The Value

Proposition
Wheel
v.5

Use this outer space to summarize

resulting insights about the questions:

1. Are we a candy, vitamin,

or painkiller for each pre-persona?

2. Are we a big gain maker?

Are there
any key 3. Are we essential?
barriers
to them and what you might change
adopting to make your situation stronger
your
WHY do offering?

they care?

What
do you
know about
them?
WHO
cares?

name of your idea:

designer’s name(s):

proudly made available

under creative commons:
by
the innographer

the Straight Up Business Institute

straightupbusiness.institute/toolkit