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GREETINGS FROM US

In 1932,more than 80 years ago, Coca-Cola was produced for the first time in
Indonesia. Since then, The Coca-Cola System has made important contributions to
the development of the country as an employer, investor, and caring member of
the community. We are proud of our heritage in Indonesia, and are very optimistic
about the future of the country, our industry and our business,driving us to
confirm, one more time, our unyielding commitment to Indonesia for the long term.

In 2013,the Coca-Cola System in Indonesia employs over 8,000 people, operating


out of 10 manufacturing facilities and over 100 distribution centers allover the
country, one of the broadest footprints of any food and beverage company. Our
system includes Coca-Cola Amatil Indonesia,the major bottling partner and largest
Australian investment business in Indonesia, operating since 1992,covering the
majority of the country, except for North Sulawesi which is served by Bangun
Wenang Beverages Company (BWBC), locally owned and operated by the Tenoch
family. In addition, we operate Coca-Cola Indonesia,a local service office of the
Coca-Cola Company, responsible for the marketing of our brands, and Commercial
Product Supply, maker of syrups and beverage basesfor products of The
Coca-Cola Company to serve Indonesia and other countries around the region,

We manufacture, sell and distribute more than 10 brands in Indonesia including


Sparkling Soft Drinks, Juices, Teas, Isotonic Drinks, Water, Energy Drinks, and
more, in more than 100 packaging formats and sizes, and we serve directly more
than 500,000 large and small retail outlets.

Our sustainability philosophy is anchored on our heritage, and the firm belief that
we rely on strong communities to have a strong business.Our responsibility to the
communities in which we operate includes the unsurpassed quality of our products,
our responsible marketing philosophy, our manufactunng environmental practices,
and the contributions we make to education, healthy-active living, women
economic empowerment, water replenishment, and clean water and sanitation
access.

This tremendous commitment is not only our history, it is our present and our
future. Over the past 2 years, the system has invested over US$ 300 million in
capital. CCA's Managing Director, Terry Davis, indicated to the Australian Securities
Exchange on the 19th February, 2013that "A mark of our confidence in Indonesia is
that we intend to progressively increase our investments there by nearly half a
billion dollars over the next 3-4 years." Muhtar Kent, CEO of The Coca-Cola
Company has expressed that "Indonesia is a critical market for our company as we
continue our journey to 2020".

Indonesia is in a journey of progress and development. The Coca-Cola System think


of ourselves as respected, trusted and leading members of the Indonesia business
community, and our goal is to build a sustainable businessthat will be a beacon of
optimism for all those who are touched by our brands, our products and our
people, for the next 100 years.

Thank you Indonesia!


TABLE OF CONTENTS

History of Coca-Colain Indonesia 01

Our Operations 03

Coca-ColaToday 04

About Coca-ColaAmatil Indonesia 05

About Bangun Wenang BeveragesCompany (BWBC) OS

About CommercialProduct Supply (CPS) 05


Investment& Economic Impacts 06
Marketing Activities 07

SalesOperations 08

Manufacturing& Production Activity 09


Commitment to Corporate SocialResponsibility& Sustainability 10

Water Stewardship 11

WasteManagement 12

Women Empowerment 13

Community Empowerment 14

Work Place 18

Active Healthy Living 19

ResponsibleMarketing 21
1985
Indonesia Independence Day Coca-Cola
1973
1956 Fanta introduced
in Indonesia

1927
Coca-Cola is sold the first time in Indonesia

1977
Commercial Product Supply (CPS)

1971
Djaja Beverage Bottling
Company restarted production
after the revolutionary era
1932 in 1960$ and introduced Sprite

bottled Batavia, Indonesia


2012
CO\
COCHalA:~~
2008
CCAI acquired a new manufacturing
in Cikedokan,Bekasi
plant

Minute Maid and Coke Zero


introduced in Indonesia
1992
Coca-Cola Amati1 Indonesia
started its operation in Indonesia 2013
Aquarius introduced in Indonesia

2011
Introduced Ades
in lightweight packaging
2002
Frestea introduced in Indonesia
Local bottled water Ades , acquired
1996
Coca-Cola started
1986 its first production
in plastic bottles (PET)
Diet Coke introduced,
marking the first product
in cans in Indonesia

Coca-Cola was introduced to Indonesia in 1927 and was locally


produced in 1932. After being shut down in 1942, Coca-Cola started
being produced again by the Indonesia Bottler Limited (IBL), a
national company founded by TH Ticoalu, Tatang Nana and Harry
Handoyo. The plant was producing 1,000-1,500 cases of Coca-Cola a
day, employing 25 people and supported by 3-7 distribution trucks.

