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CULTURE refers to that complex whole which includes VALUES- anything held to be relatively worthy,
knowledge beliefs, arts, morals, laws and customs and important desirable or valuable
any other capabilities and habits acquired by man as
TECHNOLOGY- the practical application of knowledge in
member of society.
converting raw materials into finished products.
A product of human interaction
ETHNOCENTRISM-it is a perception that arises from the
A social heritage that is complex and socially
fact that cultures differ and each culture defines reality
transmitted
differently.
Provides socially acceptable patterns for
meeting biological and social needs Judging another culture solely by the values and
A distinguishing factor standards of one’s own culture.
An established pattern of behavior
Cumulative CULTURAL RELATIVISM- the attempt to judge behavior
Meaningful human beings according to its cultural context.