Dear Sir /Madam

I want to personally thank you for inquiring about this franchise opportunity.
As per our discussion sending you the proposal, so please go through the attachment and
also I would expect from your side to provide layout and master plan of proposed site
including venue address.
Please go through the details & if you would like to work further then communicate us for
official Agreement further.

Hope for a fruitful & strong relationship ahead.

Feel free to call me in case you have any doubts or queries. Looking forward to hear back from
you soon.

As you may or may not know, India's leading Design Institute- INSTITUTE OF FASHION
ART Surat is one of the finest vocational designing institution is in the mode of expansion. Join
us in our growth story by becoming franchisee partner of the leading design institute of India.
With a vision to provide knowledge as a way of recreation to the aspiring people, who aim to
achieve heights in the field of fashion, interior, & event, INSTITUTE OF FASHION ART Surat
has extended its branches in Western India, Southern India and other places of Gujarat.
INSTITUTE OF FASHION ART Surat is hatching plans for a major franchise expansion. Our
Institute hopes to have its three more franchise partners within the next few months.
As a brand grows, everyone associated with it also grow. This goes hand in hand. If a franchisee
is growing, then he would buy another territory or recommend the members, friends and family
to buy a franchisee. Thus, the Master franchisee grows automatically.
If you have a vision of being your own boss, then you are at the right place. Invest in the pool of
INSTITUTE OF FASHION ART SURAT, the leading Designing Institute and grab the once in
a lifetime opportunity.
Register before 30 th of Dec, 2019 and avail benefits for the franchisee set up.
Kindly find the attachment regarding benefits. Hurry and do not miss this opportunity!
Hope to hear positive from your side.

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 Franchise Proposal Kit
Institute of Fashion Art
Be a part of Journey to Success
Institute of Fashion Art, invites dynamic entrepreneurs to become partners of a world class institute that trains
future designer professionals. Partner us in our growth story, while building a career path for thousands of
youngsters who want to take up designing as a career.
Let’s take the facts about Institute of Fashion Art & show you why we are the most profitable Franchise out
there
Educate the Heart, Change the Mind
WHEN EDUCATING THE MINDS OF OUR YOUTH, WE MUST NOT FORGET TO EDUCATE THEIR HEARTS
FOUNDER & CEO
Dharmeshkumar Gandhi
I look forward to helping you achieve your entrepreneurial goals as we work together as partners in an
extremely lucrative education design sector. For further information or to arrange an informal chat Please don ’t
hesitate to get in touch with me personally.
E-mail: dharmeshkumargandhi@gmail.com
Contact: +91-8000751123

SEEING IS BELIEVING
With any franchise, seeing is believing. And so is talking to other franchisees. Of course, the first thing you
notice is our franchisees are happy, excited and passionate entrepreneurs. Do a little more poking and they will
tell you why.
Is Partnering Right:
Yes,
Becoming Partners is a surest way to success
ONLINE. OFFLINE. ABOVE THE LINE. BELOW THE LINE.
WHAT WE TRULY CARE ABOUT IS OUR PARTNERS BOTTOM LINE.
 It reduces risk.
 It is a proven profitable business.
 Franchisor offers management expertise.
 System shows how to operate the business successfully.
 Brand recall value and recognition reduce business startup time.

ABOVE ALL YOU HAVE A KNOWN BRAND TO START WITH

Scope
Just spending time in college is not enough—there has to be a significant gain in skills and professional
manners. Much of what Indian students are taught in several classrooms is ‘procedural’ or without any context.
Graduates are not prepared in essential competencies such as need appreciation, creative problem solving and
communication skills. A lot of students and marginalized graduates seek to upgrade to contemporary knowledge
and industry specific skills. Then there are so many individuals who wish to switch over to their passion and
entrepreneurship—they require inputs to help distinguish them. There is scarcity of programs catering to such
needs. This segment demands education initiatives with ideas and flexibility.

About Us.
Institute of Fashion Art is a premier institute in Surat established in the year 2009, imparting education in
designing arena. Within the period, it has deeply penetrated its wings in the industry through its rigorous
curriculum and highly qualified workforce in Fashion Design, Photography, Import Export Management,
Entrepreneurship, Etc

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Our aims in providing students, industries best curriculum for fashion & interior designing students which is a
vivid compilation of Creative, Competitive, Changing and Challenging needs of industry.

An ever expanding market

Today the need of latest and customized designs is increasing at a faster pace, whether in apparel or interiors.
This calls for highly skilled, creative and trained professionals to cope up with.

Business Partner Program

INSTITUTE OF FASHION ART offers a unique partnership opportunity to help your business grow and
flourish. We believe that growth can be successfully achieved through partnerships and alliances.
If you are interested in charting out a successful and profitable future for yourself, as well as contribute to
making a positive difference to the lives of thousands of individuals, then INSTITUTE OF FASHION ART
offers you a great opportunity.
INSTITUTE OF FASHION ART plans to come up with a chain of branded institutes in different parts of the
country and will cater specifically to this higher designing education segment.

