Академический Документы
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Prepared By:
Christine Anne J. Alemania
ElaizaRonquillo
Elton Millendez
Chester Saint Miana
Prepared for:
Ms. Irish P. Araña
Table of Contents
Table of Contents
Confidentiality Agreement
EXECUTIVE SUMMARY
INDUSTRY
Major Participants
Success Factors
Industry Trends
PRODUCT
Product Description
Reseacrh & Development
Financial Considerations
MARKET
Our Customers
The Market
SWOT Analysis
Company’s Competition
Marketing Startegy
OPERATIONS
Competitive Advantage
MANAGEMENT
Structure of Organization
Personnels
Outsiders in the Venture
FINANCE
APPENDICES
CURRICULUM VITAE
Confidentiality Agreement
information that is in the public domain through other means, and that
_____________________________
Irish P. Araña
LOCATION
VISION
We aspire to be acknowledge regionally and accepted globally as one of the
most well-known Waterpark Resort wherein we strive to deliver the highest service
standards under all circumstances at all times
To be the tourists’ favorite Waterpark Resort not only in Glan but also
regionally and internationally with more improved quality services, facilities and
amenities.
MISSION
OBJECTIVES
• To provide areas for multiple age groups and activity levels (i.e. appropriate
activities for children, young adults, and seniors)
BACKGROUND
The name Arena Blanca Waterpark Resort is derived from the Spanish word
Arena which means “White” and Blanca which means “Sand”, since the beach of
the resort is composed of white sand.
The theme of this resort is “Stuck between Past and Present” because it gives
you the feeling of being in between two era’s at once, in which the designs and
concepts of the facilities of the resort focuses in old yet modernized.
1. Executive Summary
being in between two era’s at once, in which the designs and concepts of the
facilities of the resort focuses in old yet modernized.
The Arena Blanca Waterpark Resort is open for all any ages, the
recreational activities that we will be offering to our guests will be suitable for
all ages in which it will attract the people in the local area along with visiting
tourists.Ou resort is competing against other local beach resorts, but also
against movie theatres, concerts, bars, restaurants, free parties and such. We
are competing for the disposable income and leisure time that our potential
customers would otherwise spend elsewhere.
Our resort will thrive more in the Tourism and Hospitality Industry since
as years passed by it is becoming more in demand since a lot of people loves
to travel and seek for adventures. And the resort will thrive based on the
marketing strategy provide by the business. We attract people or tourist by
being bold, giving guest a great experience, offering valuable seasonal sales
and promotions, be on social media, respond quickly and do alternative
solutions for every feedbacks if necessary. By having marketing strategy this
will definitely help our resort to gain more revenues.
2. Industry
Since there are lots of Beach Resorts here in GlanSarangani and some are
well-known beach resorts, but our resort will be the first Waterpark Resort here
in GlanSarangani Province. The Arena Blanca Waterpark Resort is open for all
any ages, the recreational activities that we will be offering to our guests will be
suitable for all ages in which it will attract the people in the local area along with
visiting tourists.
Major participants
Supplier:
We will make good relations with all of our suppliers to guarantee high
quality products and minimize delay or late supplies and especially eliminate
betrayal. We will buy high quality products, include our inventory and
furniture, from countries around the world but we will buy fresh seafood from
fishermen located near our resort.
Employees:
We will treat all of our employees fairly and motivate them to work
more by offering bonuses and other benefits plus training courses in order to
improve their work performances. Our employees must be over 18, given full
rights and privileges as well as offering suitable wages and responsibilities.
Investor:
We will definitely be honest with them and we will not betray our
investors by given all sort of fake financial transactions include financial
reports, accounting analysis, and stock-price, share and so on. We will
cooperate together to expand our resort and discuss any problems together
to find solutions to it.
Customers:
We will obey consumerism by using high quality products plus
providing excellent services to them and get rid of unfair pricing, especially
we will not practice collusion. Moreover, we will listen to their comments and
feedbacks and of course adjust changes if possible. Giving alternatives in
every problems and complaints, using their feedbacks as a source of
improvement.
Environment:
One of our priority in operating this resort is to be environmental friendly.
We will have water purifier system to convert dirty or used water to clean
water before we flow it into the sea. Furthermore, instead of using electricity
supply always, our resort will equip with solar power to generate energy
throughout the resort. We will regulate daily waste-control throughout the
resort especially the beach.
Our Resort will also concern about global issues for sure because some
of our guests are from different countries around the world and somehow
have different cultures as well as ways of living. First of all, we are also
concern about the cultural differences as our tagline talks about diversity, we
will respect, accept and be considerate with our guests. Our resort provide
flexible services that customers would satisfy, for instance, we will offer
multicultural foods.
