the students of the College student at Isabela Colleges
Incorporated, school year 2019-2020. Limited to other students enrolled.

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 CHAPTER II

REVIEW OF RELATED LITERATURE

Shikha Goel et al. “Search Engine Evaluation Based on Page Level Keywords” (2016),
this Paper highlights the approach of Search Engine evaluation which is based on page level
keywords. Page level keywords are the keywords found in individual pages of website. Page
level keyword is an impotent factor to measure the relevance of Search Engine results. A user
create a query and Search Engine designer design the database for this query and later the
queries are run by the users to calculate the page level keywords and the results are calculated.
Keywords are grouping of words that user use to find products on Search Engine. A keyword
can be any word on page but a stop word can’t be a keyword for web page. Page level keywords
include Title, header, and first word of title page, anchor text, page H1 tag, Meta description,
image file name, ALT tags, and Page’s URL string. Search Engine parse all the keywords from
web page and create a database to store them into database. User’s query indirectly evaluate on
the dataset instead of web page. A relevant keywords occurrence count by Search Engine. A
web page with higher occurrence of keywords takes high ranking in the search results.

Phyo Thu Thu Khine et al. Keyword Searching and Browsing System over Relational
Database (2016), this paper highlights the searching of keywords in relational database for
increase the searching speed of desired keywords. A user doesn’t need the knowledge of
database schema or SQL. A user submit a list of keywords them system search for the relevant
records and ranking them on their occurrence basis. Three systems DISCOVER, BANKS and
DBXplorer user Keyword Based Search over relational database. A query gives a set of
keywords and finds rows in relation database for keywords. Indexing Relational Database:
Indexing is used to speed up the retrieval of records. Indexing is useful when database has large
number of Text fields. Each value in such a column considered as a small text documents that
can be used for Keyword Based Search. Query Cleaning: System takes a query as input and
produces a ‘clean’ query output. This is achieved by filtering the stop words from query. These
words are meaningless. So the result occur with them may not satisfy the user. Keyword
matching: Once the cleaned query is produced, this system can match the keywords. System
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matches the query keywords with database tuples. A keyword 20 matching algorithm may
different for multiple keywords queries. Record Scoring: After query results, calculation of the
score for each result is need. The record is determines which record is relevant to user query.
This process is also called ranking process of documents in result.

Oladosu O. A. et al. “Researchers Social Interaction over a Responsive Knowledge Based

Network” (2015), The study has been all about finding an easier, safer and educative ways of
sharing opinions and interacts with other researchers in various part of the globe which can
easily be referred to as Researchers Social Interaction (forum). In addition to chatting, this is a
new and dynamics means of sharing ideas with different researcher all over the world within a
flip of time. It has been discovered that Researcher Repository or Chat forum is one of the
newest way in which Researcher and book authors of this world use now to reach out to their
colleagues and numerous scholars in order to get feedback and responses concerning the entire
areas of research topics to share of their idea and experience.

John B. Killoran et al. “How to use Search Engine optimization techniques to Increase
website visibility” (2017), This research paper highlights the two key points the ‘key concepts’
‘key lessons’ to increase the website visibility using Search Engine Optimization Techniques.
Professional point to some content on the web for themselves and or clients on websites they
maintained. They use website title, key phrase, name of website, or name of organization that
owns it. What contributes to Search Engine rankings? What can web content creators and
webmasters do on their pages, sites and the web to make their content and sites easier to find
by audience. Search rankings enable web content creators to continually monitor the exact
measure of their competitive fitness and lacks for any given queries. Some websites content
creators create their sites mainly directing their site for Search Engine ranking rules, not for
human audience. Search Engine increase site ranking on the basis of their authenticity,
topicality and quality, especially popularity. Two main factors affect SEO are, Trust – of which
page rank is only the well know component, Relevance – a website topically matches with a
particular query.

