ESTs Estructures & JDs 2019.2 Round 3

Entity Support Team
2019.2
Dear Applicant
• Applications can be filled in Spanish or in English and they must be sent in PDF format by
e-mail to the MCVP PM (andreap.meneses@aiesec.net) and the responsible MC member of
the area that you’re applying for. You can find the information here
http://bit.ly/peruleadership
• Candidates must answer the general questionnaire and and all the specific questions of the
positions they’re applying. The application must have a maximum of 10 pages!
• The visual part of the application must be considered for a better reading, but will not be
part of the selection process, the cover page won´t be count in the maximum of pages
• Roles with more than 3 applicants will have the option to shortlist candidates based on:
- Experience in the application area
- Fulfillment of questionnaire expectations.
Timeline
July 2 July 6 July 7

Applications
11:59 pm Package
July 8-9 July 10
Applications Interview Results
launch Review
Deadline
General Questionnare
1. Photo, name, phone, email, Home LC, Skype, Current role
2. List your 3 main roles and achievements in AIESEC
3. Why are you applying to be part of the National Support Team of
AIESEC in Peru?
4. How being part of the National staff team is connected to your
next steps?
5. Describe your routine and how would you include your EST role in it
PD
EST Structure
MCVP PD PD Director
EST Marketing for EST Commissions

Partners Management EST Sales EST Conferences
EST ICX EST Marketing for

EST New Sales
Partners
Reports to: MCVP PD
Duration: 6 months
Marketing for Partners
From 1st August to 31 January 2020
Opportunities after the rol: VP, EST, MCVP Job Description
Requirements Functions KPI
● Social Skills (Mandatory)

● Sales Skills (Preferred) ● Responsible for CRM strategies for our
● MKT Knowledge
partners.
● VP Experience (Preferred) ● # Meetings
Sense of curiosity and innovation
● Increase the retention rate.
● ● # Proposals sent
● Ensure Upscaling.
● # Proposals
● Innovate in CRM strategies to
Accepted
implement.
● # Newsletters sent
MOS ● Generate booklets, newsletters or any
material needed to the partners.
● % Upscale ● Report to MCVP PD
● % Conversion Rates
● % Financial Goal
Reports to: MCVP PD
Duration: 6 months EST ICX

● VP Experience (Preferred)
● Profile Selection (Mandatory) ● Processing profiles for partners
● English (Mandatory) ● Maintain the communication with ● # IR Partnerships
partner to ensure the APD ● # Interviews
● Improvement of IR process ● # Profiles sent to
● Establish partnerships for IR the company
MOS diversification ● # of APD
● Report to MCVP PD.
● Processing time
● Conversion rates for EPs
● APD with companies
Reports to: MCVP PD EST Commissions
Duration: 6 months
Manager
Opportunities after the rol: VP, EST, MCVP
Job Description

● Sales Skills (Preferred)
● MKT Knowledge ● Responsible of the follow up of the
● VP Experience (Preferred) partnership with APRIL
● Sense of curiosity and innovation
● Follow up of the implementation of ● # Exchanges with
insurances per exchange Insurances
● Responsible for income diversification ● # LC touchpoints
MOS ● Re-Engage previous partners for
Commissions system
● Report to MCVP PD
● % Conversion Rates
● % Financial Goal
Specific Questionnaire
EST Marketing for Partners
1. Propose an attraction plan for new partners
2. Design a post for LinkedIn to attract new partners.
3. Design a proposal for Newsletter to our partners
EST Commission Manager

1. Analyze the current situation of insurances per exchange and propose 3 strategies in order to
maintain and increase the interaction with APRIL
2. Analyze the market and propose 3 strategies in order to generate new partnerships with
commission income system
EST ICX
1. What do you think should be the ideal processing time and what 3 main strategies will you
applied to achieve it?
2. How can we improve our conversion rate from app to acc with our partners? 3 strategies.
Reports to: MC PD Director
Duration: 6 months EST Sales

● Spanish / English (not mandatory)
● Communications skills ● Manage de EST New Sales
● o2o Monthly ● Proposal evolution: Connect companies ● # Leads
● Sales experience needs and expectations with AIESEC prospected
● CRM background benefits. Have the opportunity to learn ● # Meetings
● Live in Lima* criteria for pricing structure and build
● EB/TL Experience ● #Proposals done
experience in negotiation processes. ● #Proposals
● Update tools to pull sales process accepted
● Search and map contacts to prospect ● Number of
customers companies
MOS ● Market research & Prospection research
● Research about companies and update
HubSpot
● TS implemented ● Report to PD Director
● % Sales Conversion increase
● % of Contribution to PD Goals
Duration: 6 months EST New Sales

● Communications skills ● Proposal evolution: Connect companies
● o2o Monthly needs and expectations with AIESEC
● Sales experience benefits. Have the opportunity to learn ● # Leads
● CRM background criteria for pricing structure and build prospected
● Live in Lima* experience in negotiation processes. ● # Meetings
● Update tools to pull sales process ● #Proposals done
● Search and map contacts to prospect ● #Proposals
customers accepted
MOS ● Market research ● % of Contribution to
● Research about companies PD Goals
● % Sales conversion increase ● Calling or Sales Navigator approach
● Number of companies research
● Improvement in customer relationship
Duration: 6 months Conferences

● Communications skills
● o2o Monthly ● Manage CRM of potential partners for
● Sales experience / ICX Experience National conferences. Prospect and do
● CRM background the accounting of potential partners
● Event management (not mandatory) # Leads prospected
interested.
● Live in Lima # Meetings
● Proposal evolution: Connect companies
needs and expectations with AIESEC #Proposals done
benefits. Have the opportunity to learn #Proposals accepted
MOS criteria for pricing structure and build #Incomes in inkinds
experience in negotiation processes.
● Employer Branding Product packaging:
● New allies For CY Engage membership with national
● % Contribution to PD Goals partner actions in HR and CSR..
● Work in sinergy with OCVPs ER
● Report to PD Director
Marketing for
Duration: 6 months Partners

