Fancy's Chocolate Land

P-7 Poblacion, Nabunturan Compostela Valley

Fancy'sChocolate@gmail.com

Proponents:

Ayco, Jomar

Oṅes, Delmar

Evangelista, Rosejean

Laurden, Princess Joy

Nerie, Argie Joy

Salvador, Glaize Charm

Torrejas, Kristine Joy

February 1, 2019
ACKNOWLEDGEMENT

First of all we would like to give thanks to our almighty God for giving as the

strength, knowledge and wisdom while we were doing this paper. You alone can do

impossible.

We would also like to express our gratitude and thanks to those people who have

great contribution to finish this project.

To ma'am Rosalyn Duarte, who help us in doing this paper and for believing in us

from the very strart.

s
 TABLE OF CONTENTS
TITLE PAGE

Acknowledgement 1

Introduction 2

Executive Summary 3
A. Vision
B. Mission
C. Goal
D. Objectives

Partnership Summary 4

Start-up Summary

Partnership Ownership

Start-up Requirements 5

Locations and Facilities

Product 6

Market Analysis Summary

Implementation Summary

Competitive Edges

Sales Strategy 7

Management Summary

Personnel Plan 8

Break-even Analysis

Projected Cash-flow 10
Introduction

Fancy's Chocolate Land is the proposed business; it is named fancy chocolate

because it is not just an ordinary chocolate. The location of the business is in Purok-7,

Poblacion, Nabunturan, Comval. The business offers/serves different kinds of chocolate

that is extraordinary. These will make sure that every peso spent by the customer will

satisfy their want

Fancy's Chocolate Land is a partnership and is owned by best friends, with a

capital of ₱500,000. The target customers of the business will be those people who has

sweet tooth.

To promote the product, the business will use the internet and advertisement

scheme in order to be known by its target market.

Executive Summary

Vision

To be well known chocolate Land in the Municipality of Nabunturan that serves a

fancy product for the customer.

Mission

To provide high quality of product to the customers that will surely meet their

satisfactory.

Goal

To provide fancy chocolate at low price.

Objectives

- To serve the product right and fancy

- To be one of the best chocolate land on the town

 - To maintain good relationship to the customers.

BUSINESS MODEL

Key Partners Key Activities Value Position Customers Customer

Relationship Segment

•CACAO •PRODUCING •PROMOTING •RETAIL

FARMERS OUTLETS
•MARKETING •DISPLAYS

•SUGAR CANE

FARMERS

Key Resources Channels

•PACKAGE •MANUAL

Cost Structure

•PRODUCING

•SALE
BUSINESS AND PRODUCTION POSITION

Fancy's Chocolate Land competitive edge is:

Location: Fancy's Chocolate Land is located beside the convenience store. The street

there is the areas busiest street because of its location. The closest dessert store in the

town is minute drive.

Low Overhead/Lower Prices: Since Fancy's Chocolate Land serves extraordinary

chocolates, its price does not reflect overhead demands of a common desserts store.
WEALTH IMPROVEMENT APPROACHES

Nabunturan is a growing town with 300 residents. A majority of these residents

are families of four or more. The average income for the area is 30,000. The boom in

the area is primarily in response Businesses that traditionally do well with this

population have demonstrated the potential for Fancy's Chocolate Land. A neighbor of

Fancy's Chocolate Land, Gina Restaurant, has been in operation in the area for a little

over a year. Gina Restaurant is closest restaurant in the town. Their sales have grown

by 40% due to its location and the absence of direct competition in the town

Nabunturan.
PARTIES SUPPORTING THE BUSINESS

Consumer- is very essential because they are the one who drives profit.

Creditors- is also essential because it will help the business grow.

Suppliers- is the one who supply the ingredients needed to produce the product.

Employees and Staff- the one who will serve the customer and manage the business.
ENVIRONMENTAL ANALYSIS

TREND IN INDUSTRY

As we observed, in the town Nabunturan there is already dessert store in the area, so

we want to implement this kind of business in order to satisfy the need of the customer

in a different way.

CONSUMER ANALYSIS

Nowadays, people are very concious especially in food. Most of the people are inlove of

sweet foods eventhough it has a bad effect in our health, but because of craving and for

satisfaction they want to eat something different.

COMPETITORS ANALYSIS

The sales strategy of fancy's chocolate land is simple. First, offer the costumer

extraordinary chocolate at the low price. Second, make sure that chocolate offered

quickly. Third, the workers must work to earn customer ’s loyalty.

 Their focus is to satisfy the customers demand for a quality chocolate that is

served with a smile. Overhead will be kept low so that Fancy's chocolate Land prices

will beat the competition.

