2.

Determine and define the nature, extent, and size of your

market.
3.Determine what aspects of the market you want to
investigate. This will depend entirely on your marketing goals and there are a large
variety of options here. If you have a new product, you may want to figure out how well it is
recognized or desired in a given market. Alternately, you may want to know about the specific
buying habits of your market, like when and where and how much they buy. Just be sure to have
a clear idea of what you want to find out.
* Also clarify what type of information you want.
Do you want quantitative information to show
investors or qualitative information to give you
suggestions to improve your business?
*You may also wish to figure out specifically
what drove your previous customers to buy
your product. In this case, be sure to ask
recent buyers (within the last month) specific
questions about their buying experience and
how they heard about your product.
*You can amplify what these buyers found successful and fix any issues they experienced.
4.Find out where and when you can reach customers in your
market.
You might conduct a survey at the mall or on the street, via telephone, online, or
through the mail. Your results may change based on the time of day and year. Choose a
method and time that best suits your research.
 Be sure to keep your target audience in mind, especially with online surveys. Your
target market, especially if they are older, may not be accessible through online
channels.
For example, the computer repair business might decide to interview students in
person in a central location on campus or online through a commonly-visited website.
 5.Consider online survey platforms.
Online survey platforms offer a cost-effective way to organize your
survey and survey results. Simply search for these platforms online
and compare several that you find to assess which one offers the
right tools for your survey. Just make sure that your choices are
reputable survey platforms. You should also consider whether or not
your target market is computer-savvy enough for online surveys to
be effective. Some of the most reputable and well-known platforms
include SurveyMonkey, Zoomerang, SurveyGizmo, and PollDaddy.
 1.Choose a sample size.
Your sample size should be as large
as possible to maximize the accuracy
of your results. You may want to
create sub-samples—e.g., "males,"
"18-24 year-olds," etc.—to decrease
the risk of biasing your results
towards certain types of people.
 If possible, have your participants report demographic information on your survey.
This can be as general or specific as you like. And make sure to put these questions at
the beginning of the survey.
For example, as the owner of the computer repair business mentioned above, you
would want to interview as many students as possible, perhaps splitting them up by
major, age, or gender.
2.Prepare a list of questions with answers
that will provide the data you need for your
market research.
Your questions should be pointed and specific.
Craft questions with answers you can predict.
Do not ask the same thing in two different
ways. Try to use as few words as possible.
If your goal is to get your customers' real
thoughts, focus on creating open-ended
questions that customers can respond to with
their actual thoughts, rather than with a rating
or a multiple-choice response.
However, if you want numerical results, be
sure that your answers in some way reflect
that. For example, you could have participants
rate products or services from 1 to 10.
3.Devise a way to quantify the answers you receive.
If you are asking about preferences, you may want to ask
respondents to rank their feelings numerically or using keywords. If you
are asking about money, use ranges of values. If your answers will be
descriptive, decide how to group these responses after the survey is
complete so that they can be grouped in categories.

For example, your computer

business could ask students
how likely, from 1 to 10, they
are to visit your store or what
type of computer accessories
they want most, depending on
the type of information you
need.
4.Identify variables that might affect your results.
These usually include characteristics of people who are more likely to answer surveys. In
order to get unbiased results, you need to figure out how to reduce the influence of these
people.
 For example, as the computer business owner, you could do this by screening
participants before the survey. If you think you primarily do business with engineering
students, only accept surveys from them, even if history or English majors are more likely
to respond to your survey.
 5.Have someone else look over your survey.
Don't conduct a survey unless you've already given your forms
to practice cases, perhaps friends or co-workers, to ensure that
your questions make sense, the answers you receive are easily
quantifiable, and the survey is easy to complete. In particular,
ask your practice cases to make sure that:

Your survey isn't too long or complicated.

Doesn't make irrational assumptions about your target
market.
Asks questions in the most direct way possible.
 1.Set a time period and location for
your survey.
Be sure to choose the combination of the
two that is most likely to result in the
largest sample size. Alternately, if your
survey is being done online, be sure to
post it where you think it will get the most
targeted traffic or send it to the best
possible email recipients.
For example, imagine that for your computer
business, your target market of engineers are
busy all day with labs. You would want to
schedule your survey either before or after this
period.
 2.Prepare your survey forms.
Be careful to proofread
your forms several times and
then have someone else do the
same. Keep in mind that the
survey should not be any longer
five minutes and should have
questions that are very simple
to respond to.
 3.Conduct your survey, maximizing sample size and accuracy of
responses.

Keep in mind that you may have to run your survey more than once in or several
different places in order to get complete results. Just make sure that your survey
remains exactly the same between times and places or your results may vary.
For example, as the computer business owner, you may choose several locations and days to survey
students with different schedules.
 4.Analyze your results.
Record and tabulate numerical responses, being
sure to calculate averages and analyze outlying responses
(particularly low or high ones). Read through and analyze
open-ended responses to get an idea of how your participants
responded and what their thoughts are. Compile your
information in a report that summarizes your findings, even if
the report is for your personal use only.

 Scan through your responses for really great quotes from

customers. Anything particularly memorable, creative, or
positive can be recycled for the company's future advertising.
Prepared by:

Mail: noorahmedera@gmail.com