5/2/2019 Electronics Retailer Business Plan Sample - Web Plan Summary | Bplans

Safe Current

Electronics Retailer Start your own business plan » (/create-your-business-plan.php?link=create_top-b)

Business Plan

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Web Plan Summary

Safe Current's website will be used as both a marketing and sales tool. It will take on marketing responsibilities as one of
the communication methods used to raise awareness regarding Safe Current's product families. Extensive product
information will be included on the site in an easy to use format.

The site will also be used as a sales tool, allowing customers to purchase the products as well as set up installation
appointments for the surge arrestors. Allowing the website to o er sales support will provide consumers with a
convenient way to purchase the products as well as provide Safe Current with a low-cost sales program that does not
require a live sales support agent. The site will periodically be updated to encourage customers to make repeat visits.

5.1 Website Marketing Strategy

Safe Current will market their website in two primary ways:

Search engine submission: As search engines become more and more powerful, a large number of Internet
users use them to nd relevant information on the Internet. Safe Current will submit their site to many
popular engines ensuring that their site comes up high on the list of hits.

URL reference in all printer material: The Web address, www.safecurrent.com, will be printed on all material
that Safe Current uses encouraging consumers to check out the site.

5.2 Development Requirements

The website will be developed by TCIC's internal Web development team for the price of $5,000.

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5 (web_plan_summary_fc.php)
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8 (appendix_fc.php)

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PLAN OUTLINE

1.0 Executive Summary (executive_summary_fc.php)

2.0 Company Summary (company_summary_fc.php)
3.0 Market Analysis Summary (market_analysis_summary_fc.php)
4.0 Strategy and Implementation Summary (strategy_and_implementation_summary_fc.php)
5.0 Web Plan Summary (web_plan_summary_fc.php)
Website Marketing Strategy (web_plan_summary_fc.php#5.1_Website_Marketing_Strategy)
Development Requirements (web_plan_summary_fc.php#5.2_Development_Requirements)
6.0 Management Summary (management_summary_fc.php)
7.0 Financial Plan ( nancial_plan_fc.php)
Appendix (appendix_fc.php)

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