● Spanish ● Develop lead nurturing strategy
● Communication Skills for PD partners to guarantee ● # of lead nurturing
● Copywriting strategies
● Adobe Ilustrator & Adobe Photoshop
customer loyalty and evolution implemented.
● Video editing software on partners management. ● # of newsletters.
● o2o Monthly ● Ensure proposals evolution and ● # marketing
materials for
materials for the sales partners.
processes. ● % conversion rate
MOS ● Propose, execute and improve from attraction
strategies.
attraction strategies for new ● # LinkedIn posts on
● #Monthly Reports
partners. AIESEC in Peru’s
● # New Partners for LinkedIn ● Report to PD Director page.
● % on partners retention
EST Sales
1. Why Team Leader? How do you plan to manage your team member to ensure he/she have a
clear routine and achieve their measurables of success?
2. Build the Sales Team routine for the first quarter with specifics KPIs and weekly jobs for the team
(Sales and New Sales)
3. What motivate you to work with PD?
EST New Sales
1. What are good external practices can we apply to our sales process
2. Create two approach messages and two approach script for calls to the Lead
Conferences
1. Analyze current state of the participation of national partners in our conferences and base on this
write 3 ideas to evolve the interaction with our membership.
2. What should be the value proposition of CY to make it more attractive to companies?
Marketing for Partners

1. Propose an attraction plan for new partners
2. Design a post for LinkedIn to attract new partners.
3. Design a proporsal for Newsletter to our partners
PM
EST Structure
MCVP Role
Performance Team Standards Entity Coach

Manager Leader Leader
Team Standards Entity Coach

Member Member
Entity Coach
Member
Reports to: MCVP Responsible
Entity Coach
Duration: 6 months Team Leader

● Delivering the education LCs need to
● VP PM or LCP Experience (Mandatory)
carry on successful PM processes
● Coaching Skills
● Downscale national strategies to the PM ● # of coaching
● Analytical
network meetings delivered
● PM Area Understanding
● Ensure information accuracy on data ● # of education calls
platforms of coached LCs & expansions delivered
● Tracking implementation processes at ● # of reports delivered
local level and reporting them monthly to MCVP PM
MOS ● Ensure Team Standards for Coaching ● % meetings attended
● % of PM Process Implementation in Team
Coach for Catolica, Arequipa, Lima, San
coached LCs
Marcos, Pacifico
● % of ESTs Team Standards Fulfillment
Entity Coach
Duration: 6 months Member (x2)

● VP PM or LCP Experience ● Delivering the education LCs need to carry
(Preferred) on successful PM processes
● Coaching Skills ● Downscale national strategies to the PM ● # of coaching 1:1s
● Analytical network delivered
● PM Area Understanding ● Ensure information accuracy on data ● # of education calls
● Tracking implementation processes at local ● # of reports delivered
level and reporting them monthly to MCVP PM
MOS
*One coach for Huanuco, Ica, Puno, Tarapoto, ● % meetings attended
Tacna, URP
● % of PM Process Implementation in *One coach for Cusco, Piura, Chiclayo,
coached LCs Huancayo, Trujillo
Performance
Duration: 6 months Manager
● Data analytics backgrounds

● Basic Spreadsheets skills (Mandatory) ● Creation, downscaling and follow-up
● Sense of curiosity and innovation of Performance Management
● % of member fulfilling
National Strategy
PDP
● Creation of educational material for
● % of member fulfilling
Performance Management
PTT
MOS ● Improvement and follow-up of
Performance Team Tracker
● Work in synergy with coaching team
● % of members achieving their goals
Reports to: MCVP Responsible 9box Manager
Duration: 6 months

● Basic Spreadsheets skills (Mandatory)
● 9-box knowledge (Preferred) ● Creation, downscaling and follow-up
of 9box National Strategy ● % of member fulfilling
● Creation of educational material for 9 box tool
9box tool ● # of chats given
MOS ● Analyse the data about your
members and reporting.
● % LC implementating 9box tool

Team Standards
Duration: 6 months Leader

● Team Leader Experience (Mandatory)
● VP or LCP Experience (Preferred) ● Creation for Education materials for
● Sense of curiosity and innovation Team Standards ● # of educational calls
● Creation and follow-up of EB Capacity delivered
Building national strategy ● % of response rate of
● Creation and Follow up of Team members national
MOS Standards Survey survey
● % of Team Standards Implementation

Team Standards
Duration: 6 months Member

● Team Leader Experience (Mandatory) ● Creation for Education materials for
● VP or LCP Experience (Preferred) Team Standards
● Sense of curiosity and innovation ● # of educational calls
● Creation and follow-up of Team
delivered
Leader Capacity Building national
● % of response rate of
strategy
members national
● Creation and Follow up of Team
MOS survey
Standards Survey
● % of Team Standards Implementation
Entity Coach Leader
1 What would be your three priorities in coaching the LCVPs PM of Peru? Why?. What would be
your three priorities following up your EST team? Why?
2 Make a Diagnosis of PM process implementation nationally and provide 2 evolutions of the
current state
3 Select three national or international GCPs that can be implemented in the local entities to
improve their PM Process implementation.
Entity Coach Member (x2)

1 What would be your three priorities in coaching the LCVPs PM of Peru? Why?
2 Make a diagnosis of the current state of PM process implementation and provide 2 evolutions
of the current state (only for the entities of the group you chose to apply).
improve their PM Process implementation.
Performance Manager
1 How would you assess the current productivity of AIESEC in Peru? How would you assess the
tracking of it on the local levels?
2 Which are the main evolution the Performance Team Tracker should have this semester?
Provide two solutions and how would you implement it
3 What other evolutions for Performance Management do you see in the local level and how
would you implement it?
Team Standards Leader

1. What are the 3 bottlenecks of Team Standards in AIESEC Peru? How would you overcome
them?
2. What strategies would you implement to ensure that every VP is implementing Team
Standards on the best way?
3 How can you guarantee the accuracy of the information of Team Standards at a national
level?
Team Standards Member
1. What are the 3 bottlenecks of Team Standards in AIESEC Peru? How would you overcome
them?
2. What strategies would you implement to ensure that every TL is implementing Team
Standards on the best way?
3 How can you guarantee the accuracy of the information of Team Standards at a national
level?
F&L
EST Structure
MCVP Role
Financial Model Risk Matrix Entity Coach

