Keywords: augmented reality 3d model, augmented reality, AR 3D model, 3d augmented

reality, ar 3d, 3d augmented reality prototype

Augmented reality (AR) is a technological innovation which offers expansion to our

physical realm through addition of digital information layers over it. AR differs from
VR (Virtual Reality) in the sense that complete artificial recreation of physical
domain is not done. The present environment’s awareness is heightened with addition
of multimedia and graphics to it.

AR changes the feel of reality through superimposed CGI (Computer Generated

Images). AR 3D model facilitates overlaying of 3D texts or objects over physical world’s
things. Such technology helps professionals in various industry verticals.

Creating An AR 3D Model

Real world objects serve as inspiration for AR 3D models. Usually, 3 methods are
primarily used for creating 3D augmented reality objects.

1) Photogrammetry
The 3D model is created from a sequence of captured images of real world object.
The high density mesh, shape defining triangles’ group, is accurately built with the
help of photogrammetry software. Texture images are used for defining the color as well
as miscellaneous details of model.

Transposition of every object to AR is not possible. Qualifying objects should have

 Rough surface
 Opaque texture
 Numerous surface related visual patterns

2) 3D Scanning
3D model can be created with dedicated software which has the ability of scanning
real-life objects to be transformed to AR object. The result is accurate. However, the
model can be non-optimized as textures would not be attractive. You need to
manually improve the quality and the process can be time consuming. For improving
quality, you can also invest in expensive 3D scanner.

3) 3D Modeling Software
You can also create AR 3D model from scratch. The model would be highly optimized but
the process will consume significant amount of time. Also, you need to have superb modeling
skills. Commonly, 3DS max and Maya 3D are used for creating models which are then
imported in Mudbox for adding texture color.

Uses of AR 3D Models in Various Industry Verticals

1) Marketing Domain
User engagement and advertisement touchpoints are innovatively enhanced and vivified using
AR 3D objects. Experiences are being molded through addition of multimedia, 3D animation
etc. to flyers, packages, print ads, brochures, catalogs etc.

2) Healthcare Industry
In medicine, AR models find widespread use. Various avenues for usage are enumerated
below.
 Accurate anatomical models are used for learning by medical students
 AR simulations are used to learn surgical intricacies
 Physicians from remote location can guide others during surgeries
 Demo in real time can be given to operating surgeons
 Accuracy of hitting the right vein when drawing blood from patient increases
 Estimated vein position can be projected with handheld scanners
 AR is allowing doctors to offer diagnosis and prognosis in better manner

Also, pharma companies are leveraging 3D AR for demonstrating the dosage pattern and
medicinal regimes of drugs.

3) Educational Sector
Learners also are benefitting from AR in many ways. Interactive AR study
materials including multimedia, responsive actions and animated models
facilitate ease of understanding. AR worksheets with customized sections
can be combined with any lesson’s content for use in class or homework.
Locations can have AR features superimposed on them and students

Enhancing field trip experiences with more information and interaction by

visiting locations that have incorporated AR features.

JOURNALISM AND MASS COMMUNICATION

Renowned newspapers around the globe are using AR to enhance reporting

and storytelling. Printed issues are being enriched with exclusive content and
app AR experiences are bringing more sensory detail to readers.

DECOR

With this aR 3D model Users may visualize and modify size, color, and
placement of a piece of furniture in their environment before buying the
product.
SHOPPING

Shoppers can use AR 3D product placement to see how the object will look
like in their environment, being able to change color an d style, before the
purchase. Through AR animations, shoppers can also better understand how
a product works and functions.

FASHION

Different types of AR dressing rooms are being created to allow consumers

to experiment product placement by digitally trying on clothes, changing its
color, sampling different shoes, eyewear, accessories, makeup and more.

DESIGN AND MODELING

As an alternative to pricey prototypes, designers are utilizing AR to create

3D models that can be viewed in the real world to better understand, modify,
develop and present their projects.

SPORTING EVENTS

Big sport related events such as the Olympics, UEFA, Wimbledon and others
are relying on AR 3D models to innovatively bring exclusive content, event
info and fun engagement to their spectators.

MANUFACTURING

Static PDF work instructions are being replaced with real -time, rich
interactive AR content to assist employees during production on complex
assembly lines.

LOGISTICS

Warehouse employees are scanning their orders to be guided by AR prompts

that offer the best route to move faster and more efficiently, indicating the
precise storage location.

MAINTENANCE AND REPAIR

Technicians can scan machines to check for faulty settings and when
corrective measures need to be taken, 3D AR graphics are projected on the
exact location where the task needs to be performed along with useful
information and other procedures. AR enhanced content is also being used
as an alternative to traditional owner’s manuals and setup guides.
REMOTE ASSISTANCE

Remote experts can connect with on-site technicians who receive real-time
audio, messaging as well as AR instructions. Users can place annotations
and 3D models through shared one-way videos which stay locked onto the
real world, giving rich context and eliminating confusion.

NAVIGATION

Traditional GPS directions are not only being layered in the user’s line of
sight to better avoid accidents caused by distractions but are also being
enhanced to show real time hazards, traffic, and even public in -building
navigation.

TOURISM AND TRAVEL

Travel guides and maps, both printed and digital, are being enhanced with
augmented reality content to provide extra information for tourism. With
AR, tourists can easily find valuable information by scanning their
surroundings to get pinpoint props of free wifi, restaurant and
accommodation tips, customer reviews, directions, transportation options,
historical facts, interactive maps, customizable itineraries and more.

ART

Artists are creating digital art pieces layered over public places that are
unveiled through AR. People can leave notes and doodles in public places
that are also revealed through AR. Museums have been enhanced with AR
guided tours that provide extra content about exposed items.

GAMING

When the game went viral people went to the streets to capture Pokémons
digitally layered in the real world. But the possibilities are many and
expanding constantly. The spectrum goes from tactical space shooting quests
to traditional board games enhanced or totally created with AR. In case you
missed it, check out the world’s first augmented reality card game powered
by Wikitude.

MILITARY

Instead of using expensive equipment like, single-use targets, bombs,

ammunition, aircraft and others, AR technology is being used to substitute
these components during military training. AR is also utilized to enhance the
vision and navigation of pilots and soldiers by providing target identification,
obstacle avoidance, terrain information, more precision in aiming and even
ally and enemy location.
CONSTRUCTION

AR is being used to project subsurface utilities, like underground pipelines,

to avoid during excavations. Constructors are also measuring length and
distance between objects using the tracking capabilities of augmented reality.
With the help of AR, engineers can also view their finished project on site
before the actual building process begins.

RETAIL

AR 3D model features are being used in retail for interactive advertising,

product visualization, showroom enhancement (product exploration, special
feature revelation), indoor store navigation (product finder, customer loyalty
incentive, discounts), shopping assistance (product details and comparison,
personalised suggestions), sampling campaigns and more.