Success Factors
Customer Service :
These are the key drivers helping our resort to be known and grow like
never before. We have an app for everything today and we have many apps
to aggregate all these apps. And, the smartphones. They are making
travelling and dining extremely easy along with the Internet as the
companion. Everything is available online that has changed the hospitality
industry of today.
Be Guest Focused:
The old adage says “the customer is always right.” This may not
necessarily be true, but in hospitality management you want to make sure
that things are just right for the customers. People come to our resort and
spend their disposable income in order to have an enjoyable experience—we
have to deliver this experience for our guests or you will not be in business
for long. It does not matter if you are the manger or the server; we have to
do our part to make the guests happy. If we are going to be successful in
hospitality industry, we have to be passionate about serving our guests and
giving them the best experience.
Work Hard:
Keeping our guests happy means hard work to make sure that every
detail is perfect and everyone is having a great experience. The hospitality
industry is operations-intensive so you have to be a hands-on kind of person
to succeed. Making guests happy takes dedication, passion, and hard work.
Industry Trends
3. Product
Arena Blanca Waterpark Resort that intends to offer its guests several
services all aimed at generating fun and relaxation. Even though our core
service is to ensure that all our various customers can relax and have fun as
well, we intend to ensure that we create other multiple sources of income that
will also generate revenue for our resort.
Product Description
Our Services and Facilities:
Multi-lingual staff
Private dining options
Destination assistance
Dry cleaning/ pressing service
Towel change by request
Turn down service during the evening, upon request
Catering and Private Function service
Beach service
Money: All major credit cards are accepted, Money exchange at reception,
nearest bank/Auto bank 7km
Medical Services: 24hr Medical cover, Doctor on call (extra charge)
Butler Service in Villas and Sea view Suites
Welcome refreshments
Free Wi-Fi Internet connection
Room Service
Water Park including swimming pools, lazy river, and other aquatic
activities
SPA Center
Kids Club
Business Centre
Beauty Salon
Retail area including Sundries, Gift Shop, Arts & Crafts Shop
Laundry Services
Daily Newspaper
Swimming pools
Restaurants
Conference Facilities
Smoking Areas
Beach
Cottages
Features:
Bowl Ride
Funnel Ride
Speed Slide
Lazing River
Future Developments
Financial Considerations
Arena Blanca Waterpark Resort will be acquired via a business grant with the
new owner supplying and initial investment of 10% down. We are assuming an
initial capital start- up, for operating expenses which we have already contributed.
4. Market
Our Customers
The Arena Blanca Waterpark Resort is open for all any ages, the
recreational activities that we will be offering to our guests will be suitable for
all ages in which it will attract the people in the local area along with visiting
tourists.
The Market
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Company’s Competition
Our company competes in the same industry and also out of the industry like
famous spots in the country, adventurous actions, etc. Our similarities to other
companies are accommodations and services such as tours, adventures, sports,
room rates, room types, etc. Our marketing strategies are our facilities,
accommodations, and especially our service to the guests.
For new competitors to enter the market, we will give them our best to make
them specify the main point of our strategies that makes us successful in this
industry. There is always a space for improvements and we continuously learn and
develop ourselves to reach our services similar or ahead to the competitors
nationwide and worldwide.
Marketing Strategy
We will provide:
The Best facilities
Personalized Services
Unique and innovative Amenities
5. Operations
Competitive Advantage
Arena Blanca Water Park Resort is open 24hrs. A week. And our
Recreational Activities will open at 8am and will closed at 6pm. We also have
designated parking areas for our guests to avoid traffics and accidents.
The location
Arena Waterpark Resort will have all the necessary conditions for a
comfortable, rich, exciting recreation in harmony with nature for children and
adults for every taste, for those wishing to relax and for outdoor enthusiasts.
Service
Employees
Our employees will have variety of skills that they will bring to the
workplace. Some of them have a lot of experiences that our resort needed and
also the employees that do not have experiences, so we will organize on-the-job
training for them. Because our resort need to provide outstanding services to our
guests, that is why training is an important course for our workplace. Our resort
has training manager who will be responsible for training new employees, so we
will let the new employees work 3 months for training with suitable salary as
their working.
Our resort came up with certain competitive strategies that will allow us to
compete against already established beach resort in our location. One competitive
strategy we intend to have is to ensure that we offer unique services that will keep
our customers hooked. We also intend to hire experienced and competent hands
that will ensure that they grow the business to an enviable standard that will allow
us achieve our goals and objectives. Lastly, we intend to ensure that our employees
are well taken care of, such as having a good pay and welfare packages. This will
keep them highly motivated and will ensure that their productivity rate is high.
