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the
filmmaking
issue
Still to Motion
Transition
8 Wedding
Video Upsells
PLUS
WPPI 2014
Show Highlights
Features [82]
36 Photographer You Should Know
Fashion filmmaking innovator Bon Duke.
By Libby Peterson
54 7 Essential Tools
The video gear you need to start shooting now.
By Ibarionex Perello
56 Trade Secrets
Filmmaker Vincent Laforet’s favorite tools.
By Jack Crager
58 Filmmaking Add-ons
Eight video upsells for your photo business.
By Jessica Gordon and Libby Peterson
By John Rettie
80 Film School
68 Products Worth Noting Joe Switzer guided 10 students
More standout gear on a 48-hour filmmaking adventure.
from the show floor. By Jacqueline Tobin
By John Rettie
82 The 16 x 20 Print, Album and
Filmmaking Competition
Winners’ Gallery
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contents
MAY 2014 / VOL. 63 / N°05
36 56
Columns
26 Light Reading
Learning from filmmaking
Departments
8 From the Editor
By Jacqueline Tobin
119 Ad Index
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from the editor
I
t was Benjamin Franklin who said,
“An investment in knowledge pays
PHOTO © SUE BRYCE
the best interest.” I’m reminded The Magazine for Wedding and Portrait Photographers ®
of this wise saying every year as
WPPI director Jason Groupp works Editor-in-Chief Jacqueline Tobin
Senior Editor Jessica Gordon
tirelessly with his team to put on
Associate Editor Libby Peterson
the best week-long educational photo show on the
planet. You definitely get your money’s worth and then Senior Technology Editor Dan Havlik
some at WPPI. This year, Jason and his team added a Contributing Editor John Rettie
Filmmaking Track, which inspired us to do an issue on
Creative Director Adana Jiménez
the still to motion transition permeating the industry.
Group Production Director Daniel Ryan
We’re not saying you need to switch gears entirely, but
Production Manager Gennie Kiuchi
rather broaden your base and skill set. Hop on board
Rangefinder Magazine
as the innovators in the industry—Vincent Laforet, 85 Broad Street, 11th Floor Contributing Writers
Joseph Switzer, Rob Adams, Sarah Pendergraft and New York, NY 10004 David J. Carol, Lindsay Comstock, Jim
more—offer sage advice and technical tips to help Cornfield, Jack Crager, Jason Groupp,
CEO, Emerald Expositions Peter Kotsinadelis, Theano Nikitas,
get your feet wet. And in case you missed this year’s David Loechner Ibarionex Perello, John Rettie, Stan Sholik
WPPI show, or just want to relive every pulse-pounding
moment, we’ve also included a gallery of images from CFO, Emerald Expositions
For list rental information contact:
Phil Evans
the show floor, the parties and special events, and the Mike Gangel (646) 654-5318
winners of WPPI’s 16x20 Print, Album and Filmmaking Executive Vice President,
Senior Vice President,
Competition. Enjoy! Gift & Home,
Photo and Jewelry Photo and Jewelry Groups
COVER
Vice President, Digital
Lori Reale (858) 204-8956
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(Johnson won first place in the Creative Division’s
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starting on page 82.)
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from the wppi director
H
ow many people have you run into over the years that have said to
you, “It must be so cool taking pictures for a living”? You humbly
shrug your shoulders and say, “Yeah it’s fun, it’s a living.” In “From
the Cubicle” (page 32), I reflect back on my many years as a photographer
and how I’m suddenly floored by the fact that I have taken my profession for
granted for so long. We all need a dose of reality now and again, which is
why—as I look back on WPPI this past March while gearing up for Photo-
Plus Expo in New York City later this year (October 29-November 1)—I’m
asking all of you to take some time to remember just how lucky we all are as
photographers and as people who give back. Taking pictures and doing some-
thing you love is a gift! As we move into our First Half Online Competition
(open now at wppiawards.com), pull your images together and think about
how much you’ve grown as an artist. Then take my challenge as outlined in
PHOTO © CHRISTIAN LALONDE
JASON GROUPP
WPPI Director of Education and Membership
Jason.Groupp@emeraldexpo.com
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I
first heard the name Felix Kunze from fellow photographers Sue I focus on non-models and place regular people in exaggerated
Bryce and Kristie Lee early last year. “You have to check out Felix’s situations that highlight an aspect of who they are.”
work; you have to meet Felix; Felix is a lighting master,” they would Kunze—who shot the images using a range of backdrops from
tell me repeatedly. Then, by chance, I opened up an email and saw these Oliphant Studio (www.oliphantstudio.com) in Manhattan, where he
striking images for a lookbook shot by Kunze himself. The photographs is currently based—says the little gloriana brand cast the girls from
were for little gloriana, a company that makes matching dresses for girls a wide pool of applicants and “hit the nail on the head with each of
and their beloved American Girl Dolls. In this case, Kunze showcased them, choosing girls that would bring their personalities to bear.”
the personalities of the young girls and their complementing dolls for What draws me to Kunze and his work is that whether he is shooting a
the company, with the resulting images now appearing front and center lookbook for little gloriana, documenting the work of a nonprofit in Haiti
on its website (www.littlegloriana.com). to help orphans there (vimeo.com/10871067) or working with people who
As the East Berlin-born, Sussex, England-raised editorial/commer- inspire him, his focus remains steadfast. You can see this throughout his
cial portrait photographer—who has worked with the likes of Annie commercial, editorial and documentary work (felixkunze.com).
Leibovitz and Mario Testino—tells it, “My goal with every image I Look for Kunze and Bryce later this month on CreativeLive in
take is to show the beauty, grace, strength and enthusiasm of people. their course “The Lighting Challenge: Natural vs. Studio.”
