8 APPENDIX: A- QUESTIONNAIRE FOR HOTEL INDUSTRY IN PUNE REGION

Part - A
Thank you for being willing to complete this questionnaire. All your answers to this
questionnaire will be treated confidentially.
1. Name of your company?
……………………………………………………………………………
2. Year of Establishment
…………………………………………………………………………….
3. What is your hotel star rating?
(a) 5 Star (b) 4 Star
(c) 3 Star (d) 2 Star
(e) 1 Star

4. What are the features would you like on your company website?
(a) Direct link from the website to social network sites
(b) Information about the company
(c) Information about the company’s products/services
(d) Facilities for conventional purchasing e.g. (fax, post and email)
(e) Price information of products & services
(f) Experience in Management
(g) Others please specify
……………………………………………………………………………………………
5. Which of the online Social Network Sites (SNSs) does your company use?
(a) Facebook (b) LinkedIn
(c) Twitter (d) Google+
(e) Trip advisor (f) holidayiq.com
(g) You Tube

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Specify………………………………………..…………………………………………….

6. How many followers’ companies/businesses do you have on Social Networking Sites?

(a) 1-49 (b) 50-99
(c) 100-149 (d) 150-199
(e) More then 200

7. Does your company use Social Network Sites as strategy for business practices?
(a) Always (b) Often
(c) Occasionally (d) Rarely or seldom
(e) Not at all

8. which of these social networks marketing tools does your company make use of?
Rate in order of importance where 1= not at all important and 5= Very important

Sr No Particulars 5 4 3 2 1
1 Wall-posting
2 Blog
3 Video
4 Photo
5 Gallery
6 Pop-up
7 Micro-blogging
8 Social-bookmarking
9 Discussion group

9. What is your Sales figure during the last 3 years?

Year 2010-11 2011-012 2012-013

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 Sales figure

10. What is your Profit during the last 3 years?

Year 2010-11 2011-012 2012-013
Profit

11. How often do you utilize the practices from the companies you befriended/”liked” on
Social Networking Sites?
Never Multiple times a day
1 2 3 4 5

12. How would you categorize your company business practices on Social Networks
sites?
(a) Supplier driven
(b) Customer driven
(c) Sales and income driven
(d) Own marketing strategy
(e) Improving marketing/business strategy
(f) Reduces cost of marketing
(g) Others please
specify………………………………………………………………………………………

13. How would you rate the present business practices on Social Networks sites by in
Pune region?
(a) Excellent
(b) Good
(c) Average
(d) Fair

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(e) Poor

Part – B
There are five choices: strongly agree (SA); agree (A); neutral (DK); disagree (D); strongly
disagree (SD). Please rate the following question according to how strong you agree or
disagree to the questions. Note: that there is no right or wrong answer. We just want to
know your perception on social networks marketing.
1. For the following statements on SNS rate the level of importance given by your
company & Statement relation to General business practices in Pune?
[SA] [A] [N] [D] [SD]
1 Build more business relations [5] [4] [3] [2] [1]
2 Marketing is relatively efficient [5] [4] [3] [2] [1]
3 Large audience is captured [5] [4] [3] [2] [1]
4 Reduces expenses on advertisement [5] [4] [3] [2] [1]
5 Improve customer relation [5] [4] [3] [2] [1]
6 Understand & Realize customers needs & [5] [4] [3] [2] [1]
Compliance
7 Create service awareness [5] [4] [3] [2] [1]
8 Business owners feedback passed on to [5] [4] [3] [2] [1]
Consumers
9 Serve as a medium of communication between [ 5 ] [ 4 ] [3] [2] [1]
10 Ability to transact business globally [5] [4] [3] [2] [1]
11 Generating Customer Services [5] [4] [3] [2] [1]
12 Get comparative Services Quality [5] [4] [3] [2] [1]
13 Emprise new customer acquisition [5] [4] [3] [2] [1]
14 Develop competitive advantages [5] [4] [3] [2] [1]
15 Trust in companies marketing on the site. [5] [4] [3] [2] [1]
16 Less control of information spread [5] [4] [3] [2] [1]

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 17 Expose companies to threat & insults [5] [4] [3] [2] [1]
18 Too many fans/follower to manage [5] [4] [3] [2] [1]
19 SNS takes lot of time from core activities [5] [4] [3] [2] [1]
20 Afraid of the acceptability of SNS [5] [4] [3] [2] [1]
21 Cost of hardware and Internet facilities [5] [4] [3] [2] [1]
22 Problem of integrating business and [5] [4] [3] [2] [1]
web activities
23 Limited of inadequate penetration [5] [4] [3] [2] [1]
Internet media
24 Effect of Promotional Activities [5] [4] [3] [2] [1]
25 Revenue Generate after SNS [5] [4] [3] [2] [1]

APPENDIX: B - QUESTIONNAIRE FOR CONSUMERS

Part - A
Thank you for being willing to complete this questionnaire.