Since the 1960s, a range of The Coca-Cola Company's products have


been introduced to the Indonesian market. And by 2000, 10 bottling
operations consolidated under Coca-Cola Amatil Indonesia.

02
OUR OPERATIONS

Legend: I = Bottling Plants


RegionalC overageby Bottlers

II PT Bangun Wenang Beverages

10 Bottling Plant Locations: Medan, Padang, Lampung, Bekasi, Cikedokan, Bandung, Semarang, Surabaya, Denpasar, Manado
BRAND AND PRODUCT PORTOFOLIO


We now produce and market 6 ready to drink categories with 14brands.

SPARKLINGBEVERAGESCATEGORY

-
STILLBEVERAGESCATEGORY(TEA,JUICE,ISOTONIC)

'§.@#d=\.I'
WATERCATEGORY ENERGYDRINKCATEGORY

Today, Coca-Cola beverages are produced and sold in the country by


the Company's two authorised local bottling partners:
Coca-Cola Amatil Indonesia (CCAI) has been We also have Commercial Product Supply
operating in Indonesiasince 1992and provides all Indonesia (CPS). It focuses its activity in
the company product variants, including bottled producing beverage base for bottling
water in all parts of the country except North manufacturing plants. Beside Indonesia, CPS
Sulawesi. CCAI owns and operates 9 bottling also exports its products to neighboring
plants, In: Cibitung, Cikedokan, Bandung, countries like Singapore,Australia,New Zealand,
Semarang, Surabaya, Bali, Medan, Padang, and Cambodia,Vietnam, and Thailand.
Lampung.
The Coca-Cola Company owns the trademarks
North Sulawesi is currently served by Bangun and provides the concentrate for its products to
Wenang Beverages Company (BWBC), which the local bottling partner, and a local service
operates a bottling facility in Manado.Owned by office, Coca-Cola Indonesia (CCI), focuses on
Thenoch family, BWBC is now investing in marketing the Company's brand locally.
doubling its existing production capacities to
serve fast growing market in North Sulawesi.
I-

OJ
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eGA
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o
COCA-COLA AMATIL
INDONESIA
Coca-ColaAmatil Indonesia CCCAI)is a leading CCA has operations in six countries - Australia,
manufacturer and distributor of non-alcoholic New Zealand,Fiji, Indonesia,PapuaNew Guinea
ready to drink beveragesand has been operating and Samoa and has a rich and diverse history
in Indonesia since 1992. It manufactures and spanningover 100 yearsof operations.
distributes under license, the trade market
products of the Coca-ColaCompany. CCAI employs over 8,000 Indonesiannationals
on a permanent basis and between 2,000 to
CCAI'shead office is in Sydney,Australia,and the 4,000 temporary staffs dependent on
Company is listed on the Australian Securities seasonality across the country. A significant
Exchange.With a market capitalization of over number of external parties made up of
US$ 10.2billion, Coca-ColaAmatil CCCA),CCAI's customers,suppliers and service providers also
parent company, is one of Australia's 'Top-20' derive their income from trading with CCAI.
listed companies.
CCAI currently has 9 manufacturing plants
CCA is one of the largest bottlers of non-alcoholic acrossIndonesia;Cibitung, Cikedokan,Bandung,
ready to drink beverages in the Asia-Pacific Semarang,Surabaya,Bali, Medan, Padang,and
Region and one of the world's top 5 Coca-Cola Lampung and operates with over 100
bottlers. CCA employs nearly 16,000 people and Distribution Centers across Indonesia. For
has access to more than 270 million consumers sourcing raw materials,servicesand non product
through over 690,000 active customers. related items CCAI has over 2,500 suppliers
within its supply chain.

