BACHELOR OF SCIENCE IN ACCOUNTANCY

PROGRAM CURRICULUM AY 2020 - 2021

Course Title: BUSINESS ANALYTICS

Course Credit: 3 units

Course Description:
This program is composed of seven modules that consist of lectures and workshops
on the concepts and applications of business analytics. A participant that completes the first five
modules and passes the certification exam will be certified as a Certified Business Analytics
Associate while completing all seven modules and passing the professional certification exam will
be certified as a Certified Business Analytics Professional.
Course Objectives:

The following points summarize the objectives of the training.

 By the end of this program, the participant should have a solid understanding of the
fundamentals, concepts, business and technical architecture and best practices related to
Business Analytics
 The participant should take away a broad understanding of the tools, underlying data
management, techniques, industry applications and future directions of business analytics
and data mining
 The participant should be able to apply the right Analytics tool to different industry
problems and interpret results correctly.
 The participant would be able to use modern business analytics software and implement
an end-to-end business analytics project in their own respective field.

Contact Hours: 3 lecture hours per week

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 Course Outline:

Week Module Content/ Topic

1- 2 A. INTRODUCTION TO BUSINESS ANALYTICS

1. Introduction to Business Analytics
2. Case Study on Business Analytics Project Identification
3. Data Warehousing
4. Case Study on Data Extraction and Report Generation using R
5. Introduction to Descriptive Analytics
6. Case Study on Data Analysis using R
7. Visualization
8. Case Study on Dashboard Design Visualization using R
9. Introduction to Predictive Analytics: Classification
10. Case Study on Classification Analysis using R
11. Introduction to Predictive Analytics: Regression and Time
Series Analysis
12. Case Study on Regression Analysis
13. Predictive Analytics: Modern Tools and Unsupervised
Learning
14. Case Study on Text Mining
15. Prescriptive Analytics
16. Case Study on Linear Programming

3- 4 B. DATA WAREHOUSING
1. Introduction to Databases and Enterprise Data Management
2. Introduction to Data Warehousing and the Data Warehousing
Life Cycle
3. Project Planning and Management for Data Warehousing
4. Case Study on the Development of a Project Plan,
Identification of Business Requirements and Project Planning
5. Introduction to Dimensional Modeling, Normalization and
Denormalization
6. Dimension and Fact Table Designs Best Practice Designs
7. Case Study: Dimensional Modelling
8. ETL: Extraction, Transformation and Loading
9. ETL Planning Case Study
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 10. ETL: Transformation and Loading Best Practices
11. ETL Case Study
12. Processing Unstructured Data: Text, Audio, Images Video
and Web Data
13. Case Study on Processing Variety of Data

5- 6 C. DESCRIPTIVE ANALYSIS
1. Introduction to Descriptive Statistics
2. Types of Data/Scales of Measurements
3. Data Processing in Spreadsheets
4. Creating Distributions from Data
5. Data Processing & Formatting Case Study
6. Measures of Location (Continuous/Discrete Data)
7. Measures of Variability (Continuous/Discrete Data)
8. Analyzing Distributions
9. Measures of Correlations
10. Introduction to Data Visualization
11. Tables
12. Charts
13. Advanced Data Visualization Techniques
14. Descriptive Analytics Case Study & Presentation
7- 8 D. PREDICTIVE ANALYSIS
1. Introduction to Data Mining and CRISP-DM
2. Introduction to Data Preprocessing
3. Case Study on Data Preprocessing
4. Supervised Learning: Classification Analysis
a. Frequency Models: ZeroR, OneR, Decision Trees, Naïve
Bayes, Rule Based Classifiers
b. Neural Networks and Support Vector Machines
c. Ensembles: Bagging, Boosting and Random Forests
d. Model Evaluation Techniques
5. Classification Case Study on Churn Analysis
6. Supervised Learning: Regression Analysis
a. Simple and Multiple Regression
b. Model Verification and Validation
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 c. Variable Selection and Model Building
7. Regression Case Study on Predictive Advertising Revenue
8. Unsupervised Learning
a. Market Basket Analysis
b. Sequential Pattern Analysis
c. Clustering
d. Text Mining
e. Social Media Sentiment Analysis
9. Social Media Sentiment Analysis Case
9 MIDTERM EXAM

