QUESTIONNAIRE

SECTION-A

1, Name

2,Age

a)15-25 b)26-35 c)36-45 d)Above 45

3,Gender

a)Male b) Female

4,Educational qualification

a)+2 b)Graduate c)Post graduate d)Others

5,Occupation

a)Employed b)Business c)Home maker d)Professional

6,Monthly income

a)Below Rs10,000 b)Rs10,001 to Rs20,000 c)Rs20,001 to Rs30,000

d)Rs30,001 and above

7,Marital status

a)Married b)Unmarried

8,Members in a family

a)2-3 b)3-5 c)5-7 d) More than 7

SECTION-II

9,How often do you purchase the organic food products

a)Daily b)Weekly c)Once in a month d)Occasionally

10,Where do you get the information about organic food products

a)Radio b)Newspaper c)TV Advertisement d)Friends and Relatives

11,Where do you purchase the organic food products

a)Super market b)Retail/Direct shop c)Organic stores

d)Producers farm e)Others

12,How long do you consuming the organic food products

a)1 Year b)2 Years c)3 Years d)More than 3 Years

13,How much do you spend for purchasing organic food products

a)Below Rs500 b)Rs501 to Rs1,000 c)Rs1,001 to Rs2,000 d)Above Rs2,001

14,Indicate your preference and consumption to purchase the organic food products

Kindly tick() in the appropriate opinion. HP-Highly Preferred, P-Preferred, N- Neutral,

NP-Not Preferred and HNP-Highly Not Preferred

Attributes HP P N NP HNP
Fruits
Vegetables
Dairy product
Oil and Ghee
Millets, Pulses and Cereals
Masala mixes

15,State the factors that influenced you to purchase the organic food product

Kindly tick( ) in the appropriate opinion.S-Strongly Agree, A-Agree, N-Neutral, DA-

Disagree, SDA- Strongly Disagree

Particulars SA A N DA SDA
Good for health
Affordable prices
Easy availability seasonal
products in market
Better appearance and
taste
More recognizable label &
products
Longer shelf life
Less packages are
recyclable
Better cooking conditions
16,Reason for consuming the organic food product

Kindly tick() in the appropriate opinion. SA-Strongly Agree, A-Agree, N- Neutral, DA-
Disagree and SDA-Strongly Disagree.

Particular SA A N DA SDA
Safe to consume
Rich nutrients
Protect the environment
 Ideal for children/elders
Chemical free
Support local farmers
Health conscious
Quality of product
Prefer the taste/texture etc
Organic food contains all
necessary nutrients
Controls weight
Avoid foods containing
preservatives
Guaranteed due to their
label
Always like to consume
the fresh food
Fashion to consume

17,To measure the Level of satisfaction in organic food products

Kindly tick( ) in the appropriate opinion. S-Highly Satisfaction, S-Satisfaction, N-Neutral,

DS- Dissatisfaction and HDS-Highly Dissatisfaction.

Attributes HS S N DS HDS
Taste
Quality
Freshness
Availability
Health
Variety
Trust
Price
Size