ABOUT BANGUN WENANG ABOUT COMMERCIAL


BEVERAGES COMPANY (BWBC) PRODUCT SUPPLY (CPS)
Bangun Wenang Beverages Company is a Commercial Product Supply operates under
family-owned bottling manufacturingcompany in Coca-Cola Indonesia and focuses its business
North Sulawesi.BWBC employs 387 employees activities on producing various beverage base
and now is operating 2 production lines. products to supply to bottling manufacturing
plants.
Cater consumers in Gorontalo, Central Sulawesi
and Northern Sulawesiareas,BWBC is owned by Establishedin 1977in Cibinong, West Java, CPS
Thenochfamily and was establishedin November employs 35 employeesand is playing a vital role
27, 1981. BWBC produced its first bottles of in supplying beverage base products to CCAI
Coca-Colaon 1995 and has been The Coca-Cola and BWBC in Indonesia as well as its other
Company'sbottling partner for over 17years. customers in Singapore, Thailand, Cambodia,
Vietnam,Australia and New Zealand.
I INVESTM ENT &
ECONOMIC IMPACTS
The Coca-ColaSystem in Indonesiahas made
significant investments to build and
continually improve its business, including
Some examples of
investments include: 2012
• Acquisition of a manufacturing facility
new production facilities, wastewater
at Cikedokan
treatment plants, distribution systems and
• Construction of 2 large scale
marketing equipment.
warehousesin Bekasiand Medan
• Commissioningof 3 production lines,
Our business system directly employs over
1in Medanand 2 at Cibitung
8,000 local people and between 2,000 to
Over US$ 20 million invested in
4,000 temporary staffs dependent on
innovative low energy consumption
seasonality across the country. In addition,
coolers through 2012
several independent studies have
documented that, by providing opportunities Some examples of
for local enterprises, the Coca Cola business investments include: 2013
also generates a significant employment
• US$ 40 million investment in a new
"multiplier effect." These studies also
production line and warehouse in
demonstrate how the Coca Cola system acts
Semarangdue for completion October
as a catalyst, generating revenues,
• US$ 20 million investment in a new
employment and know-how for a wide array
production line for CSDin Surabaya,April
of local businessesthat either sell goods and
• US$ 30 million investment in a new
servicesto the Coca Cola system (suppliers),
water line in Cibitung, April
or sell the Company'sproducts (retailers).
• CCAI also plan to place a significant
number of cold drink equipment in the
In Indonesia, we directly serve more than
market through 2013
500,000 retail customers in urban and rural
areas around the country, providing an BWBC is also increasing its investment,
important meansof income and support for a looking at doubling its existing production
host of small-scale businesses and their capacity to fulfill the demand of a fast growing
families. market in North Sulawesi.

CCAI has invested more than US$ 155million As a system, we will be investing over US$
in Indonesia in 2012,and expects to increase 200 million of marketing expenditure over the
investments in Indonesia by nearly half a next 3-4 years and as the market grows, our
billion dollars over the next 3-4 years. strategy will focus on creating economic and
Investments have largely been directed to employment opportunities across our supply
infrastructure and capacity building and chain, investing in infrastructure, innovation,
increased support for our retailers through and promoting sustainable communities
cold drink equipments. everywhere we operate.
I MARKETING
• ACTIVITIES
Marketing activities are our way to speak to our consumers. With missions to refresh the world and
inspire moments of happiness and optimism, we are connecting with our consumers in a creative,
fun, and responsible way.
I
SALES OPERATIONS
MARKET SHARE
Coca-Cola is the market leader in Carbonated
Beverages and Fruit Juices, it has a strong
presence in the Ready to Drink Tea category.
CUSTOMERS AND
DISTRIBUTIONS