Target Market
10th, 12th pass young aspirants, fresh Graduates, Working professionals, House Wives. Corporate and Business
houses to satisfy their designing education needs.

Franchisee Proposal: Outlook

You can be our Partner and become a part of an Exciting high returns Business, TODAY!
 Our Franchise Proposal aims to create Franchisee Centers all over India to offer our designing courses
and professional curriculum in various cities.
 We have the requisite industry experience of marketing/ selling designing programs for our target
market.
 INSTITUTE OF FASHION ART has its own excellence in INTERNET MARKETING & SEO which
specifically target the youth today.
 We work on our customized ERP software that ultimately reduces all paper work and leads the
organization to system oriented.
 We believe in innovation through offering a wide range of upgraded designing programs at one stop that
no other institute is offering in the designing space.
 We have the advantage of offering the best and the widest range of programs at competitive prices,
while ensuring top-quality material, best faculty and good value for money.
 Our products offer excellent growth and profit potential for Franchisee.

Franchise: In nutshell
 Franchisee shall have a specific area/location, in which they operate and are comfortable to do business
and offer INSTITUTE OF FASHION ART’s programs to the right candidates.
 Franchisee will have the freedom and opportunity to market the programs in various innovative ways.
 Suggested area requirement 2000 sq.ft. Carpet area.
 Proven team leadership experience.
 Willing to invest Rs. 20 Lakhs

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 We offer the following supports to our Franchisee
PRE-LAUNCH POST-LAUNCH ON-GOING
Setup Guidance Academic Support Marketing Guidance
Artworks & Designs Training Examination & Certification Academic Development Support
Vendor Tie-ups Placement Guidance Management Information System
Recruitment Support Training Operational Support Support Digital Media Assistance
Corporate Area
INSTITUTE OF FASHION ART is fast growing Education Company in India.
INSTITUTE OF FASHION ART is the premier institutions having ISO 9001:2000 certification in the field of
quality education
INSTITUTE OF FASHION ART is associated with NIESBUD [Govt. of India]
will be provided Individual page for Franchisee center at INSTITUTE OF FASHION ART website

Marketing Area
 Related materials such as design and creative of all marketing and promotional materials would be
provided as per the center requirements.
 Regular training sessions for marketing staff
 Regular skill enhancement training for technical staff
 Tips for generating enquiries and necessary tie-ups
 Brochure, Catalogue, Fliers, Banner and other marketing material can be procured from Head Office on
cost
 INSTITUTE OF FASHION ART prospectus will be provided as demanded on cost
 Guidance for internet marketing to constantly upgrade and expand business in allocated location/area
 Local database support

Launch Area
 A special support by the Franchisee Operations Manager at the start of the center to put all systems in
operations
 Free start up kit that includes complete guidelines, press note for press conference and some branding
materials

Technical Area
 Faculty recruitment process is done by Head Office only but center can list their faculty names or they
can do primary level interview
 Identity cards for students and staff, Examination Answer Sheet, student Kit including bag and basic
stationary items has to be purchased from Head Office
 Books [1 sample set FREE for library]
 Faculty training
 Help in developing individual program for center as per regional tie-ups and demand
 Assignment list, exam paper, tutorials, projects and projects guide and the complete teaching
methodology are provided

Administrative Area
 Training provided by HOD in the similar field such as Management, Administration, Entrepreneur and
Marketing in HO as well as Franchisee premises before center starts once the center is launched
 Interior setup of the center
 Recruitment process and staff selection
 Course of conduction
 Staff training on regular basis
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 GET STARTED
Requirements for being INSTITUTE OF FASHION ART Franchisee
 Setting up of premises at a prominent locality, and it can be own or rental property
 A budget of expenditure on marketing would be presented by the franchisee center before center starts
and at the time of new session start each year
 Purchase and set up equipments as per the guideline given by HO
 No. of staffs as per the hierarchy given by HO
 Upgrading the technology & set up as and when required
 Working culture, environment and place around should be good
 Willingness to take training regularly
 Timely transaction of finances pertaining to franchisee fee, royalty fee, material procurement fee, other
payments etc.
 Adherence to the corporate identifies norms i.e. use of all prints & stationary, advertisements, company
name & logo etc.
 Attendance of staff and students would be managed by INSTITUTE OF FASHION ART website portal

