Artificial Intelligence at SAS

SAS Artificial Intelligence
Company Conf ide ntial – For Inte rnal U se Only

Copy rig ht © SA S Institute Inc. A ll rig hts re se rve d.
Artificial Intelligence
is the science of training systems to
emulate human tasks through
Learning and Automation
Understand Recognize
Context Objects
Learn
Patterns
2
Learning Automation Benefit
Images Is this you? More Secure
Transactions Is it fraud? Lower Risk
Users Will they buy? Higher Return
Medical Images Is this healthy? Better Outcome
Languages Translate? Reduced Cost
Emails Is it spam? Better Experience
3
61% Tomorrow, AI will
impact your industry
of organizations picked Machine

Learning and AI as the most significant
data initiative for next year
Source: Machine Learning and AI survey,

O’Reilly Media and MemSQL, 2018

Tomorrow, AI will
impact your industry 3x
Increased investment in 2017 for
AI technology compared to
investment in 2016
Source: Business Tech Predictions: 10 Ways AI,
Big Data, and Cloud evolved in 2017

Today, AI can be both
Threat and Opportunity
THREAT OPPORTUNITY
IRRATIONAL Gain Competitive Edge
Massive Job Loss Find Growth Trends
Robots Replace Humans Customer Centricity
We lose control New Capabilities
Efficiency in Process
RATIONAL
Process Elimination
Lose Competitive Edge
Workforce Transformation
Miss Market Trends
Reduced Time to Value
Reduced Customer Engagement
Reduced Cost
Improved Margin
6
What customers are saying about SAS AI
WildTrack Rogers VUmc Daiwa Honda

Data for Good Telecom Healthcare Financial Manufacturing
Improved Continuous learning

90% 53% liver & brain 2.7x and Insight from
accuracy for ID of fewer customer tumor diagnosis increase in client clients to improve
wildlife using tracks5 complaints1 with AI & analytics purchase rates4 design & quality3
AI at SAS
Our Belief Our Approach Our Solutions
AI augments human abilities Turn Insights into action by Improving areas with AI
and becomes a part of our embedding AI within the such as Fraud, Security &
digital world SAS Platform Customer Intelligence, Risk, IoT
8
Our Belief
AI augments human abilities
and becomes a part of our digital world.
9
What are we and machines good at?
US MACHINES
GOOD AT GOOD AT
COMMON SENSE LARGE DATA SETS
INTUITION | CREATIVITY COMPLEX CALCULATIONS
EMPATHY | VERSATILITY LEARNING | AUTOMATION
10
What are we and machines good at?
US MACHINES
+
AI enhances our capability
and gives organizations
competitive advantage
11
Our Approach
Turn insights into action by embedding
AI within the SAS Platform
12
Financial Systems
Where would you Information Technology
embed AI capabilities in Factory Floor
Logistics and Supply Chain

your organization?
Branch Office Operations
13
SAS embeds AI
capabilities into entire
Analytics Lifecycle
14
What is Machine Learning?
Machine Learning is a
branch of artificial
intelligence based on
the idea that systems
can learn from data,
identify patterns and
make decisions with
minimal human
intervention.

What is Deep Learning?
Deep Learning is a
type of machine
learning used in
recognizing speech,
identifying objects in
images and more.

What is Computer Vision?
Computer Vision
enables systems to
see, identify and
process images or
videos in the same
way that human vision
does

Computer Vision applies deep learning methods for
categorization of images, detection of objects
Product Safety and Defect Medical Image Better Security

Categorization Maintenance Identification Analysis for with Facial
in Retail Detection in Production Diagnosis Recognition

What is Natural Language?
Natural Language
enables
understanding,
interaction and
communication
between humans and
machines.

Natural Language enables accurate interpretation
and generation of text and speech
Warranty and Product Voice of the Regulatory and

Claims Fraud Quality and Customer Operational
Detection Safety Analysis applications Risk detection

What is Forecasting and Optimization?
Forecasting is
predicting future needs
for a product or service,
while Optimization is
maximizing results
within a set of
constraints

Machine Learning can improve forecasting accuracy
and maximize optimization by leveraging hidden patterns in data
Improved Recognize Improve Improved

forecast hidden productivity of operations by
accuracy patterns in data forecasting forecasting

Example
How a research clinic uses the analytics
lifecycle for a better patient outcome
23
Example:
A Clinic focused on Diagnosis
gains competitive advantage for
physician services using AI
24
1. Analyze: 1000s of medical images for
anomalies
Machine Computer
Learning Vision
Machine
Learning
Computer
Vision
25
anomalies
Machine Computer
Learning Vision
Data
Management
2. Data: Include Family history, Diet, Lifestyle,
Test Results, Previous Medical Reports,
Visualization
Medication History
Natural Data
Language Management
Forecasting &
Visualization
Optimization
Machine
Forecasting & Learning
Optimization
Natural Computer
Language Vision
26
anomalies
Machine Computer
Learning Vision
Data
Deployment
Management
2. Data: Include Family history, Diet, Lifestyle,
Test Results, Previous Medical Reports, Decision Visualization
Medication History Support
Natural Data
Language Management
Forecasting &
Visualization
Optimization
3. Recommend: Treatment options for review Machine

