Jollibee Coca cola Mang -Inasal comments

Target The target market of the product known Some ways they can
Jollibee is composed of all over the world. improve their target
market families, individuals, A lot of people market is by making
enjoy this the store appealing
youths as well as the refreshing and attractive to walk-
olds. Because at morning drink. Coca-Cola is in customers. The
they have the coffee and the most popular store layout needs
value meals, and at the and biggest-selling improvement. For
same time they even go soft drink in history, example, creativity
to the grave yard shift as well as one of with the products,
the most whether it’s by color,
people. They also cater
recognizable size and style. By
to 24/7. So in short they brands in the having the products
are always available at world. out it will help benefit
day and at night—they the company for
capture practically all. making more money.

Product/ser Jollibee had a unique is a mix of three Mang Inasal was

company policy that was important acquired by the
vice the embodiment of its elements – Jollibee Foods
strategies CEO’s vision. According affordable prices, Corporation. The
to Tony Tan Caktiong – worldwide winning strategies t
the company’s President accessibility and hat Mang
and CEO – employees great consumer Inasal has are they
should work happily and connection. offer
efficiently. The chicken inasal with
company’s philosophy
soup and of course
became known as the
their unlimited rice
“Five Fs”: friendliness,
flavored food, a fun and the price off
atmosphere, flexibility in their products are
caring for customers’ lower than the
needs and focus on competition.
families.
 Pricing Strategies Due to the Mang
Pricing Competition availability of wide Inasal (Hiligaynon
for Mr. Barbecue)
strategies based pricing Setti range products,
is a barbecue fast
ng the price the pricing is done
food restaurant
based upon prices according to the
chain in
of the similar market the Philippines est
competitor products and geographic ablished in Iloilo
segment City in 2003. It is
one of the fastest
growing food
companies in
country
specializing
in grilled chicken.
Distribution give food to their The Coca- Mang
children given the Cola Company Inasal has are
strategies time they have * sells its products they
Increasing number of tobottling and offer chicken
single parent
canning inasal with soup
household * Raising
demand in fast-food operations, and of course
market Jollibee Daily distributors, their unlimited
Production: fountain rice and the
wholesalers and price off their
some fountain products are
retailers. These lower than the
then distributes competition.
them to retail
outlets, milk bar
and corner stores,
restaurants, petrol
stations and
newsagents.
Promotion has been defined as The Mang
the co-ordination of all Inasal has are
strategies seller-initiated efforts main strategy and they
to set up channels of slogan of the offer chicken
information and
company are inasal with soup
persuasion in order to
sell goods and and of course
availability,
services or promote their unlimited
an idea affordability, and rice and the
acceptability of the price off their
brand throughout products are
lower than the
the entire world. competition.
They also use
advertising,
public relations,
and word of
mouth.
 Jollibee Coca cola Mang inasal Comments

Strengths Jollied was a strength Coca Fast growing

Cola has is a company with
(benchmarks) regional currently 445
industry dominant market
branches and
leader that share in the 10,000
had beverage industry. employeesWell
oriented and train
experienced crews that will serve
professionals the customer very
as chief wellBrand image
executives of is visible that the
customer will know
the what mang inasal
organization. offers to the market

Weaknesses Fast Food can weakness is strong Lack of

reliance on
cause obese. motivation to
(execution – Spend a lot
carbonated soft compete with
drinks to generate different fast
gaps) of money the majority of food chains that
compare self the company's offer better
revenue.
cooking. quality
Customer
complaint of
slow service.