CORPORATE ENTREPRENEURSHIP

Dr. Jimmy Sadeli, ACC

Jakarta, May 2019
 Brief Profile of Dr. Jimmy Sadeli

Jimmy Sadeli has more than 27 years of combined experiences during his professional years
across various industries, such as production & manufacturing, banking & finance,
international trading, strategic HR & management consulting, as well as education
management. He worked as the Vice President at holding level for a group of companies
dealing in different businesses such as garment, property, and plantation, with around 9000
employees in total. Jimmy was responsible for several areas, widely covering Human
Capital, Information Technology, Corporate Affairs and Legal for Indonesian, Hong Kong and
China operations.

Prior to this position, Jimmy was the Chief Human Capital Officer (Human Capital Director) of the largest private
education institution in Indonesia (BINUS Group) managing around 2500 full time employees. Jimmy was responsible
in designing, developing and implementing all aspects of Human Capital, as well as in developing and formulating
BINUS Group’s strategic direction to be the leading education institution in Indonesia. Previously Jimmy worked for
Towers Watson as Senior Consultant where he assisted many organizations including multinational, local as well as
state owned enterprises. Currently Jimmy is a Senior Advisor for Milliman Indonesia, a global consulting firm.
As a Lecturer, Business Coach, Corporate Trainer & Public Speaker, Jimmy has been lecturing for graduate
management programs (S2 & S3) in University of Indonesia (MM - FEUI) and BINUS University in the subjects of
Strategic Management and HR & Talent Management. As a certified Business Coach, Jimmy has vast experiences in
coaching executives from CEO managerial levels in various industries. Jimmy is also a Facilitator / Corporate Trainer
for many organizations, including Astra International (AMDI), Santos Oil, Kraft-Mondelez, Gajah Tunggal Group,
Holcim, BCA, & Bank Mandiri. In addition, Jimmy is frequently invited to speak at various public forums conducted by
Strategic Asia, SWA Magazine, Human Resources Club, etc.
Jimmy earned his Bachelor degree from Iowa State University, USA, majoring in Industrial Engineering. He then
pursued his Masters and PhD degrees, both from University of Indonesia, majoring in International Management and
Strategic Management respectively. Jimmy is also a Certified Transformative Business Coach and ACC form ICF
(International Coach Federation).
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 Agenda Presentasi

• Pentingnya Entrepreneurship
Didalam Organization
• Creative & Innovative Thinking
Skills
• Mencari & Seleksi Peluang /
Opportunity
• Mengubah Ide Menjadi
Kenyataan

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The ENTREPRENEUR

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 Pemahaman Umum Tentang Entrepreneurship

• Starting / Founding / Creating

• New Business / New Venture
• Innovation / New Products / New Market
• Pursuit of Opportunity
• Risk Taking / Risk Management /
Uncertainty
• Profit-seeking / Personal Benefit

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No Single Definition!!!

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French Word Origin / Berasal Dari Bahasa
Perancis

Entependre –
an undertaker

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 Entrepreneurship is About:

• NEW:
– Business ideas
– Products
– Processes
• ENTREPRENEURSHIP
– A MINDSET
– About a forever innovating
mindset

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 New Value From Existing
(Nilai Tambah Baru)

• Entrepreneurship – “destroying old

order and creating something new”
Schumpeter

• Innovation – innovate to make new

o creating value from existing
things processes
o not just new things; they have
to be NEW VALUE

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 A Tribute to Peter Drucker

Business has only two basic functions: marketing and innovation.

Marketing and innovation produce results.
All the rest are cost (Drucker, 1997)

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 Entrepreneurship & Innovation

Entrepreneurship
“shift of economic resources out of an area of lower to
higher productivity of greater yield.”
J. B. Say
Innovation
“creating value out of existing resources.”

A specific tool of entrepreneurship.

They go hand in hand!

