Вы находитесь на странице: 1из 7

Managerial Economics, 8e

William F. Samuelson ● Stephen G. Marks

Introduction to Economic Decision Making


The crucial step in tackling almost all
important business and government
decisions begins with a single question:
What is the alternative?

~Anonymous

Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Multinational Production and Pricing

Market Entry

Building a New Bridge

A Regulatory Problem

BP and Oil Exploration Risks

An R & D Decision

Wooing David Letterman

Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Step 1: Define the Problem

Step 2: Determine the Objective

Step 3: Explore the Alternatives

Step 4: Predict the Consequences Models

Step 5: Make a Choice

Step 6: Perform Sensitivity Analysis

Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
1.3

Business Behavior — Maximizing Value

Lower Drug Prices in Africa

Public Decisions
Behavioral Economics

Things to Come

Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.