Leader Leader Leader
Financial Model Risk Matrix Entity Coach Member

member member
Entity Coach Member
Expansions Coach
Member
Entity Coach
Duration: 6 months Team Leader
Functions
Requirements KPI
● VP FL or LCP Experience (Preferred) ● Delivering the education LCs need to carry

● Coaching Skills on successful finance decision.
● Analytical ● Downscale national strategies to the F&L ● # of coaching
● Finance Standars Knowledge network meetings delivered
● Ensure information accuracy on data ● # of education calls
MOS ● Tracking implementation of finance ● # of reports delivered
standars at local level and reporting them to MCVP F&L
● % of FF.SS Implementation in coached
monthly ● % meetings attended
LCs
● Ensure Team Standards for Coaching
● % of ESTs Team Standards Fulfillment
Team
● % Financial education plan achieved
Entity Coach
Duration: 6 months Member (x2)

● Finance experience or LCP
Experience (Preferred)
● Delivering the education LCs need to carry
● Coaching Skills ● # of coaching
on successful financial decisions.
● Analytical delivered
● Downscale national strategies to the F&l
● Finance Standars Knowledge ● # of education calls
network
delivered
● Ensure information accuracy on data
● # of reports delivered
MOS platforms of coached LCs & expansions
to MCVP PM
● Tracking implementation of finance
● % meetings attended
● % of FF.SS Implementation in standars at local level and reporting them
coached LCs monthly
● % Financial education plan
achieved
● % finance standars increase
Expansions
Duration: 6 months Coach Member

● Finance experience or LCP
Experience (Preferred)
● Delivering the education LCs need to carry
● Coaching Skills ● # of coaching
on successful financial decisions.
● Analytical delivered
● Downscale national strategies to the F&l
● Finance Standars Knowledge ● # of education calls
network
delivered
● Ensure information accuracy on data
● # of reports delivered
MOS platforms of coached LCs & expansions
to MCVP PM
● Tracking implementation of finance
● % of FF.SS Implementation in standars at local level and reporting them
coached LCs monthly
● % Financial education plan
achieved
● % finance standars increase
Risk Matrix

● Data analytics background
● Excel, macros and dynamic tables ● Identify main kinds of risk for AIESEC
● ER, OP experience Perú and desing a statistical system
● % Plan achieved
of probabilities.
● # Reports delivered
● Improvement and follow-up of Risk
MOS Matrix evolution plan
● Work in synergy with Legal Manager
● Risk Matrix Evolution

Risk Matrix

● Excel, macros and dynamic tables
● Finance experience ● Research of other risk matrix models
in external entities
● Improvement and follow-up of Risk ● % Plan achieved
Matrix evolution plan
MOS ● Work in synergy with Legal Manager
● Risk Matrix Evolution

Financial Model

● Excel, macros and dynamic tables ● Research of other financial models in
● Finance experience external entities
● AIESEC finances kwloedge
● Desing, Improvement and follow-up ● % Plan achieved
of Financial Model Evolution plan ● # Reports delivered
● Work in synergy with Finance
MOS Manager
● Evolution of Congress System
● Financial Model Evolution
● Congress sustainability
Financial Model

● Excel, macros and dynamic tables ● Research of other financial models in
● Finance experience external entities
● AIESEC finances kwloedge ● Desing, Improvement and follow-up
● % Plan achieved
of Financial Model Evolution plan
● Work in synergy with Finance
MOS Manager
● Evolution of Congress System
● Financial Model Evolution
● Congress sustainability
Entity Coach Manager
1 What would be your three priorities in coaching the LCVPs F&L of Peru? Why?. What would be
your three priorities following up your EST team? Why?
2 Make a Diagnosis of Finance Standars implementation nationally and provide 2 evolutions of
the current state
3 Design the financial education plan framework for LCPs, finance network and the MC
Entity Coach Members (x2)

1 What would be your three priorities in coaching the LCVPs F&L of Peru? Why?.
2 Make a Diagnosis of Finance Standars implementation nationally and provide 2 evolutions of
the current state
improve their Finance Standars implementation.
Expansions Coach Member

1 What would be your three priorities in coaching the LCVPs F&L expansions of Peru? Why?
2 Make a diagnosis of the current state of Finance Standars implementation in the expansions
and provide 2 evolutions of the current state.
3 Select three national or international GCPs that can be implemented in the expansions to
improve their Finance Standars implementation.
Financial Model Team

1 What evolution do you propose for the current Financial Model of AIESEC Peru? Set the
evolution plan.
2. Select three international GCPs that can be implemented in the entity to improve the
Congress Sustainability (Include TCS).
3. How would you improve the execution of the national and local budget?
Risk Matrix Team

1 Identify main kinds of risk for AIESEC Perú and organize them by priority and set 2 possible
solutions and their respective risks.
2. What evolution do you propose for the current risk matrix of AIESEC Peru? Set the evolution
plan.
3. How would you improve the use of the current risk matrix?
B2C
EST Structure
MCVP B2C
Social Media Showcase Physical Mkt

Ads Manager Comm. Manager SEO Manager
Manager Manager Manager
Lead Nurturing Growth Hacker Video Producer

Blogger (x3)
Member
Comm. Member FB Designer (x2)
IG Designer (x3)
Linkedin
Designer
*These 2 roles (Social Media Manager and Comm.Manager) are paid, and require to be working physically, as part-time staff, at the MC office. For
more details, please, approach the MCVP B2C.
Lead Nurturing
Reports to: Comm. Manager

1. oGX previous experience
2. Adobe Illustrator (Preference)
3. Mailing software previous knowledge (or willing to
learn)
4. Excel Advanced / Data Management 1. Manage the lead nurturing strategy of - %CR Sign Up/APP
AIESEC Peru. - Email Click-through Rates
- # Content Mailings
2. Manage the email marketing campaigns. Created
MOS
1. Build the lead nurturing strategy of AIESEC Peru.

2. Increase the email click - through rates.
Reports to: Comm. Manager
Duration: 6 months
Comm. Member
1. Fast Responding - Response time to User

2. Copywriting messages
3. Sales Speech Creation and adaptation
1. Administration of the direct communication
- Open and Click rate of
channels with our users and customers and its
the Automatic Messages
content on the national level (chats on
Facebook and Instagram)
- # of Automatic messages
MOS Delivered on time
1. Reduce the response time to user messages.