News, Products,
Exhibits and More
BY LIBBY PETERSON
La Senda would survive in the wild. PWB can others. “Many of us get caught up in mak-
give organizations like La Senda invaluable ing enough money to live that we forget
help, says Buyce. “Photography is a luxury about why we got into the trade in the first
that not-for-profits simply cannot afford. place,” says PWB executive director Danielle
Photos are uniquely impactful, as they move Da Silva. “I feel as though our photogra-
people in ways words cannot.” phers are left inspired, and so they are able
Buyce was moved by the monkeys’ to evoke inspiration in the viewer as well.” Clockwise from top left: Blonde howler
friendly and curious personalities, despite All trips are self-funded, and fundraising monkey Mya, 1, watches red howler Canelo,
the cruelty they endured. On her second opportunities are available through PWB. 4, take a rest; Maruka, a 19-year-old spider
day, she remembers a spider monkey that The next trips this year will be going to Gua- monkey, was the first monkey to be taken
gave her a big hug, took her by the hand temala in June, the Peruvian Amazon in Au- in at La Senda Verde; Kristi Odom lets
and invited her to sit down. Having seen the gust and to the Central Himalayas in the Fall. two capuchin monkeys explore her gear;
Tracey Buyce remembers several “monkey
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“PAPARAZZO EXTRAORDINAIRE”
RON GALELLA RELEASES NEW
BOOK
Dubbed as the “godfather of U.S. paparazzi culture,” Ron Galella
is one of the few paparazzi photographers to receive prominent
exposure—he’s been published in countless major newspapers and
magazines, released over a dozen photography books and has
been exhibited in the art world’s top venues around the globe—yet
he still remains one of the most controversial photographers of the
late 20th century. Known for his undying perseverance, Galella had
an ongoing obsession with Jackie Onassis, who was granted re-
straining orders against the shooter in a Supreme Court decision,
and he was very famously punched in the face by Marlon Brando.
Having sustained a broken jaw and lost five teeth from that inci-
dent, Galella audaciously wore a football helmet when he returned
to photograph Brando. A new book published by Damiani Editore
COURTESY OF DAMIANI EDITORE
called Ron Galella: New York will be the first to focus on Galella’s
celebrity photography in New York. The book will showcase some
unpublished photos of stars such as Madonna, Al Pacino and
Bianca Jagger in and around nightclubs, theaters and the gritty
cityscapes of the 1970s and ‘80s. Ron Galella: New York is sched-
uled for release at the end of this month.
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www.rangefinderonline.com 25
light reading
I
f you’re among the burgeoning group and foremost, photography.
of photographers—wedding, event Few writers understand that notion
specialists and photojournalists better than New Republic film critic
in particular—who now include video David Thomson. In his remarkable, newly
capture in their professional repertoire, released cinematic anthology, Moments
you’ve already encountered what I call That Made the Movies, Thomson looks at
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during the 2011 Stanley Cup tournament the racy sight of the kiss and the girl’s crowd—owe a collective debt to our shared
in Vancouver. The shot was scandalous bare thighs convey, he writes, a “wealth cinematic past. Whatever manuals you’re
enough to get worldwide media exposure of meaning,” ostensibly as much as a film devouring to make your transition into film
for a few days. The raucous fans and the sequence of the same scene might suggest. or digital videography, and no matter
truncheon-wielding cop are out of focus, Clearly, Thomson “gets” the resonance where you’ll ultimately head with the
so the lovers take center stage. And therein between stills and live action. knowledge, Moments That Made the
lies the shot’s cinematic credentials: The All filmmakers—from newbies to the Movies is a valuable collection of “teach-
dramatically selective planes of focus and selected few among the Red Carpet able” moments for you and your career.
www.rangefinderonline.com 29
www.simplydecorable.com
To request more information see page 119
from the cubicle
Reflection &
Rejuvenation
BY JASON GROUPP
I know I can count on her when my ADD very close friends: After this year’s WPPI,
kicks in, walk into her office, close the door there was a part of me that felt like I failed
and just laugh for no reason. as a photographer. The feeling came over me
Thank you, Jacquie! as I walked from room to room during the
Her best piece of advice to me when it comes conference and spent short bursts of time
to this column is: “Don’t write for yourself, listening and watching images come up on
PHOTO © PETER HURLEY
write for the reader.” the screen. I sat in envy looking at recent
Well…this article is supposed to be a weddings many of my fellow photographers
wrap-up of WPPI, but since I’m feeling have shot and hearing them discuss rel-
nostalgic, I’m going to take a different ap- evant topics and how to navigate a wedding
proach. I mean, if you’d like for me to go on day. As I watched Ben and Erin Chrisman,
about how WPPI was a monumentally epic Davina and Daniel, and many others show
success I can, but instead I plan to con- amazing images to their classes, I felt a bit
O
h, the glamorous life I’ve signed up tinue waxing nostalgic. of jealousy wash over me. Then it hit me—I
for—it’s a Sunday night and I’ve When I took this job, I thought it would haven’t picked up a camera since October.
just had a raucous evening with a be easy for me to come from the world of That’s almost four months! In my 25 years as
bunch of middle-aged men in the United photography into the world of conferences a photographer, that has never happened. My
Club at Newark Airport in New Jersey. After and conventions. After all, I’ve been a good friend Colin Michael told me when I
a two-hour delay and several beers, I’m hop- speaker for many years, have traveled the took this job that I needed to have a creative
ing my bladder makes it to 20,000 feet so I world and have absolutely adored meeting outlet, which I quickly dismissed and said,
can go to the bathroom. As I watch the tired all of you. I do really cherish every friend- “Well I’m still shooting, I’m sure I won’t
masses of people get off the flight I’m about ship I’ve made with you guys. It’s no secret miss it that much.” Boy, I could not be more
to board, I remember back to the days of that I’m a bit of a social butterfly, so this job wrong! As the week continued I realized how
dropping my pops off at JFK when he was a fits me well. That said, I’m going to share much I missed being a photographer. During
sound engineer and traveled frequently. My something that I have only shared with a few the trade show, I walked around and looked
pops dressed like a Hells Angel biker while
everyone around him wore a suit and was
eyeing him up and down. I remember asking
him, “Daddy, why do you look so different?”
