Module 4 : English for the Media

Starts Jun 14, 2019 7:00 AMEnds Jun 17, 2019 11:30 PM

Introduction
Welcome to the course of English for the Media. We hope you will enjoy using the module and find it useful.

In the era where mass media literacy determines personal and professional worthiness, quality engagement with
mass media texts is a reflection of a global citizen mastering the global language, English. Part of being a
professional English teacher is therefore reflected in your knowledge and skills to understand and produce mass
media texts including, among others, news reports, photo captions, advertisements and reviews.

This course will help you to improve your ability to apply analytical knowledge to understand and produce mass
media texts. Each unit will lead you through easy and practical steps, with ample examples, to work directly with
facts and evidence from real and authentic texts. Ease and practicality is, as a matter of fact, also an important
ingredient to learn the conceptual knowledge of media texts, which will enable you to design theoretically sound
learning programs. This hands-on experience with practical but analytical engagement with authentic texts will
hopefully influence the English learning activities your students will engage in.

There are four units of activities – News Item, Captions, Advertisements, and Reviews – with five tasks in each unit.
Each unit is divided into three parts, focusing on the three different aspects of text—the social function, the text
structure, the lexicogrammatical features. A number of texts are used to observe and explore each aspect. With some
texts, you will only work on analytical observation, and with some others, you will also work to produce texts.
The module is designed to enable you to work on your own. You can do the units of activities in any order you like.
Choose the activities that you want to do in any way and any time of your convenience. The answer key is given to
check your progress.

All the best and, again, we hope you enjoy using this module.

Writers.

Expand All
Collapse All

0 %0 of 32 topics complete
Show data table for This chart displays the number of completed topics versus the total number
of topics within module Module 4 : English for the Media..

List of Topics and Sub-Modules for Module 4 : English for

the Media
 Learning Activity 1 : News
Learning Outcomes
Attitude

To uphold and apply religous values, moral values, ethical values, personal and social
values (honesty, discipline, accountability, independence), care and respect for
differences and diversity, tolerance, peace, collaboration, nationalism.

Knowledge

You will be able to compare contextually different news reports in terms of the social
functions, text structures, and lexico-grammatical features.

Skills

1. Demonstrate the differences and similarities between different news reports in terms of
the social functions, text structures, and lexico-grammatical features.

2. Produce a number of news reports in terms of the social functions, text structures, and
lexico-grammatical features.

Unit Learning Outcomes

Here are some activities that you will be able to do after doing this unit:

1. To read three news reports meaningfully and fluently, with accurate pronunciation, word stress,
and intonation.

2. To analyze the social functions of the three news reports regarding the issues, the target readers,
the points of interests or importance.

3. To analyze the structures of the three news reports, including the headline, the newsworthy event
summarized in the first paragraph, the elaboration of the event in the following paragraphs
according to the sources.

4. To analyze the lexicogrammatical features of the three news reports, concerning:

a. the headline,

b. the newsworthy event,

c. the events in details

5. To identify the similarities and differences between the three news reports in regard to the social
functions, text structures, and lexicogrammatical features.

Learning Materials
Learning materials in this activity will be divided into two main sections; Key Features of
The Text and Meaning Making Task. Study them carefully and do each of the tasks
following.

Key Features
As a text, the news item can be defined in regard to (1) the social function, (2) the text
structure, and (3) the lexicogrammatical features. The box below provides an overview of
the key features of the news item.

News Item

Social Function

To inform the target readers, listeners, and viewers about events which are considered
important and relevant to them

Text Structure

Newsworthy Event(s): summarize the event by mentioning only the important points

Events in details: elaborate the events by providing the details of the important points, as
stated by the sources (authority, source person, witness, etc.)

Significant Lexicogrammatical Features

o Short, telegraphic information about story captured in headline

o Use of direct and indirect sentences to report the events according to witness(es)
and the source person
o Dominant use of past tenses
o Use of prepositional phrases to state the circumstances.
o Use of non-finite clauses to modify people or things
o Use of non-finite clauses to state the circumstances
o Possible use of emotive words

Meaning Making Tasks

This module focuses on the receptive aspects of meaning making with news reports. You
will mostly engage in analytical tasks to identify the

1. the social functions

2. the text structures

3. the lexicogrammatical features of news reports.

 A higher level of thinking is also involved to compare news reports in regard to the three
aspects of text. You will identify the similarities and differences of a number of news
reports in the social functions, the text structures, and the lexicogrammatical features.

o Meaning Making Tasks

Incomplete activities

o Reflective Summary

Incomplete activities

Now that you have learnt all the materials in this activity, please write your
reflection on the sheet provided.

o Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this
activity.