Zhou Hui, et al. “Study on Website Search Engine Optimization” (2018), this research
paper highlights the Search Engine work principal. This research paper highlights the following
contents of Search Engine optimization, Principal of Search Engine, Factors affecting search
ranking, Method of website Search Engine optimization. Search Engine optimization points
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out the web page coding, web page content, web constitution, which describe how Search
Engine work on web pages ranking strategies. Search Engine includes 21 following three
categories: Full text Search Engine, Meta Search Engine, Directory Search Engine. Factor
effecting search Ranking: three major factors include Webpage correlation: - determine the
degree of keyword matching, keyword density, keyword distribution, and webpage tag labels.
Link weight: - determine the internal link weights and the external link weight. Time-based
factors: - includes the website and web page age, link age and the length of domain name
registration time. Methods of websites Search Engine optimization are Keyword Optimization,
Website content optimization, Website structure optimization, Webpage optimization, Link
Optimization includes, Internal Links, Outgoing links, Incoming Links. Website submission
includes, Submit to Search Engine, Submit to open directory library.

Arooj Fatima, Cristina Luca, George Wilson, “User Experience and Efficiency for
Semantic Search Engine” (2014), this paper highlights the limitations of traditional
information retrieval system such as Keyword Based Search and highlights the efficiency of
Semantic Search. Traditional information retrieval system expects specific type of query from
user but user has no need to be worry about nay pre defined structure. This paper produced a
technique that can be used for effective information retrieval and effective user experience for
Semantic Search Engine. Paper includes the Semantic Search Engine’s structure from query
engine to ranking of Web Pages. This paper presents a model of query optimizer to highlights
the capability of Search Engine and indexing of WebPages. Query optimizer used ontology
processor to optimize the user query.

S.G.Choudhary et al. “Semantic Search algorithm based on page rank and ontology: A
review” (2015), this research paper introduces some Semantic techniques and provides
different algorithms based on page ranking and ontology. The algorithms based on Semantic
Search are the following ways: PSSE: Personalized Semantic Search Engine use the user’s
profile with the ranking score and ontology for calculation of personalized factor which helps
to get more personalized result. Google Search Engine use user profile to personalized search
result for their location and on the basis of their previous search interest result. The architecture
of PSSE has two parts: Offline and Online. The Offline part consists of crawling and
preprocessing processes. The Online phase includes query processing and result ranking.
Ontology Based IR Model: The approach of retrieval is based on adaption of classical vector
space model. In classical vector model keywords are assigned weight to indicate that some
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words are better in documents than others. Weights are computed automatically by an 22
adoption of TFIDF algorithm. The vector space model includes two terms Weighting
algorithm, and a Ranking algorithm.

CHAPTER III

RESEARCH METHODOLOGY

Introduction

This chapter show that the research methodology were used by the researcher in
securing data needed in exploring the study. The discussion focuses on the following objective;
a). Research design b). Research instrument c). Respondent of the study d) data gathering
procedure e). Data analysis.

Research design

This study is quantitative research where in this study aims to discussed the advantage
and dis advantage of google search engine.

Further more, the qualitative research analyze the conducting questionnaire contains
such as the profile, advantage and dis advantage of google search engine.

Research Instrument

This study assessed by using questionnaire such as the disadvantages and advantages
of search engine, specifically google searching parameters deemed necessary to identify
effectiveness namely; To identify the advantages of google search engine, To identify the dis
advantages of google search engine, To identify the impact of google search engine.

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Respondents of the study
The respondents of the study were only limited to the college level.
The respondent were particularly all colleges level of Isabela Colleges inc.

Data gathering procedure

After the finalization and approval questionnaire, the researcher used a random
sampling method for the respondent then the researcher explained the questionnaire.

Data analysis

The data were processed by the following:

1. The researcher were supervised the respondents .

2. The Advantages and Dis Advantages of Google Search Engine, couth was used for the
profile of the respondent.
3. The random survey was utilized to determine the significant
differences as to the Advantages and Dis Advantages of Google Search Engine, when
according to the profile variable.

Formula

P = F/N

Where:

P = Percentage
F = Frequency
N = Total number of population

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