• Our product are sold in the majority of Indonesia's


approximately 1.5million beverage outlets.
Successful in both the Traditional Market • We generate economic support through 500,000
through Direct Distribution, Wholesalers and numbers of customers and 2,500 suppliers within
'Managed Third Party', Coca-Cola is also our supply chain.
successful in the Modern Trade with Over 206,000 company owned coolers are placed
distribution via Hypermarkets, Supermarkets in the market. All of these coolers are equipped
and more than 17,000Mini Marts. with EMS,a device to reduce energy consumption
up to 35%.
• We operate over 1,200delivery trucks from over
100 distribution centres nation wide. We are
operating one of the largest distribution systems in
Indonesia.
• CCAI also helped create over 600 'Managed Third
Party' opportunities across the country for small
businessentrepreneurs wanting to sell beverages
I MANUFACTURING &
PRODUCTION ACTIVITY

PRODUCT QUALITY
We consider the consistent high quality of our
beveragesto be one of our businessesp ' rimary
assets. In each country where we produce our
beverages,the Coca Cola system adheres not
only to national laws on food processingand
labelling, but also to our own higher strict
standardsfor exceptionalquality.
WASTE WATER MANAGEMENT
& REDUCED CARBON
in everything we do, from the selection of
FOOTPRINT
ingredientsto the production of our beverages
and their delivery to the marketplace,we use Our global goal is to safely return to
our specialised quality management system, communities and nature the amount of water
The Coca Cola Quality System,to ensurethat equivalent to what we use in all of our
we are offering consumers only the highest beveragesand their production by 2020. In all
quality products. of our factories, we ensure that 100% of the
wastewaterfrom our manufacturingoperations
We alsoinvestedin establishingstate-of-the-art is treated so stringently that the water can be
quality assurancelaboratories in each plant to returned to nature at a level that supports
ensure that all of our products are up to aquatic life.
requiredstandards.
We also invested in a technology called
All of our products have been HalalCertified.In "blow-fill" which enables us to redesign and
Indonesia, Coca-Cola products are locally lightweight its entire carbonatedsoft drinksand
produced and have obtained halal certificates water PET bottle range. Crucially, blow-fill is
delivering against key sustainability goals in
both energy and water, enabling bottles to be
PRODUCTION LINES produced using less PET resin, or with more
CCAI has a total of 35 production lines in 9 recycled(post-consumer)resin.
plants across Indonesia. BWBC has 2
production linesin its NorthernSulawesiPlant.
COMMITMENT
I TO CORPORATE
SUSTAI NABI LlTY
SOCIAL RESPONSIBILITY

The Coca-Cola System in Indonesia - CCI, CCAI,


BWBC and CPS - are committed to making a
&

holistic approach that is good for the environment,


for the community and for the people (THE
lasting, positive difference in the world. We are WORLD-WE-ME equation).
constantly innovating to make our business more
environmentally and economically beneficial to the It is a modern expression of our company's
communities we serve.We believe that investing in heritage of caring about our people and our planet.
the economic, environmental and social And it has been the foundation of Coca-Cola's
development of communities will help to protect operating framework in implementing our
and develop a sustainable business.This is why we sustainability programs in Indonesia over many
define our commitment to sustainability into a decades.

THE WORLD WE ME

WATER WOMEN ACTIVE


• NewTree Replanting •Women Education through HEALTHYLIVING
•Water for Life R.OLE Foundation • Piala Coca-Cola
•"Cinta Air" Programs •Customer Training & Borobudur •Coke Kicks
•Surfing
WASTE MANAGEMENT COMMUNITY
• Bali Beach Clean Up • Polyclinic & Zone-l RESPONSIBLE
Community Services MARKETING
•Coke Farm • Front of Pack Labeling
•Library Program • Nutrition Education
•Scholarship Program • Marketing To Children
and School Guidelines
WORKPLACE
•Graduate Trainee Program
•Competency Development
I~~~
,,~~,~
:~ p,~: :t~, Iv~ to0"' business, 0"' go,'" to
safely return to nature and communities an amount of water equivalent to what we use In all of our
beveragesand their production. Variousprograms are being implemented to reduce our impact and
minimizeour use.