Reports to: Social Media Manager
Duration: 6 months
Growth Hacker
1. Facebook & Instagram Analytics

2. Excel Advanced / Data management
3. Google Data Studio (Prefered)
4. Google Trends (Prefered)
1. Analyze the data of our social media channels.
- #InsightsReport
2. Responsible on generating insights for the social
media team.
MOS
1. Generate quality reports for the social media team.

Reports to: Social Media Manager
Duration: 6 months
FB/IG/IN Designer
1. Adobe Illustrator & Adobe Photoshop.

1. In charge of creating graphic pieces of
2. Adobe Lightroom is a plus.
content based on the national Attraction
- # Images created
strategy for Facebook/Instagram/Linkedin.
- # Copys written for posts
Reach for each publication
2. Creating national content about
oGV/oGE/oGT and our membership for
MOS Facebook/Instagram/Linkedin.
1. Increase the publication’s interactions.

Reports to: MCVP B2C
Duration: 6 months
Showcase Manager

1. Storytelling.
2. Video Editing Software 1. Manage the showcasing criteria in local
3. Videography equipment (preferred) and computer for committees.
video edition (mandatory).
4. Team Management 2. Generate content by visiting the ICX Projects
3. Generate content of our EPs during the - #Pieces of showcasing

OPS/RIS.
MOS
4. Manage the videos production for our social
media channels
1. All LCs accomplish the showcasing criteria.
*Content: Videos, Pictures, Testimonials
2. LCs generating quality content.
Reports to: Showcase Manager
Duration: 6 months
Video Producer
1. Storytelling.
2. Video Editing Software
3. Videography equipment (preferred) and computer for 1. Video production for online channels of
video edition (mandatory). AIESEC Peru, using Storytelling for boosting
engagement on our online channels. - # of videos created.
2. Creating of constant micro-videos to keep

our audience engaged.
MOS
1. # of videos created.
2. # of viewing videos on Facebook/Instagram
3. Reach per video created.
Duration: 6 months SEO Manager
1. Wordpress Knowledge
2. Keywords Analysis
3. Google Search Console
4. Google Analytics 1. Build the new blog of AIESEC Peru.
5. Team Management
- #Organic Sessions
2. Increase the quality and quantity of website
- Keyword Ranking
traffic (SEO)
Increases
- #Leads
3. Manage the content generation on the blog.
MOS
1. Build the new blog of AIESEC Peru

Reports to: SEO Manager
Duration: 6 months Blog Writer
1. Writing skills
1. In charge of creating articles and other
written pieces of content.
2. Storytelling
- # Blog entries per week
2. Creating national written content about our
oGV/oGE/oGT XPs and our membership, in - # Interviews with EPs
a relatable way to our target public.
- # Ebooks, infographics,
MOS 3. Production of e-book, infographics, and etc
other material for the blogs
1. # Blog entries per week
2. Reach for each publication
3. # Interactions for each publication
4. # Comments per post
Duration: 6 months ADS Manager
1. Facebook Ads Knowledge 1. Executing ADs budget for AIESEC Peru

2. Adobe Illustrator (preferred) channels
- # Sign Ups for oGV, oGE,

2. Work with entity partners in international
oGT per Ads
investments.
3. Tracking of the LCs investments on Social

MOS media and the effectiveness of them.
1. Increase the number of Sign Ups using FB Ads at

Local Level
Physical MKT
1. Physical Marketing Knowledge 1. Build the physical marketing strategy in

2. Experience on events/forums AIESEC Peru.
2. Manage the accomplish of Physical MKT in - Physical Marketing

Local Committees. Strategy implementation
3. Responsible to create agendas for

MOS events/forums
1. Build the physical marketing strategy in AIESEC Peru. 4. Responsible to create BTLs strategies.
2. Increase the leads quality of the physical marketing at
local level.
Specific Questionnaire for Managers
Ads Manager
1. Build an Ads timeline for the next six months. Define the product / objectives / budget / Goal of the campaigns.
2. Design one Ad piece (image, copy, title and link) of content that you would invest in and give reasons for that.
3. What will be your working routine for this role?
SEO Manager
1. Make a general analysis of the current blog of AIESEC Peru.
2. Choose 3 blogs of similar organizations that AIESEC Peru can benchmark. Give the reasons for that
Showcase Manager
1. Put a link of 1-minute video or less explaining why this role is made for you. Why you are the profile for this
position?
2. Design 3 strategies that LCs can generate quality content of showcasing.
Physical MKT Manager

1. Design a oGV Workshop. Define the agenda, objectives and goals of the workshop.
2. Design 2 BTLs activities for oGV that LCs can use.
Specific Questionnaire for Members
Lead Nurturing Member
1. Put two examples of a good Lead nurturing strategy (in mailing) from organizations outside of AIESEC.
2. Create a mailing Flow (from sign-up to approved) for the oGV product.
Comm. Member
1. What do you think are the main doubts to our customers have when they are browsing on social media
accounts? what type of FAQs would you create to help them?
2. Give us examples of Companies that use Chat Box strategy and how can we use this GCPs to convert more
people?
Growth Hacker
1. Mention what kind of reports you will present to the social media team. What KPIs should include your reports?
Give the reasons for that
2. Make a general report about the topic “volunteer”. What can the social media team learn from this report to
boost our reach to youth users?
Facebook Designer
1. Design the following graphic pieces of content based on:
- SDG 4 (1 piece)
- Live the experience (1 piece) and
- Free topic (1 piece).
2. Analyze 2 GCPs for youth engagement campaigns from organizations outside of AIESEC. What can we learn from
them to boost our reach to youth users?
Specific Questionnaire for Members
Instagram Designer
1. Design the following graphic pieces for the stories of instagram based on:
- SDG 4 (1 piece)
- Entrepreneur Topic (1 piece) and
- Free topic (1 piece).
2. Analyze 2 GCPs of Instagram Stories from organizations outside of AIESEC. What can we learn from them to
boost our reach to youth users?
Linkedin Designer
1. Design 3 different publications for Global Talent.
2. Analyze 2 GCPs of talent recruitment from organizations outside of AIESEC. What can we learn from them to
boost our product Global Talent?
Blogger
1. Analyze 2 GCPs of blogging pages from organizations/people outside of AIESEC. What can we learn from them
to boost our reach to youth users?
2. Write a short article about the SDG 4 in the latin american context?
Video Producer
1. Put a link of 1-minute video or less explaining why this role is made for you. Why you are the profile for this
position?
2. Analyze 2 GCPs of Video Productions on Facebook from organizations outside of AIESEC. What can we learn
from them to boost our reach to youth users?
OGV
EST Structure
MCVP Role
Customer
IR Manager ICOM Manager Experience LC Consultant LC Consultant
Specialist
Reports to: MCVP oGV
Duration: 6 months EST Member
Opportunities after the rol: VP, EST, MCVP IR Manager

