No.

1
Mobile Games Platform In China

Company Brief 2012

2012 D.CN Company Brief

• Company introduction

• Products & Services

• Partners

• Business Model

• Marketing Analysis

• Successful cases

• Contact Us
 Company Introduction
Who we are

• Founded: Feb 2004

• Office (HQ): Beijing, China

• Branch: Shanghai, ChengDu, ShenZhen

• Staff: 200+

• Investor: QiMing、SAIF Partner

Company Introduction
Our Vision

Builder Of Your Colorful Life

 Company Introduction
Basic Data

• D.CN Users: 50+ million registered users

• D.CN Downloads: 6+ million games download/Day

• Android Platform: 11 million registered users

• Android Downloads: 1.5 million games download/ Day

• Digua APP Game Center: 1 million games download/Day

 Company Introduction
International Awards

• SFW: No 1 Mobile Game Platform From 2005 to 2011

• Forbes: High Growth Company 2011 in China

• Zero2ipo: Investment Value Company in 2011

• Red Herring: ASIA 100 IN 2007

 Products & Services

• Android, ios, Windows Phone, Html5, Symbian, Java

• Web Service base on Browser (PC & Mobile)
• APP Service (PC & Mobile)

• Downloads, Social, Share, Exchange Virtue goods

• 20000+ Games

• 7 X 24hr customer service

 Products & Service: WEB
www.D.cn

•No 1 Mobile Game Platform From

•50+ million registered users
•6+ million games download/Day
Products & Service: APP
DiGua Game Center: Mobile & PC

•DiGua game center

is a Android and PC platform focus
on sharing quality games.
•DiGua combined game downloads,
reviews, comments and
management.
•DiGua has many advantages
which are high-quality, fast update,
convenient and quick and all
games are free to downloda.
•DiGua is Android gamers first
choice
20,000+ Games
Social, Online, Single Play
Partners
700+ Game Developer Partners
 Partners
Carrier and Phone Manufacturer

Carrier:

Phone Manufacturer:

5
Partners
Third Market Channel Partners – Android Platform
Partners
Third Market Channel Partners – ios Platform
 Partners
Payment Solution

•Third-party payment :

•Prepay Phone Card:

•Credit Card：
 Business Model
Product import

Local server setup by professional operation and maintenance team

Product localized adjustments by proprietary operations team

All channels promotion of mainland China

24hrs proprietary customer service hot line

 Marketing Analysis

•In 2012 China have 7.4 billion mobile

phone users. In the mobile phone
Mobile Phone System Market Place system market Android and
iOS still were ranked first and second
others, place, and both of them have
21.90%
dramatically growth.
android,
48.60% •Android increased
by 2.3%, accounting for
almost half of the entire market,
ios, android
29.50%
reached 48.6%
ios
others
•iOS also jump to 29.5%.
 Case 1:
Angry Birds
• D.CN Bring Angry Birds Into China First May 2011
• 120,000 Downloads/Day,
• 26,000,000 Downloads
• Hold Mobile Game Contest In China
 Case 2:
Japan Life : Social Game

Genre: Social Game

Model: IN APP Purchase
Platform: Android & ios
 Case 3:
Big Title of EA

• 0.05Usd revenue per download for IN APP Ads

 Case 4:
The World Online

Genre： MMORPG
Model： IN APP Purchase
Platform：Android & Java
Downloads: 50,000/Day
ARPU: 24 USD
Revenue: 1,587,301 USD/Month
 Case 5:
DiWangSanGuo Online

Genre： SLG
Model： IN APP Purchase
Platform：Java&Android&ios
Downloads: 10000/Day
ARPU: 24 USD
Revenue: 320,000 USD/Month
 Case 6:
ShangGu2 Online

Genre： MMORPG
Model： IN APP Purchase
Platform：Android & Java
Downloads: 20000/Day
ARPU: 21 USD
Revenue: 317,460 USD/Month
 Case 7:
Legend OF Shanda: MMORPG

Genre： MMORPG
Model： IN APP Purchase
Platform：Android & ios
Downloads: 9500/Day
ARPU: 22USD
Revenue: 200,000 USD
 Case 8:
JunWang Online

Genre： MMORPG
Model： IN APP Purchase
Platform：Android & Java
Downloads: 10000/Day
ARPU: 20 USD
Revenue: 158,730 USD/Month
 Why D.CN
Best Choice For Chinese Strategy

• No 1 Mobile Game User Base

• Most Professional Business & Operation Team In China

•Quick Response For Any Online/Offline Issues

 Contact Us

Downjoy Information Tech Co., Ltd

T.+ 86 010 87667022

F.+ 86 010 87667023

Floor 13, Huayi Holding Building, No 11,Caihefang Road,

Suzhou Street, Haidian District, Beijing. Post Code: 10008
0
THANKS

Company Brief 2012