ClNTA AIR PROGRAMS


NEWTREE REPLANTING
WATER REPLENISHPROJECT-
PROGRAM
0. SIBOLANGIT,NORTHSUMATERA
A project with WWF Indonesiato implement a
tree planting program in Citamiang protected A joint project with USAID Indonesia and a
forest in West Java in the upstream of Ciliwung local implementing NGO. The project is
river,a major river that cuts through the capital constructing 800 rain water infiltration/
city of Jakarta and a river where a large part of absorption wells over an area of approximately
the population depends on for their water 10 hectares of forest and community
supply. The program aimed at planting 2,400 residential areasand will bring direct benefit to
new trees over 5 hectaresarea. more than 2,500 people as well as indirectly
providing clean water accessto approximately
WATER FOR LIFE 7,500 people in the city of Medan. which is
Establishedin 2008, "Water for Life" program located close to Sibolangit. It is expected that
aims to overcome water crisis and improve the this project will directly replenish the ground
quality of life of our community in North East water table in the amount of 413 Million liters
Bali. As an essentialelement of life, we deliver annually. Total funding for this project is
nearly 8,000 liters of clean water per day and around US$225,000.
4,000 bottles of Ades per month to
communities that have no access to
groundwater and municipal sources. This
program partnering with East Bali Poverty
more than 1,500
h COMMUNITYWATER & h COMMUNITY WATER
0. SANITATION PROJECT-BEKASI 0. PROJECT-SINDANG PAKUWON

Respondingto the complex issueof malnutrition Sindang Pakuwon is located within the
in urban poor settlements, in 2011partnered with sub-watershed of Citarum and two main issues
Mercy Corps, implemented an integrated water identified in this community is the lack of clean
and sanitation program. The program has bene- water accessas well as sanitation facilities. Clean
fited 514 households with access to improved water system: a 3.3 kms gravity based clean
sanitation facilities; 1,158households have access water system was constructed to supply clean
to improved water facilities; and 942 school water to approximately 800 households or
children have access to hand-washing facilities. about 4,000 individuals.
In addition, community-based sludge removal
services (called 'Kedoteng') supporting Two communal septic tanks (CST) were
improved sanitation was implemented to cover constructed in the village to serve about 80
2,000 households with service.Total funding for households. Total funding for this project is
this project is around US$ 268,000. around US$100,000.
I~~~:"~,' ~~~o:~,~ ~O~'~~~"P people 10 rmrurruze their
waste and create economic opportunities in doing so. With a growing population and poor waste
managementcontrols acrossthe country,it was up to the industry to work with the government,local
communitiesand industry groups to protect the very sourceof existence.

BALI BEACH CLEAN UP

in
collaboration with Quiksilver Indonesia,started
the Bali Beach Clean Up (BBCU) program, to
reduce rubbish In Bali's coastal areas,
strengthens Indonesia's tourism industry, and
enhancerelationshipwith the local community.

Since 2008, we have created


opportunities to clean 9,7 km shoreline of
beachesdaily and have removed approximately
10,125tons of rubbish from Bali'siconic beaches.

We also encourage tourists and members of


community to volunteer and participate in our
beach cleaning events. The volunteering
opportunities have helped raise awareness
about the initiative. To date, thousands of
volunteers took part in keeping Bali beaches
clean.
I - ~m:~t'm:'~':'~~~:o~~e:t~~ todTahyey
ee pillars of the c om munities we serve As we grow our businessIn emerging mark ets,a
are the
significant proportion of our growth will be generated through small independentbusinesses,
many of which are owned or operated by women. By investing in their success,we invest in
our own.

CUSTOMER TRAINING & BOROBUDUR PROGRAM


Since2009, CustomerTraining Programhasbeen implemented
acrossCCAIoperations to enrich customerswith knowledge on
increasingsales.Supported by highly-skilled team, the session
is equipped by materials such as safe storage of products,
attractive promotions and outlet merchandising.

CCAI has also been working with the management of


Borobudur Temple to develop the services industry that
supports tourism and share profits back to support the
restoration of this site. Since2011w
, e have provided training to
more than 1,000 retailers and 264 temple staffs, majority of
them are women.

EDUCATION FOR WOMEN THROUGH R.O.L.E FOUNDATION


Working with R.OLE Foundation,CCAIhasbeen active in Women's Educationin the poorest
communities of Indonesia.Our focus is to provide basic education that enable women to be
placed back into the market in order to support their families. The ROLEfoundation also
provide literacy and environment education to our 74 BeachCleanUp workers on a week to
week basis.
I
COMMUNITY ~
EMPOWERMENT "A""A""A""A""AT""
We are a global company with local roots in every community where we do business.W e are committed
to fostering sustainablecommunities through wide-ranging programs geared to develop economies,
improve livesand create opportunities.

