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1.

STRENGTHS WEAKNESSES
2. INTERNAL
ENVIRONMENT
Cebu Pacific Air has the most Additional cost are being paid by
aircraft for a low cost carrier in their passenger due to
the country. website administration fee.

Has healthy balance sheet that Cebu Pacific Air’s property and
support the business growth equipment amounted to
EXTERNAL PHP47.73 billion.
ENVIRONMENT Cebu Pacific Air operates one of the
youngest fleets in the There is no airbus of Cebu Pacific
world. Air has reached Europe.

OPPORTUNITIES STRENGTHS- WEAKNESSES-


OPPORTUNITIES OPPORTUNITIES
STRATEGIES STRATEGIES
The significant safety concern of
the ICA have been lifted.
Leveraging brand recognition Investing into R&D to thwart
Cebu Pacific Air has made a in new segments Leadership & Managing
strategic alliance with Tiger Air People industry disruptors.
Group.

European Commission lifts ban on


Cebu Pacific Air.

THREATHS STRENGTHS-THREATS WEAKNESSES-THREATS


STRATEGIES STRATEGIES

Upcoming typhoons in the


Philippines.
Investing into customer Get out of the business and
The value of Philippines Peso
oriented services and supply focus on growth areas
diminishing against US Dollar is
a factor on fuel expense.
chain

Work schedule might be an issue


when Cebu Pacific Air starts
its operation in Europe and
America.

TREXIE MAE SABUERO


JANELLE VICKI MARIE VILLAREAL
JESSAH MAE VILLANUEVA