Republic of the Philippines

Biliran Province State University

College of Tourism
Naval, Biliran

Bachelor of Science in Hospitality Management

MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY
First Semester, SY 2019-2020

I. Course Code : THC_111

II. Course Title : Macro Perspective of Tourism and Hospitality
III. Pre-requisite : None
IV. Co-requisite : None
V. Credit Units : 3 Units
VI. Time Allotment : 3 hours/week, 54 hours/semester

Prepared by: Reviewed: Approved:

ALEXANDER REX E. SANOSA, MM-TM JANE MARIE G. INOCENCIO, DM LEOMERO H. GARCIA, PhD
Instructor Dean Vice President for Academic Affairs
Date: __________ Date: __________ Date: _________

CHARIS MA. AMOR R. MANGCO, LPT MAFEL A. PIOL, DM

Part-timer Instructor Chairperson of BSHM Program/DQMR – COT
Date: __________ Date: __________

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

VISION

A state university leading in research and innovation for human empowerment and social development.

MISSION

To advance the university with innovation human resource, responsive research, sustainable production, and demand-driven extension services.

QUALITY POLICY

"NSU is Yes to, Open to, and United to quality education by developing world-class graduates and intensifying research and development,
extension, and production in compliance to statutory and regulatory requirements to ensure customer satisfaction that leads to the continual
improvement of the quality management system."

COLLEGE GOALS

1. Provision of advance instructions in the fields of tourism and hospitality industries;

2. Yielding globally competitive graduates of the dynamic needs of tourism and hospitality industry while inculcating professional ethics, traditional
values and culture.
3. Building strong linkages among industries, government and educational institutions; both local and international, via collaborative research
works, community development, and professional consultancy programs.

I. Outcomes

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

Program Educational
Institutional Outcome Program Outcome I,E,D Course Outcomes
Objectives
CO1. Deconstruct tourism concept and
terms that are common in the different
sectors under the tourism industry basing
on the RA 9593 and the principles of
tourism in the Philippine context (Dr.
Zenaida Cruz).
CO2. Evaluate the impacts of tourism to the
society, economy and environment in local,
national and global platforms through John
Elkington’s Tourism Sustainability
Framework widely known as the 3Ps or the
Triple Bottom-line Framework.
CO3. Propose strategic plans responsive on
the current issues and future trends
challenges of tourism through SWOT
Analysis and Risk and Opportunities
Assessments as foundations in strategic
planning.

II. Course Description

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and goes beyond the usual closed-
concept of tourism. It introduces the concepts and terms that are common throughout the different sectors. It also intends to develop, update and
maintain local knowledge as well as industry knowledge. It shows the structure and scope of tourism as well as the impact of Tourism as an industry
in relation to the world economy and society. It also illustrates the effects of the convergence of tourism with the other local industries and discusses
the major factors that influence the history and future of tourism in the world and in the Philippines. It also introduces the sustainable goals of tourism
and discusses, among others, how to develop protective environments for children in tourism destinations; to observe and perform risk mitigation
activities; etc. The students will also learn to appreciate the key global organizations and the roles they play in influencing and monitoring tourism
trends.
(Copied from the suggested course description in the CHED Memorandum Order No. 62, series of 2017, Appendix E, page 51 of 73)

III. Learning Plan

Course Teaching and Learning

Week Topics Assessment Tasks Learning Resources Remarks
Outcomes Activities
I. VMGO Orientation  The learners will have a  The students will have  University Code
1) NSU Vision game relating the VMGO a 3-minute paper test
2) NSU Mission of the university and the to synthesize what
W1 3) NSU Hymn college and after, the they have learn from
4) College Goals and teacher will debrief them the game anchored on
Program Objectives regarding the activity. the VMGO.