POLYCLINIC & ZONE-l COMMUNITY PROGRAM

POLYCLINIC
In an effort to keep employees fit and healthy,
+
CCAI has a polyclinic service in each
manufacturing plant. Eachyear, it offers medical
support program for more than 8,000 staffs and
25,000 staff dependents,as well as community
members surrounding our plants. This initiative
has been CCAI's longest running CSR
contribution to the community.

ZONE-l PROGRAM
Our Zone 1program focuseson nurturing the relationshipwith those communitiesthat directly touch
our manufacturing boarders. This involves activities that support their daily life such as providing
water,support for community and religiouseventsand basic medical needs.

COKE FARM
CokeFarmwasestablishedto convert idle landaround
our manufacturingfacilitiesinto productiveagricultural
landand generateincomefor farmersto improvetheir
economicbenefits.Locatedin and aroundour plantsin
Bandung,Semarang,and Lampung,CCAIcooperated
with expertsfrom non-profit organizationsin providing
trainings and assistancefor our farmers to further
advancetheir agriculturalskills. We also recycledtea
waste from the manufacturing process. With Coke
Farm, we continue to develop a model that help
improve community wealth opportunities and
promotesbehaviorto carefor our environment.
~
~
LIBRARY PROGRAMS ~M !lOundotWn
LEARNING LOUNGE PROJECT !7m1omaia
Learning Lounge was developed in partnership with Dewi Hughes International Foundation
(DHIF). The Lounge is specially designed to provide a modern welcoming space at malls for
urban youth to gather as a center for positive learning activities. It is equipped with books and
IT facilities providing a variety of information which is relevant to young people, such as
environment, healthy active living, skills building and inspirational materials. We have built 3
Learning Lounges in PlazaSemanggi, Istana Plaza Bandung and WTC MatahariSerpong.

PERPUSERU PROJECT
A nation-wide library development project in partnering with Bill and Melinda Gates
Foundation focuses on providing access to Information Technology hardware and software,
library staff training courses,and advocacy development at 40 district public libraries across
Indonesia.
SCHOLARSHIP PROGRAMS
VOCATIONAL STUDY
SCHOLARSHIP
REGULAR STUDY SCHOLARSHIP
Following the successof 2011Vocational Study
Scholarship program where 28 students in 3 Since 2008, Coca-Cola Foundation Indonesia
institutions were supported, CC with the has provided financial support to a number of
support of TCC Foundation expanded the promising higher education students having
program where it supports 52 students in 6 financial difficulties to support their study.
different institutions. The program is aimed at Annually CCFI provided scholarship to 40
supporting the creation of workforce that are students in 3 leading universities.Through CCFI
ready to contribute directly once they graduate scholarship program, Coca-Cola System in
from their study. The target of the program will Indonesia is enhancing its contribution to the
be students who excel in their study but having betterment of Indonesian society, taking a
difficulty financiallyto support their education. pro-active stance to fulfill its objective of
Aside from supporting the tuition, the program elevating the human resource quality of
also support students' development through Indonesia,as well as providing opportunity for
supporting life-skilltraining in Englishlanguage the qualified students to be recognized as
that will help them in their future employment. potential candidatefor the System'srecruitment
program.
I
WORK PLACE
One of our primary objectives is to maintain a well-managed and desired working
environment. We believe work should be a place of exploration, creativity and professional
growth-a place where people are inspired and motivated to achieve extraordinary results.
That is why People Development has been one of the central focuses of our management to
prepare a competent, dynamic and dedicated work force. Our goal is to provide an excellent
and satisfying service to our hundred of thousands customers.