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 Intrapreneurship is An Overlooked Tool
“Intrapreneur:
a person within a large corporation who takes direct responsibility for turning an
idea into a profitable finished product through assertive risk-taking and
innovation.”
American Heritage Dictionary

“seseorang yang bekerja dalam organisasi besar yang mengambil alih tanggung-
jawab untuk mengubah suatu ide menjadi produk / jasa yang menguntungkan bagi
organisasi dengan cara pengambilan resiko yang terukur serta inovasi”

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 A Career Path for Trouble-Makers?
(Menjadi Karyawan Bermasalah)
“When someone tries to innovate within a traditional
organization, few will understand what he/she is doing, but
everybody will understand who is a trouble-maker.

After the innovation has been embraced by the organization, few

will remember who started it,
but everybody will remember who was a trouble-maker.

This is the dilemma encountered by many intrapreneurs –

they risk punishment for success.”
David Nordfos, Stanford

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 Anatomy of the Entrepreneur

The
Entrepreneurial
Mind Frame

The
Entrepreneurial
Heart Flame
The
Entrepreneurial
Gut Game

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 Your Entrepreneurship Spirit

What are new frontier / opportunities for

Angkasa Pura 2 for next 5 or 10 years?

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 Creative / Innovative Thinking Skills

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 Entrepreneurial Revolution Quotes

“It is making the world forever new. It is taking aggressive

actions.”
George Gilder, The Spirit of the Enterprise

“It is destroying the old order and creating new ones.”

Joseph Schumpeter

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 The Father of Entrepeneurs

Who was
Edison?
• Creator
• Innovator
• Inventor
• Entrepreneur

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 Practices of Innovative Companies

1. Responsibility for innovation

2. Rewarding innovators
3. Changing corporate rules to nurture innovation
4. Have guts to execute

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3M – Most Innovative!!

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 Tech Start Up & Radical Innovation

Source: Tine Thygesen

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Source: Tine Thygesen

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 STARTERS

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 Dare to

THINK

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 Contemplating NOW
(Waktu Untuk Merenung)

• Ini adalah diskusi kelompok

• Berfikir BIG …. Hal besar apa buat organisasi
anda? …..
• Gunakan flipchart atau post it
• Jangan “bunuh” ide apapun. ……. Bahkan yang
paling tidak memungkinkan sekalipun ….

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 Search & Select Opportunities

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 Identifying & Pursuing Discontinuous Opportunities

Source: Corporate Entrepreneurship, Paul Burns

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 INNOVATIVE STRATEGY

Motto of a strategy for innovation is:

- New and Different.

• To face competition
• To stand out in a clutter
• To survive recession
• To solve certain problems

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 Innovative Behavior
• Top management has to start treating the innovation
initiative as a critical one in which every level of
employees must participate

 Encourage creative conflict

 Big ideas come from small teams
 Learning happens away from desk
 Failure sometimes produces innovation
 Understand the product’s user

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 Select Your Best Opportunity

• Narrow down your opportunity to the most

likely possible option
• Select one or more type of innovation for your
entrepreneurship project

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 Turning Ideas Into Plans

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 From Traditional Management to Entrepreneurial
Management

TRADITIONAL MANAGEMENT ENTREPRENEURIAL MANAGEMENT

• See change as a threat • Embrace change

• Avoid risk • Take risk
• Uniformity • Opportunity seeking
• Control • Innovation
• Training • Rapid transfer of knowledge
• Effectiveness • Relationships
• Conformity • Strategizing at all levels
• Create certainty • Tolerate uncertainty
• Discourage failures • Allow failures
• Functional management • Co-operation
• Discipline • Vision
• Compartmentalized • Learning
knowledge

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 Entrepreneurial Management

Source: Corporate Entrepreneurship, Paul Burns

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 Business Entrepreneurship

Entrepreneur (Self)

IDEA REALITY
TIME

Resources Opportunity

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 Entrepreneurs & Action
Entrepreneurs are defined by their actions
Not by the size of the organization they work

Owner – Manager Managers

In a small firm In large firms

ENTREPRENEURS

Source: Corporate Entrepreneurship, Paul Burns

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