He responded, “Those people don’t know
any better.” How ironic that now I sit in an
We can’t forget the blessing of what
airport wearing a bowtie and jacket; it’s my
little protest to a bygone era.
we do every day! Too often we get
So what am I writing about? I’m not sure—
I’ve had seven beers and I’m feeling a little bogged down with running a business
rebellious… Jacqueline Tobin, the editor-in-
chief of Rangefinder, has the awesome task and forget just how lucky we are to
of editing my column every month. I can hon-
estly say that one of the perks of my WPPI gig have people let us into their lives and
open up for us. Remember that!
has been getting to know Jacquie. She is my
oasis when I need a laugh in the office, and
your
photo under
acrylic
$ 16,95
4x6 inches
Let’s work together and share one shot a month with each
other. I’d love to see what you guys are up to creatively.
at all the new toys thinking to myself, “Wow, often we get bogged down with the logistics in, post their photos, and offer advice and
if I were shooting more, I would totally need of running a business and forget just how insight via our social media channels.
this,” and that made me a bit sad. In the lucky we are to have people let us into their Here’s how to play: On the 15th of each
past, I was always able to justify a purchase. lives and open up for us. Remember that! month, I’d like you to post your image on
Toward the end of WPPI, I went from a All of this reflection has led to me asking, Instagram, tag @rfwppi and use the hashtag
feeling of resentment to admiration. I en- what can I do to keep my creative juices going? #mypicrfwppi. The only rules are that it
joyed seeing people’s eyes light up when Being the social person that I am who loves a must have been shot in the last month
they touched a piece of gear or listened to good challenge, I’m going to combine the two, (honor system please)! It doesn’t matter
a favorite speaker. I’ve taken so much for task myself and have a little fun with you. what the subject is, what it was shot with
granted over the years, but being a creative Here’s my idea: Let’s work together and or how you made it.
person is a gift and I wanted to take today share one shot a month with each other. This To make this even more fun, I’m going to
to remind all of you of that! For those of you will get me out of my slump, and I’d love give away three free conference passes to
who are just getting started, and struggling to see what you guys are up to creatively! WPPI 2015 each month!
to the top, you get it. However, those of you Think of it as a monthly unveiling of your I hope you will join me, and I’m looking
who have been doing it for a while can’t for- best work that you share with the world. I’m forward to growing alongside you guys this
get the blessing of what we do every day! Too going to ask some of our industry clan to join year. Good luck!
SHE’LL TAKE IT
EVERYWHERE
HER ALBUM,
DESIGNED WITH ALBUMBUILDERv6 IMAGE © FUNDYSOFTWARE
motion à
la mode
Fashion photographer Bon Duke embraces filmmaking
in a niche genre without bounds.
BY LIBBY PETERSON
T
he fashion industry has long been reputed to be a world of earn full scholarships through the NYFFF to the one-year inten-
cutthroat competition, and for many of its photographers, sive MPS Fashion Photography program at New York’s School of
this could not ring truer. In the words of 26-year-old Visual Arts (from which Duke graduated in 2012).
fashion photographer and filmmaker Bon Duke: “The top dogs He explored nearly every medium of artistic expression during his
stay on top.” But while the fashion photography greats continue to studies, each of which has contributed to his philosophy of vision
thrive in traditional still imagery, this New York-based artist has today. First learning color study and texture with painting, Duke
muscled his way in and found his own raison d’être: fashion films. became most attracted to the instantaneous satisfaction of working
Video is a “fourth dimension,” Duke with his Canon 5D Mark II (though he now
says—an entirely new way of storytell- “There are no rules, uses a Nikon D800 for stills), at first gravitat-
ing that is on the one hand fixed and
stringent, and on the other, pliable and
especially in fashion films, ing toward portrait and music photography.
He then dabbled in graphic design, gaining an
versatile. “There are no rules, especially because no one knew what insider’s view of what a magazine’s art depart-
in fashion films,” he says, “because they were. It was an open ment looks for when laying out photos.
no one knew what they were. It was
an open playing field.” It’s only been playing field.” —Bon Duke ROLL THE CAMERA
four years since Duke began exploring Then came his introduction to filmmaking,
the potentials of a largely untapped, static film genre, yet he’s one that he calls ongoing. “People think it’s an easy transition,” Duke
already positioned himself as a highly sought innovator—and says. “I don’t think it is. For a photographer, you take an image and
he’s just getting started. it’s there; it’s all in that one frame. With film, you have to think of so
many other layers, it’s not as fast and you have to be patient.”