The operational plans of our resort will address the following issues:
Gate entrance and exit controls
Ticket sales
Cashier training and responsibility
Cash controls
6. Management
Structure of Organization
The additions to management that are anticipated are the paper works
or transactions to the suppliers that should be done as soon as possible. This
are the important anticipated works because it is hard when the word
available turns into out of stock.
Personnels
Front liners - Front liners are the one who will entertaining and welcoming
guests and also for the further information.
Food and Beverage Department – Food and Beverage department will make
your appetite fulfil those empty stomachs.
Safety and Security Department – Life Guard is also one of the key managers
because they are the one who guard and save lives in our waterpark
attraction.
There are outsiders involved in the venture but these outsiders are
friendly known. These outsiders are our suppliers. The skills that they bring to
the organization are the power of deliverance to the supplies needed and the
friendly connection between our organization and the suppliers.
7. Finance
In starting our Resort we have a capital for this to be able to build the
resort. Since the type of ownership that we have is partnership, the capital is
divided by the two owners of the resort. The expenses in building our waterpark
resort are the Land, Buildings and Infrastructures, furniture’s, equipment’s, labor
expense, food expense , food and beverage expenses and other expenses that
we needed in implementing the Resort.
For the first five years our projected income in our resort is 20% of the
initial income. It is because we can’t say that our income for the first five years is
100% full. Put in mind that in building this Resort we have the capital, expense
and liabilities that should be paid by the owner of the Resort. We assume to have
enough revenues rather than our expenses and we continue to improve our
marketing strategy to earn more income in the future.
Our resort will thrive more in the Tourism and Hospitality Industry since as
years passed by it is becoming more in demand since a lot of people loves to
travel and seek for adventures. However, there is no guarantee that businesses
will remain at the top. The economy, societal trends and transportation
fluctuations have a big impact in where people will or will not choose to go for
this year’s travel season. And the resort will thrive based on the marketing
strategy provide by the business. We attract people or tourist by being bold,
giving guest a great experience, offering valuable seasonal sales and
promotions, be on social media, respond quickly and do alternative solutions for
every feedbacks if necessary. By having marketing strategy this will definitely
help our resort to gain more revenues.
Appendice
s
ORGANIZATIONAL CHART
Christine Anne J.
Alemania
General Manager
Elaiza Ronquillo
Assistant Manager
Finance Manager
PERSONAL INFORMATION:
Birthday : December 24, 1998
Age : 20 years old
Height : 5’2
Weight : 47
Citizenship : Filipino
Status : Single
Religion : Catholic
Place of Birth : General Santos City
Father’s Name : Rene M. Alemania
Mother’s Name : Maria Fe J. Alemania
EDUCATION:
Tertiary STI College General Santos City
BS in Hotel and Restaurant Management
S.Y 2018-2019 - PRESENT
Secondary Bula National School of Fisheries
High School Diploma
Primary Jose DivinaGracia Elementary School
PERSONAL BACKGROUND:
PERSONAL INFORMATION:
Birthday : September 23, 1998
Age : 20 years old
Height : 5’8
Weight : 82 kg
Citizenship : Filipino
Status : Single
Religion : Roman Catholic
Place of Birth : Glan Sarangani Province
EDUCATION:
Tertiary STI College General Santos City
BS in Hotel and Restaurant Management
S.Y 2018-2019 - PRESENT
Secondary Stratford Integrated School
SY: 2011-2015
Primary Dadiangas West Elementary School
Work Experience:
On Call Waiter
SKILLS:
PERSONAL DATA:
Date of birth: May 14, 1998 Language: Cebuano, Tagalog, English
Age: 20 Civil Status: Single
Place of birth: Polomolok, South Cotabato Father's name: Rene Almirante Miana
Height: 5'5 Occupation: Government Employee
Weight: 62lbs Mother's name: Margiemel Ilustrisimo Miana
Religion: Roman Catholic Occupation: Staff Nurse
EDUCATION:
TERTIARY
2016-2019 STI College Gensan Inc.
ELEMENTARY
2006-2012 General Santos City SPED Integrated School
WORK EXPERIENCE:
Wedding Photographer
SKILLS:
Photography
Verbal Communication
Housekeeping
Computer
Elaiza M. Ronquillo
Phone #: 09262785565
Email: aziale27@gmail.com
EDUCATION:
College
High school
Elementary
ACHIEVEMENTS:
On-The-Job Training:
QUALIFICATION: