SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.

GRADE LEVEL 10/ HOPE

GRADES 1 TO 12
DAILY LESSON LOG TEACHER CHRISTIAN MARK A. AYALA LEARNING AREA TLE (COOKERY)
TEACHING DATES AND MONDAY, TUESDAY, WEDNESDAY, FRIDAY QUARTER First/ SESSION 5
TIME 9:20-10:20

SESSION 5
UNIT TOPIC
CONTENT STANDARDS Demonstrate an understanding the environment and market in cookery in one’s town/municipality.

PERFORMANCE
Independently create a business vicinity map reflective of a potential cookery market in the locality/town.
STANDARDS
TLE_HECG9-12EM-I0-2
LO 2. Select a business idea based on the criteria and techniques set
2.1 enumerate various criteria and steps in selecting a business idea
2.2 apply the criteria/steps in selecting a viable business idea
2.3 determine a business idea based on the criteria/techniques set
LEARNING COMPETENCIES TLE_HECG9-12EM-I0-3
LO 3. Develop a brand for the product
3.1 identify the benefits of having a good brand
3.2 enumerate recognizable brands in the town/province
3.3 enumerate the criteria for developing a brand
3.4 generate a clear and appealing product brand
- Selecting a Business Idea
CONTENT - Branding

LM, CG in G10 Cookery, websites

LEARNING RESOURCES/ page 18-19
REFERENCES Pages 41-48
https://www.youtube.com/results?q=criteria+and+steps+in+selecting+business+ideas
 PROCEDURE INTEGRATIVE APPROACH – AICDR ACTIVITY
‘Picture Analysis”

INTRODUCTION

Ask the following questions:

- What can you see in the pictures?
- Who among you wants to have a business someday??
- If you want to engage in a business, what is the first thing you need to do?
“Group Thinking”
Group the students into four. Let each group enumerate the criteria and steps in selecting business idea based from their prior knowledge.
MOTIVATION Then think of a product that they want to develop in their business idea. Ask them to write their output in a cartolina then posts it on the
board and explain their work.
Show pictures of different products with brand names and without brand names.

EXPLORE

Ask: Present these questions to the students: How can a product be competitive to others? What are the benefits of having a good brand?
What are the criteria for developing a brand?
Investigate: To answer the given questions, each group is given 10 minutes to think of a product where they can develop a good brand for
ACTIVITY 1 it.
Create: Each group will try to create their product and develop a good brand for it. Let them prepare visual aids about it.
Discuss: Representative from each group will present and discuss their output to the class.
Reflect: The groups of students will compare their output with each other and will be given a chance to give feedback to each other’s work.
 “Watch-Think-Learn”

Let the students watch a video presentation showing what is of the value to the customer and how can you employ a unique selling
ACTIVITY 2 proposition to the product/service.
https://www.youtube.com/results?q=criteria+and+steps+in+selecting+business+ideas
What was the video all about?
(Let the students compare their answers on the activity “Group Thinking!” from the information they have acquired from the video clip.)
“Let’s Brand It”

Let the students create a business idea applying the criteria and steps, then develop a clear and appealing product brand for it.
FIRM UP

Your sister loves baking cookies and she wants to market it. How can you help her to have a clear and appealing brand of her product?

How can you develop and generate a business idea?

DEEPEN Why is it important to have a good brand of your product?

Direction: Identify the criteria for developing a brand and the criteria/steps in selecting business idea using the diagram.

Criteria/
TRANSFER Criteria for Steps
Basicin
Developing a Selecting in
Ingredients
Preparing
Business
Brand Stocks
Idea
ASSIGNMENT Create a business idea that you can put up on your community. Think of a good brand for it.

Dated Checked:___________________________

Prepared by:
______________________________
CHRISTIAN MARK A. AYALA
Subject Teacher
Checked by:

______________________________
CORAZON L. NATIVIDAD
Principal