GO, GO, GO Duke estimates that his knowledge level of what’s possible in film-
Born and raised in Brooklyn, Duke humbly calls himself fortunate for making lands somewhere in the 60 percent range, and he makes sure
having parents who chose to move from Vietnam in the 1970s to one not to forget the mistakes he’s made that have led him to this point.
of the pinnacle cities of the fashion world. But these days, living and Today, he understands the importance of always writing down his
working as a young creative can be trying, he says. ideas, of the pre-conceptual stage, of storyboarding narrative and of
“New York is always go, go, go,” Duke says as he snaps his fingers working closely with an editor and cinematographer to understand
on each pronounced word. “It’s a lot of hustle. But when I try to slow what’s logistically possible, all to better achieve his vision for a film.
down, I kind of freak out, like, ‘What am I doing? I need to work!’” With a photography background, he knew the visual elements
As a co-founder of the New York Fashion Film Festival necessary to create something beautiful, but Duke attests that some
(NYFFF) who juggles a number of commissioned and personal of the mistakes he made in the very beginning are laughable now.
projects at once, Duke has certainly not been without his share of Opposite page: Despite the vibrant color in some of Duke’s images,
work. His ambitions have even given him the opportunity to help he always adds a darker, cooler tone to them, a look he attributes to
other promising young fashion filmmakers and photographers growing up watching music videos and Guy Ritchie films.
www.rangefinderonline.com
37
photographer you should know
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F IR ST
O n l i n e C o m p et i t i o n
w w w. w p p i a w a rd s. c o m | Q u e s t i o n s ? i n f o @ p d n c o n t e s t s. c o m
the filmmaking issue
So You Want to
Be a Filmmaker?
Three filmmakers speak on the essential tenets of filmmaking and how
to add these eight attributes to your movie-making repertoire.
BY LINDSAY COMSTOCK
S
ure, most photographers today
are equipped with the filmmak-
ing technology in their DSLR
cameras, but there is much more to
thinking like a filmmaker than meets
the eye. Where does a still-image pho-
tographer begin? “The most important
thing to remember about filmmaking
is that it’s still photography,” says New
Jersey-based wedding filmmaker Rob
Adams. “A lot of the same principles
still apply.” Here, we look at eight
principles of image making and how
they can be applied to motion.
PHOTO © DUMMMY TEXT
www.rangefinderonline.com 43
the filmmaking issue
COMPOSITION place.” He explains that it’s easier to start Opening page: Filmmaker Sarah Pendergraft
In photography, composition is a key with a subject that’s stationary. From this getting a key shot during a reception.
element. The eye cannot be drawn in and perspective, he explains, it’s easy to think Above: A still from Pendergraft’s wedding
video of James and Laura.
around a frame without paying attention of lighting, composition and the Rule of
Opposite page: Pendergraft films a quiet
to the Rule of Thirds or understanding Thirds in the same way one would think moment in Jeff and Julia’s wedding story.
how depth of field changes one’s perspec- about framing a photographic image.
tive on a scene. Sarah Pendergraft of PenWeddings an image (or the spot with the strongest
While these same concepts apply in the reminds would-be movie-making auteurs contrast).“Practice your moving shots,
moving image, Adams reminds that you that you can no longer shoot verti- but don’t discount the power of a well-
have to stop thinking of scenes in terms cally. “And you can’t arbitrarily crop an framed static shot,” she says. “Not every
of a single frame, but instead over time. image to suit the surroundings (like a clip has to move.”
For the beginner, he cautions, “Don’t try tall archway or panoramic view),” she
to get too complex too fast—don’t start says. “Keep in mind the aspect ratio you 180-DEGREE RULE
moving the camera, don’t start thinking plan to deliver in, and shoot accord- A new rule photographers need to
of motion in terms of point A to point B; ingly. Just like in photography, the eye consider in filmmaking is the 180-de-
start thinking in terms of motion in one will be pulled to the brightest part of gree rule, a concept where characters or
RULE OF THIRDS
When it comes to the Rule of Thirds,
Pendergraft says, it’s similar in both
mediums. “We will occasionally break the
rule intentionally if we’re being artistic
or trying to evoke a certain emotion in
the viewer, but not during what I call the
PHOTO © STAPLETON PHOTOGRAPHY
PHOTO © SWITZERFILM
STORYTELLING
How do you begin to tell a story cohe-
sively over time, throughout scenes?
Adams explains that for short or feature
films with a narrative, “storyboarding will
give you a blueprint,” but for weddings
he uses shot lists.
Pendergraft says while she doesn’t
necessarily use shot lists for filming a
wedding, she does have a good idea of the
types of shots she needs going into the day.
“The biggest thing for a photographer to
remember is that you have to learn to look
at continuity in a whole new light. A photo
that may not feel random at all in the
middle of a blog post or album, may—as a
video clip—feel totally out of place in the
same location in a film because of the flow
of the video and the song you’re using.”
Because shooting video requires the artist
to show more within a given scene, Switzer
says that variety is essential. “You don’t want
to take your clients to the same locations,” he
says. “You want to go to different locations
that are more grand and beautiful.”
LIGHTING
“There are lots of ways to light people
when it comes to photography, but for
video you have less choices. You have to
think faster,” Switzer says. This, Adams
explains, is because you have to think in
terms “of lighting over an entire scene;
you have to think about lighting a room
and how the subject will move in that
space,” primarily because continuity is so
PHOTOS THIS PAGE © ROB ADAMS FILMS
// PERFECTION
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the filmmaking issue
IN THE BAG
While photo and video equipment
are similar, “that pretty much stops
with the camera and lenses,” says
Sarah Pendergraft. Below are Rob
Adams’ best gear recommenda-
tions. (See more gear recs on pages
52 and 54.)
