5/2/2019 Electronics Retailer Business Plan Sample - Strategy and Implementation | Bplans

Safe Current

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Business Plan

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Strategy and Implementation Summary

Safe Current has developed a targeted strategy that allows them to leverage their competitive edge and quickly gain
market penetration. Safe Current's competitive edge is its ability to use The Cleveland Illuminating Company's utility
status for the sale of house surge arrestors and protectors.

The marketing strategy will concentrate on the ability to o er supreme, inexpensive protection for an entire family's
stable of electric and electronic appliances. This campaign will be communicated through various methods and will
focus on the product o erings coming from the safe, established TCIC, an icon of Cleveland for over 50 years. Please
review the following sections for a more detailed analysis.

4.1 Competitive Edge

Safe Current's competitive edge is their ability to leverage the huge advantage of being aligned with The Cleveland
Illuminating Company, an electric utility serving the Cleveland market for over 50 years. TCIC has spent a long time
developing brand equity and Safe Current will be able to tap into this equity immediately.

Safe Current will also be able to use TCIC's extensive vendor connections and buying power. The last component of their
competitive edge is Safe Current's exclusive ability to install house arrestors. This last edge is a sustainable edge since no
other company will ever be able to make arrestor installations, a function of the regulated power industry.

To develop good business strategies, perform a SWOT analysis of your business. It's easy with our free guide and template. Learn how to perform a
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4.2 Marketing Strategy

Safe Current's marketing strategy will seek to communicate the idea that the products that they o er are in e ect cheap
insurance against large electric and electronic appliance damage or losses.

By proactively purchasing Safe Current's products, customers are able to protect against loss and damage of all of their
expensive appliances. While many homeowners probably have some sort of insurance, deductibles are often prohibitively
  a couple appliances not worth the money. Safe Current will use several forms
high, making a claim for damage to one or
of communication for this marketing campaign:

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Inserts in Bills: Colorful inserts will be added into the bills of TCIC customers. Currently, the customers are
receiving a monthly bill frommobile-
TCIC and inserts are an inexpensive, yet powerful way of reaching the
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Website: Safe Current will have a website which will be comprehensive in describing the di erent product
o erings as well as allowing the customer to order directly from the site.

Direct Mail: Another advantage of the relationship Safe Current has with TCIC is the ability to use their
customer database. This allows Safe Current to generate a targeted list of customers that they can send
product information to.

4.3 Sales Strategy

Safe Current's sales campaign will emphasize the fact that Safe Current is a subsidiary of TCIC. This will be
e ective because TCIC is a well known, stable electric utility known for its safe and reliable operation.

This idea is evidenced by the fact that almost every time that a consumer reaches for a light switch the light goes on. Sure
there are interruptions, often weather related, that interrupt the electrical service, but those interruptions are
reconnected quite fast.

The utility is stable and safe and is always working to serve the customer. These electricity related products will clearly
leverage the brand equity developed by TCIC over the last ve decades.

4.3.1 Sales Forecast

The sales forecast has been developed as a forecast and tracking tool to provide the company with realistic sales goals as
well as a way to verify progress. The forecast has been developed as a conservative estimate, not an aggressive sales
promise.

By adopting a conservative forecast, Safe Current increases the likelihood of reaching sustainable sales growth. The
following table and charts provide more detailed information about the sales cycle, both from a temporal viewpoint and a
product perspective.

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SALES FORECAST

YEAR 1 YEAR 2 YEAR 3

Sales

Surge Arrestors $56,841 $83,434 $95,454

Surge Protectors $37,515 $55,066 $63,000

Commercial sales $37,515 $55,066 $63,000

TOTAL SALES $131,871 $193,567 $221,453

Direct Cost of Sales Year 1 Year 2 Year 3

Surge Arrestors $15,915 $23,362 $26,727

Surge Protectors $14,256 $20,925 $23,940

Commercial sales $12,380 $18,172 $20,790

Subtotal Direct Cost of Sales $42,551 $62,459 $71,457

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4.4 Milestones
Safe Current has identi ed several quanti able, reachable milestones that will serve as goals that the entire organization
will work toward in order to make Safe Current a sustainable business.

The following table details the speci c milestones as well provides a temporal timetable for expected completion dates.
Following the table is a chart for a graphical representation of the information.

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MILESTONES

Milestone Start Date End Date Budget Manager Department

Business plan completion 1/1/2003 1/15/2003 $0 Brian Startegic

development

First products shipped 1/1/2003 2/15/2003 $0 Brian Operations

$50K in sales 1/1/2003 8/15/2003 $0 Brian Sales

12 months of strong sales, proving 1/1/2003 8/30/2004 $0 Brian Operations

concept

Totals $0

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PLAN OUTLINE
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1.0 Executive Summary (executive_summary_fc.php)

2.0 Company Summary (company_summary_fc.php)
3.0 Market Analysis Summary (market_analysis_summary_fc.php)
4.0 Strategy and Implementation Summary (strategy_and_implementation_summary_fc.php)
Competitive Edge (strategy_and_implementation_summary_fc.php#4.1_Competitive_Edge)
Marketing Strategy (strategy_and_implementation_summary_fc.php#4.2_Marketing_Strategy)
Sales Strategy (strategy_and_implementation_summary_fc.php#4.3_Sales_Strategy)
Sales Forecast (strategy_and_implementation_summary_fc.php#4.3.1_Sales_Forecast)
Milestones (strategy_and_implementation_summary_fc.php#4.4_Milestones)
5.0 Web Plan Summary (web_plan_summary_fc.php)
6.0 Management Summary (management_summary_fc.php)
7.0 Financial Plan ( nancial_plan_fc.php)
Appendix (appendix_fc.php)

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