Infrastructure [Minimum Requirements] Infrastructure Equipments

Sr. No. Requirements Nos. Sr. No. Particulars Nos.
1 Class rooms 3 1 Server 1
2 Lab GMT-PMT & 1 2 Computers [Lab + theory + 15
Draping Lab AV room + cabin]
3 Director cabin 1 3 Scanner, Printer All in 1 2
4 Center Manager cabin 1 4 DVD Writer 2
5 Marketing Executive and 1 5 Internet/Landline/Mobile As per requirements
Head counselor cabin Connection
6 Counselor Cabin 1 6 Projector 1
7 Reception 1 7 Board for stitching As per requirements
8 Library 1 8 Drafting Table As per requirements
9 Staff room 1 9 Sewing Machines As per requirements
10 Pantry area, toilet and 1 10 Drafting Board As per requirements
waiting area
11 AV Room 1 11 Parallel As per requirements
12 Display Area 1 12 Mannequins/Dress Form As per requirements
Dummy
Set up Cost
Infrastructure over 2500 Sq.Ft 10,00,000
Software 3,00,000
Rent Advance (3 Months) 1,50,000
Association Fee 5,00,000
Total 19,50,000

INFRASTRUCTURE DETAILS
Fashion Design Lab (GMT-PMT & Draping Lab) 6 body forms, 12 stools, 12 chairs & tables, 5 normal, 3 zuki
sewing machines, 2 pattern making tables, iron boards, 2 irons
Theory Class (Common) Arrangement for 20 students
Interior Design Lab 15 tables with scales & stools
Jewelry Design Lab Arrangement for 10 students
Computer Lab for CAD & Animation 8 computers & 1 LCD TV
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Admission Office Display material-activity details
Center Director Room Cabin 100 sq ft

SPACE ALLOCATION (IN SQ.FT . )

Fashion Design Lab 220 SQ.FT
Interior Design Lab 220 SQ.FT
Jewelry Design Lab 80 SQ.FT
Lecture Room 1 100 SQ.FT
Lecture Room 2 100 SQ.FT
Computer Lab 200 SQ.FT
Counseling Room 160 SQ.FT
Library 100 SQ.FT
Director Room 100 SQ.FT
Pantry 40 SQ.FT
Common Area 180 SQ.FT

COST BREAK-UP
HIGHLIGHTS
Machines & Mannequins 40,000
Furniture & Fixture 2,00,000
Computers 1,05,000
Publicity & Inauguration 55,000
Affiliation fee 6,00,000
Total Cost: Rs 10,00,000
Courses: Fashion, Graphic, Textiles, Animation, Photography
Time to Start: 1 month
Risk: Negligible
Scope: Unlimited

OPERATING EXPENSES
Component Rs
Rent 80,0000
Electricity 8,000
Salary 1,17,000
Marketing 75,000
Admin Exp 5,000
Misc Exp 10,000
Total 2,95,000

SALARY BREAK-UP
Designation Rs
Counselor 15,000
Marketing Exec 12,000
Faculty Fashion 18,000
Faculty Interior 18,000
Faculty Jewelry (Part-time) 8,000
Faculty Graphics 18,000
Faculty Animation 20,000
Peon 8,000
Total Salary 1,17,000
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AFFILIATED CENTERS BENEFITS
1. Books & Study Material to Students.
2. Authorization Digital Certification.
3. Center Name On RUCSVS official website center list zone.
4. Advertisement Material Soft Copies.
5. Free Advertisement Stickers for Office.
6. Online Result, Admit Card, Verification, Admission.
7. No Center Exam allotment Fees.
8. Zonal Admission Enquiries Transfer to Center.
9. Memorandum of Understanding Agreement on Notary Stamp Paper.
10. No Marksheet or Certificate Charges Applicable.
11. Time to Time Update by Email, SMS & Call.
12. Expert Counseling & Guidance Sessions.
13. Hansel Free Admission Procedure.
14. Use of organization, National & Internationally certified Brand Name.
15. Advantage to suggest/update new job oriented courses
16. Placement Assistance Cell for deserving students.

STUDENTS BENEFITS
1. Free Books & Study Material.
2. Self study mode courses for Rural Students Special for Rural Girls
3. Low Fees Structure for Rural Areas Candidates.
4. Easy Exam pattern.
5. Online Result, Admit Card, Prospectus & Verification.
6. Time to Time Update.
7. Highly Qualified Faculty & Teaching Staff.
8. Wifi Enabled Campus.
9. No Exam Fees, No Marksheet & Certificate Fees.
10 Special Class Session for Self Study Mode Courses.
11. Support and helpline in case of problems.
12. Special session on stress management, yoga and meditation.