OUR
FAVORITE
VIDEOS OF
THE WEEK
Straight from Video of the Week on RF’s
B
eginning as an underground “punk different setups. Burghart has a
zine” called Voice of Montreal, quick-release setup that allows him to
Vice Media is one of the most detach his camera from his rig if he Dylan Coulter Poses Olympians
prominent, spirited investigative news needs to suddenly move into a more To create his in-studio action portraits
confined space, like a car, while Ricciotti of Olympians, Dylan Coulter shot stills
sources, perhaps known most for their with a Hasselblad H5D and a Phase
documentaries. Immersing themselves relies on his Redrock micro cage to
One IQ180 Digital, froze motion with
in worldwide conflicts and controversy, protect his camera should it “take a
his Nikon D800 and took the cine-
the videographers at VICE need to be beating,” he says, which it has. Yet both grams with his Canon 5D, all with the
on their toes, and that means they—like Burghart and Ricciotti have what they help of his Kino Flo and Broncolor
anyone navigating a fast-paced event (i.e. a consider to be the essentials for their rigs: lighting equipment.
a top handle, an adjustable LCD screen, bit.ly/1cfNsOC
wedding)—need gear that can work with
them quickly and inconspicuously. In a a shotgun mic placed off to the side and
the invaluable ability to record and stop
PHOTO © LINDSAY KING
BY IBARIONEX PERELLO
R
ecording video with an HD-DSLR can Video makes different demands on a videogra-
seem like nothing more than a novelty pher than it does on a still photographer. As a
for a photographer who is more ac- result, there are different skills and accessories
customed to capturing still images. However, that are needed.
once you see the quality of HD-DSLR video, With that in mind, we’ve put together a list
it’s hard not to be inspired to take advantage of several categories of products that are essen-
of this asset in your camera. tial for anyone who wants to become an adept
One thing that becomes quickly obvious, filmmaker. And for each category, we’ve picked
though, is that shooting great video takes more specific products we feel are good filmmaking
than just pressing the camera’s record button. tools with which to get started.
CAMERA
Virtually every new camera on the market these days can also shoot
video. Whether the camera is built around a full-frame, APS-C or Micro
4/3 sensor, these imaging chips are larger than the 3/4- or 1/2-inch sensor
commonly found in a video camera. These larger sensors, particularly a
full-frame sensor, provide a shallower depth of field that is more compa-
rable to a motion picture camera than a handy cam.
Though a full-frame DSLR such as the Canon 5D Mark III has become
the benchmark to which other cameras are often compared, models with
smaller sensors are being used to produce professional quality results as
well. And now with the advent of 4K capture, you can expect to see more
consumer-level cameras offering ultra-resolution regardless of sensor size.
The Panasonic LUMIX DMC-GH4 (left, www.panasonic.com) is the first
consumer-level camera to do so at a fraction of the cost of other high-end
models, including the Red series. The successor to the GH3, the GH4 fol-
lows the form factor of a traditional DSLR, but it now features a maximum
video resolution of 5840 x 2160. This not only produces footage that will
look great on new 4K television screens, but it also provides the ability
to crop, while still maintaining high-resolution quality. Though the APS-C
sensor used in this series may not deliver the shallow depth of field of a
full-frame sensor, its color rendering combined with its user-friendly form
factor has made the series popular among videographers.
www.rangefinderonline.com 55
the filmmaking issue
I
n the field, director and photog- films, Laforet’s go-to camera is often the Above and opposite page: Behind-the-
rapher Vincent Laforet doesn’t RED Epic-X, which he’s used since it was scenes images from the Canon film Mobius,
directed by Laforet and shot in the Mojave
just bring a certain tool to a given introduced in late 2011. “The RED is a desert using a prototype Canon C300 cam-
job—he brings a toolbox. “I shoot with great tool because of its size and weight era. View the film at vimeo.com/30215350.
a lot of different cameras,” Laforet says, and resolution,” he says. “It has the
“and it’s just like with lenses: Every one portability and the great image quality York Times team covering post-9/11
has its sweet spot. A combination of size, as well. I consider it an interesting bridge events in Afghanistan and Pakistan. After
dynamic range, frame rates and resolu- between still photography and video.” going freelance with Laforet Visuals in
tion makes you pick one camera over Bridging those two disciplines is a 2006 (laforetvisuals.com), he moved to
the other. I’ll use whatever is the right key to Laforet’s success. He started out Los Angeles and shifted to commercial
tool for the job.” shooting photojournalism, earning a and fine-art photography, often shooting
Shooting commercial videos or short 2002 Pulitzer Prize as part of the New aerial stills with a cinematic quality.
www.rangefinderonline.com 57
the filmmaking issue
FILMMAKING ADD-ONS
Want to add video offerings to your already-established photography
business, but not sure where to start? Here are eight great, salable filmmak-
ing ideas to add movement to the mix and make some extra bucks in return.