 Learning Activity 2 : Captions

Learning Outcomes
Attitude

To uphold and apply religous values, moral values, ethical values, personal and social
values (honesty, discipline, accountability, independence), care and respect for
differences and diversity, tolerance, peace, collaboration, nationalism.

Knowledge

You will be able to compare contextually different captions in terms of the social
functions, text structures, and lexico-grammatical features.

Skills
1. Demonstrate the differences and similarities between contextually different captions in
terms of the social functions, text structures, and lexico-grammatical features.

2. Produce a number of contextually different captions in terms of the social functions,

text structures, and lexico-grammatical features.

Unit Learning Outcomes

1. To read three captions meaningfully and fluently, with accurate pronunciation, word
stress, and intonation.

2. To analyze the social functions of captions, including the highlight, the context, and
the relationship with the headline.

3. To analyze the structures of captions, including the process, the participants, and the
circumstances.

4. To analyze the lexicogrammatical features of captions.

5. To identify the similarities and differences between different types of captions in

regard to the social functions, text structures, and lexicogrammatical features.

Learning Materials

Learning materials in this activity will be divided into two main sections; Key Features of
The Text and Meaning Making Task. Study them carefully and do each of the tasks
following.

Key Features

As a text, the caption can be defined in regard to (1) the social function, (2) the text
structure, and (3) the lexicogrammatical features. The box below provides an overview of
the key features of captions.

Captions or Cutlines

Social Function

to explain or elaborate on published photograph, by describing the photograph, giving

context, or relating it to the article

Text Strucuture

o Process
o Participants in the process
 o Circumstances of the process: mostly of place and time, providing context
to the picture

Significant Lexicogrammatical Features

o Use of Grammatically complete sentences: Subject – Verb - Object/Complement -

Prepositional Phrases
o Use of Simple Present Tense in the main sentence, Simple Past Tense in the
following sentences.
o Use of prepositional phrases to state the circumstances, mostly place and time

Meaning Making Tasks

This activity is focused on the TEXTS of captions or cutlines. First, you will observe
quite a lot of captions, to get familiar with (1) the social functions, (2) the text structures,
and (3) the lexico-grammatical features. Then, you will write captions for some photos,
the context of which you know very well.

o Meaning Making Tasks

Incomplete activities

o Reflective Summary

Incomplete activities

Now that you have learnt all the materials in this activity, please write your
reflection on the sheet provided.

o Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this
activity.

 Learning Activity 3 : Advertisement

This Learning Activity focuses on Advertisement text. You will understand, apply and
compare the social functions, text strucutres, text lexicogrammatical features of a number
of advertisements in regard to the contexts of situation. You will also produce a number
of advertisement for contextually acceptable social fuctions with contextually
acceptable text structure and lexicogrammatical features.

Learning Outcomes
Attitude
To uphold and apply religious values, moral values, ethical values, personal and social values
(honesty, discipline, accountability, independence), care and respect for differences and diversity,
tolerance, peace, collaboration, nationalism

Knowledge

1. Understand, apply, and compare the social functions, text structures, and lexico-
grammatical features of a number of advertisements in regard to the contexts of
situation
2. Apply the knowledge to engage in social functions with advertisement, in
contextually acceptable text structures and lexico-grammatical features.

Skills

1. Demonstrate the differences and similarities between a number of advertisements from

varied contexts of situation, in regard to the social functions, text structures, and lexico-
grammatical features.

2. Produce a number of advertisements for contextually acceptable social functions, with

contextually acceptable text structures and lexico-grammatical features.

Unit Learning Outcomes

Part 1: advertisement text to Observe

1. To analyse the contextual differences and similarities between a number

of advertisement texts in regard to the social functions, by showing the evidence
from the texts (expressions, sentences, paragraphs, etc.) in fluent and
lexicogrammatically accurate spoken and written English.
2. To analyse the contextual differences and similarities between a number
of advertisement texts in regard to the text structures, by showing the evidence
from the texts (expressions, sentences, paragraphs, etc.) in fluent and
lexicogrammatically accurate spoken and written English.
3. To analyse the contextual differences and similarities between a
number advertisement texts in regard to the lexicogrammatical features, by
showing the evidence from the texts (expressions, sentences, paragraphs, etc.) in
fluent and lexicogrammatically accurate spoken and written English.