II. The Meaning and  The learners will have an  The students will have  Article Review Rubric
Importance of Tourism interactive lecturette their group case  Journal Study of
1) Definition of Tourism on the meaning, analysis Koutoulas (2004)
2) Meaning of Tourist concepts, terms, presentation on  Principles of Tourism
W1-7 CO1 3) Elements of Travel. organizations and “Understanding the Book of Dr. Cruz
4) Residence of Traveler importance of tourism Tourist Product” with (2018), pp. 1-18, 57-
5) Purpose of Travel  The learners will do an the following criteria: 127.
6) The Nature of a Tours article review in groups;

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

7) The Tourist Product 5 students in a group on  Comprehension

8) The Tourist Destination a journal study regarding and response to
article’
9) Tourist Services tourism and tourist dimensional
10) Characteristic of product guided by questions
Tourism Importance of dimensional  Summary for
Tourism questions. Article
11) Tourism Network and  The groups will perform  Presentation
 Conclusions
Supply Components case analysis on the
 The students will take
12) Tourism Organizations reviewed journal study.
a summative test
through pencil and
paper test.
 Event Map Rubric
III. The History of Tourism  The students will work in  The group will present  Group Presentation
1) Early Tourism to groups; composed of 5 their event maps Rubric
Modern Tourism students per group that regarding the history of  Reliable literatures in
2) Origin of Tourism in the will research on reliable tourism based on their the internet
Philippines literatures regarding the research from various  Principles of Tourism
origin and growth of literatures available in Book of Dr. Cruz
tourism globally and the internet with the (2018), pp. 19-44.
nationally. following criteria:
 The group will have a Event Map
literature review  Documentation
presentation on the of Events
 Content/facts
literatures they have  Accuracy
gathered and read.  Information
fluency
 Style and
Organization

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

 Mechanics
Presentation
 Time limit
 Cooperation
 Organization
 Content
 Group Presentation
 The group will have
IV. The Psychology of Travel  The class will have an Rubric
1) The Psychology of their presentations of  Principles of Tourism
interactive discussion
Travel their inventories of Book of Dr. Cruz
on how psychology
2) Travel as a Means to travel constraints out (2008), pp.
influences travel.
from the journal article
Satisfy a Need and  The class will be working  Journal Study of
Want. they have read
in groups; 5 in a group Nyaupane and
3) Classification of entitled;
and each group will have Andereck (2008)
“Understanding Travel
Travelers based on its buzz session on a  Journal Study of Chen,
Personality Constraints:
journal article relating Huang, and Cheng
4) Classification of Application and
common travel (2009)
Extension of a Leisure
Travelers based on constraints of today  Journal Study of
Purpose of Travel Constraints Model”
guided by some Ferreira, Perks, and
5) Travel Constraints assessed by these
dimensional Oosthuizen (2016)
following criteria:
questions.  Time limit  Journal Study of
 Cooperation Madrigal (1995)
 Organization  Journal Study of Wong,
 Content Cheung, and Wan
 The students will take (2013)
a summative test
through pencil and
paper test.

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

V. The Economics of Tourism  The class will have an  The group will have  Group Presentation
1) The Role of Tourism in interactive discussion their presentations of Rubric
Economic Development on how tourism the project with these  Group Project Rubric
2) Economic Impact influences a country’s two sets of criteria:  Principles of Tourism
3) Direct and Secondary economy, society and Project Quality and Book of Dr. Cruz
Effects environment. Efficiency: (2018), pp. 45-56 &
4) Tourism Multiplier  The class will be working  Identifying 128-151.
Problems
5) Cost-Benefit Ratio in groups; 5 in a group
 Identifying  Journal Study of Zak
6) Undesirable Economic and each group will (2015)
Relevant
Aspects of Tourism review the given case Information  Journal Study of
7) Employment studies relating  Analyzing Pramanik and
Opportunities tourism’s economic, Problems
Ingkadijaya (2018)
 Using strategies
social, and ecological
 Reflecting  Journal Study of Jordan
VI. The Sociology of Tourism impacts. (2019)
Presentation
W8-14 CO2 1) The Social Nature of  After reviewing, the  Time limit  Journal Study of
Travel groups will craft an  Cooperation Sañosa (2019)
2) The Social Effect of inventory of impacts as a  Organization
Tourism project that are present  Content
3) Socioeconomic today in the Philippines  The students will take
Variables and their guided by the 3 Ps of a summative test
Effect on Travel John Elkington’s through pencil and
4) Preferences of framework and provide paper test.
International Tourist solutions in the
5) Types of Tourist Roles perspectives of the
6) Social Tourism tourists, residents and
the government.
VII. Ecotourism
1) Definition of Ecotourism
2) Types of Ecotourists