BY JESSICA GORDON AND LIBBY PETERSON
PHOTOS © SWITZERFILM
Last month, we highlighted a still photographer documenting surprise marriage
proposals, but the service is equally viable for film. James Ambler, creative director
and owner of Paparazzi Proposals has been capturing down-on-one-knee surprises
since 2012, and while his company’s bread and butter is in still photography, he does
offer video as an option. While still photography goes for $495-575 for a standard
package, video packages start at $1,400 because of the extra manpower and time
spent editing (Paparazzi Proposals has contracted photographers in every major
city in the U.S.). But that’s not to say it can’t be done. “When I first started out, I’d 4. THE WEDDING MUSIC VIDEO
stick a camera body on a tripod and just let it run while I was shooting stills,” Ambler Forget the highlights reel of cliché toasts
says. “That’s a good and easy way to start incorporating video into [proposal and hard-to-hear audio on a couple’s big
photography], just putting some movement into it and dropping in some pictures day. Films like “Louis + Jeanna” (pictured)
[in the final edit]. It takes about half a day to put it together nicely.” by Switzerfilm (the 2014 WPPI Grand
Filmmaking Winner) is set to a fun, catchy
song (“Count on Me” by Mat Kearney),
and each poignant moment corresponds
to a different beat of the music. It’s much
more effective and watchable than an
hours-long, traditional wedding video, and
as Switzerfilm’s Joe Switzer says, the song
choice is paramount. “Use a song that fits
the couple,” he says. “You have different
cultures, venues and events, so match it
up. We use Song Freedom for all our music
because you don’t want to be limited on
just using indie music. Artists we like right
now are Mat Kearney, OneRepublic, Zerbin
and The Afters.” The other attractive qual-
PHOTO © NST PICTURES
www.rangefinderonline.com 59
the filmmaking issue
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300
companies showcased
products, hosted demos
and interacted with
Number of
platform and
master classes:
160
“Such a remarkably FANTASTIC WPPI this year! Every little
change and tweaked detail from years past made a big, positive difference.
I loved WPPI last year, too. But, Jason, your hard work and new direction
for 2014 was clearly felt and appreciated. Love the new direction, man!”
attendees on the show floor. —Phillip Blume
blumephotography.com
www.rangefinderonline.com 65
WPPI 2014 Wrap-Up
Albums, Bags,
Cameras (and More!)
BY JOHN RETTIE
J
udging by all the positive feedback
from attendees, this year’s WPPI
Conference & Expo—which welcomed
over 12,000 attendees from 64 countries—
was a tremendous success. One key reason
was the three-day trade show, where over
300 companies showcased their newest
products, hosted demos and conducted
interactive talks on the Expo show floor. Of
course, all the company promotions didn’t
hurt either, which ranged from iPads to
canvases, and one $10,000 trip to Iceland
to capture the aurora borealis on film for
one especially lucky attendee. Yes, it was an
alphabet of resources across two ballrooms,
It took me three days to traverse all other mementos; Canon technicians worked
behind glass while servicing cameras and
the booths and play with new gear. lenses; you could hardly call Ugly Duck’s
photo booth portable.
www.rangefinderonline.com 67
WPPI 2014 Wrap-Up
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Graphistudio Presents
dannydong.com
Danny Dong started wedding photography in 2008 and was
able to quickly grow his business from scratch to a high-end
wedding studio in the San Francisco Bay Area within five
years. In recent years, Danny has received awards from many
international photographic competitions and his work has
been well-recognized by the industry. This year, he served as a
judge for the WPPI 16x20 Print Competition and also taught a
master class at the conference. His current workshop is rated
one of the most popular wedding photography workshops in
Asia and he is very well-received by all his students.
PHOTO © DAVID MEDINA
ELLA GAGIANO
ellagagiano.com
Ella Gagiano moved to Las Vegas from beautiful Cape Town,
South Africa, where she got her degree in graphic design and
fell in love with photography. Ella, along with her husband
Jason, built the high-end brand Ella Gagiano Photography that
provides photography and video to discerning couples from
all over the world. In only three short years, they have also
built another photography studio, High Class Studios, which
provides complete wedding services such as photography,
cinematography, photo booths, and DJ and lighting services.
DAVID MEDINA
davidmedinaphotography.com
David Medina is an international wedding and lifestyle
photographer based in Puerto Rico. After studying advertis-
ing photography in 1990, he worked as a freelance editorial
shooter and as a photojournalist. In 2005, as a natural next
step in his photographic journey and passion for storytell-
ing, he opened his own studio specializing in documentary
wedding photography. As David’s work evolved throughout
the years, his wife joined the studio as a photographer to
better represent their passion, vision and mission for fine-art
storytelling photography, marriage and family. In 2013, they
rebranded and became Hidden Kiss Studio.
COLLIN PIERSON
collinpierson.com
Collin Pierson is a lifestyle and destination wedding pho-
tographer based in Chicago, Illinois. Combining his unique
past in photojournalism, sports and fashion photography,
he has created a style that is both candid and dramatic.
Collin’s passionate and personalized approach toward his
PHOTO © DUMMMY TEXT
www.rangefinderonline.com 73
WPPI 2014 Wrap-Up
Danny Dong
Top: Jim Garner during his “Transform & Thrive!” Platform class.
Middle (left and right): Hands-on workshop on the Vegas strip.
Bottom, left: Desert shoot.
Bottom, right: Triple Scoop team members.
ALL PHOTOS THIS PAGE © ELLA GAGIANO
www.rangefinderonline.com 75
WPPI 2014 Wrap-Up
David Medina
Clockwise from top right: Unique take on a show floor ex-
hibitor space; Dixie Dixon presenting at the Nikon booth;
Yervant speaking in the Graphistudio booth; riding the
escalator to education; Melissa Ghionis during the awards
ceremony; Melissa Ghionis applauds husband Jerry
during the awards ceremony.