MARKET SHARE

MARKET POSITION

Fancy's chocolate land is a new chocolate business started in the town of

Nabunturan area. Fancy's Chocolate land will be located beside the convinience store

at Purok 7, Poblacion Nabunturan. The store is located in that area because it is near

the center of the town were there are many people will go.

MARKETING STRATEGY

Fancy's Chocolate Land will use advertising to promote the business we will use the

local newspaper, radio and flyer to advertise. In addition, we will hire people to hold

signs at the crossing road throughout the whole Nabunturan.

BUSINESS DESCRIPTION

NATURE OF THE ORGANIZATION/PRODUCT DESCRIPTION

Fancy's Chocolate Land is owned by partners. Fancy's Chocolate Land will offer a wide

variety of chocolate, as well as sodas and fruit juices.

EQUIPMENT/MATERIAL NEEDED

Rent for the building

Furniture

Refrigerator

Permit

Chocolate Ingredients

SIZE OF THE PROPOSED BUSINESS

This kind of business is partnership, it is just a small business proposed by partners.

PERSONNEL REQUIREMENTS

The fancy's chocolate land will have the following staff:

Manager

Assistant Manager

Cashier

3 Kitchen Staff

1 Server
ORGANIZATIONAL PLAN

FORM OF BUSINESS ORGANIZATION

This form of business organization is partnership, because it is owned by bestfriends. Partnership is

defined as two or more people who owned a business.

LIABILITY OF THE OWNER

Since this business is Partnership, it has unlimited liability, it means that the creditor can run after the
personal property of the owner

ORGANIZATIONAL STRUCTURE

Manager

ROLES AND RESPONSIBILITY OF THE OWNER

The partners have equal share because they all have equal capital. The owner is the one who has
responsibility when there is a problem in the business.
PROPOSED SALARY

The salary of the employees are regular rate.

PRODUCTION PLAN

PRODUCTION SHEDULE

PRODUCTION PROCESS

PROCESSING PLANT AND EQUIPMENT REQUIRED

SOURCES OF MATERIAL
ESTIMATED PRODUCTION COST

OPERATIONAL PLAN

EVALUATION OF SUPPLIERS

PURCHASE PROCEDURES

STORAGE AND INVENTORY CONTROL SYSTEM

SALES PROCEDURE
MARKETING PLAN

Product

Product is made or grown to be sold or used, it is very important that the product is very

essential in these days so that it is going to be marketable.

RED WINE CHOCOLATE TRUFFLES CARAMEL ROCKY ROAD CHOCOLATE

PLACE
Fancy's Chocolate Land is located at Purok 7 Poblacion, Nabunturan Compostela

Valley

PRICE

Price is the amount of money needed to persuade someone to do something,

sometimes it is needed to lower the price so that it will not lose the percentage of

customer.

The price of the chocolates will range from 100-300 pesos only.

PROMOTION

One of the habit of marketing and sales is to think in term of promotion all the time.

Promotion includes all the ways you tell your customers about your products or services

and how you then market and sell to them. Small changes in the way you promote and

sell your products can lead to dramatic changes in your results. Even small changes in
your advertising can lead immediately to higher sales. We will use advertisement in

order to promote our product and we will do promos sometimes.

PEOPLE

It is very important to select, recruit, hire and retain the proper people, with the skills and

abilities to do the job you need to have done, is more important than everything else put

together.

PACKAGING

With regard to the packaging of product, it is important to think in terms of everything

that the customer sees from the first moment of contact with the product all the way

through the marketing process.

POSITIONING

It is very important on how you position the product, in Fancy's Chocolate land we will

make sure that the taste will remain in the hearts and mind of the customer.
Market Analysis Summary

Nabunturan is a growing town with 300 residents. A majority of these residents

are families of four or more. The average income for the area is 30,000. The boom in

the area is primarily in response Businesses that traditionally do well with this

population have demonstrated the potential for Fancy's Chocolate Land. A neighbor of

Fancy's Chocolate Land, Gina Restaurant, has been in operation in the area for a little

over a year. Gina Restaurant is closest restaurant in the town. Their sales have grown

by 40% due to its location and the absence of direct competition in the town

Nabunturan.

Management Summary

Rosejean Evangelista will be the manager of the fancy's chocolate land.

Rosejean started as waiter at one of the dessert store in town. At the time, Rosejean is

in her college year at Assumption College of Nabunturan. She graduated in 2010 with

course Bachelor of Science Business Administration. Soon after graduation she was

offered of the position chief manager in dessert store. She was held that position for 2

years.
Personal Plan

The fancy's chocolate land will have the following staff:

Manager

Assistant Manager

Cashier

3 Kitchen Staff

1 Server
Break-even Analysis

The following table and chart show the Break-even Analysis.

PROJECTED CASH FLOW

The following chart is the projected cash-flow for the 4 months.