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

3) Ecotourism’s
Importance
4) Responsibilities of all
tourism key
stakeholders
5) 3Ps of John Elkington

VIII. Tourism Beyond and  The class will have an  The groups will  Strategic Plan
Tourism Issues interactive discussion present to the panel Evaluation Rubric
- The Bright Future of on tourism’s trend and their strategic plans  Group Presentation
Tourism and Hospitality future developments on their chosen case Rubric
- Issues in Tourism influences a country’s study with these two  Principles of Tourism
- The Future of Tourism economy, society and sets of criteria: Book of Dr. Cruz
and Hospitality environment. Strategic Plan: (2018), pp. 152-188.
- Risk Mitigation Activities  The class will be working  Identified the  Reliable literatures in
in Tourism overgrowth in groups; 5 in a group issues and
matters on-point
the internet
W15- and each group will pick  Appropriateness
CO3 reliable case study of the solutions
16
which portrays the status  Collaboration
of a certain destination or  Organization
attraction and make a  Authenticity
personal SWOT Presentation:
 Time limit
inventory and Risk and  Cooperation
Opportunity  Organization
Assessment (ROA) out  Content
from the study the group
will pick.

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

 The group will then

create their strategic
plan guided by their
SWOT inventory and
ROA out from the case
the groups will analyze
as their projects.
 Same groupings of the
students will have their
presentations of their
strategic plans through
panel discussion.
Two Weeks (W17-18) is allotted for the adjustments on classroom engagement such as major examination, project making, research work, outreach
activities, self-directed learning, and other curricular and extra-curricular activities.

IV. References

Chen, J. S., Huang, Y.-C., & Cheng, J.-S. (2009). Vacation Lifestyle and Travel Behaviors. Journal of Travel and Tourism Marketing,
26, 494-506. doi:10.1080/10548400903163038
Cruz, Z. L. (2018). Macro Perspective of Tourism and Hospitality (First ed.). Manila, Philippines: REX Book Store, Inc. Retrieved July
26, 2019
Ferreira, D., Perks, S., & Oosthuizen, N. (2016). Travellers’ perspectives of travel constraints and travel. African Journal of Hospitality,
Tourism and Leisure, 5(4), 1-23. Retrieved July 26, 2019, from
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_5__4_.pdf

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

Jordan, R. P. (2019). Tourism Industry Generic Skills of Bachelor of Science in Tourism Management Students in Naval State
University. 2nd International Multidisciplinary Research Conference (p. 114). Tacloban: Leyte Normal University. Retrieved July
30, 2019
Koutoulas, D. (2004). Understanding the Tourist Product. Interim Symposium of the Research Committee on International Tourism.
Mytilini: International Sociological Association (ISA). doi:10.13140/RG.2.1.2250.4806
Madrigal, R. (1995). Personal Values, Traveler Personality Type, and Leisure. Journal of Leisure Research, 27(2), 125-142. Retrieved
July 26, 2019, from https://www.nrpa.org/globalassets/journals/jlr/1995/volume-27/jlr-volume-27-number-2-pp-125-142.pdf
Nyaupane, G. P., & Andereck, K. L. (2008, May). Understanding Travel Constraints: Application. Journal of Travel Research, 46, 433-
439. doi:10.1177/0047287507308325
Pramanik, P. D., & Ingkadijaya, R. (2018). The Impact of Tourism on Village Society and its. IOP Conference Series: Earth and
Environmental Science. Researchgate. doi:10.1088/1755-1315/145/1/012060
Sañosa, A. E. (2019). Assessment of Readiness of the Food and Beverage Sector in Naval, Biliran to Change toward Sustainable
Tourism Business Practices. 2nd International Multidisciplinary Research Conference (p. 117). Tacloban: Leyte Normal
University. Retrieved July 30, 2019
Wong, M., Cheung, R., & Wan, C. (2013, June). A Study on Traveler Expectation, Motivation and Attitude. Contemporary Management
Research, 9(2), 169-186. doi:10.7903/cmr.11023
Zak, A. (2015). Triple Bottom Line Concept in Theory and Practice. (M. Rojek-Nowosielska, Ed.) Prace Naukowe Uniwersytetu
Ekonomicznego we Wroctawiu Research Papers of Wroctaw University of Economics, 251-264. doi:10.15611/pn.2015.378.21