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WPPI 2014 Wrap-Up
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WPPI 2014 Wrap-Up
Crash Course
Highlight” Film
• 100 percent filmed by WPPI
workshop students
BY JACQUELINE TOBIN • “Vegas “Baby” Music licensed
by Song Freedom
A
•Artist: Blue Stahli
s increasingly more still photog- of our educational tracks at WPPI be-
• Video Gear provided by
raphers expand their business cause, as with our photography programs, lensprotogo.com
models to include multimedia I wanted to have some hands-on classes
packages and video coverage for their that would lend to real world experience. Vimeo.com/88924900
clients, the need for acquiring a new skill And what better way to do that then by
set also increases. This year, WPPI intro- covering a live event, and turning the edit
duced a Filmmaking Track offering an around in a short period of time?”
impressive roster of talent and courses, learned how to use stabilization tools,
The four-day, deep-immersion class
including “Directing Motion with Vin- glidecams, lenses and more.
at WPPI had Switzer leading ten stu-
cent Laforet,” “Wedding Cinema Crash The movie-making process went like
dents through the A-to-Zs of the me-
Course” led by Ray Roman, “Concept this: Starting on a Sunday afternoon,
dium, which entailed writing, shooting
Filmmaking” with Kevin Shahinian Switzer and his ten students met Groupp
and editing the official WPPI 2014 film
and, among several other presentations, to go over the script and begin produc-
(vimeo.com/88924900). Switzer says
“WPPI Filmmaking 4-Day Class” with tion of the film. “I was fortunate to be
that at the time he had no idea what
Joe Switzer. As Switzer—who started at this first meeting with the crew, and
to expect but knew it would be great
Switzerfilm as a $150 wedding video I immediately felt a chemistry forming
regardless. “A few students had dabbled
on a VHS tape, and in just a few years between these guys,” Groupp recalls.
in video before, but 80 percent of
transformed into a wedding photo and During the next four days, this team
them were like, ‘Where is the record
video dream team—puts it, “The best worked constantly, shooting late into the
button?’” Switzer says with a laugh.
way to learn is by doing.” night at WPPI events, in the hallways, on
Everyone in the class, he adds, was
Adds WPPI director Jason Groupp, the trade show floor and in a small con-
curious, excited and interested in a fu-
“This year we added Filmmaking as part ference room huddled around a laptop,
ture in video and filmmaking. Students
each taking turns with editing.
On Wednesday evening, the night of the
WPPI Awards Ceremony, the class de-
buted the final “Hi-Five Highlight” Film.
“On stage they put their arms around
each other in nervous excitement as the
film played, which ended in a standing
ovation,” says Groupp.
Adds class attendee Beau Hobson, “I
learned so much working with Joe and his
crew! Just to be able to observe the little
things they do made my work so much
better as a videographer. It’s now a couple
of months later and I still apply what I
learned every single day.”
Switzer explains, “One of the key lessons
the group came away with here is that
once photographers want to do video, they
think it has to be complex, but it doesn’t”
(see pg. 43). “You just need to make an
impactful two-to-three minute video.”
www.wppiawards.com SPONSORED BY
www.rangefinderonline.com 83
PREMIERE
1ST PLACE
PREMIERE
JORGE CASTILLO
“JOURNEY”
GRAND AWARD
WEDDING PHOTOJOURNALISM
FENG HE
“UNTITLED”
1ST PLACE
NON-WEDDING PHOTOJOURNALISM
SAM SCIARRINO
“UNTITLED”
www.rangefinderonline.com 85
WEDDING
GRAND AWARD
BRIDE AND
GROOM TOGETHER:
WEDDING DAY
DIDAR VIRDI
“ASIAN PRINCESS”
www.rangefinderonline.com 87
PORTRAIT
GRAND AWARD
ANIMALS/PETS
KEN DRAKE
“SONIC SHAKES OFF”
1ST PLACE
GROUP
KELLY BROWN
“DON’T WANT TO LOSE YOU”
1ST PLACE
BEAUTY/BOUDOIR
JOSEPH COGLIANDRO
“UNTITLED” 1ST PLACE
INDIVIDUAL
KELLY BROWN
“THE DIVINE”
www.rangefinderonline.com 89
CREATIVE
GRAND AWARD
ILLUSTRATIVE
PETER ROSSI
“ENLISTED 1952”
1ST PLACE
FASHION
CHRISTIAN LALONDE
“METALLIC FLAIR”
1ST PLACE
IN-CAMERA ARTISTRY
RYAN SCHEMBRI
“UNTITLED”
1ST PLACE
BRIDE AND GROOM TOGETHER:
NON-WEDDING DAY
MALIA JOHNSON
“BRAVING THE STORM”
1ST PLACE
BRIDE OR
GROOM ALONE:
NON-WEDDING DAY
JOHNSON WEE
“UNTITLED”
www.rangefinderonline.com 91
FILMMAKING
GRAND AWARD
WEDDING/ENGAGEMENT SHORT FILM
MARK WIEMERS/SWITZERFILM
“LOUIS + JEANNA”
1ST PLACE
VIDEOGRAPHY COMMERCIAL/ILLUSTRATIVE SHORT FILM
MARK WIEMERS/SWITZERFILM
“MILWAUKEE BREWERS”
GRAND AWARD
EVENT/INFORMAL
NADINE SAACKS
“PERKAL BROS”
www.rangefinderonline.com 93
ALBUM
1ST PLACE
WEDDING (SINGLE PHOTOGRAPHER)
ALEX ALBOJER
“DEANNA AND DAN”
1ST PLACE
ENGAGEMENT
ROB GREER
“VADER’S FIST 501ST LEGION”
1ST PLACE
WEDDING (MULTIPLE PHOTOGRAPHERS OR STUDIO)
ALEXANDER NOZDRIN
“AREKCEÚ U ANNÁ”
www.rangefinderonline.com 95
PHOTO © ROB GREER / WWW.ROBGREER.COM
THANK
THANK YOU TO ALL OF OUR
WPPI 2014 16X20 PRINT, ALBUM
AND FILMMAKING COMPETITION
JUDGES, PRINT HANDLERS AND
VOLUNTEERS for extending their
time, talent and knowledge to the
YOU
wedding and portrait community!
