Kaye Ivana S.

Solis Introduction to Tourism & Marketing

TOP 11

From the much loved

video released last year
starring Elisse Joson that
inspired many to
welcome change,
McDonald’s presents a
sequel, this time telling
the story from a
different perspective -
the ex-boyfriend’s.
The video became a hit
on social media, with
#TuloyPaRin trending
within 30 minutes of the
release.
According to Christina
Lao, McDonald’s
Philippines Marketing
Director, the quick-
service restaurant chain
thought it would be
interesting to see the
point of view of Tony,
the ex. “We wanted to
do it in a simple but
engaging way. The new
video shows another day
at McDonald’s, plays the
song from the boy’s point of view, and shows 3 characters together — the story will write itself
from there,” she says.
Kaye Ivana S. Solis Introduction to Tourism & Marketing
TOP 11

Netizens were quick to react to the material, saying that they were able to relate to the
characters. When asked for more details behind the “kaya niya, kaya ko” message, Leo Burnett
Manila’s Chief Creative Officer Raoul Panes says “the comment section on the video will tell you
much more than I can tell.”

Like the characters, McDonald’s aims to touch the hearts of millions of Filipinos and inspire
them that no matter what they have experienced in the past, kaya mo at tuloy pa rin, especially
with a Burger McDo or Crispy Chicken Sandwich in hand.

“If your chosen commercial/advertisement will be showed again today, do you think it could
catch the consumers attention? Why?”
- I think yes, because viewers where aiming for a part two of the commercial. Which
leaves them to be curious what would be the next part Elisse would do after he’s ex
leave her. Viewers will still be into it because they are still unsatisfied in the short video.