Industrial Tycoon

Come Make It Happen…

Questionnaire

Team Name: TEAM SPARK

Team logo:

Team tagline: SMALL SPARKS GREAT IDEAS

Team Member Name Phone No. Email Id Ojass_Id
1. Lynn Ravel Mighty 7013979401 lynnravelade@gmail.com 750

2.M.L.N.Bhargav 9177634929 350

3.E.Saikrishna 9497186836 sai9141@gmail.com 751

Instructions:

 All the questions are compulsory

 The answers will be evaluated under 4 categories: Quality, Costing strategy, and Marketing,
 The decision of judges will be final and abiding.

Q1. Select the product you wish to manufacture.

A. 32” Television set.

B. 44” Television set.

Ans: A

Q2. State your Plant location and Its Fixed Cost and the reason behind it.

Ans: (Hint: P1, P2, P3, P4, P5 or P6)

P4, Because after recovering the fixed initial investment we should spend moderately on transport
cost. We should not opt to lowest transportation cost initially (p5) because fixed initial investment is
high. So we should take to consideration both transportation cost and fixed initial investment

Q3. Sales Prediction of products.

(Fill your prediction accordingly from the data given in Problem Statement.)

Market X Market Y Market Z

Television
Sales (In Sales (In Sales (In
Price Price Price
number) number) number)

32” Television
20,000 300 20,000 300 20,000 450
set (A)
 44” television
set (B)

Q4. Fill the following transportation table according as your minimum cost. State the method
applied and the calculation.
warehouse market X Market Y Market Z Supply
w1 400 400
w2 200 600 700
w3 600 600
w4 200 1100 1300
3000
Demand 600 800 1600

Q5. Describe your quality inspection type.

Ans.

Q6. Describe the cost for the inspection type of your choice.
Ans.

Q7. Total number of television sets being produced according to sale estimate.
Ans. 1100

Q8. Write a summary of your marketing strategy or marketing mix and give a table of cost
you wish to spend on the different marketing platforms. Also elaborate a strategy to
compete against your competitors.
Ans. We decide the different marketing strategy for each market.
In market X we can observe that as the price per unit decreases, sales are also
decreasing. Also good no of sales predicted for around average price. So we
keep the price low and recover the remaining costs using extra added benefits
for the products like vouchers etc.,
In market Y there is appreciable no of sales for moderately priced product so
we do huge promotion in that market and attract more sales by featuring
some good warranty packages, free service for limited time etc.,
In market Z there is huge demand for low priced products. So we apply almost
the same strategy as market X. Also the required thing is very huge no of sales.
So promotions should also be in that range.
Also Advertising should be very creative and should highlight the prevailing
problems in present running products in the market and how simply we solve
that, and some discounts for early customers. We also use strategies like
online flash sales for limited no of products according to the hype created.
Roping in celebrities for media advertising and live promotion is required to
spread the reach of audience. Due to the exponential rise of online shopping
these days we sell our product exclusively online by providing some extra
benefits like free delivery and fixing charges and cash in the market demand
available on online stores. The most crucial market is the middle class market
where if have the right strategy to sell we are gold. So we create the idea that
we are selling a product whose quality is comparable with the top most quality
product at a lower cost( which most of the mobile phone manufacturers have
been doing now a days). Also we make the product bright and shining and
make it look and feel like an ultra high end product.

COST-TABLE (per unit)

Strategies for inventory cost and marketing cost:
Table 1

Inventory cost(in percentage of Marketing cost(in percentage of

Strategies(choose any one)
sales cost ) sales cost )

1. 4.5 3

2. 2 5.5

3. 3.5 4
 4. 5.5 2

1. Raw material cost (in Oc per unit):

32” 44”
680
680 770

2. Assembly cost (in Oc per unit):

32” 44”
30
30 45

3. Inventory cost (in Oc. per unit):

hint: select from the table 1 according to your sales prediction
700

4. Marketing cost (in Oc. per unit):

hint: select from the table 1 according to your sales prediction
800
5. Total cost (in Oc. per unit):
(hint: 1+2+3+4)
2210
6. Sales cost (in Oc. per unit):
22,000
total profit (in Oc. per unit):
(hint: 6-5)

17,790

COST-TABLE & BUDGET ANALYSIS

Total budget- 600 Cr Ojass coins
prepare a rough estimate of your expanses irrespective of all the conditions and fill the table
accordingly
(you are given full freedom to use all the fund, make all the necessary assumptions and state them)

Ans.

Transportation cost - 1 OJASS coins per OJASS mile per unit.

(Consider 1 Oc = 1 rupee)
 Fixed cost ( for plant establishment from 220,00,00,000.
problem statement)

Transportation cost 59,61,350+18003(plant to warehouse +

warehouse to market)

Marketing cost (your strategy) 8,80,000

Quality cost (according to per unit and your 24,750

total number of unit produced)

Inventory/ ware house 7,70,000

Total 2207636100