Part 2: advertisement text to Produce

4. To read a number of advertisements texts meaningfully

5. To write a number of advertisement texts for contextually appropriate social functions,

in contextually appropriate text structures and lexicogrammatical features.

Learning Materials
Learning materials in this activity will be divided into two main sections; Key Features of
The Text and Meaning Making Task. Study them carefully and do each of the tasks
following.

Key Features

Advertisement
1. Social Function

o To persuade listeners or readers to buy or to use the product or services being

advertised
o To convince products, services, or events to the public

2. Generic Structure

o Purpose: purpose built of the advertisement

o Name of product: Product names in advertising
o Users: users of the product or target readers.

3. Lexicogrammatical Features

o Coinage

Advertisements are full of coined words to be lively and eye-catching. For example:Give a Timex to
all, to all a good time. (Timex, a brand name of watch) Timex, being a coined noun, is formed
originally from the two words "time" and "excellent". The new word is short and easy to remember.

o Comparative and Superlative Adjective

Comparative and superlative adjectives are frequently and commonly used in the advertisements in
order to convince the readers.

Example:

More connections to Europe. DHL has the world's biggest logistics network

In this example, DHL, the logistics company, highlight its advantage of being more accessible and
more easily to reach with the word "more" and "biggest". Those who read this advertisement will
have the impression that DHL is right choice for them because it has more locations to reach than
other companies

o Compound Word

Compound words are colloquial in form, which will gives the readers a sense of closeness. Compound
words also allow more possibilities to create humorous effect.

Example:

better-than-leather-miracle-covering look at the oh-so-comfortable size give that oh-so-

good-to-be alive feeling

This advertisement is quite interesting by combining many words together, which sounds
like someone who is exclaiming his extol. Without doubt, it is impressive because of its
creativity of compound word and humorous effect

o Syntactic features of advertisements

a. Imperative Sentence

Imperative sentences are often persuasive in that it arises the reads' impulse to buy the
product. Imperative sentences, beginning with the verbs, are forceful and tempting, which
coincide with the purpose of the advertisements.

Example:

Get fast downloads with no wires attached. (SmarTone, Hong Kong Telecom Company

Stop in at any Ford or Lincoln-Mercury dealer. (Ford, Car Company)

b. Disjunctive Clause

Disjunctive Clause is the exclusive syntactic features of advertisements in English

newspaper and magazines. Disjunctive Clause usually chops the sentences into several
parts with the cohesive device of full stop, dash, hyphen, semi-colon etc.By doing so, the
advertisement is more condensed, which will save the money for taking up too much
space of the newspapers or magazines.

Example:

We strive to send you a vacation faster. Caring more about you. (SkyTeam, Flight
Company

Adapted from: https://www.ukessays.com/essays/english-language/linguistic-features-of-

advertising-language-english-language-essay.php

Meaning Making Tasks

In this activity, you will be focused on analysing Advertisement text.

First, you will observe the Social Functions of Advertisement, to explain the differences
and similarities of the advertisements in term of the social function, to take and state the
evidence (expressions, sentences, paragraphs) in the fouradvertisements that explicitly
provide evidences of the topics, purposes,target readers, etc., meaningfully and to take
and state the evidences (expressions, clauses, sentences, paragraphs, etc.) in
the four advertisements that implicitly provide evidences of the topics, purposes, target
readers, etc., meaningfully.

Second, you will observe the Text Structures of Advertisement, to identify the purpose:
purpose built of the advertisement, name of product, and users of the product or target
readers, tagline, and price.

Third, you will observe the the Lexicogrammatical Features of Advertisement, to

mention the key words/expressions/clauses/sentences and to mention the key
grammatical features
o In This activity, please observe the following videos to improve your
understanding about Advertisement text.

Assignment

o In this activity, we will learn some interesting advertisements

Assignment

o Part 1: Getting to know Advertisement

Incomplete activities

Observing the Social Functions of Advertisement

To explain the differences and similarities of the advertisements in term of the

social function..

To take and state the evidence (expressions, sentences, paragraphs) in

the four advertisements that explicitly provide evidences of
the topics, purposes,target readers, etc., meaningfully.

To take and state the evidences (expressions, clauses, sentences, paragraphs, etc.)
in the four advertisements that implicitly provide evidences of
the topics, purposes, target readers, etc., meaningfully.

Observing the Text Structures of Advertisement

Purpose: purpose built of the advertisement

Name of product: Product names in advertising

Users: users of the product aortarget readers.

