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Introduction to e-commerce

Electronic commerce

- Process of buying, selling, exchanging product, service, info via comp networks
- Digitally enabled commercial trans btw and among org and ind

E-commerce is defined through: (4C BP LS)

commercial EC provide capability of buying, selling P&S&I on internet


communication delivery of G&S&I or payment over comp network or other
electronic means
community provide a gathering place for community member to team, transact
and collaborate
collaborative framework for inter and intra-org collaboration
business process doing business electronically, by completing business process over
electronic network
leaning enabler of online training and edu in school, uni, org
service address desire to cut service cost, improve customer service quality,
increase service delivery speed

E-commerce organization
Brick and mortar / - All dimension are physical
old economy - Operate in traditional physical market
- Perform biz activity off-line
- Operating physical location
- Sell physical products by means of physical agents

Click-and-mortar / - Mix of digital + physical dimension


click-and-brick - Operate in physical location, add some e-commerce
component

Click-only / - All dimensions are digital


Virtual/ Pure-Play - New eco org
org - Conduct biz activity online
- Require significant expertise and inv in tech and system
staff

Type of e-commerce
Business-to-consumer (B2C) Business-to-business (B2B)
- Biz sell to ind shopper - All participants are business or other
- Retailer is the intermediary, btw org
manufacturer and customer - Type of material traded:
- E-tailing:
retailing conduct online, over i. Direct material – used in
internet production
ii. Indirect material – support
production
iii. MRO – indirect material
used to support production

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