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LESSON PLAN
In
ENTREPRENEURSHIP (G12)
Section:________________ Teaching
Date:_____________
Grade:_________________ Teaching
Time:_____________
I. A. COMPETENCY: CS-EP11/12ENTREP-Od-8
Determine who the customers are in terms of
a. Target Market
B. OBJECTIVES:
III. PROCEDURE:
A. PREPARATION
1. Daily Routine
1.1 Greetings, Prayer
1.2 Checking the attendance
2. Activities
1. Unlocking of difficulties
Defining words like:
a. Target market
b. Customer
2. PowerPoint presentation on Target market Process
3. Motivation
Based from the pictures presented/ showed in presentation, the students will
be asked
questions to answer.
a. What Makes Your Business Unique?
b. How to select the Target Market?
III. PROCEDURE:
Group task:
In groups of 3, students will develop research questions.
Basis in developing research questions to drive market research are as follows:
1. Age
2. Gender
3. Interests
4. Geographic location
5. Need
6. Occupation
a. Each group will be doing this on their own and then presenting to the
class.
Group work (20 min)
b. Each output will be assessed with the use of rubric in research
question.
C. GENERALIZATION:
The students will be tasked to answer the following questions as a form of generalization.
a. Why is it that we need to consider the Marketers to understand the needs and
expectations of the individuals to create its target market?
IV. EVALUATION
V. ASSIGNMENT
Create your own research questions and survey questionnaire to aid development
your business plan.
Prepared by:
JOY S. CALAYO
Teacher III
TCYMHS-Sawang, Aroroy, Masbate
Noted:
ESTER R. SANTILLAN
Principal I