Forecasting &
by Physician team Optimization
Learning
Decision
Deployment Natural Computer
Support
Language Vision
27
Results:
Competitive Edge for Clinic.
Improved Experience for Physician.
Better Outcome for Patient.
28
DIVERSITY The SAS Platform
Range of analytics, from exploration to AI
Embraces and extends open source technologies
SCALE
Data – Speed and Volume

Performance of insights – from data to action
TRUST
Experience & Leadership

Resiliency, Security & Governance
29
Our Solutions
Improving areas with AI
such as Fraud, Security and
Customer Intelligence, Risk, IoT
30
Enhancing our Solutions with AI
Fraud & Security Customer Internet of Things

Intelligence Intelligence (IoT)
Business Wire McKinsey IDG Research
Enterprises are predicting their

We experienced 22% Extensive users of Customer
spend of IoT will increase by
increase in US online fraud Analytics are more likely to
40% in 2018 3
during the 2017 holiday outperform the market 2
season 1
31
SAS Fraud and Out of the Box Solutions
made stronger with SAS AI
Security Intelligence
Use Cases:
Solutions • Insurance: Claims adjuster is alerted to
fraudulent insurance claims using
computer vision
• Govt. Services: Detectives investigate
possible crime participants using text
analytics
• Financial Services: Fraud analyst acts
on fraudulent transactions detected
using machine learning
32
Customer Intelligence Out of the Box Solutions
Solutions
Use Cases:
• Personalized Offers: Digital Marketer
creates next best offer to customers
using machine learning
• Customer Sentiment: Marketing
Analyst captures sentiment for new
product using text analytics
• Optimize Channels: Digital Marketer
hones in on the best campaign delivery
channel using optimization
33
Internet of Things (IoT) Out of the Box Solutions
Solutions
Use Cases:
• Asset Maintenance: Manufacturers
detect early warning of failure in field
assets using machine learning
• Object Detection: Builders reduce risk
and improve customer service at build
sites with computer vision
• Field Sensors: Managing constantly
evolving IoT data based on using
machine learning
34
How can we begin
our journey together
35
SAS is working with customers
today to make AI an Opportunity
SciSports American Honda Motor Co.

“Our ambition is to bring real-time data “Now, with SAS, it takes less than a minute to
analytics to billions of soccer fans all over the identify a suspicious claim. And in that time,
world. By partnering with SAS, we can make they are finding a noncompliant claim 76
that happen.” percent of the time.”
Giels Brouwer Kendrick Kau

Founder and CEO Assistant Manager
SciSports Advanced Analytics group, Honda
36
Let us help you get started with AI
PhD-level experts across multiple AI

technologies
“Lack of available skills remains
the greatest challenge for CIOs Conduct assessments to accelerate your AI
in terms of AI deployment” innovation opportunities
Laurence Goasduff, Gartner, Dec, 2017 1

Access to SAS and Open tools to best fit your
unique environment
Focused exclusively on your implementations
with direct access to SAS R&D
37
Thank you
38

Artificial Intelligence at SAS

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SAS Artificial Intelligence

Company Conf ide ntial – For Inte rnal U se Only

of organizations picked Machine

Source: Machine Learning and AI survey,

Company Conf ide ntial – For Inte rnal U se Only

Company Conf ide ntial – For Inte rnal U se Only

WildTrack Rogers VUmc Daiwa Honda

Improved Continuous learning

Our Belief Our Approach Our Solutions

embed AI capabilities in Factory Floor

Logistics and Supply Chain

capabilities into entire

Company Conf ide ntial – For Inte rnal U se Only

Company Conf ide ntial – For Inte rnal U se Only

Company Conf ide ntial – For Inte rnal U se Only

Product Safety and Defect Medical Image Better Security

Company Conf ide ntial – For Inte rnal U se Only

Company Conf ide ntial – For Inte rnal U se Only

Warranty and Product Voice of the Regulatory and

Company Conf ide ntial – For Inte rnal U se Only

Company Conf ide ntial – For Inte rnal U se Only

Improved Recognize Improve Improved

Company Conf ide ntial – For Inte rnal U se Only

A Clinic focused on Diagnosis

gains competitive advantage for

physician services using AI

3. Recommend: Treatment options for review Machine

Competitive Edge for Clinic.

Improved Experience for Physician.

Better Outcome for Patient.

Data – Speed and Volume

Experience & Leadership

Fraud & Security Customer Internet of Things

Enterprises are predicting their

SciSports American Honda Motor Co.

Giels Brouwer Kendrick Kau

PhD-level experts across multiple AI

Laurence Goasduff, Gartner, Dec, 2017 1

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