JERRY GHIONIS MELISSA GHIONIS DAVID A. WILLIAMS BAMBI CANTRELL ROCCO ANCORA RYAN SCHEMBRI CHRISTIAN TONY CORBELL DENNIS ORCHARD
CO-DIRECTOR CO-DIRECTOR PREMIERE ALBUM/ WEDDING WEDDING LALONDE PORTRAIT FILMMAKING
IN-CAMERA CREATIVE
ARTISTRY
Flight Style
Airplane-Ready Camera Bags
BY PETER KOTSINADELIS
17 inches
www.rangefinderonline.com 99
DOMKE NEXT GENERATION ments of varying size and shape using
Announced earlier this year, the bendable, self-adhering separators.
Domke Next Generation line com- PocketFlex is an additional system
prises all shoulder bags, making them of pockets, patches and pouches that
ideal as carry-ons. Next Genera- adhere to the bag’s interior.
tion builds on the idea of a working Two new bag designs are the Director
photographer bag, but it adds new and Image Maker. Both are more stylish,
features such as Domke’s patent- lighter and offer dimensions different
pending GearProtex insert and Pock- from previous Domke bags.
etFlex storage component system.
The GearProtex system is a unique PRICES: DIRECTOR, $249.95;
way photographers can organize the IMAGE MAKER, $289.95
inside of their bag into compart- WWW.DOMKEPHOTO.COM
www.rangefinderonline.com 101
digital guru
D
uring the two decades that I have A DRONE BY ANY OTHER NAME Above: This DJI Phantom enabled a pho-
been penning this column on new tographer in Baja to capture some close-up
Naysayers who don’t like the idea of photog-
motorcycle action at night.
digital gear, I have never once come raphers using RC helicopters for photogra-
across a technology that is so appealing phy call them drones, as do many others, sisting farmers in managing crops and
to photographers (yet so divisive for most including me. Drones, though, have a nega- livestock as well as aiding rescuers in
everyone else) as drones. tive connotation—especially military ones— disasters. After all, an RC helicopter can
Radio controlled (RC) planes and helicop- as they are flown remotely, far out of visual fly in places too dangerous for humans or
ters flown by hobbyists have been around sight from the operator. RC quadcopters, too restricted for a full-size helicopter.
for many years and have never caused or multi-rotor helicopters used by photog- Recently, a photographer was fined
much of a problem. In fact, they are deemed raphers, are controlled by an operator who $10,000 by the FAA for using an RC plane
so insignificant that the Federal Aviation retains visual sight of the copter and should for commercial use. He fought the fine and,
Administration (FAA) all but ignores them not, strictly speaking, be called drones. to many photographers’ delight, the judge in
as long as they are flown for fun, kept away Drones are such a hot topic (especially the case dismissed it and went as far as to say
from urban areas and airports, and do not since Amazon announced it is planning the FAA was way out of line in trying to con-
fly higher than 400 feet. to use them to deliver packages), that trol small unmanned aerial vehicles (UAVs).
But attach a camera to one and fly it as they continue to make news. Drones are Does this mean it’s now safe to use an RC
a professional photographer, and you’re discussed everywhere from tech blogs to copter for photography? In theory, yes, but
breaking the law, according to the FAA. NPR; even CBS’ 60 Minutes got in on the the FAA is appealing the case, so the whole
In theory, the FAA says you can only fly a controversy with a segment in March. (The situation is still in legal limbo.
helicopter, manned or unmanned, for com- topic also made the front page of my local
mercial use if you are a certified helicopter newspaper as I was writing this column). HANDS-ON EXPERIENCE WITH
pilot and carry millions of dollars in liability Surprisingly, the news articles have A DJI PHANTOM 2 VISION
insurance. Yes, believe it or not, the same been generally in favor of RC copters, I’m sure many readers have seen RC heli-
regulations apply to small three-pound toy touting their many positive aspects—not copters in flight at trade shows and watched
helicopters as to a full-size helicopter. just for photography, but also for as- stunning aerial videos captured by them out
© Doug McGoldrick
digital guru
in the open. In each case, they look relatively it would not take off in a straight line. Like
easy to fly. However, the only way to really so many of us, I had skipped part of the les-
find out is to try it yourself. sons and had not taken each baby step. Nor
Without a doubt, the RC quadcopter that is had I set it up so it would return “home”
garnering the most coverage at present is the automatically.
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110 RANGEFINDER MAY 2014 To request more information see page 119
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hen I’m working on a movie recorder and lastly, but no less important, to no sound escapes into the outside
I shot with my DSLR, I want a good set of headphones. world and vice versa. They are favored for
the finished product to not just Though headphones or ear buds are work in a studio because when a singer
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www.rangefinderon
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Garet Moses Account Executive
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RF WEDDING
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J
ohn Maloof has gained a great deal of notoriety since click...something about that is so satisfying to me.”
discovering street photographer Vivian Maier’s nega- Maloof adds that while there is some overlap with photog-
tives at an auction in 2007. He has produced two mono- raphy and cinematography—“in both you are composing,
graphs of her work and made his directorial debut with a judging light, what to put in the frame, etc.”—the main differ-
documentary titled Finding Vivian Maier (which opened in 75 ence is that street photography is “more intuitive and reflex-
theaters this past March). What people may not know about ive than cinematography because the anticipation of a scene
Maloof, however, is his personal love of street photography. about to unfold and hitting the shutter at the right moment
“I got into photography after being inspired by Vivian Maier’s is a lot more difficult than just rolling tape on a scene.”
negatives,” Maloof explains. “From there I became obsessed
with the art form. Unlike painting, which I dabbled in prior To see more of the photographer’s work, visit
to this, the idea that I can make an image with every shutter www.johnmaloof.com
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