V. Suggested Readings

 Vacation Lifestyle and Travel Behaviors, Chen, J. S., Huang, Y.-C., & Cheng, J.-S. (2009)

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

 Travellers’ perspectives of travel constraints and travel, Ferreira, D., Perks, S., & Oosthuizen, N. (2016)
 Personal Values, Traveler Personality Type, and Leisure, Madrigal, R. (1995)
 A Study on Traveler Expectation, Motivation and Attitude, Wong, M., Cheung, R., & Wan, C. (2013, June)
 Tourism Industry Generic Skills of Bachelor of Science in Tourism Management Students in Naval State University, Jordan (2019)
 Assessment of Readiness of the Food and Beverage Sector in Naval, Biliran to Change toward Sustainable Tourism Business
Practices, Sañosa (2019)

VI. Course Requirements

A. Lesson Assessments

Assessment 1 Group case analysis presentation CO1 100 points

Assessment 2 Pencil and paper test CO1 30 points
Assessment 3 Event mapping CO1 100 points
Assessment 4 Group activity presentation CO1 100 points
Assessment 5 Pencil and paper test CO1 30 points
Assessment 6 Group project presentation CO2 100 points
Assessment 7 Pencil and paper test CO2 30 points
Assessment 8 Group project presentation CO3 100 points

B. Long Examinations

Exam 1 Midterm Examination 60 points

Exam 2 Final Examination 60 points
C. Projects

Project 1 Inventory of Tourism Impacts 100 points

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

Project 2 Strategic Plan 100 points

VII. Grading System

Formative Assessment 25%

Summative Assessment 30%
Participation 20%
Attendance 10%
Projects 15%
TOTAL 100%

VIII. Classroom Policies

1. A student must be punctual and regular in his class attendance.

2. A student who is late fifteen (15) minutes should be marked absent. However, a student who has been tardy for three (3) times of less than fifteen
(15) minutes shall be considered as having absent once.
3. A student who incurs an absence of more than 20% of the total class hours in any given subject per semester will be dropped by the instructor/
professor concerned after notice has been served to the parents.
4. An absence is justifiable if caused by illness or other grave reasons.
5. For habitual absences, a student should present an excuse letter duly approved and signed by the guidance counselor when he/she reports to his
classes.
6. No student is allowed to leave the classroom without due permission from the faculty member concerned.
7. Students should strive for academic excellence.
8. Dishonesty, cheating in class work, forging of school records, taking an examination in place of another student and/or stealing test questions/
disseminating contents to other students are major offenses which should be dealt with accordingly in accordance with the provisions of the University
Code and in the Students’ Handbook.

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 Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran

9. Smoking and idle conversation are strictly prohibited.

10. Students under the influence of liquor shall not be allowed to attend classes.
11. Every student must help keep the classrooms, restrooms, and surroundings clean and tidy.
12. Avoid creating noise while waiting for the Instructor or Professor. If the Instructor or Professor is absent, leave the room quietly and study in the library.
13. Texting during classes is strictly prohibited. All mobile gadgets or cell phones should be in silent mode and/or turned off during classes.

(excerpt from Students’ Handbook of Naval State University Rule XX, Section 78, #2)

IX. Consultation Hours

TFri – 1:00 pm to 2:30 pm

X. Additional Requirements

 Learning Journal – This output will not be graded but will be required to complete the course. This learning journal should contain his/her
learnings in every meeting. These learnings include but not limited to lessons learned, integrated values, and life lessons.

 Compilation of Handouts – This output will not be graded as well, but will also be required to complete the course. This compilation
should contain all the handouts given by the instructor during the entire semester.

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