Tagline

Price

Observing the Lexicogrammatical Features of Advertisement

To mention the key words/expressions/clauses/sentences

To mention the key grammatical features

 o Part 2: Constructing Advertisement

Incomplete activities

1. To observe the Advertisement

2. To read a number of advertisement meaningfully

3. To write Advertisement

o Reflection Summary

Incomplete activities

Now that you have learnt all the materials in this activity, please write your
reflection on the sheet provided.

o Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this
activity.

 Learning Activity 4 : Review

Learning Outcomes
Attitude
To uphold and apply religous values, moral values, ethical values, personal and social values
(honesty, discipline, accountability, independence), care and respect for differences and diversity,
tolerance, peace, collaboration, nationalism

Knowledge
1. Understand, apply, and compare the social functions, text structures, and lexico-
grammatical features of a number of reviews in regard to the contexts of situation

2. Apply the knowledge to engage in social functions with reviews, in contextually

acceptable text structures and lexico-grammatical features

Skills
1. Demonstrate the differences and similarities between a number of reviews from varied contexts of
situation, in regard to the social functions, text structures, and lexico-grammatical features.

2. Produce a number of reviews for contextually acceptable social functions, with

contextually acceptable text strutures and lexico-grammatical features.
Unit Learning Outcomes
Part 1 : Review texts to Observe

1. To analyse the contextual differences and similarities between a number of review

texts in regard to the social functions, by showing the evidence from the texts
(expressions, sentences, paragraphs, etc.) in fluent and lexicogrammatically accurate
spoken and written English.

2. To analyse the contextual differences and similarities between a number of review

texts in regard to the text structures, by showing the evidence from the texts (expressions,
sentences, paragraphs, etc.) in fluent and lexicogrammatically accurate spoken and
written English.

3. To analyse the contextual differences and similarities between a number review

texts in regard to the lexicogrammatical features, by showing the evidence from the texts
(expressions, sentences, paragraphs, etc.) in fluent and lexicogrammatically accurate
spoken and written English.

Part 2 : Review texts to Produce

1. To read a number of review texts meaningfully and fluently,

2. To write a number of review texts for contextually appropriate social functions, in

contextually appropriate text structures and lexicogrammatical features.

Learning Materials
Learning materials in this activity will be divided into two main sections; Key Features of
The Text and Meaning Making Task. Study them carefully and do each of the tasks
following.

Key Features of Review Tests

Review

Review text is an appreciation or an evaluation of a publication, such as a movie, book,

novel, etc.

The Social function of review text is to appreciate or to critic a book, movie, shows, and
others.

The generic structure of review text:

Orientation/Introduction: Background of the text

Evaluation: concluding statement, opinion, recommendation.

Interpretative recount: summary

Evaluative summation: The last opinion

Language features of review text:

Focus on specific participants, using adjective, complex clauses, using metaphore.

That explanation was taken and adapted from: http://britishcourse.com/review-text-

definition-purposes-generic-structures-language-features.php

Meaning Making Tasks

Part 1 : Getting to know Review
Observing the Social Functions of Review

1. To state the purposes of the review texts

Observing the Text Structures of Review

1.To mention the parts of each review text

2. To take and state the evidences (expressions, clauses, sentences, paragraphs, etc.) in
the texts that form each part, meaningfully.

Observing the Lexico-grammatical Features of Review

1. To mention the key words/expressions/clauses/sentences used by each review text to

carry out their social functions.

2. To mention the key grammatical features used by each review text to carry out their
social functions.

o An Example of Review Text Analysis and Review Movie Analysis

Please click this following tittles of books and movies:

1. Book Review Analysis ( Marigold )

2. Book Review Analysis ( All Roads Destined )

 3. An Example of Movie Review Analysis (Sundown)

4. An Example of Movie Review Analysis (Round Trip)

o Meaning Making Tasks

Incomplete activities

o Reflective Summary

Incomplete activities

Now that you have learnt all the materials in this activity, please write your
reflection on the sheet provided.

o Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this
activity.

o References

Incomplete activities

 Final Assignment Module 4

Here are your final assignments and test. Please do the assignments and test then submit
your assignments to the link provided.

o SUMMATIVE TEST M4 (Fix)

Quiz

Starts Jun 14, 2019 7:00 AMEnds Jun 17, 2019 11:30 PM
o FInal Assignment M4

Assignment

Starts Jun 14, 2019 7:00 AMEnds Jun 17, 2019 11:30 PM