Document Required for Center Affiliation

1. Organization Registration Certificate Copy
2. Resolution of Society/Trust/Pvt. Ltd
3. Copy of MOA/AOA/Byelaws of Society/Trust/Pvt. Ltd/ Udhyog Adhaar Redg No.
4. PAN Copy
5. Organization Head PAN Copy
6. Aadhaar Card Copy of Organization Head
7. Organization Building Ownership Proof/Rent Deed
8. Organization Building Photograph
9. Owner / Director / President ID Proof
10. Owner / Director / President Passport Size Photography

Center Affiliation Process

1. Download Franchise form from website and send after fill.
2. Send Institute/ Center/ Organisation/ Trust/ Society/ College/ School/ Institution/ Company Registration Certificate or other Document Photocopy.
3. Send Director Higher Qualification Certificate.
4. Applicant 1 ID Like Adhaar Card, Driving Licence, Electricity Bill.
5. Applicant Photo.
6. Affiliation Fee: 5,000 INR ( One Time ).
7. After Affiliation Process Applicant Name Will be show on RUCSVS Official Website with Center Code and Details.
8. After Affiliation Process Applicant will get Online Digital Authorization Certificate & Hard Copy.
9. After Franchise Process Applicant will get MOU ( Notary Stamp Paper ) Agreement Copy Between RUCSVS and Applicant Center Owner.
10. Applicant will get one prospectus along with MOU Original and Duplicate copy.
11. After Completing Affiliation Process RUCSVS Center eligible for taking admission's on behalf of RUCSVS.

Student Admission Process

1. Send Student Scan Document to RUCSVS.
2. Send Student Admission Form with all student information.
3. Send Student ID Proof.
4. Send Student 10th, 12th Certificates and Marksheets.
5. Send Student One Photograph.
6. Send Student Fees Per Course / Per Year Wise.
7. After All Documentation Submission RUCSVS Will Generate Student Enrollment No.
8. Center & Student can verify Enrollment No. on RUCSVS Website
( Verification Panel ).
9. Applicant Will receive Course Booklet, Prospectus, Admit Card, ID Card.
10. After Exam Student Result Will be Declared on RUCSVS Website ( Result Panel )

Examination Process
1. RUCSVS Center Will Submit Exam Center Request Form with all details & Term & Conditions.
2. Student Exam Months are: June & Dec.
3. Student exam will conduct on RUCSVS Exam Centers.
4. RUCSVS Will Provide all Material related to exam on center
5. Center Will manage all material related to Practical Exam

Result Will Declare after 2 months of exam

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 FFrraanncchhiissee A
Apppplliiccaattiioonn FFoorrm
m
(Please fill this application form to evaluate the viabilities of this project. Address all your communications to our corporate office.)

Name:
Age: Years Gender:
Correspondence Address:

City/State: Pin Code:

Phone: (Off) (Res) (Mobile)
Email-ID: Website:

Academic Qualification
Examination Board/University Year

Professional Qualification (if any):

Degree/Diploma Institution Year

Do you or your partner / organization own a franchise for any other brand: Yes No

If it is an educational institute furnishes the number for candidates you have employed currently:

For other categories furnish the details:-

Name of the brand Since Years Turn Over Service Offered

Your Previous Work/Business experience: Yes or No

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If yes, then furnish details:
Organization Designation Year

From To

What will be you business entity if you own franchisee of INSTITUTE OF FASHION ART.
Sole Proprietorship Partnership Society Trust
Pvt. Ltd. Co. Public Limited Co. Other/Not Decided

If other/not decided, the please given explain:

Currently if you own sole proprietorship firm please furnish details:
Details of other business venture/s Years of operation Annual Turnover (In Lakhs)

Currently if you have partnership, then please furnish details:

Total No. of Partners: Share of Ratio:

Details of business venture/s Years of operation Annual Turnover (In Lakhs)

Currently if you have a Society / Pvt. Ltd. / Ltd. company please furnish details:

Total numbers of members:

Details of Business Other Venture/s Years of operation Annual Turnover (In Lakhs)

Amount available to be invested for the INSTITUTE OF FASHION ART franchisee business:
12-14 Lakhs 10-12 Lakhs 6-10 Lakhs 4-6 Lakhs 4-2 Lakhs Less than 2 Lakhs

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 Cities / Location in which you would like to start the INSTITUTE OF FASHION ART Centre (in order of preference)
(a).
(b).
(c).

Please elaborate reasons for choice of city / location (yes or no option below)
Business connection Family connection Market Potential Other

Details of the person who will actively manage the proposed INSTITUTE OF FASHION ART Centre.
Name Qualification Year Experience

Rate of return expected by you on your investment (in percentage) :( Please mark your choice)
(a) 1st Year 20-40 40-60 60-80 80-100
nd
(b) 2 Year 20-40 40-60 60-80 80-100
rd
(c) 3 Year 40-60 60-80 80-100

Proposed Business premises if available currently:

Address Owned/Rented Floor Area Rental Value Earliest Date of
Availability

I / We hereby state that all the information furnished herein by me / us is true to the best of my / our knowledge. If the information is found incorrect,
I / We know that this application will stand rejected.

Name: Date: Signature:

FOR OFFICE USE ONLY : REMARKS BY INSTITUTE OF FASHION ART MANAGING COMMITTEE
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