● Product Knowledge
● English
● Selling Skills
● EXPA skills
● #IR Meetings
● Creative profile ● Creating, managing and developing the
● % tasks delivered on
● Effective Communication International Relations of the entity;
time
● Google platforms skills ● Tracking on the national campaigns;
● Explore and investigate about new possible
MOS ● % projects fulfilled
improvements;
● % tools updated
● #APD with partners
● #RE with partners
● #CO with partners
● #APD on the national campaigns
Opportunities after the rol: VP, EST, MCVP ICOM Manager

● Selling Skills
● EXPA skills ● % tasks delivered on
● Supporting the MCVP through
● Creative profile communication strategies; time
● Effective Communication ● Managing some network channels; ● % meetings attended
● Design Skills ● Co-Creation of knowledge materials; ● % projects fulfilled
● Google platforms skills ● Responsibility on the oGV newsletter; ● % tools updated
● Synergy with the rest of the EST team; ● # number of
MOS ● Communication standardized on the oGV newsletters
processes;
● Network Newsletter Rating
● %APD/RE ; %RE/FIN; %FIN/CO
Opportunities after the rol: VP, EST, MCVP CX Manager

● English ● #IR Meetings
● Customer Understanding ● #CX spaces delivered
● EXPA skills ● % tasks delivered on
● Creative profile ● Tracking of the realization peak; time
● Effective Communication ● Co-delivery processes implementation; ● % meetings attended
● Google platforms expert ● Downscaling of CX Managers education; ● % projects fulfilled
● Post-experience evaluation and tracking; ● % tools updated
MOS ● %CX Managers
reaching their goals
● #APD with partners
● %APD/RE ; %RE/FIN; %FIN/CO
Opportunities after the rol: VP, EST, MCVP LC Consultant (2x)

● English
● Customer Understanding
● EXPA skills ● The NST Consultant is responsible of ● #consultances spaces
● Creative profile implement Coaching System in order to track delivered;
● Effective Communication LCs Planning, Strategies, Leadership, area ● % meetings attended
● Google platforms expert structure; ● % projects fulfilled
● Create an action plan for problems ● % members achieving
resolution; their goals
MOS
● Synergy with the rest of the EST team;
● #APD
● #RE
● #CO
● % Membership retention
Specific Questionnare
IR Manager
1 Make a S&D analysis and introduce new entities partners for next semester.
2.How can the work of IR Manager evolves cooperations at LC2LC level?
3 Which action plan would you suggest for your own JD to manage a national campaign?
(communication, preparation, engagement)
ICOM Manager
1 What would you change on our national communication channels? How we can improve to
have a better an efficient materials for the network?
2 Make an 1 month plan for november 2019, which you include the touchpoints needed, taking in
consideration the timeline and the engagement of all the network.
3 Which innovated project would you recommend to increase the TLB and members engagement,
regarding the ICOM Manager JD?
Customer Experience Manager

1 Which co-delivery innovations you believe that are crucial to evolve the %APD/RE %FIN/CO?
2 Which are the biggest bottlenecks on the CX Manager performance? How would you improve those
weaknesses?
3 Which are the strategies that you would implement to a better Eps experience during the RE peak?
LC Consultant
1 Mention 3 clear strategies that can help a LC to achieve their goals.
2 Choose the main operational GAP in OGV and create a TIMELINE with activities to help the network
to recover that GAP?
3 Choose an oGV network tier and name its biggest GAP. (for that you can talk to VPs, Cx Managers,
TLs, etc) After the analysis, build an action plan to fulfill the GAP.
OGE
EST Structure
MCVP oGE
Preparation &
VAMs Manager IR Experience Sales Specialist
Specialist
Reports to: MCVP Responsible VAMs
Duration: 6 months
From 1st August to 31 January 2020 Manager
● oGE experience
● Customer Flow knowledge ● Make Marketing analysis for Provincias
markets.
● Customer flow implementation for EPs. ● % Conversion rates
● Goals Tracking monthly for target. ● # Applicants
● Standardized work tool. ● # Accepteds
MOS ● Virtual consideration process for
Provincias.
● # APD
● % growth
VAMs Manager
1. Analyze our VAMs projects implementation last semester. Bring a SWOT analysis of
it, and describe a possible solution for the bottlenecks.
2. What are the main potential markets that you analyze we can capitalize in this
project? What will be your sales speech for this project taking in count it’s a virtual
process?
3. Make a planning in order to put your goal for this semester, taking account market,
subproduct, IR.
Duration: 6 months IR

