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Profile Creative and strategic e-commerce product development professional with over 25 years in
digital product development. Digital advertising and marketing veteran with excellent written
and verbal communication skills. Adept at solutioning and documenting eCommerce features
and functionality in a variety of eCommerce applications.
Skills Salesforce Commerce Cloud (SFCC), Hybris, Magento, Jira, Atlassian, Jira Portfolio,
ProductBoard, Product Management, Product Development, Requirements Elicitation and
Documentation, Technical Program Management, Agile/Scrum, Product Roadmapping,
Functional and Technical Solutioning, Team Leadership, Offshore Development Leadership
and Management, UAT Leadership, QA Department Design and Implementation, eCommerce
Administration Training, eCommerce Operationalization Planning and Management, SEO and
PPC Marketing, Analytics.
• Technical and functional Owner for SFCC website(s) for specialty footwear and apparel
brands.
• Set roadmap for feature, performance and UX modification to outdated SFCC site.
• Led re-platforming efforts from Site Genesis to SFRA including all integration and advanced
performance features (AMP, Server Side Rendering, progressive page loading). Established
automated QA and automated build process, and full regression testing for multi-country
SFCC B2C website
• Identified and formalized RFP requirements for various integrations (alternative payments,
shipping, CRM, CMS) and defined MVP for integrations
• Codified and created SLA, organized team and communications roles for production
incidents and support process.
• Established Object Oriented Documentation for inheritable components for SFCC and
Hybris requirements documentation.
* Mobile first UX
* Hybris Commerce
* SFCC/Demandware
* Magento
• Business analysis and solutioning for custom promotion and offers application
• Provided analysis and architecture for Solr search customization for e-commerce catalogs
Symmieri Marketing Group, VP, Interactive, Chicago - 2008 - 2009
Managed interactive operations, interactive strategy and interactive creative practice for
Business to Business marketing services company.
Personal Graduate Colorado Winter Outward Bound, Ocean Sailing, PADI Certified, Dog Owner, Cook,
Musician, Writer, Songwriter, Raconteur