1. Name…………………………………………………………………………..…………

2. Are you
(a) Male (b) Female

3. Which Country, State & place is your main residence?

Country: __________________________State: __________________Place: _________________

4. Age
(a) 18 years -24 years (b) 25 years -34 years
(c) 35 years -44 years (d) 45 years -54 years
(e) 55 years -64 years (f) 65 years or over

5. What is the highest level of formal education you have completed?

(a) Post graduate (b) Professional Degree

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(c) Graduate (d) Diploma Course
(e) Intermediate /HSC (f) Up to X Std

6. What is your occupation/professional?

(a) Service (b) Business
(c) Retired (d) House hold
(e) Student (f) Self Employed

7. What is your Gross Annual Income?

(a) 0 - 3, 00,000 (b) 3, 00,001 – 5, 00,000
(c) 5, 00,001 – 10, 00,000 (d) 10, 00,001 - 20, 00,000
(e) Above then 20,00,0001

8. Which of the online social network sites (SNSs) are you a member of?
(a) Facebook (b) LinkedIn
(c) Twitter (d) Google+
(e) Trip advisor (f) holidayiq.com
(g) You Tube

9. Have you ever use social networks site for booking?

(a) Yes (b) No

10. How did you get to know most of the hotel services on the Social networking sites?
(a) Wall-posting (b) Photo gallery
(c) Through friends (d) Pop-up
(e) Blog (f) Social-bookmarking
(g) Video (h) Micro-blogging

11. What is your preference to book a hotel on social network sites?

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(a) Location (b) Offers
(c) Discount (d) Availability
(e) Amenities

12. How often do you get promotional information of Hotels on social networks sites?
(a) Always (b) Seldom
(b) Often (d) Never
(e) Occasionally

13. How did you get to know about offers and discounts of Hotel Company?
(a) By word-of-mouth (b) Internet surfing
(c) Through friends (d) Cannot say
(e) Through their company website

14. Do you favor the hotels that market on social network site?
(a) Yes
(b) No

15. Does using of SNS would help me to communicate and get feedback from business
owners?
(a) Yes
(b) No

16. How would you rate the present use of social networks marketing by SNS in Pune?
(a) Excellent
(b) Good
(c) Average
(d) Fair
(e) Poor

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 PART – B
In this section, Please put an “X” or circle the option which best fit how you feel about each
statement. There are five choices: strongly agree (SA); agree (A); neutral (DK); disagree
(D); strongly disagree (SD). Please rate the following question according to how strong you
agree or disagree to the questions.
17. What do you perceive as the benefits to the Hotel industry practices on social
network sites?
[SA] [A] [N] [D] [SD]
1. Build more business connection [5] [4] [3] [2] [1]
2. Marketing is relatively efficient [5] [4] [3] [2] [1]
3. Large audience is captured [5] [4] [3] [2] [1]
4. Reduces money spend on advertisement [5] [4] [3] [2] [1]
5. Improve customer relation [5] [4] [3] [2] [1]
6. Know more of customers needs & complains[ 5 ] [4] [3] [2] [1]
7. Create product/service awareness [5] [4] [3] [2] [1]
8. Serve as a medium of communication between
business owners and consumers [5] [4] [3] [2] [1]

18. What do you perceive that affecting the Hotel Industry on social network sites in
Pune Region?
1. Ability to transact business globally [5] [4] [3] [2] [1]
2. Less control of information spread
about the company [5] [4] [3] [2] [1]
3. Expose companies to threat & insults [5] [4] [3] [2] [1]
4. Too many fans/follower to manage [5] [4] [3] [2] [1]
5. SNS takes lot of time from core activities [5] [4] [3] [2] [1]

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 6. Afraid of the acceptability of SNS [5] [4] [3] [2] [1]
7. Cost of hardware and Internet facilities [5] [4] [3] [2] [1]
8. Problem of integrating business and
web activities [5] [4] [3] [2] [1]
APPENDIX: C: RESEARCH PAPER PUBLISHED:

“The Impact of Social Networking Sites On Personal Lives Of The People In Pune &
Neighborhood” International Journal of Scientific & Engineering Research Volume 3,
Issue 9, September-2012 ISSN 2229-5518 IJSER (Impact Factor: 1.4)

“The Effect of Social Networking Sites on Hotel Industry in Pune Region”

International Journal for Scientific Research & Development (IJSRD) Volume 1, Issue
11, January -2014 ISSN 2321 – 0613 (Impact Factor: 1.26)

“The Effect of Social Networking Sites on Consumer in Hotel Industry in Pune Region”
South Asian Journal for Marketing & Management (SAJMM) Volume 4, Issue 2,
February -2014 ISSN 2249 – 877X (Impact Factor: 0.429)

“Social Entrepreneurship- An exploratory study for societal transformation in India” at

Dr. D. Y. Patil School of Management, Knowledge city (affiliated to Pune University),
Lohegaon, Pune on 08/02/2014

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APPENDIX: D: COST OF THE RESEARCH

a) Computer
b) Printer
c) Scanner
d) Internet dongle
e) Xerox

COST OF THE RESEARCH DETAIL IS AS GIVEN BELOW:

Estimated
Sr No Items
Expenditure
1 Fees 80,000
2 Hiring Services 20,000
3 Field work and travel 40,000
4 Contingency (including special needs) 20,000
5 Books and Journals 15,000
6 Printing & stationary 15,000
7 Equipment 15,000
Total 2,05,000

In words: Two lakhs and Five Thousand only

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