COMPETENCY DEVELOPMENT
We believe that good competency will
support the businessperformanceas a whole
by clarifying what's expected, as well as how
to develop and measure it. Competency
becomes the anchor of our employee
development on building knowledge, skill,
and behaviour required in a particular role.
NATIONAL GRADUATE
TRAINEE PROGRAM
For that reason, we feel the importance of
CCAI has also been operating a National keeping all our employeeswell informed. Our
Graduate Trainee Program. Over 300 internal 'monthly' company magazine
participants have joined CCAI through this Antarkita won the award for Best Internal
program which is targeted at building the Magazine from the Indonesian Press
capability of its middle management layers Associationfor 2012.
and future company leaders. We determine
development consists of 70% on the job Also, as part of our commitment to people
experience, 20% exposure (case studies, development, within year 2012, we have
coaching, role models and mentoring) 10% conducted around 19,403 Training Days for
attending courses. employees.
recognize the health of our business is interwoven with the health and well-being of our consumers,
our associates and the communities where we operate. We do this by promoting active healthy living
programs to the communities that we serve through marketing and community programs that inspire
people to get active.

PIALA COCA-COLA

Piala Coca-Cola (PCC) is an annual football competition for high school students. It was first held in
2005 in greater jakarta area, and then it was expanded to Bandung city in 2007 and to Surabaya in
2009.Piala Coca-Cola has helped high school students to channel and showcase their talents in
football. Up to 2011,more than 19,040 high school students have participated in PialaCoca-Cola and
among them were Egi Melgiansyah and Dedi Kusnendar, now playas professional footballers in
national team.

In 2012,PialaCoca-Colaexpanded its scope by engaging 640 schools that comprises of 720 games in
20 cities. In 2013,we will expand this initiative to 2,000 schools in 30 cities around Indonesia,
engaging more than 32,000 high school students.
COKE KICKS
CCAI started "Coke Kicks" as its first soccer
development program in 2011.Partner up with
Asian Soccer Academy (ASA) Foundation, we
provide opportunities for local community
children to receive professional soccer training
and create moments of fun. Using sport as a
tool to promote active healthy living, this grass
roots soccer program has involved 6,149
children in 140 villages across Indonesia.

SURFING
Indonesia has the best surfing sites in the world.
It only seems sensible to promote active healthy
living by leveraging Indonesia'sbeautiful assets.

Mustofa Jeksen is a young man who is not afraid


to pursue his dream of being a professional
surfer. CCAI facilitates this dream for him. He is
now one of the aspiring young surfer in Indonesia
and has become a role model for his fellow
youths.
j ~h:~~O~iI~::f ~'~~O~:C::O~~~i~ nutrition
information for our products so they can make beverage choices that are in line with sensible,
balanced diet and active lifestyle. We also have a responsibility to respect and support our
consumers and communities with advertising and marketing that is tasteful, truthful and
responsible.We have conducted various programs actualizing these commitments.

FRONT OF PACK LABELING


Coca-Cola has a global commitment to include calories counts per serving on the front of
nearly all product packages as a move to increase consumers' awarenessabout the calorie
content of its beverages.The new labels seek to make it even easier for consumers to make
more informed decisions about the beverages they drink based on their own individual taste
preferencesand nutritional needs.

In 2010, Coca-Cola Indonesia is the first company in the beverage industry in Indonesia to
implement this initiative. By end of 2012,all of our products already havecalorie information on
the front packs.

NUTRITION EDUCATION PROGRAM


In attempts to educate consumers about Coca-Colaproducts,
Coca-Cola in Indonesia provides a science-based information
to consumers and stakeholders through a website called
Beverage Institute for Health and Wellness Indonesia at
www.beverageinstituteindonesia.org.

Global in scope, The Beverage Institute for Health &


Wellness (BIHW) is part of The Coca-Cola Company's
ongoing commitment to advance scientific knowledge,
awareness and understanding of beverages, and the
importance of an active, healthy and balanced lifestyle.
MARKETING TO CHILDREN & SCHOOL GUIDELINES POLICY
As the world's largest beverage company, we recognize the role of our products play in
consumers' lives. We are a conscientious company who responsibility markets our
beverages to people over 12years of age. Children under the age of 12will not be directly
targeted by any of our marketing messagesin traditional advertising media. They will not
be shown drinking any of our products outside the presence of a parent or a caregiver.
We also recognize classroomsare commercial-free zones. Every attempt will be made to
not commercially advertise in primaryschools.

, ,j,,~

•.r-: •