● Customer Flow process and KPIs ● Desenvolve the IR tool.
understanding ● Develop education touchpoint with the
● Fast responding and communication skills network in order to sale ICX partners
● English knowledge projects and countries. ● # Chat dones
● Strategic Overview ● Send frequently reports to the network ● # IR materials to the
about the suppliers and our results with network
them. ● # Strategies of IR
MOS ● Network engagement with IR education cycles
challenges.
● APD, RE, CO with national suppliers ● Create and implement strategies with
● % conversion rates with partners the Specialists team to increase our
● # of access to national IR tools conversions rates.
IR
1. Analyze our national oGE IR context. Based on quantitative data and by the
network perspective, what do you think should be our 3 main strategies related
to IR evolutions? Create a timeline of these strategies implementation to
improve our conversion rates.
2. Bring at least 2 benchmarks about how IR EST works abroad to evolve our oGE
area.
3. Thinking about our Customer Experience, what should we set as a

non-negotiable “To Dos” with our Americas IR partners to guarantee 90% of
every customers evaluating their exchanges as promoters? Define a planning to
guarantee that is going to happen.
Prep & Experience
Duration: 6 months Specialist
● Customer flow process and KPIs ● Develop strategies and actions to

understanding improve our conversion rates inside
● Solution Oriented person Prep. & Experience phase.
● Fast responding and communication skills ● Create materials to educate the
network with Customer Experience and ● # Materials created
Standards knowledge. to educate the
● Support the network of Prep. network about our
MOS Experience TLs/members and manage Standards
it to ensure the implementation of MC ● Response rate
● % Increase in our conversion rates in
strategies at this level.
APD-RE and FI-CO
● Create and implement strategies to
● Increase NPS
increase our Response Rate with our
● # CO
suppliers.
Prep & Experience Specialist
1. Analyze our Preparation and Experience conversion rates. What are our main
gaps? Then, according to our 3 main gaps, create a timeline of implementation for
strategies/projects to increase our APD-RE and FI-CO conversion rates.
2. Thinking about the corner with other ESTs, what strategies and actions would you
bring to the network to reach 90% of Response Rate and a conversion rate finish to
complete of 70%?
3. What are the main feedbacks we use to receive? What should we set as
non-negotiable to every single member of our network? Define a plan to
guarantee that this is going to happen.
Reports to: MCVP Responsible Sales Specialist
Duration: 6 months
● Customer flow process and KPIs ● Develop strategies and actions to

understanding improve our conversion rates inside
● Sales skills and knowledge Consideration phase. ● # of LCs with
● Fast responding and communication skills ● Create materials to educate the Consideration goals
network with Sales knowledge and being achieved
techniques ● # Materials created
● Support the network of Team Leaders to educate the
MOS Sales and manage it to ensure the ● network with sales
implementation of MC strategies at this knowledge
● Increase our conversions rates
level.
● APD goal achievement and growth of the
network
● Decrease Network Process Time
Sales Specialist
1. Analyze our national Consideration conversion rates and process time. According to
our 3 main gaps, create a timeline of implementation for solutions to improve our
Sign Up to Approve conversions.
2. What kind of sales technique or knowledge would you bring to the network to
evolve our consideration process? How would you ensure the implementation of it
for the TLs and members networks?
3. Thinking about the corner with IR, what kind of strategy and action would you bring
to the network to introduce a new supplier and reach at least 15 approvals and 10
completeds with this supplier?
OGT
EST Structure
MCVP oGT
Preparation &
Product
IR & Education Experience
Development Specialist
Reports to: MCVP oGT
Product Development
Duration: 6 months
● oGT experience ● Co create strategies to sell oGT and
● Customer Flow knowledge ensure correct downscaling and
● Sales skills and knowledge implementation to the network
● Fast responding and communication skills ● Co create strategies for subproducts
● Creative and Strategic Thinking Teaching and IT
● solution oriented ● Co create of organic content for ● %.Conversion
● Experience in events LinkedIn. rates
MOS ● Explore new channels to post our ● # Leads
value purpose. ● # Applicants
● % increase in our conversion rates in ● Weekly and monthly reports ● # Attendants in
subproducts ● Co creation of educational material event
● # Training program of sales ● Co create and develop recruitment
● # Strategies developed and implemented strategies outside the platform.
● % Profiles recruitment in Linkedin ● Support and participate in main
events and webinar.
Product Development
1. Create a sales speech for oGT, in one paragraph (for LinkedIn)
2. Which recruitment strategies do you know? Elaborate at least 2 and how we can implement them in
the area.
3. Based on the Pitch BootCamp by Spark Agency, benchmark and create a timeline with specific action
plan to create a main event for a massive result for oGT. Include stakeholders, and a draft of the event
(topics, duration, speakers)
IGE
EST Structure
MCVP Role
TL Specialist Consultant Consultant

Member Member
IR specialist
CS specialist
Sales
specialist
Reports to: MCVPiGE
Duration: 6 months Consultant

● LCVP Experience
● Product Knowledge ● LC analysis based on MoS and KPIs;
● Customer Understanding ● LC diagnosis (main bottlenecks)
● #consultances
● EXPA skills ● Consultancy for action plan based on
spaces
● Creative profile diagnosis
delivered;
● Effective Communication ● Monthly group chat
● % meetings
● Monthly individual chat
attended
● Network training and education;
MOS ● % projects
● Implementation of strategic projects
fulfilled
with the MC
● % group achievement (APD, RE e CO
● % group growth
● Education delivered
Consultant Specific Questionnaire
Question 1.
Evaluate the results of 2 LCs (19.1) and show how you will improve the achievement
of this group through the consultant team.
Question 2.
Analyse our national conversion rates and process time. Bring at least one evolution for
each of these
points below and set synergies needed to deliver it (NST, Network, Partners, etc.)
A) Applicant - Approved conversion
B) Approved - Realized conversion
C) Finished - Completed conversion
D) %Standards Delivery and Response Rate
Question 3.
Why is important to have iGE in Peru?
Reports to: MCVP iGE
Duration: 6 months TL Specialist

● Leading team experience ● Final responsible for iGE EST
Specialists team
● achievements and management
● EXPA skills
● Prepare and realize team periodic
● Effective Communication
meetings
● Ensure team members tracking,
support and ● LC Performance
MOS ● goals achievement ● Achievement of the
● Team standards inside the Specialists team
team
● % of network goal achievement (APD, RE & ● strategies and operational planning
CO) ● Create network strategies with the MC
● % of Team Standards implemented with the iGE and EST team
team ● management and communication with
EST team
TL Specialist Specific Questionnaire
Question 1.
How do you evaluate the EST support to the network this semester? How do you plan to
improve it?
Question 2.
How do you manage to lead a high performance team online? How would your ideal team be
like? Write a team standards plan.
Question 3.
Describe your main interactions with Consultant team. How would be the ideal corner among you?
Bring actions.
Question 4.
Reports to: MCVPIge
Duration: 6 months IR Specialist