10- 11 E. PRESCRIPTIVE ANALYSIS

1. Review of Data Warehousing
2. Introduction to Linear Programming
3. Problem Formulation and Constraint Modeling
a. Decision Variables
b. Objective Functions
c. Constraints
4. Software Use and Case Study
5. Sensitivity Analysis
6. Software Use and Case Study
7. Introduction to Integer Programming and Problem Formulation
8. Logistics Transportation Problems and Formulations
9. PERT/CPM Network Models
10. Software Use and Case Study
11. Introduction to Simulation
a. Review of Probability Distributions
b. Types of Simulation
c. Design of a Data Warehouse for Simulation
12. Verification and Validation of Simulation Models
13. Spreadsheet Simulation
14. Industry Case Studies
15. Putting it all together

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 12- 13 F. FORECASTING AND TIME SERIES ANALYSIS
1. Types of Time Series Analysis
2. Data Transformations and Time Series Components
3. Smoothing Methodologies
a. Simple, Moving Averages
b. Exponential Moving Average
4. Smoothing Workshops
5. Decomposition
a. Trends Component
b. Seasonal Component
c. Regression (linear + non-linear)
6. Decomposition Workshop
7. Autocovariance and Autocorrelation
8. White Noise and Random Walks
9. Basic Statistical Tests
10. AR(p), MA(q), ARMA(p,q)
11. ARIMA Models
12. Model selection & multimodel inference
13. Forecasting Performance Metrics
14. Analyzing Forecasts
14- 15 G. R FOR BUSINESS ANALYTICS

1. Introduction to R: The R Environment, Software,

Introduction to R Studio, Sessions, Commands
2. Data Types and Basic Operations: Vectors, Assignments,
Arithmetic, Logical Types, Missing Data
3. Case Study: Data Manipulation
4. Reading and Writing Data
5. Case Study: Reading and Writing Data
6. Control Structures
7. Case Study: Control Structures
8. Introduction to Graphics
9. Deploying R Applications: Dashboards using Shiny
10. Case Study: Dashboard Generation

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Telephone Numbers: (+632) 543 2663 (+632) 692 1129 Page 5 of 9
Email: albertzaratemd@gmail.com Business Analytics
 16- 17 H. PYTHON FOR DATA SCIENCE AND ANALYTICS

1. Introduction to Python: The Python Environment,

Software, Jupyte, Sessions, Commands
2. Python Programming
3. Case Study: Python Programming
4. Data Processing With NumPy
5. Case Study: NumPy
6. Data Processing With Pandas
7. Case Study: Pandas
8. Introduction to Graphics with Matplotlib and Seaborn
9. Case Study: Visualization
10. Machine Learning: Scikit-Learn
11. Case Study: Predictive Analytics
12. Other Python Applications

18 FINAL EXAM

References:

1. Required Textbook: Business Analytics by James R. Evans, 2nd edition; Publisher:

Pearson; ISBN-13: 9780321997821
2. Required Data Files: Access the companion website to download important course
resources (data files) used in class instructions
Companion website at: http://wps.prenhall.com/bp_evans_bus_2/
3. Required Software: Microsoft Excel and Frontline System’s Risk Solver Platform and
XLMiner (student version), see instruction at the end.
Optional: There are several helpful web tutorials, example models, and YouTube channel which
could be useful to students through the course.
• http://www.solver.com/simulation-tutorial
• http://www.solver.com/risk-analysis-tutorial
• http://www.solver.com/monte-carlo-simulation-tutorial
• http://www.solver.com/video-demos
• https://www.youtube.com/user/FrontlineSolvers

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Email: albertzaratemd@gmail.com Business Analytics