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to The Quarterly Journal of Economics
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WHAT IS PERFECT COMPETITION?
SUMMARY
Two notions often lumped together, 104.- The idea of normal
profits, 106 - Not connected with perfect competition, 107.- Two
levels of normal profits, 108.- Condctions necessary for perfect compe-
tition the character of the market, 112; the number of firms selling in
the market, 114.- The assumption that the output of other firms
remains unchanged, 117.- Conclusion, 119.
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WHAT IS PERFECT COMPETITION? 105
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106 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 107
trade, and normal profits are simply the profits which prevail
when there is no tendency for the number of firms to alter. It
is possible, of course, that the number of firms may be arbi-
trarily restricted. The firms may require a license from some
controlling authority, or the existing firms may be so strong
that they are able to fend off fresh competition by the threat
of a price war. They may even resort to violence to prevent
fresh rivals from appearing on the scene. In such cases no
level of profits, however high, will be great enough to tempt
new firms into the trade, and the supply of enterprise to that
trade is perfectly inelastic at the existing amount. For such
an industry any level of profits is normal, and the term ceases
to have a useful application.
In all less extreme cases there will be some elasticity of
supply of new enterprise, which may be small or great accord-
ing to the circumstances of the trade. The normal level of
profits will be different in different industries and different at
different scales of the same industry, and the level of normal
profits will depend upon the conditions of supply of enter-
prise. Trades which require unusual personal ability or
special qualifications, such as the power to command a large
amount of capital for the initial investment, will tend to have
a high level of normal profits; trades which are easy to enter
will have a lower level.
Now there is nothing in all this which is connected with the
notion of perfect competition, in the sense in which I use that
phrase. It is true that a high level of normal profits will often
be found where competition is imperfect. The fact that an
old-established firm enjoys "good will" has the effect both of
giving it a hold upon the market which enables it to influence
the price of the commodity which it sells and of increasing the
cost of entry to new rivals. And the powerful firm which uses
the methods of "unfair competition" to strangle rivals is
highly unlikely to be selling in a perfect market. But this
association of high normal profits (not abnormally high
profits) with imperfect competition is a purely empirical one.
The two conceptions are analytically quite distinct, and we
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108 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 109
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110 QUARTERLY JOURNAL OF ECONOMICS
for those that remain are gradually raised till each of the
remaining firms is contented with its lot, and no more find it
worth while to leave.
This account of the matter is obviously extremely unreal-
istic if we have to do with large erratic movements of demand.
But if demand is expanding or contracting continuously it is
plausible to suppose that firms enter or leave the industry one
by one. I think, therefore, that in order to retain the idea of a
long-period supply curve we may permit ourselves to take this
view of the process of reaching equilibrium. And then the
existence of two levels of profits introduces only a minor com-
plication into the analysis.
There are two supply curves, one above the other. The
upper one applies only to expansions of the industry, and the
lower one applies only to contractions.
a/ 11/1 /
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WHAT IS PERFECT COMPETITION? 111
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112 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 113
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114 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 115
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116 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 117
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118 QUARTERLY JOURNAL OF ECONOMICS
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WHAT IS PERFECT COMPETITION? 119
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120 QUARTERLY JOURNAL OF ECONOMICS
3. The elasticity of the demand for one seller will be less than unity
if the elasticity of the total demand falls short of unity to a sufficient
extent.
4. Professor Chamberlin (op. cit, p. 49) rather weakly suggests that
100 would be a "large number, " tho in the particular case that he is con-
sidering two would have been enough.
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