● English (prefered) ● Work with implementation of Live Perú with
● Spanish (prefered) our country partners;
● Manage the relationship with NSTs IR and
● Fast responding;
● Relationship skills. MCsOGX abroad;
● Availability to participate in, Summits, Webinars ● Track and analyze the results with our ● # Chat dones
andconferences (if necessary) ● OGX national partners; ● # IR materials to
● Develop strategies with the cooperations to the network
boost our results;
● Search and analyze potential supplies;
● # Strategies of IR
MOS ● Create education content for OGX network to education cycles
optimize sales of our subproducts. ● %conversion
● APD, RE & CO growth with Country Partners ● Analyzes, tracking, education cycles, APL>APD with
● Educations cycle done with Network campaigns creation and reporting;
● # of analysis performed
partners
● Operationalize all the MC CX iGE strategies
● # of IR projects Implemented
for International Relations and implement it
● % Growth with LC2LC Cooperations
with the network,
IR Specialist Specific Questionnaire
Question 1.
Make an entity to entity analyzes of our 3 main partners based on the last two years. Which are
the evolutions needed to continue growing with them?
Question 2.
Based on analyzes of OGX abroad and entity to entity analyzes, which are potential entities that
iGE of AIESEC in Peru could start working with?
Question 3.
Create an action plan to evolve the positioning of Impulse Perú for our main partners (with timeline
and final responsibles).
Question 4.
Duration: 6 months CS Specialist

● Customer Understanding ● Develop education strategies and
● EXPA skills actions about selection process to the
● Sales skills network
● Effective Communication ● Develop strategies and projects to ● #Chats delivered
increase our conversion rates ● %increase of our
● Implement strategies to guarantee that conversion rates
MOS all aplicants are aproached
● Send weekly content to VPs with
● % increase of all of our conversions rates consideration data, tips and reports
● # Materials created to educate network
● ACC and APD goals achievement and growth of the
network
● % LCs conversion rates achievement
CS Specialist Specific Questionnaire
Question 1.
Analyze our national consideration process and conversion rates from applicants to
approvals. Based on our 3 main GAPs create an action plan to solve them (with timeline and
final responsibles).
Question 2.
Thinking about your interactions with consultant team , how would you use it to achieve your goals
and improve our conversion rates during consideration phase?
Question 3.
Thinking about your interactions with IR EST , how would you use it to achieve your goals and improve
our conversion rates during consideration phase?
Question 4.
Duration: 6 months Sales Specialist
● Committed to results
● Sales experience
● B2B knowledge ● Create a sales culture in national and
● passionate about sales local level ● #Opens at local
● Track our National CRM and level
information management ● %Opens growth
● Ensure sales intensity and rithym on ● % improvement of
MOS local level Sales KPIs
● Educate our Partner Experience team
● %achievement of opens on local level
● %growth in opens
● information management on CRM
● Sales education delivered
Sales Specialist Specific Questionnaire
Question 1.
List the 3 main bottlenecks to sell iGE in high volume and 2 strategies to solve each one.
Question 2.
Use our Business Unit and create 3 strategies for consolidate the project in a local market, You can
choose between Lima and Arequipa.
Question 3.
How can we implement a sales culture inside the iGE network?
Question 4.
IGV
EST Structure
MCVP iGV
Lucas G. Stoeckel
Standards Boss* IR King/Queen* Designer Lord* LC Consultant LC Consultant
Global Family
Specialist
*can be read as “manager” or

“specialist”, but this way is cooler.
Reports to: MCVP iGV
Duration: 6 months Consultant (x2)
Opportunities after the rol: VP, LCP, EST, MCVP Job Description

● LCVP Experience
The legends who will downscale and track the
national strategies at local level. Ensure
organizational development, growth and goals
● EXPA skills
achievement per tier. ● #consultances
● Creative profile
● Effective Communication spaces
● Assure Timeline delivery
delivered;
● LC analysis based on MoS and KPIs;
● LC diagnosis (main bottlenecks) ● %meetings
MOS ● Consultancy for action plan based on attended
diagnosis ● %projects
● Monthly group chat fulfilled
● % group achievement (APD, RE e CO) ● Monthly individual chat
● % group growth ● Network training and education;
● Education delivered ● Implementation of strategic projects with the
MC and ESTs
Consultant Specific Questionnaire (x2)
Question 1.
Select one tier and make a SWOT of the current iGV status on each part of the customer flow and
mention how would you overcome each bottleneck. If possible, bring analysis.
Question 2.
Propose your routine and evolutions for the Consultant role support to the network for this semester.
What will you improve? And how will you do it?
Question 3.
If you could give your top 10 advices to every VP of our Network what would be them?
Question 4.
Describe your main interactions with the EST team and how you will build synergy with them.
Duration: 6 months IR Manager
Functions KPI
Requirements
Let´s make our partners love working with us!
● English (required)
Uhuuuuuuuuu \o/
● Spanish (prefered)
● Fast responding ● Work with implementation of Live Perú in our
● Relationship skills. country partners;
● Manage the relationship with NSTs IR and
MCs OGX abroad; ● # Chat dones
● Track and analyze the results with our OGX ● # IR materials to
national partners; the network
MOS ● Develop strategies with the cooperations to ● # Strategies of IR
boost our results; education cycles
● APD, RE & CO growth with Country Partners
● Search and analyze potential supplies;
● Educations cycle done with Network ● Create education content for OGX network to
● # of analysis performed optimize sales of our subproducts.
● # of IR projects Implemented ● Analyzes, tracking, education cycles,
● % Growth with LC2LC Cooperations campaigns creation and reporting;
● Synergy with the Others ESTs
IR Manager Specific Questionnaire
Question 1.
Make an entity to entity analyzes of our 3 main partners based on the last two years. Which are
the evolutions needed to continue growing with them? If possible, talk to VPs, MC and IR managers of
those countries to get more clarity on the main bottlenecks.
Question 2.
Choose one LC from AIESEC in Peru and analyse their cooperations in 2019.1. After that, define 3 LCs
abroad for a partnership with this LC in 19.2 and strategies of how they could improve (or create) the
partnership.
Question 3.
Create a Webnar (educational chat) for oGV network of AIESEC in Brazil.
(you can answer with the drive link of the webnar).
Question 4.
Describe your main interactions with the EST team and how you will build synergy with them. Give
attention on describing how would you work with the Standards Specialist to create co-delivery
experiences with oGV abroad.
Duration: 6 months Standards Specialist

● Product Knowledge The person who will be my right hand on
● Standards Knowledge getting Peru to the next level of complete
● Customer Understanding leadership experience.
● EXPA skills
● Creative profile ● Develop educational strategies, materials ● #Standards delivered
and actions about exchange standards to the ● #Network education
● Effective Communication ● %tasks delivered on
network;
● Google platforms expert time
● Support Network CX Team Leaders and
MOS manage it to ensure implementation of MC ● % meetings attended
strategies ● % projects fulfilled
● #RE Send periodical information to the network,
● ● % tools updated
● #CO tips and reports ● %CX Teams reaching
● #NPS ● Pre-experience evaluation and tracking their goals
● %Standards delivered ● Post-experience evaluation and tracking;
● %APD/RE ; %RE/FIN; %FIN/CO ● Apply Team Standards and Deliver Global
Family strategies together with the GF
manager
Standards Specialist Specific Questionnaire
Question 1.
Analyze the current conversion rate from RE to FI and FI to CO. What would be the ideal CR and what
would you do to accomplish that goal?
Question 2.
Develop a strategy for exchange standards tracking at local level to guarantee the Complete status of
our EPs.
Question 3.
How would you ensure that the JDs of the projects are being delivered right at a local level and the EP
is truly developing leadership skills during the exchange?
Question 4.
Duration: 6 months Global Home Specialist

The final responsible to deliver Global home
with the network and guarantee finance
● Area flow understanding sustainability and greater experiences. ● #Network education
● Customer flow knowledge
● Strategic overview and GH knowledge ● #Strategies
● Create and implement GF strategies with the implemented
● Analytical skills
network;
● % tasks delivered on
● Implement Global Family Customer flow; time
● Track number of hosts nationally;
MOS ● % meetings attended
● ● Education for Global Home Network;
● Send periodical information to the network, ● % tools updated
● #Global Home goal achievement tips and reports together with the Standards
● #Hosts NPS manager;
● Deliver Global Family strategies together with
● # of materias created/updated to the network
the GF manager.
● % of Re-hosts
Global Home Specialist Specific Questionnaire
Question 1.
What is the value proposition of Global home to you?
Question 2.
How do you believe we can guarantee that all LCs have a host at least one month before each EP
arrive? Bring strategies considering each tier´s reality.
Question 3.
Comment about a Global Home customer flow and set strategies for each phase.
Question 4.
How to ensure that the hosts become a “re-hosts” and wants to apply again for the next peak?
Duration: 6 months Designer Specialist

“Design is the fundamental soul of a human-made
creation that ends up expressing itself in
● Design skills
successive outer layers of the product or service.”
● Quality and Excellence driven
Steve Jobs
● Photo editing skills ● % tasks delivered on
● Video Editing skills In this function you will: time
● Product knowledge ● Support ESTs materials creation; ● % meetings attended
● Improve Live Peru platform; ● % projects fulfilled
● Finish and double check newsletters, sheets ● % tools updated
MOS and materials to be friendly looking before
● #newsletters
going to the network or Partners;
● Gather and create showcase experiences;
● #Network Newsletter Rating ● Synergy with all EST members
● #Tools updated on time ● Support the MC strategies
Design Specialist Specific Questionnaire
Question 1.
For you, what is the importance of design in communicating ideas?
Question 2.
Choose a newsletter or educational material of the network and give to it your special touch.
(You can answer with the drive links of the “Before” and “After”)
Question 3.
Create a showcase video of one of our GV projects with at least 30 seconds.
(Answer with the youtube or drive link).
Question 4.

ESTs Estructures &amp; JDs 2019.2 Round 3

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Entity Support Team

July 2 July 6 July 7

EST Marketing for EST Commissions

EST ICX EST Marketing for

Requirements Functions KPI

● Social Skills (Mandatory)

Requirements Functions KPI

● Social Skills (Mandatory)

Requirements Functions KPI

EST Commission Manager

Requirements Functions KPI

Requirements Functions KPI

Requirements Functions KPI

Requirements Functions KPI

Marketing for Partners

Performance Team Standards Entity Coach

Team Standards Entity Coach

Requirements Functions KPI

Requirements Functions KPI

Requirements Functions KPI

● Data analytics backgrounds

Requirements Functions KPI

● Data analytics backgrounds

● % LC implementating 9box tool

Requirements Functions KPI

● Data analytics backgrounds

● % of Team Standards Implementation

Requirements Functions KPI

● Data analytics backgrounds

Entity Coach Member (x2)

Team Standards Leader

Financial Model Risk Matrix Entity Coach

Financial Model Risk Matrix Entity Coach Member

● VP FL or LCP Experience (Preferred) ● Delivering the education LCs need to carry

Requirements Functions KPI

Requirements Functions KPI

Requirements Functions KPI

● Risk Matrix Evolution

Requirements Functions KPI

● Risk Matrix Evolution

Requirements Functions KPI

Requirements Functions KPI

Entity Coach Members (x2)

Expansions Coach Member

Financial Model Team

Risk Matrix Team

Social Media Showcase Physical Mkt

Lead Nurturing Growth Hacker Video Producer

Comm. Member FB Designer (x2)

Requirements Functions KPI

1. Build the lead nurturing strategy of AIESEC Peru.

Requirements Functions KPI

1. Fast Responding - Response time to User

1. Reduce the response time to user messages.

Requirements Functions KPI

1. Facebook & Instagram Analytics

1. Generate quality reports for the social media team.

Requirements Functions KPI

1. Adobe Illustrator & Adobe Photoshop.

1. Increase the publication’s interactions.

Requirements Functions KPI

3. Generate content of our EPs during the - #Pieces of showcasing

Requirements Functions KPI

2. Creating of constant micro-videos to keep

ESTs Estructures & JDs 2019.2 Round 3

ESTs Estructures & JDs 2019.2 Round 3